1The IHF Proposed E-Marketing Plan

2AGENDA

2- Strategic Objective

1- Situation Analysis

4- Suggested Tactics to Use

5- Questions

6- Conclusion

3- Main Competitors

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A- Facebook:

- Average Number of Likes: 41.3- Average Number of Shares: 12.3(Based on the latest 15 posts)- Average Number of Video Views: 50.4 (Based on the latest 15 videos)

All posts are shared news; mainly from the HIF website. No entertainment or personalization. All in all the engagement rate is relatively not that bad. No events at all.

1- Situation Analysis: Where Are We ?

4 Situation Analysis (Cont’d) Based on the last 28 days

5- Situation Analysis (Cont’d): Comparison between The IHF and The FIFA Pages

6- Comparison (Cont’d)

7- Comparison between The IHF Page & Roger Federer’s One

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9B- Twitter

- Average Number of Favorites: 4.8- Average Number of Retweets: 3.5- Number of followers: 10,700- Tweets Per Day: 2.5- Engagement Rate: 0.19%- Tweet Interaction: 0.077%- Profile Performance: 49%(Based on the latest 15 tweets)

10-Twitter (Cont’d)Followers do favorite tweets posted. Yet, not all of who retweet at the same rate. Most of the tweets are hyper linked. They represent only IHF news and competitions’ updates. There are no hashtags used. As a result,the account is seen as more official than familiar.

11 -Twitter (Cont’d): Examples of Tweets by Other Accounts to Be Retweeted by The IHF

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C- Youtube- Number of Subscribers: 6,171- Number of Views: 1,037,792- Number of Playlists: 16- Number of Videos: 451- Average Number of Views: 279,4(Based on the latest 15 videos)

132- Strategic ObjectiveDoubling the number of followers, fans and subscribers on social media by the end of2016 together with increasing rates of engagement and outreach through presentingan interactive content satisfying the targetaudience.

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3- Main Competitors

153- Activation Tactics to Use Facebook Twitter Youtube- Posting interesting info about the game, its history and famous players on a daily basis.

- Personalizing content through using attractive photos and graphic designs rather than posting news from the website.

- Inviting fans to share their experience with handball through interesting hashtags. For example; #IamHandball #HandBaller

- Holding competitions with prizes for winners.

- Following sports related accounts, newspapers, public figures and media stations and retweeting them when necessary.

- Using hashtags like #HBI or #Handball360 and retweeting followers and those who tweet using this hashtag to create a rapport.

- Tweeting mind blowing facts and statistics about the game and its history of championships instead of only news.

- Sharing videos uploaded on all social media platforms.

- Paying attention to give some tips about fitness from well known handball players.

- Posting inspirational videos with fast catchy shots rather than lengthy useless ones.

- Using infographics and motion graphics in explaining the game tactics and rules.

- Posting 2 minute documentaries or interviews about trainees and teens.

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Any Questions ?!

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Thank You : )