Igromir 2015
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First and biggest Russian computer and video games exhibition Igromir Expo 2015
Transcript of Igromir 2015
First and biggest Russian computer and video games exhibition
Igromir Expo 2015
Date of the event: October 1-4, 2015
Venue: Moscow, Crocus Expo Exhibition CentrePavillion 1
Event concept: Igromir expo is first and biggest Russian computer and video games consumer exhibition. Key
products of the event: computer games, console games, handheld consoles games, mobile games and all other electronic entertainment software and hardware, except
for gambling.
Target audience: 14-25 years old “entertainment enthusiasts” - persons with strong interest in all kind of entertainment (e.g. movies, video games, music) and
newest technologies, Also, family audience and younger audience with same entertainment interests.
Target amount of visitors: 150-160 thousands of people
Expected participants: developers and publishers of computer and video games, manufacturers and
distributors of games hardware, games and general media.
Igromir Expo took place for the first time in 2006, gathering more than 26 thousands people in 2 days: November 4-5. More than 40 companies took part in first Igromir Expo.
In 2007-2010 Igromir Expo continues to grow rapidly, gaining more and more audience each year – from 26.000 people in 2006 to 92.000 people in 2010
The event is attracting more and more professionals each year, both participating companies and media. Also, every year Igromir is presenting new features – from business day to outside exhibition area
In 2011 Igromir Expo moved to the new venue – Crocus Expo. For the first time in exhibition history, the event changed its concept to attract new audience (family audience and mature entertainment enthusiasts).
Renewed show had outstanding success – since then, Igromir grew both in terms of attendance (more than 157.000 visitors in 4 days in 2014) and size of the exhibition, with 200 companies occupying more than 25.000 sq.m. (the whole Pavilion 1)
Igromir 2014 featured all major international game publishers and developers participating in the show - Microsoft, Sony Computer Entertainment, Electronic Arts, Nintendo, Sega, Square Enix, Wargaming.Net and many others.
In 2013, for the first time in Igromir Expo history, the show hosted Tournament Area – separate exhibition hall featuring live tournament of most popular cybersport disciplines. In 2014, Tournament Area grew almost twice
Business Area also grew significantly, occupying more than 2000 sq.m. (1300 sq.m. in 2013) in Hall 1
Numbers for Igromir Expo 2014
Attendance:
Business day (October 2nd): 9210 peopleFriday (October 3rd): 32.290 people
Saturday (October 4th): 65.220 peopleSunday (October 5th): 50.640 people
Including: Booth participants: 5700 people
Press: 1700 peopleEvent organizers: 340 people
VIP-visitors: 2000 people
Again, Igromir Expo occupied 25.000 sq.m. in all 4 halls of the pavilion:
Hall №1: 4800 sq.m. (100%)Hall № 2: 4500 sq.m. (100%)Hall № 3: 7600 sq.m. (80%)Hall № 4: 8100 sq.m. (75%)
1700 press attendees were registered, resulting in:
- 1800 publications in online and print media with a total coverage of more than 180 million people
- 550+ video/photo reports on 18 TV channels, 50 biggest Youtube-channels with a total combined
coverage of more than 800 million people
IgroMir Expo contacts:
Booth rental/sponsorship/participation:Contact person: Max Maslove-mail: [email protected]
Skype: max.a.maslovPhone: +7 905 767 31 71
General information:e-mail: [email protected]
