Igniting your business genius

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Transcript of Igniting your business genius

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Richard Dean Anderson

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Millennials are considerably more engaged with digital

technology and social media than older generations.

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Wherever a customer goes, so does his/her mobile device!

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Have a mobile-social strategy

It’s beyond having an app

or having a responsive site.

It’s creating strategic content

and connecting it to an

m-commerce platform.

It’s moving from User

Experience to Customer

Experience via mobile.

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When your customers learn from you,

they buy from you – again and again.

Have to be relatable and engaging.

Blog posts, Infographics, White papers

& E-books, Feature articles, Videos

Have to be shareable.

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Marketers need to know a campaign‘s effectiveness and be able to scale it more broadly when it succeeds.

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With consumers using multiple devices, creative teams must seamlessly move across smartphones, desktops, tablets, and even across other media such as OOH.

Targeting super-niches such as the specially-abled are now possible because of the merging of technology, data and creatives.

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Video of Dunkin Donuts

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Connect technology, data and creatives to engage with your customers

Leverage and embrace customer feedback.

Get the message across at the right moment, delivering a call-to-action upon engagement.

Data should fuel creatives and not as an after-thought.

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More personalization.

Extreme creativity.

Embrace the power of community.

Hyper-localization. Super niching.

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QMATIC VIDEO

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