Igniting Customer Curiosity through Participatory Design

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    07-May-2015
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A 4-hour workshop created by Nina Simon for the Risk and Reward conference in Telluride on Sept 10, 2012. This workshop leads participants through developing meaningful relationships with visitors/customers based on personal profiles and social object connections.

Transcript of Igniting Customer Curiosity through Participatory Design

  • 1.CUSTOMERCURIOSITY

2. HTTP://BIT.LY/RCURIOUS@NINAKSIMONNINA@MUSEUMTWO.COM 3. where i live 4. what i dothis is your 5. what i didbalboa park online collaborativeboston childrens museumcalgary science centerchabot space science centerchicago history museumdenver art museumexperience music projectgirls math and science partnershipinternational spy museummonterey bay aquariummuseu picassooakland museumqueensland state librarySFMOMAsmithsonian museum of natural historystatens museum for kunst 6. what i focus onAuthority is content provider Authority is platform provider 7. what makes you curious? AGENDApersonalizeasking the right questionscreating meaningful prolessocializedesigning social experiences 8. what makes you curious? AGENDApersonalizeasking the right questionscreating meaningful prolessocializedesigning social experiences 9. WHAT MAKESYOU CURIOUS? 10. what makes you curious? AGENDApersonalizeasking the right questionscreating meaningful prolessocializedesigning social experiences 11. LETS GETPERSONAL 12. less like this more like thisPhoto by cybertoad on Flickr 13. ?HOW DO YOU DESIGN THIS? 14. WHERE WERE YOU LAST NIGHT? 15. PHOTO BY NATHANINSANDIEGO, FLICKR (HTTP://WWW.FLICKR.COM/PHOTOS/NATHANINSANDIEGO/3455796359/) 16. WHAT IS NANOTECHNOLOGY? 17. LESSON 1:MAKE SURE YOU CARE ABOUTTHE ANSWER. TO YOUR QUESTION. 18. Write down a question for which you have a genuine interest inknowing other peoples answers.Really. 19. LESSON 2:MAKE THE QUESTION PERSONAL. 20. NATIONAL CONSTITUTION CENTER 21. From Accessing and Incorporating Visitors Entrance Narratives in Guided Museum Tours, Curator 52 22. First three minutes spent discussing visitors previous experiences with trees. Discussion lightly woven into tour. First three minutes spent chatting in a friendly way before the tour begins.From Accessing and Incorporating Visitors Entrance Narratives in Guided Museum Tours, Curator 52 23. From Accessing and Incorporating Visitors Entrance Narratives in Guided Museum Tours, Curator 52 24. higher engagement better experience more content retentionFrom Accessing and Incorporating Visitors Entrance Narratives in Guided Museum Tours, Curator 52 25. higher engagement better experience more content retention similar to control groupFrom Accessing and Incorporating Visitors Entrance Narratives in Guided Museum Tours, Curator 52 26. LESSON 3:ASK SPECULATIVE QUESTIONS. 27. FRAMES EXPERIENCESPECULATIVEWOULD YOU GO TO MARS?PERSONAL 28. What do you really want to know about your customers?What one piece of informationwould allow you to better ignitetheir curiosity? 29. Photo by Jessie Cutts on Flickr 30. constrained proles 31. aspirational proles Ro ck Pu nk 32. Build a prole for your customers.Create a functional prototype.Consider: How will you motivate people to participate? What will you do with their prole information? What can people do with their proles? 33. what makes you curious? BREAKpersonalizeasking the right questionscreating meaningful prolessocializedesigning social experiences 34. GOINGSOCIAL 35. whats a social object?social networks consistof people who areconnected by a sharedobject- Jyri Engestrm, 2005 ickr 36. photo by DG Jones on Flickr 37. Science Museum of Minnesota Photo by Terry Gydesen 38. photo by mattwi1s0n on Flickr 39. Ive never had a gay friend. It was unbelievablyexciting to nd myself facing him with his body,opinions and identity. It seems he was not verydifferent from me and especially he was not analien. From now on, I will not disrupt mycommunication with the gays, I will enhance it.- Reader in Istanbul, 2007 40. what are the social objects inyour world? 41. assignment: social object huntFind an object or place that can serve as a connector among dierent people. 42. how can we make our spaces more social? 43. selectingSmithsonian American Art Museum 44. being creative Powerhouse Museum 45. sharing memoriesDenver Art Museum 46. sharing memories 47. sharing memories 48. sharing experiencesChicago Childrens Museum 49. make it sociableFind an object, place, or experiencethat can serve as a connector amongdierent people. Develop strategies forhow people can share that experience. 50. KEEP INTOUCHNINA@MUSEUMTWO.COM @NINAKSIMON