Igniting Customer Curiosity through Participatory Design
66
CUSTOMER CURIOSITY
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Transcript of Igniting Customer Curiosity through Participatory Design
CUSTOMERCURIOSITY
where i live
this is your
what i do
what i didbalboa park online collaborativeboston children’s museum calgary science centerchabot space science centerchicago history museumdenver art museumexperience music projectgirls math and science partnershipinternational spy museummonterey bay aquariummuseu picassooakland museumqueensland state librarySFMOMA smithsonian museum of natural historystatens museum for kunst
Authority is content provider Authority is platform provider
what i focus on
AGENDAwhat makes you curious?personalize
asking the right questionscreating meaningful profiles
socializedesigning social experiences
AGENDAwhat makes you curious?personalize
asking the right questionscreating meaningful profiles
socializedesigning social experiences
WHAT MAKES YOU CURIOUS?
AGENDAwhat makes you curious?personalize
asking the right questionscreating meaningful profiles
socializedesigning social experiences
LET’S GETPERSONAL
less like this more like this
Photo by cybertoad on Flickr
?HOW DO YOU DESIGN THIS?
WHERE WERE YOU LAST NIGHT?
PHOTO BY NATHANINSANDIEGO, FLICKR (HTTP://WWW.FLICKR.COM/PHOTOS/NATHANINSANDIEGO/3455796359/)
WHAT IS NANOTECHNOLOGY?
LESSON 1:MAKE SURE YOU CARE ABOUT THE ANSWER. TO YOUR QUESTION.
Write down a question for which you have a genuine interest in
knowing other peoples’ answers.
Really.
LESSON 2:MAKE THE QUESTION PERSONAL.
NATIONAL CONSTITUTION CENTER
From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
First three minutes spent discussing visitors’ previous experiences with trees. Discussion lightly woven into tour.
From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
First three minutes spent chatting in a friendly way before the tour begins.
From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
higher engagementbetter experiencemore content retention
From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
higher engagementbetter experiencemore content retention
similar to control group
From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
LESSON 3:ASK SPECULATIVE QUESTIONS.
WOULD YOU GO TO MARS?
SPECULATIVE
PERSONAL
FRAMES EXPERIENCE
What do you really want to know about your customers?
What one piece of information would allow you to better ignite
their curiosity?
Photo by Jessie Cutts on Flickr
constrained profiles
aspirational profiles
Punk Rock
Build a profile for your customers. Create a functional prototype.Consider:
How will you motivate people to participate?What will you do with their profile information?What can people do with their profiles?
BREAKwhat makes you curious?personalize
asking the right questionscreating meaningful profiles
socializedesigning social experiences
GOINGSOCIAL
what’s a social object?
“social networks consist of people who are connected by a shared object”
- Jyri Engeström, 2005
flickr
photo by DG Jones on Flickr
Science Museum of MinnesotaPhoto by Terry Gydesen
photo by mattwi1s0n on Flickr
I’ve never had a gay friend. It was unbelievably exciting to find myself facing him with his body, opinions and identity. It seems he was not very different from me and especially he was not an alien. From now on, I will not disrupt my communication with the gays, I will enhance it.
- Reader in Istanbul, 2007
what are the social objects in your world?
assignment: social object hunt
Find an object or place that can serve as a connector among different people.
how can we make our spaces more social?
Smithsonian American Art Museum
selecting
sharing memories
sharing memories
make it sociableFind an object, place, or experience that can serve as a connector among different people. Develop strategies for how people can share that experience.
