Chelsea Midlarsky, Stephanie Miller, Sara Morgenstern, Erica Murray, Matt Wideman

•Event Date: September 5, 2009

•Location: Casa Marina Hotel for captain meeting and beach front for awards ceremony. Fish weigh in at Kings Pointe Marina

•Captains meeting September 4, receive rules and captains packet and bag with goodies from sponsors

•100 Boats- Captains forming teams up to 3 other people. All with locals from the Key West area.

•Money raised donated to I.G.F.A for local wildlife and open space conservation

Overview of EventOverview of Event

OverviewOverview

•Catch and release tournament, with largest fish turned in. Rest of fish photographed and released, but counted for points

•Overnight fishing tournament

• Committee boat in water all night taking radio calls about fish that are caught

•Registration takes place online, have to make $100 registration payment before March 1, or it jumps to $200 after

•Casa Marina Hotel

•Built in 1920, largest hotel in Key West area

•Captains meeting take place inside banquet hall from 5pm-7pm

•Boats fish from 8pm-5am

•Beautiful Beach front, with adequate parking for buffet awards ceremony

•http://www.casamarinaresort.com/photo_tour/resort.cfm

LocationsLocations

Kings Pointe Marina

•Weigh in and camera drop off

•Registered weigh in station with crane scale

LocationsLocations

OPERATIONS ITINERARYOPERATIONS ITINERARY

Sept. 4, SaturdaySept. 4, Saturday

3:00 pm – Arrive at Casa Marina Banquet Hall with captain’s packets, white boards, etc.3:00 pm – Arrive at Casa Marina Banquet Hall with captain’s packets, white boards, etc. 4:00 pm – Oversee set-up of Casa Marina Banquet Hall4:00 pm – Oversee set-up of Casa Marina Banquet Hall 4:30 pm – Complete set-up, including arrangement of captains’ packets and registration tables.4:30 pm – Complete set-up, including arrangement of captains’ packets and registration tables. 5:00 pm - Start meeting5:00 pm - Start meeting

IGFA speech by IGFA repIGFA speech by IGFA rep rules and regulationsrules and regulations question-and-answer segmentquestion-and-answer segment

5:30 pm – Registration5:30 pm – Registration captain’s packetscaptain’s packets receive permits, licenses from individual captainsreceive permits, licenses from individual captains

7:00 pm – Pack-up all materials, end day one.7:00 pm – Pack-up all materials, end day one.

Operations ItineraryOperations Itinerary

Sept. 5, SundaySept. 5, Sunday

4;30 am – Arrive at Kings Point Marina, begin set up of tables, chairs, camera reception4;30 am – Arrive at Kings Point Marina, begin set up of tables, chairs, camera reception 5:00 am – CUTOFF FOR CALLING IN FISH5:00 am – CUTOFF FOR CALLING IN FISH 5-8 am – Take camera to CVS up until 8am.5-8 am – Take camera to CVS up until 8am. 7:30 am – Oversee set-up of breakfast buffet and awards ceremony at Casa Marina7:30 am – Oversee set-up of breakfast buffet and awards ceremony at Casa Marina 8:00 am – Final sound check8:00 am – Final sound check 8:00 am – Final weigh-in and camera take.8:00 am – Final weigh-in and camera take. 9:30 am – Pick up photo CD’s from CVS. 9:30 am – Pick up photo CD’s from CVS. 10:00 am – Start of buffet10:00 am – Start of buffet 10:30 am – Awards ceremony, announce winners of tournament, award prizes10:30 am – Awards ceremony, announce winners of tournament, award prizes 11:30 am – End of buffet and ceremony11:30 am – End of buffet and ceremony

CAPTAIN’S ITINERARYCAPTAIN’S ITINERARY Sept. 4, SaturdaySept. 4, Saturday

5:00 p.m. – IGFA Fishing Tournament Captain’s meeting5:00 p.m. – IGFA Fishing Tournament Captain’s meeting

Casa Marina Banquet HallCasa Marina Banquet Hall

5:30 p.m. – Tournament registration5:30 p.m. – Tournament registration

Casa Marina Banquet HallCasa Marina Banquet Hall

8:00 p.m – Boats depart for IGFA Fishing Tournament and GO FISHING. 8:00 p.m – Boats depart for IGFA Fishing Tournament and GO FISHING.

King’s Point MarinaKing’s Point Marina

CAPTAIN’S ITINERARYCAPTAIN’S ITINERARY

Sept. 5, SaturdaySept. 5, Saturday 5:00 a.m. – LINES OUT; no further catches will be recorded5:00 a.m. – LINES OUT; no further catches will be recorded

King’s Point MarinaKing’s Point Marina

8:00 a.m. – Final weigh-in8:00 a.m. – Final weigh-in King’s Point MarinaKing’s Point Marina

10:00 a.m. – Breakfast Buffet Awards Ceremony10:00 a.m. – Breakfast Buffet Awards Ceremony Casa Marina Beach FrontCasa Marina Beach Front

10:30 a.m. – Awards Ceremony10:30 a.m. – Awards Ceremony Casa Marina Beach FrontCasa Marina Beach Front

11:00 a.m. – Buffet and Awards End11:00 a.m. – Buffet and Awards End

Breakfast BuffetBreakfast Buffet

Location: Location: The Casa Marina Resort The Casa Marina Resort

Time: 10:00am Time: 10:00am

Duration: 1.5 hours Duration: 1.5 hours

Food and BeverageFood and Beverage Food includes:Food includes:

Imported and Domestic Imported and Domestic cheesescheeses

Fresh FruitFresh Fruit Baked MuffinsBaked Muffins CroissantsCroissants BagelsBagels DanishesDanishes Butter and Cream CheeseButter and Cream Cheese Cereals Cereals

Beverage includes:Beverage includes: Fresh brewed coffeeFresh brewed coffee Herbal teasHerbal teas WaterWater Juices (orange/grapefruit)Juices (orange/grapefruit)

$ Cost $$ Cost $

$17.00 per person$17.00 per person for food for food 400 people will attend400 people will attend Total food costTotal food cost: $6,800: $6,800 $5.00 per person for $5.00 per person for

beveragebeverage Total beverage costTotal beverage cost: $2,000: $2,000 Total overall costTotal overall cost: $8,600 : $8,600 Total cost with taxTotal cost with tax: $10,490 : $10,490

StaffStaff Captain’s RegistrationCaptain’s Registration

MASSE coordinators will host MASSE coordinators will host opening ceremony along with opening ceremony along with an IGFA coordinator to explain an IGFA coordinator to explain rules and regulationsrules and regulations

Registration staffed by MASSE Registration staffed by MASSE coordinatorscoordinators

2 representatives will be at each 2 representatives will be at each registration table with one registration table with one representative answering representative answering captain’s questionscaptain’s questions

5 IGFA members will be on 5 IGFA members will be on hand throughout the evening to hand throughout the evening to answer any questions the answer any questions the captains have pertaining to the captains have pertaining to the tournament tournament

Staff, Cont’d.Staff, Cont’d. Weigh-In at King’s Pointe MarinaWeigh-In at King’s Pointe Marina

An IGFA volunteer will be on the An IGFA volunteer will be on the committee boat monitoring the committee boat monitoring the tournament’s progress tournament’s progress

IGFA coordinator with official IGFA IGFA coordinator with official IGFA scale will weigh all fish with the scale will weigh all fish with the assistance with a MASSE assistance with a MASSE coordinatorcoordinator

2 MASSE coordinators will run film 2 MASSE coordinators will run film from the marina to be developed from the marina to be developed before the commencement of the before the commencement of the tournamenttournament

The remaining MASSE coordinator The remaining MASSE coordinator will be on hand at King’s Pointe will be on hand at King’s Pointe Marina to help captains with any Marina to help captains with any questions they may havequestions they may have

Casa Marina Awards BreakfastCasa Marina Awards Breakfast The IGFA volunteer who was The IGFA volunteer who was

aboard the committee boat will be aboard the committee boat will be on the stage with a MASSE on the stage with a MASSE coordinator to present the awardscoordinator to present the awards

The remaining 4 MASSE The remaining 4 MASSE coordinators will be monitoring the coordinators will be monitoring the breakfast to ensure that the event breakfast to ensure that the event runs smoothly. runs smoothly.

6 security guards will be provided 6 security guards will be provided during the awards breakfast to during the awards breakfast to ensure safety for all guestsensure safety for all guests

In total, this event requires the In total, this event requires the service of all 5 MASSE service of all 5 MASSE coordinators, an IGFA coordinator,5 coordinators, an IGFA coordinator,5 IGFA volunteers and 6 hotel IGFA volunteers and 6 hotel security guardssecurity guards

MarketingMarketing

Radio commercialsRadio commercials MagazineMagazine Online NewspaperOnline Newspaper Tournament WebsiteTournament Website IGFA WebsiteIGFA Website FlyersFlyers

US-1 Radio 104.1 FMUS-1 Radio 104.1 FM

Classic Rock Radio Station – 60’s, 70’s, 80’sClassic Rock Radio Station – 60’s, 70’s, 80’s US-1 Radio has been the #1 radio station in the US-1 Radio has been the #1 radio station in the

Florida Keys since 1989 Florida Keys since 1989 10 radio advertisements from 3pm to 7pm with 10 radio advertisements from 3pm to 7pm with

Jennifer St. James 2 weeks before tournamentJennifer St. James 2 weeks before tournament Advertisement one month up to tournament on Advertisement one month up to tournament on

“This Week in Fishing” which runs from 6pm to “This Week in Fishing” which runs from 6pm to 7pm every Thursday night (total of 4)7pm every Thursday night (total of 4)

Radio logo/name will appear on registration Radio logo/name will appear on registration bags, flyers and the tournament websitebags, flyers and the tournament website

Florida Sport Fishing MagazineFlorida Sport Fishing Magazine

This magazine targets our key demographic which is This magazine targets our key demographic which is young adults to middle aged men. The magazine’s young adults to middle aged men. The magazine’s readers are 98% male and are an average age of 39readers are 98% male and are an average age of 39

Ad will run in 3 issues of magazine ($250/ad)Ad will run in 3 issues of magazine ($250/ad) Ad will be one quarter of a page and will contain a link to Ad will be one quarter of a page and will contain a link to

the tournament’s websitethe tournament’s website An ad will also run in the magazine’s “Big Game” Issue An ad will also run in the magazine’s “Big Game” Issue

which comes out one month before the tournament. which comes out one month before the tournament. ($450/ad)($450/ad)

$1,200 total$1,200 total

Run by Cooke Run by Cooke Communications, LLCCommunications, LLC

Banner rotation on site Banner rotation on site is $250/ monthis $250/ month

For running three For running three months prior to months prior to tournament, cost will tournament, cost will total $750total $750

5,000 flyers distributed at Bass 5,000 flyers distributed at Bass Pro Shops in Islamorada and Ft. Pro Shops in Islamorada and Ft. Lauderdale as well as local bait Lauderdale as well as local bait and tackle shops in Key Westand tackle shops in Key West

On the IGFA website, in the On the IGFA website, in the events calendar there is a events calendar there is a description of our fishing description of our fishing tournament. In this description tournament. In this description there is a link to the tournament there is a link to the tournament website.website.

Brought to you by MASSE

SponsorsSponsors

•Title Sponsor: I.G.F.A.

•Not actually a paying sponsor, we are using their name to draw more attention to the conservation effort. Money earned is being donated.

•Presenting Sponsor: Hydroglow lights $7500

•Silver Sponsor: Van Staal Reels $5000

•Bonze Sponsor: Sweetwater Angler, Island Angler Outfitters, Conchy Joes, Hog’s Breath Saloon $1000

Benefits to SponsorsBenefits to Sponsors

•Title Sponsor: All of money earned donated to I.G.FA, name in title and on all promotional materials

•Presenting Sponsor: Hydroglow will have their name on the tournament logo, and on all promotional material (website, flyers, registration bags)

•Silver Sponsor: Van Staal Reels Logos on all promotional material

•Bonze Sponsors: All of the bronze sponsors will be allowed a link to their website on the tournament homepage

•Media Sponsor: Name will be on all promotional material

PermittingPermitting

A photo copy of a current Highly Migratory A photo copy of a current Highly Migratory Species (HMS) permit is required for all Species (HMS) permit is required for all vessels competing in the tournament and vessels competing in the tournament and must be presented at Registrationmust be presented at Registration

Costs $28 and is valid through December Costs $28 and is valid through December 3131stst of the year it is purchased of the year it is purchased

Tournament RulesTournament Rules We will follow International Game Fish Association (IGFA) and National We will follow International Game Fish Association (IGFA) and National

Marine Fisheries Services (NMFS) regulationsMarine Fisheries Services (NMFS) regulations Fishermen will only be permitted to use rod and reels, and any line class up Fishermen will only be permitted to use rod and reels, and any line class up

to one hundred and thirty pound testto one hundred and thirty pound test Catches must be assisted only by professional captains and/or mates who Catches must be assisted only by professional captains and/or mates who

are eligible as anglersare eligible as anglers Swordfish either captured or released must be photographed with Swordfish either captured or released must be photographed with

tournament camera showing both the fish and an eligible anglertournament camera showing both the fish and an eligible angler Fish must also be called into committee boat so staff can keep track and Fish must also be called into committee boat so staff can keep track and

check there is no cheatingcheck there is no cheating No more than four eligible anglers per boat including the captainNo more than four eligible anglers per boat including the captain No more than four lines in the water per boat at any timeNo more than four lines in the water per boat at any time Only be one fish can weighed in per boat, and any weighed swordfish must Only be one fish can weighed in per boat, and any weighed swordfish must

weigh one hundred pounds or moreweigh one hundred pounds or more Captured fish for weigh-in must be transported to the weigh station at King’s Captured fish for weigh-in must be transported to the weigh station at King’s

Pointe Marina in either the boat in which it was caught, or by vehiclePointe Marina in either the boat in which it was caught, or by vehicle All lines must be out of the water by 5:00 am, Sunday, September 5, 2009 All lines must be out of the water by 5:00 am, Sunday, September 5, 2009

ScoringScoring

Boats will be scored on a combination of release Boats will be scored on a combination of release points and weighed fish pointspoints and weighed fish points

Photographed and released swordfish will be scored Photographed and released swordfish will be scored at one hundred pointsat one hundred points

Captured swordfish will be scored one point per Captured swordfish will be scored one point per pound, and must have a one hundred pound pound, and must have a one hundred pound minimum weightminimum weight

If the captured fish does not exceed the minimum If the captured fish does not exceed the minimum weight, then no points will be assessed nor any weight, then no points will be assessed nor any penaltiespenalties

The total boat score of both release and capture The total boat score of both release and capture points will determine the winnerpoints will determine the winner

The National Marine Fisheries The National Marine Fisheries Service Service

A NMFS limits will apply for the tournamentA NMFS limits will apply for the tournament They imposed a minimum size limit on captured swordfish of 47 They imposed a minimum size limit on captured swordfish of 47

inches from lower jaw to fork of the tail as a new regulation this inches from lower jaw to fork of the tail as a new regulation this yearyear

Since we are an offshore competition, we are required to Since we are an offshore competition, we are required to register with the NMFSregister with the NMFS

Regulations require that we, the tournament operators, notify Regulations require that we, the tournament operators, notify NMFS of the purpose, dates, and location of the tournament at NMFS of the purpose, dates, and location of the tournament at least four weeks prior to commencement of the tournamentleast four weeks prior to commencement of the tournament

We will then be notified in writing, when the tournament has We will then be notified in writing, when the tournament has been selected for reportingbeen selected for reporting

A record of all catches made during the tournament must be A record of all catches made during the tournament must be submitted no later than the seventh day after the conclusion of submitted no later than the seventh day after the conclusion of the tournamentthe tournament

LiabilityLiability

Casa Marina has own safety Casa Marina has own safety standards that protect event standards that protect event organizers as long as those organizers as long as those standards are met and keptstandards are met and kept

King’s Pointe Marina has own King’s Pointe Marina has own safety standards that protect safety standards that protect event organizers as long as event organizers as long as those standards are met and those standards are met and keptkept

Casa Marina catering accepts Casa Marina catering accepts own liability in such scenarios own liability in such scenarios as food poisoning and injury as food poisoning and injury related to food or equipmentrelated to food or equipment

Risk ManagementRisk Management All boaters aware of risks associated with saltwater fishing which are named in waiver on All boaters aware of risks associated with saltwater fishing which are named in waiver on

website. This waiver must be signed and turned in at registrationwebsite. This waiver must be signed and turned in at registration Coast guard and emergency personnel aware of tournament and know the area of which Coast guard and emergency personnel aware of tournament and know the area of which

the boaters will be travelingthe boaters will be traveling First Aid kit required on every boatFirst Aid kit required on every boat Every fisherman is required to carry fishing gloves to avoid injuries from swordfish (given Every fisherman is required to carry fishing gloves to avoid injuries from swordfish (given

out in gift bag)out in gift bag) Every boat has a radio but each team will also leave an emergency number at Every boat has a radio but each team will also leave an emergency number at

registration to a phone that will always be on during fishing tournamentregistration to a phone that will always be on during fishing tournament Any cheating during tournament will mean automatic disqualification with no refundAny cheating during tournament will mean automatic disqualification with no refund Any unnecessary kill of fish will lead to any IGFA fines and/or disqualificationAny unnecessary kill of fish will lead to any IGFA fines and/or disqualification In the event of lightning and/or heavy wind conditions, the tournament will be moved to In the event of lightning and/or heavy wind conditions, the tournament will be moved to

Sept. 11Sept. 11 All boaters are aware of the safety rules set by the Coast Guard which they learn when All boaters are aware of the safety rules set by the Coast Guard which they learn when

receiving their Florida Boater’s Licensereceiving their Florida Boater’s License

Casa MarinaCasa Marina

Captain’s MeetingCaptain’s Meeting Casa Marina has set safety standards that, as long as properly maintained, Casa Marina has set safety standards that, as long as properly maintained,

cover any and all injuries inside Casa Marina property.cover any and all injuries inside Casa Marina property. In the event that captains fail to bring proper identification or licensing, they will In the event that captains fail to bring proper identification or licensing, they will

be unable to compete in tournament with no refund.be unable to compete in tournament with no refund. If a team is unable to attend tournament after registering, there is no refund.If a team is unable to attend tournament after registering, there is no refund.

Beach Buffet/ Awards CeremonyBeach Buffet/ Awards Ceremony Casa Marina will provide 6 security guards to monitor the safety of the guests Casa Marina will provide 6 security guards to monitor the safety of the guests

on the beach as well as keep out uninvited guests from the ceremonyon the beach as well as keep out uninvited guests from the ceremony In the event of unfavorable weather conditions, a standby banquet hall has In the event of unfavorable weather conditions, a standby banquet hall has

been reserved at Casa Marinabeen reserved at Casa Marina In case of injury, Casa Marina’s security as well as managers are CPR/first In case of injury, Casa Marina’s security as well as managers are CPR/first

aid/AED trained and there is an AED on the premises. Paramedics will also be aid/AED trained and there is an AED on the premises. Paramedics will also be notified of the event beforehand. notified of the event beforehand.

QUESTIONS?QUESTIONS?