Igda gdc2013 luckor_formula

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Pure Luck or Formula?

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Transcript of Igda gdc2013 luckor_formula

Pure Luck or Formula?

Pure Luck…?

GungHo

GungHo

The truth we already know is …

N1% x ( X1 + X2 + …. + Xn ) + N2% x Luck = Success

Every Effort we need!

The truth we already know is …

Market Risk

Imple. Risk

Design

Risk

N1% designers control

N2% may the odds be ever in your favor,or…?

So, game industry is ...

No body knows anything!

“Interesting” Story

No body knows anything!

Formula…!?

Key words

Know your audience

Innovation management

Pillars

Iteration

Matrix

Know your audience

Zynga

Zynga

Industry is evolving, not collapsing, …and lifestyle is also changing

Know your audience

Zynga

Innovation Management

Playmatics

Playmatics

Pillars

Zynga

BILLZARD

Zynga

BILLZARD

BILLZARD

BILLZARD

Indecision

Pillars

BILLZARD

Iteration

The truth we already know is …

Market Risk

Imple.

Risk

Design

RiskN1% designers control

N2% may the odds be ever in your favor,or…?

NaturalMotion

Easy to learn for players.…and for the team.

Iteration

Zynga

Simplified ≠ simple

Iteration

Zynga

Zynga

Zynga

One-Page Design

Iteration

MAXIS

MAXIS

MAXIS

MAXIS

Matrix

Zynga

Matrix-driven design, not driven by matrix

Matrix

The Wrong Way

• Step1: Ignore your data collection system

• Step2: Do not define terms

• Step3: Info for the sake of info

• Step4: Ignore for the size bias

• Step5: Post hoc ergo propter hoc

• Step6: Ignore culture

• Step7: Get angry when things fail

TinyCo

There are always pros and cons

Wrap up!

BILLZARD

Effective Communication

Wrap up!

Zynga

MAXIS

Zynga