Facing the Digital Economy Damjan Arsovski iFront, 10.06.2010.
iFront 2010 презентација на Дамјан Арсовски
Transcript of iFront 2010 презентација на Дамјан Арсовски
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Facing theDigital Economy
Damjan Arsovski
iFront, 10.06.2010
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
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About«
Interactive Marketing Specialist at Blueliner Marketing, New York
Co-Founder and Project Manager at IWM Network, Mac edoni a
Co-Founder and Editor in Chief at IT.com.mk, Mac edoni a
Shareholder and User Experience/Marketing Consultant at Copa TV, C al iforni a
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About Blueliner Internet marketing and web development firm
HQ on Wall Street, NYC with offices in India & Bangladesh
Recognized for hybrid on/offshore model, award-winning design, and ROI-driven, online
marketing campaigns
Core services: web design (dev/e-commerce) and internet marketing strategies (7 Pillars)
Arman Rousta, C o-Founder & CEO
- Successful entrepreneur;- Guided prior acquisitions- Inventor of 7 Pillars of Internet Marketing- Featured on CNNfn, Newsweek, Success Mag., Crain¶s NY and Barron¶s
David Houle, Chief Business Str ategist
- VP Sales for launch of MTV, VH1, CNN Headline News- 25+ yrs in media, advertising sales, and programming- Won a Peabody, two Emmys and was nominated for an AcademyAward- Public Speaker, Author, Featured Columnist on Oprah.com
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Blueliner New YorkBlueliner New York
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Blueliner BangladeshBlueliner Bangladesh
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Blueliner IndiaBlueliner India
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About IWM Network
Macedonian portal for information and communication technology
Web 2.0 medium
Mission: support, educate and promote the Macedonian IT potential
Mix between interactive marketing agency and consulting company
Specializes in branding, design, web development and e-marketing
Private company established in 2008
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Blueliner¶s 7 Pillars of eBlueliner¶s 7 Pillars of e--MarketingMarketing
Pillar 1. Search Engine Optimization
Pillar 2. Online Advertising (PPC, CPM)
Pillar 3. Email Marketing
Pillar 4. Interactive PR
Pillar 5. Affiliate Marketing (CPA/CPL)
Pillar 6. Web Analytics
Pillar 7. Social Media
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THE AGE OF DIGITAL ECONOMYTHE AGE OF DIGITAL ECONOMY
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Example #1: Money/PaymentExample #1: Money/Payment
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Example #2: ServicesExample #2: Services
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Example #3: InformationExample #3: Information
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Example #4: BusinessExample #4: Business
24 yr old musician Tihomir Cvetkovski from Prilep, Macedonia
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Example #5: Decision MakingExample #5: Decision Making
Status question: Good pizza in Skopje, Macedonia?
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Example #5: Decision Making (cont.)Example #5: Decision Making (cont.)
People I·ve never
directly met or I·ve
been introduced to«.
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Example #5: Decision Making (cont.)Example #5: Decision Making (cont.)
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WHAT¶S CHANGED«?WHAT¶S CHANGED«?
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InformationInformation
"So why did we build a new search indexing system?
Searchers want to find the latest relevant content and publishers
expect to be found the instant they publish."
- Google blog post "Our new search index: Caffeine"
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Old School«Old School«
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New School«New School«
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WHAT ELSE HAS CHANGED?WHAT ELSE HAS CHANGED?
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WELL, NOW USERSWELL, NOW USERSPWN THE WORLD!PWN THE WORLD!
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Users pwn the Web!Users pwn the Web!
They can use millions of easy available tools to publish info
and say what they want to say, without censorship«
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Users pwn the Web!Users pwn the Web!
They have voice and are also well connected between each
other on a global level via multiple platforms«.
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Users pwn the Web!Users pwn the Web!
They control the situation and can cause serious damage«
Ex. Toyota, BP Oil Spil, Iran, Mumbai«
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Users pwn the Web!Users pwn the Web!
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Users pwn the Web!Users pwn the Web!
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Users pwn the Web!Users pwn the Web!
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Users pwn the Web!Users pwn the Web!
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Clients are always
right«
« except when they are NOT!
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Clients are not always right!?Clients are not always right!?
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Clients are not always right!?Clients are not always right!?
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SO, WHAT TO DO ABOUT THIS?SO, WHAT TO DO ABOUT THIS?
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1) Learn to Compete on a Global Level1) Learn to Compete on a Global Level
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2) Learn to Communicate2) Learn to Communicate
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3) Be Brave and Innovative«3) Be Brave and Innovative«
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3) Start Thinking Outside the Box3) Start Thinking Outside the Box
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4) Invest and Experiment4) Invest and ExperimentCLIENT BENEFITS FROM TOP SEARCH ENGINE RANKINGS
³Honeymoon vacation´
60,000 searches per month!
1st page of Google, 5th listing
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SEM Case Study: Lufthansa AirlinesSEM Case Study: Lufthansa Airlines
Client:
Lufthansa serves more than 330 destinations in over 90 countries. It is renowned for
its service to Germany, Europe and beyond. The identified challenges we faced: the
airline needed to overcome the high price-point perception to successfully target the
economically savvy ethnic consumer while competing against multiple non-stop
carriers.
Campaign Objective:
Identif y and increase overall market share within untapped U.S. communities.
Shift leisure sales from agents to weflyhome.com.
Services Rendered:
Market research and consumer preference analysis; Marketing strategy
development; creative solutions; Targeted media planning and buying; Online ip-
targeting;
PR and multicultural relations and Consulting on market preferences and trends.
Results:
Traffic to special online booking portal increased from 0 to 300,000 unique web
users in 6 months; Ticket revenue surpassed business case target by 91% in 2005
and 130% in 2006. In 2008, October¶s movie night campaign garnered 16,000 new
visitors to the microsite.
In Januar y 2009 advanced bookings to India increased by 30% compared to last
year ± in a downturn economy.
Client Testimonial:
³ Without a doubt our marketing activities and efforts have made a strong
contribution towards this success ,´ Dirk Janzen, Director, Leisure &Online Sales.
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5) Use the Tools5) Use the Tools
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6) Learn to Adapt to New Things6) Learn to Adapt to New Things
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Learn to adapt quickly or«Learn to adapt quickly or«
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Tnx!Tnx!
Damjan ArsovskiDamjan [email protected]@bluelinerny.com
[email protected]@iwmnetwork.com
+1 914 410+1 914 410--63236323+389 71 60 30 81+389 71 60 30 81
@arsovski@arsovski