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POST SHOW REPORT

iFOOD 2015International Exhibition for Food, Food Processing and Packaging

German AgriculturalSociety

PRESS RELEASE

Featuring 207 exhibitors and a top-quality conferenceMashhad International Exhibition Center has opened its doors for the 16th edition of iFood from 26 to 29 August 2015.

Exhibitors from Iran, Afghanistan, Austria, Germany, India, and Spain showed a full variety of food products, as well as national and international food processing technology. 12,010 visitors came to see the event, among them 3,500 business professionals. iFood 2015 attracted internation-al visitors and exhibitors thanks to IFWexpo Heidelberg, organizer of the international pavilions and DLG-German Agricultural Society, the organizer of the three-day cheese and milk production conference, which took place during the exhibition. The DLG conference was supported by the companies ALPMA, GEA, Herbertz, Multivac, SIG Com-bibloc Obeikan, Wellmann and Stephan Machinery.

Nineteen honorable rep-resentatives from Iran, Af-ghanistan, Germany, Iraq and Tadjikistan participat-ed in the opening ceremo-ny on 26 August. Amongst them were: H.E. Mrs. Delava

Mirava, Commercial Attaché, Embassy of Tadjikistan, Mr. Ferdows Kamelov, Head of Sughd Chamber of Commerce (Tadjikistan), Mr. Ansari Managing Director of Exporters Union of Herat (Afghanistan), Mrs. Raziye Alirezaei, Head of Industry Mines and Trade Organization of Khorasan Region, Mr. Nameni, Manager of the Food Processing Department of Jihad-Agriculture Organization.

The organisers were de-lighted to welcome 12,010 visitors from nineteen prov-inces of Iran, as well as from Afghanistan, Iraq, Turk-menistan, Tadjikistan and Pakistan as well as Union of

Herat (Afghanistan), Mrs. Raziye Alirezaei, Head of In-dustry Mines and Trade Organization of Khorasan Region, Mr. Nameni, Manager of the Food Processing Department of Jihad-Agriculture Organization.

Ms Simone Schiller from DLG - Ger-man Agricultural Society says “iFood is an ideal forum for Iranian and Af-ghan international producers and traders of the food and food process-ing industry to establish and maintain business contacts. During the three days of our DLG Conference that took place alongside with iFood 2015, the

speakers had the possibility to talk to 189 professional attendees of the local food processing industry. The demand of foreign technology is very high, and we are planning to organ-ize the next conference during iFood 2016.”

16th International Food, Food Processing and Packaging Trade Fair and Conference

26 – 29 August 2015 Mashhad International Exhibition Center,

Khorasan Province, Iran

KEY FIGURES 2015

EXHIBITORS

TOTAL NUMBER OF EXHIBITORS: 207 +42% GROWTH RATEin comparison to 2014

THE NUMBER OF INTERNATIONAL EXHIBITORS

13

THE NUMBER OF

NATIONALEXHIBITORS

19493from

Khorasan Razavi Province

101from

other provinces

FOOD

96F O O DPROCESSING

111

EXHIBITORS ACCORDING TO PRODUCT CATEGORY

KEY FIGURES 2015

VISITORS

TOTAL NUMBER OF VISITORS: 12 220 +21,5% GROWTH RATEin comparison to 2014

THE NUMBER OF INTERNATIONAL TRADE VISITORS

210

THE NUMBER OF

P U B L I CVIS ITORS

8 510

THE NUMBER OF

NATIONAL TRADE VISITORS

3 500

TECHNICAL PROGRAMME

DLG-Conference - Wednesday, August 26, 2015

Opening & welcome: Mrs. Simone Schiller, Managing Director, DLG e.V., Frankfurt, Germany

Planning and construction of cold storages for food, especial-ly for fruitsand vegetables with controlled atmosphere: Dipl.-Ing. Ingolf Mayer, Regional Director, PLATTENHARDT + WIRTH GMBH, Munich, Germany

The Added Value Chain in the Packing Industry - presented with an special focus on the tea-packing industry: Mr. Amin Fahadan, Regional Manager, dph International GmbH Germany Te-heran Office

German consumers and their demands: Mrs. Simone Schiller, Managing Director, DLG e.V., Frankfurt, Germany

DLG-Symposium - State of the Art in Milk Process-ing and Manufacturing of Cheese - Thursday, August 27, 2015

Session: Processing of Milk - Designing, Engineering and Retrofitting of Production FacilitiesOpening & welcome: Simone Schiller, Managing Director, DLG, Frankfurt, Germany

Latest international Milk and Dairy Market Developments: G. Herbertz, Herbertz Dairy Food Service, Kempten, Germany

Milk Processing, Cleaning, Separation and Pasteurization: Arnd Kulas, Product- & Area Sales Manager GEA Separation (Westfalia) Oelde, Germany, Adel Alotaibi, Sales Manager Equipment GEA Middle East, Dubai, United Arab Emirates

Modern Engineering and Retrofitting of Dairy Production Lines: Georg Demmler, Wellmann Engineering, Halle Westfalen, Germany

Flexibility in aseptic Packaging - an Advantage in Production and Consumer Positioning: Graeme Elliott, SIG Combibloc Obeikan, Dubai, United Arab Emirates

Manufacturing and Packaging of Cheese - Friday, August 28, 2015

Welcome: Simone Schiller, Managing Director DLG, Frankfurt, Germany

The Success Story of Cheese - The latest international Market Developments: G. Herbertz, Herbertz Dairy Food Service, Kempten, Germany

Milk Preparation and Manufacturing of semi-hard Cheese Types:Olaf Drewelowsky, Managing director, GEA de Klogslag, Bolsward, Nether-lands

New Trends in Cheese Technology for white Cheese: Andreas Blin, Sales Director Cheese-Making Technology, ALPMA, Rott am Inn, Germany

Manufacturing of Fresh Cheese and Process Cheese Technology:Marcus Breithor, Area Sales Manager, Stephan Machinery, Hameln,Germany

Modern Slicing and Packaging Solutions for Cheese: Amir Sotoudeh, Managing Director MULTIVAC Middle East, Dubai, United Arab Emirates

ADVERTISING CAMPAIGN

URBAN

Billboard: 14x3 m

Billboard Media as advertising of iFood 2015 and DLG Seminar were placed in best spots of Mashhad City.

Distributing and installing 800 banners in different regions of Mashhad

Billboard: 22x3 m

ADVERTISING CAMPAIGN

EXHIBITION ADVERTISINGParticipation in the 22nd International Exhibition on Agro Food in Tehran: Given the high potential of this ex-hibition, the advertising campaigns of Barsaz Ruydad Pars Co. were set in motion to attend this exhibition by distributing more than a thousand catalogs of iFood Expo 2015 and invitations to the specialists of food industry to participate in the upcoming exhibition in Mashhad.

PRINT ADVERTISING2000 brochures and 100 posters were distributed among the companies in the field of food industry in exhibitions, forums and Industrial Estates;

500 posters of International Specialized Seminar on Technologies of Milk Processing and Cheese Production andPackaging organized by the German Agricultural Society were distributed among the relevant organizations and companies active in milk and dairy products industry;

40 000 promotion cards for professional visitors were distributed nationwide via all provincial government agen-cies, industrial estates and companies involved in the food industry;

Promotional advertisement of the exhibition in specialized journals of food industry and food packaging;

Commercials and announcements in Industrial Information Journal of Afghanistan;

Commercials in the front-page of Khorasan newspaper

1000 copies of the “Guide of iFood Expo 2015” booklet were among the companies and visitors of the exhibition

Invitation card and letters for Tajik authorities were published by the Governor of Khorasan Razavi and president of Industry, Mine and Trade Organization of Khorasan Razavi

Informing iFood 2015 By Khorasan NewspaperKhorasan Newspaper: one of the most important

newspaper in Iran

Trade Visitor Invitation Cards

ADVERTISING CAMPAIGN

POSTERS AND BANNERSIndustry, Mine and Trade Organization of Khorasan Razavi

Industrial Estates Company of Razavi Khorasan

Agricultural Jihad Organization of Khorasan Razavi

Food and Drug Department of the University of Medical Sciences

Food Industry Association of Mazandaran (joint meeting held between the dairy industries of northern Iran and

Food Industry Association and Food Industry Committee of Iran)

ELECTRONIC ADVERTISINGAn iFood Expo e-Journal was distributed through iFood da-tabase and Foodna Website;

English Newsletters were periodically sent to German and

other international companies by IFWexpo and fairConsult;

Information about the iFood Expo was introduced on the

websites of IFWexpo, fairConsult and the DLG-German Ag-ricultural Society;

The International specialized seminar on technology of milk

processing, production and packaging were introducted on the website of DLG-German Agricultural Society;

Banner and flash ads were placed on the websites related

to the food industry such as Foodna, Foodpress, Foodtak, Halal Global Institution, KojaKhoobe, Iran and Afghanistan Joint Chamber, Khorasan Industrial Estates;

Periodical SMS marketing to announce the opening of

iFood Expo 2015 to the companies involved in the field of

food industry around the country;

SMS mareting during the exhibition to attract visitors.

iFood 2015 Poster iFood 2015 Poster

An example of iFood E-newsletter

ADVERTISING CAMPAIGN

MEDIA PROGRAMSEffective communication with the media to inform people about the capabilities, capacities and achievements of 16th exhibition was initiated from a long time ago. In this regard, the news center of the exhibitions offered blow-by-blow report of activities. The publication of electronic newsletters and emailing it to food industry activists, collaboration with specific media of this industry, such as Foodna and Foodpress websites, Khoushe and Zeytoon were some of these activities. Given the scope of their activities and range of audience, this media had their con-tribution to this event. A number of questionnaires were distributed amongst the participants of the exhibition in which they not only introduced their company, but also stated the purpose of their attending in the fair and their feedbacks were heeded. On the other hand, several interviews with experts and economic actors were conducted in the exhibition, which was broadly reflected in the media. A part of the media activities has been demonstrated below.

List of News Agency and Newspaper:Donya e Eqtesad NewspaperSharara NewspaperKhorasan NewspaperGhanoon NewspaperVatan Emrooz NewspaperMardom Salary NewspaperIslamic Republic News AgencyMehr News AgencyFars News AgencyYoung Journalist ClubIranian Students’ News AgencySedaye Sanaat News AgencyMashhad PayamTasnim News AgencyIslamic Republic Of Iran Broadcasting NewsQuds Online NewsMashhad Municipality News AgencyTabnak News AgencySMT News AgencyIran Faire News AgencyMinistry of Industry, mine and trade organization of Khorasan Razavi websiteHouse of Industry, mine and trade organization of Kho-rasan Razavi websiteShata News AgencySobh Noos News AgencyDari News Agency (Afghanistan)Sobh Mashhad News AgencyIranian Labour News AgencyDana News AgencyCaspian News Agency

PHOTO GALLERY

Companies Country ActivitiesAb band Industrial Group Iran processing

Adili Machine Manufacturing Co. Iran processing

Adine Tejarat Shargh Iran food products

Afghanistan Pavilion Afghanistan 5 companies with Afghan food products

Afshan Saneat Avaran Novin Iran processing

Ahmad Dadkhah Tea Iran food products

Akbarnejad Food Ind. Iran food products

Alet Laboratory Equipment Iran processing

Almatoz Iran food products

Almi Austria spices and additives for the food industry

Amirchap Aria Novin Iran processing

Andisheh Mehvargostar Isfahan Iran processing

Arad Jam Khavarmianeh Iran processing

Aramesh Gostar Mehregan Iran

Ardalan Sugar Company Iran food products

Ariagrappart Iran processing

Ariya Atlas Jam Iran food products

Armaghan Tejarat Pasavan Trade Co. Iran food products

Arsha Pouyeh Trade & Investment Iran food products

Art Pack Iran processing

Arvandplast Iran processing

Ashkanlafaftoos Iran processing

Ashoori Industrial Group Iran designer and manufacturer of food machinery

Asia Tvanir Sahand Iran processing

ATM Group Iran processing

Avizheh Neshan Parsi International Institute Iran food products

Azari Industrial Group Iran processing

Azartoos Khorasan Iran food products

Babolab Food Industry Iran food products

Badiee Saffron Iran food products

Bayamehr Spadana Iran food products

Behineh Wazin Food Industry Co. Iran food products

Behpars Afrand Savis Iran food products

Behravesh Negin Peyman Iran processing

Beryan Goosht Amol processing and Packaging Co. Iran food products

Bokhargostar Tabarestan Iran processing

Booran Sanat Dena Iran processing

Bronel Iran food products

Bühler "Iran Switzerland"

processing

Caspian Machinery Middle East Iran processing

Chabok Chap Iran processing

Charmeh packing industries Iran processing

Chenar Cheshmeh Co. Iran food products

Cheshme Nooshan Khorasan Iran food products

Chodansazan Iran processing

Chooraktoos Iran food products

LIST OF EXHIBITORS 2015

Control System Co. Iran processing

Couhsar Plastics industry Iran processing

Danone Sahar Iran food products

Daroupat Shargh Industrial Packaging Co. Iran processing

Debsh Sabz Gostar (Debsh Tea) Iran food products

Dorsarech Iran

Electroniroo (Industry Electricity & Cryogenic) Iran processing

Esfahan Farkhondeh Biscuit Co. Iran food products

Esfehan Moghaddam Iran processing

Esteel Tank Razavi Iran processing

Etehad Iran processing

Etemadi Trading Group Co. Ltd. Iran food products

Fakhre Torshiz Iran food products

Fanavari Sarma Khoshk Ariya Co. Iran processing

Fara Sard Karan Iran processing

Faradis Saffron Iran food products

Faraz Arman Toranj Co. Iran processing

Faraz Negar Iran processing

Farmadsarma Iran processing

Farzin Tea Iran food products

Fazl Neshaboor Iran food products

Feriman Iran processing

Foodlogistik Germany cutters for meat processing; dicing, slicing, shredding and grating of meat, poultry, cheese, fish, vegetables, and fruits; co-exhibitor of Etemadi Group

Foodna Iran processing

Foodtech Magazine Iran media

Garma Gostaran Behineh Saz Co. (GGBS) Iran processing

Gaser Spain machines for the meat processing industry; co-exhibitor of Etemadi Group

Glucosan (public co.) Iran food products

Glucose Nemooneh Toos Iran food products

Golchin Ghaboos Co. Iran Food products/Canned tomato paste

Golha Food Industries Iran additives, recrystallized iodized salt, flours, spices, pow-ders, cereals, noodles, dried fruits and nuts, powders, sugar, rice

Haam Food Industries Iran food products

Haddad Parsian Machinery Iran processing

Halal world institute Iran processing

Heram Talaee Khorasan Razavi Iran food products

HMC Commercial Group Iran processing

Honar Basteh Bandi Iran processing

Iliya Pars (Doobis) Iran food products

Inject Star Austria meat processing industry in production of injectors, tumblers, separators, hot and cold smoking units; co-exhibitor of Etemadi Group

Iran North East Food and Biotech Park Iran processing

Iran-Afghanistan Chamber of Commerce, Indust-ries, Mines & Agriculture

Iran food products

Irangolab Marghoob Iran food products

LIST OF EXHIBITORS 2015

Isfahan Chocolates (Kamvar) Iran food products

Jafrab Niroo Co. Iran processing

Jamous Jonoub Shir Co. Iran food products

Jihad Agriculture Organization of Khorasan Razavi Province

Iran

Kanighol Iran food products

Karafan Engeeniring Co. Iran processing

Karamadteb Iran production of ready-to-eat food, dealer of meat proces-sing machinery: Almi, Inject Star, Gaser, Roser, Mainca, Foodlogistik, Kilia, Wessamat

Karyaran Pars Iran processing

Kesht Va Sanat Golbahar Sepahan Iran food products

Keshto Sanate Gonabad Iran food products

Khayam carton Iran processing

Khayam Industrial Automation Iran processing

Khorasan Cotton and Oil Seeds Co. Iran food products

Khorasan Razavi Industries, Mine and Trade Iran

Khosheh Magazin Iran media

Kian Idea Iran processing

Kilia Germany cutters for meat processing; breaking, cutting, emulsify-ing; co-exhibitor of Etemadi Group

Kimiya Foam Producer Iran processing

Kimiyagarane Razetabiat Iran food products

Limon Iran food products

Maad Roll Printing Industry Iran processing

Mah Door Caspian Iran food products

Mahrad Chashni Toos Co Iran processing

Mahrad Chashni Toos Co. Iran processed olives-Canned table olives-olive oil-Pickles

Mainca Spain fillers, equipment to process minced meat and fresh or dry cured sausages for the small and medium producer; co-exhibitor of Etemadi Group

Manufacture and Trading Steel Pasargod Iran processing

Mardin Sanat Iran processing

Marina Plastic Iran PVC shrink film producers and labels, printed and lami-nated wrapper types

Mashhad Baking Industries Co. Iran processing

Mashhad Carton Iran processing

Mashhad Meat Indusrtrial Complex Iran food products

Masqati Sara Roz Iran food products

Mina Print Iran food products

Moeen Negin Sepahan Iran food products

Mohajer Trading co Iran food products

Morshed Gohar Machine Manufacturing Iran processing

Naghshetooba Iran processing

Naghshineh Chap Iran processing

Nasim Sabah Mazand Industrial Co. Iran product and packing margarine and butter

Nazanin Co. Iran food products

Negin Naderi Industrial Group Iran food products

Nian Sazeh Iran food products

Nik Controll Iran processing

LIST OF EXHIBITORS 2015

Niki Mehr Qom Iran

Nikou Soroush Middle East Iran processing

Nooshin Fard Iran food products

Nozhan Gostar Toos Iran processing

NPR Iran processing

Ozonetajhiz Iran processing

PAK Iran food products

Pak Saab Toos Iran processing

Pakban Distribution Co. Iran food products

Pakfan Iran processing

Pakona PVT. Ltd. India packaging machinery

Pand Caspian Technology Iran processing

Pars Iran food products

Part Sepehr Aria Iran processing

Parto Daneh Khazar Iran food products

Payamechanic Iran processing

Pelekan Intellectual property rights Consulation Iran

Pesaran Rahimi Limted Afghanistan food products

Pichab Shargh Engineering Group Co. Iran processing

Piradel Iran food products

Plattenhardt + Wirth GmbH Germany processing

Poolad Pooyesh Co. Iran processing

Pooyeshgam Caspian Iran processing

Pourali Pordel Coldpress Oil Factory Iran food products

QC. magazine Iran media

Radbeh Aluminium Structures Iran processing

Ram Sanat Danial Iran processing

Ranginagh Melisa Iran processing

Rastan Engineering Iran processing

Razavi Yeast Co. Iran food products

Research Institute of Food Science & Technology Iran food products

Rokhzadifar Iran food products

Roser Spain stainless steel equipment for the food industry, co-exhi-bitor of Etemadi Group

Saboos Mazand Co. Iran food products

Sabz Noshe Kavir Co. Iran food products

Safaee Iran processing

Saghe Zarin Arvand Iran food products

Samak Iran food products

Samira Iran food products

Sanat Gearbox Iran processing

Sanatyaran Iran processing

Sardineh Sazan Toos Iran processing

Sarina Iran food products

Sepantaye Zanjan Iran processing

Sepehr Plastic Sargh Iran processing

Sepideh Sanat Pazh Machinery Co. Iran processing

Shadnoos Iran food products

LIST OF EXHIBITORS 2015

Sharghe Mianeh Products Export Company Iran food products

Shilan Gostar Mahan Iran food products

Shimi Sanaat Vaheb Iran processing

Shirinshekar Iran ice cream, cotton candy and dairy

Steel Sanat Iran processing

Supishi Iran processing

Tabriz Pack Printing Co. Iran processing

Tahghigh Gostar Azma Iran processing

Tajkooh Agricultural Co Iran food products

Takchin Kerman Food Industry Iran dates, dates products and related products

Tala Tea Iran food products

Tarvand Saffron Ghaen Iran food products

Teaman Iran food products

Tehran Pack Iran processing

Toldi Bastani Etminan Azarghol Iran food products

Tolombehtoos Iran processing

Toos Packing Service Iran processing

Union Export Province Herat Afghanistan food products

Vahid Refrigeration Industries Co. Iran processing

Vana Press Iran processing

Visionpaik Iran ink jet printer

Wessamat Germany ice cube makers; co-exhibitor of Etemadi Group

Yadegari Machinery Iran food processing machinery, chocolate and sweets pro-duction lines

Yakhteh Nano Chem Iran food products

Zagros Sarmaye Tabriz Iran food products

Zarfineh Kar Toos Iran processing

Zarin Chocolate Baharestan Iran food products

LIST OF EXHIBITORS 2015

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CONTACTS:

Ms Sibel Karaoglan

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Monika Schaedel

Am Leimbach 6D-68723 OftersheimPhone: +49 (0)6202 95 09 846Fax: +49 (0)6202 95 09 847schaedel@fairconsult-international.dewww.fairconsult-international.de

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