COMPANY PROFILE

Our Background

We belong to the group ‘SIDRA LLC’ promoted by three eminent Emiratis. Out of which two of them are still holding very high position in the Govt. One is the Cabinet Minister in the Federal Govt. and the other one is holding directorial positions in several prominent Dubai organizations. The third promoter, Mr. Farhan Faraidooni who used to be the Executive Chairman of SAMA DUBAI ( An international real estate investment company ) is now heading the group as Group CEO. A diversified company having interests in Real Estate, Financial capital, Retail, Education, Wellness, Food production and Food Distribution, is looking for opportunities to expand globally through their investment.

IFN

3

International Food Network (IFN) is a subsidiary of SIDRA LLC, based in Dubai, UAE. IFN’s focus is primarily on agricultural food production, as well as other food solutions, to meet the feeding needs of the diverse population in the nation. The organization is a foods’ solution company that is also engaged in diverse operations ranging from innovative agricultural cultivation of food crops to packing of agricultural produce, such as a variety of fresh vegetables and fruits, to manufacturing, distribution and trading of imported processed food products, specialty products, as well as fruits and vegetables.At IFN, we are dedicated to catering for the healthy nutritional needs of the diverse human population spread across the nation, all round the seasons of the year. We are driven by human physical wellness and focused on enriching lives daily with vitality, through the availability of healthy and freshly sourced food stuffs from our own farms, farming partners and manufacturing partners.

INTERNATIONAL FOOD NETWORK - IFN

Market: Fresh fruit and Vegetables import to this region is US$ 2.5 Billion only in Dubai (2012) and growing at 14% Year on Year ( Dubai Alone) . This is expected to grow further. More than 85% of food requirement is being imported and dependence on import will likely to continue. Dubai being strategically located is also huge re export hub for all Food products including Fresh Fruit and Vegetables.

IFN is food production and distribution company which is an year old having Farms in Dubai and expanding. Started Fresh Fruits and Vegetables imports and distribution. Main imports at this point is Fresh Fruits like Apples, Oranges, Grapes etc., Established network with Retail, HORECA and Whole sale channels for distributing the imported products. Also, developed supply chain infrastructure to support our current activities with cold stores, ripening chambers and reefer trucks. A professionally managed company is looking for strategic association where ever we can mutually support the objectives of each organizations.

OUR DIVISIONS

5

International Food Network has three strategic business units and each of these units have specialized operations. The three divisions are;

Farm Management and Services Own / Investors’ Farms Contract Farms ( Out Grower program)

Fresh Fruit and Vegetables distribution Value added products

Processed Food – Manufacturing, Branding and distributing

6

PROCESSED FOOD DIVISION

Processed foods unit will be operational from 2014 and this division will offer and distribute processed and packaged food products, that will be manufactured through our trusted joint venture manufacturers on partnership arrangement while manufacturing will be under stringent supervision and strict adherence to UAE regulatory standards and global safety standards like HACCP, BRC, HALAL, etc.

7

OUR CHANNELS International Food Network has a network of channels at all levels, hence making it to cater to retail outlets, leading Key accounts, wholesale and HORECA chains. We are currently distributing across key channels like;

Specialty food storesKey Accounts retail outletsHORECA Wholesale TradersCooperative outlets

UNDERSTANDING TEA BUSINESS FOR AN ENTRY INTO UAE

BACKGROUND

Character of the tea and its taste is determined by the soil characteristics, the climate and the rainfall.

Tea affects the taste buds, it is difficult to replace a particular variety with a substitute.

This explains why certain types are favored by certain countries: for example CIS countries favor Indian and Sri Lankan teas where as UK & Pakistan favor Kenyan Tea.

Global tea Industry is largely dominated by India till recent times – the second largest producer and the largest consumer of Tea.

India is succeeded by China and followed by Kenya, Sri Lanka, Vietnam and Indonesia in the production Hierarchy of countries .

Tea contains 4 to 4.5% of caffeine, which is one-third the amount found in coffee. Tea contains small quantities of tannic compounds technically called polyphenols

(not tannic acid used in tanning leather), vitamins and a number of minerals in trace amounts.

The difference is due to intensity of the color and taste as a result of fermentation. The phenolic compounds are oxidized by exposing leaves to varying temperature and humidity.

Black Tea is exposed to fermentation for a longer period while Green Tea is exposed to minimal treatment. Period of exposure for Oolong tea is between the periods of other two types.

Black tea Green tea

CTC(cut, tear and curl) Orthodox tea

World production has reached 4299 thousand MT in 2011 with a CAGR of 3.48 % since 2001.

Country 2011 2010China 1623 1475India 988 966Kenya 378 399Sri Lanka 329 331Vietnam 178 170Others 803 829Total 4299 4170

Productivity has not shown any significant increase.

The global Tea productivity hovered around 1100 – 1160 KG per Ha.

TEA IN THE UNITED ARAB EMIRATES – A SNAP SHOT

Value growth of Tea (Retail) in 2011 is 11 % OVER 2010 to reach AED 166 million

Black Tea remained a Dominant category though niche categories showed substantial growth

Black specialty Tea Bags registered the strongest value growth 0f 14% in 2011

Unilever Gulf FZE (Lipton) lead Tea in 2011 with retail value share of 37%, followed by George Payne & Co (Al Wazah) Ltd with 24 %

Tea expected to post a constant value CAGR of 7% over the forecast period to reach AED 227 million by 2016.

PROPOSAL AND GOING FORWARD – ACTION PLAN

“Branded / third party labelled teas”.

1.We can pack in super market brands and supply in small packs

2.We can also supply Bulk Identify a JV partner in a producing country , an existing player with all infrastructure in place to reduce CAPEX investment

3.Will bench mark blends and specialty tea to the market in your brand

4.Test market the concept.

OUR CONTACT Our corporate office is located in Oud Mehta while our farm and cold stores are located in Al Khawaneej and Al Awir respectively.IFN can be contacted or reached using any of the contact details below;

Sreeram ChellappaMobile: +971 558599369

Phone number: +971 4 3547748Fax : +971 4 3547749

Email: info@intl-foodnetwork.comsreeram.chellappa@intl-foodnetwork.com

Website: www.intl-foodnetwork.com

Thank You……..