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Copenhagen Capacity
2
DENMARK IS LOCATED IN NORTHERN EUROPE
Denmark is a part of Scandinavia
Copenhagen is the capital of Denmark
Scandinavia: 25 million people
Baltic Sea Region: 70 million people
EU: 500 million people
Copenhagen - the gateway to Scandinavia
Copenhagen Capacity
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COPENHAGEN OFFERS SOMETHING VERY UNIQUE
Ease & flexibility
Productive work culture
Balanced lifestyle
Leader in global growth sectors
Copenhagen Capacity
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A LEAN SOCIETY
Lean is the Copenhagen way of life
Establishing a business is easy
Dialogue between lawmakers and businesses
High quality and usability of public institutions
A stable economy with low inflation
Minimum administration costs
No corruption
Low administrative burdens for businesses
Copenhagen Capacity
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EASY TRANSLATES INTO WORLD-CLASS
Easy to establish a business
Easy to interact with government
Red tape is at a minimum
”Denmark will be the best place in the world to conduct business over the next five years, 2008-2012.” The Economist, July 2008
Top 15 places to do businessRank
Singapore 1Hong Kong 2New Zealand 3United States 4Denmark 5Norway 6United Kingdom 7Korea 8Iceland 9Ireland 10Finland 11Saudi Arabia 12Canada 13Sweden 14Australia 15Source: Doing Business 2012, World Bank 2011
Copenhagen Capacity
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“One of the most attractive aspects of Denmark’s business environment is its’ labour market—Denmark's "flexicurity model" has become the yardstick for reforms in other European countries in recent years.” The Economist, June 2008
WORLD-CLASS LABOUR FLEXIBILITY
Rank
Switzerland 1Singapore 2Denmark 3Norway 4Germany 6Sweden 8Netherlands 10UK 23US 26Canada 33Russia 39Belgium 46France 57Source: IMD Yearbook 2012
Note: Productivity of labour relations
Labour relations
Copenhagen Capacity
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SETTING UP A BUSINESS IS EASY
Creation of firms Rate
Hong Kong 8.82Singapore 8.81Sweden 7.97Norway 7.43Denmark 7.22USA 7.17Netherlands 6.84United Kingdom 6.56Germany 6.22Austria 6.12Luxembourg 6.06France 5.00
Source: IMD World Competitiveness Yearbook 2012
Note: Survey based on an index from 0 to 10
Copenhagen Capacity
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REDEFINING EFFICIENCY
Employees take responsibility
Result-oriented innovation
Team performance
Cross-functional orientation
Deadline driven
”Denmark offers .. staff with a work ethic that is above what you normally expect,” says Guy Auger, former manager of Dell A/S
Copenhagen Capacity
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TALENTED AND MOTIVATED WORK FORCE
The EIU's Global Talent Index Rank
USA 1Denmark 2Finland 3Norway 4Singapore 5Australia 6Sweden 7Hong Kong 8Switzerland 9Israel 10Netherlands 11United Kingdom 12Germany 13Canada 14New Zealand 15Source: Economist Intelligent Unit, Global Talent Index 2011
Rank
Switzerland 1Denmark 2Austria 3Singapore 4Germany 5Hong Kong 6Japan 7Norway 9Sweden 13USA 20Canada 21India 28China 33
Worker Motivation Rankings
Source: IMD, World Competitiveness Yearbook, 2012
Copenhagen Capacity
TALENTED AND MOTIVATED WORK FORCE
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Rank
Dublin 1Hong Kong 2Copenhagen 3Paris 4Geneva 5Oslo 6Zurich 7Seattle 8Washington 9San Francisco 9Houston 11Boston 11Atlanta 11
Human Capital
Source: EIU Hot Spots, Benchmarking global city competitiveness, 2012
Copenhagen Capacity
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A CULTURE THAT BREEDS EFFICIENCY
”In spite of the Danes working fewer hours, they are more productive. This is shown in the amount of profit we generate per working hour. It is three times higher here in Denmark, where we have a better educated and more motivated workforce”
Pete George, Former Nordic President of CSC
Rank
Sweden 1Ireland 2Switzerland 3Hong Kong 4Denmark 5Singapore 6Czech Republic 7Germany 8USA 9Finland 10Norway 26United Kingdom 26Russia 56
Efficiency of Large Corporations Ranking
Note: Survey of eff iciency of large corporations measured against international standards
Source: IMD, World Competitiveness Yearbook, 2012
Copenhagen Capacity
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A CULTURE THAT BREEDS EFFICIENCY
Rank
Sweden 1Ireland 2Switzerland 3Hong Kong 4Denmark 5Singapore 6Czech Republic 7Germany 8USA 9Finland 10Norway 26United Kingdom 26Russia 56
Efficiency of Large Corporations Ranking
Note: Survey of eff iciency of large corporations measured against international standards
Source: IMD, World Competitiveness Yearbook, 2012
Copenhagen Capacity
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ATTRACT TALENTED STAFF BY LOCATING YOUR COMPANY IN COPENHAGEN
The ability to recruit and attract talented staff is crucial when locating your business.
Copenhagen offers an advanced lifestyle that is highly attractive.
Copenhagen Capacity
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AN ADVANCED LIFESTYLE
Flexible working hours
Work/life balance
Green metropolis
An international hotspot for professionals
Short commuting time
Most liveable cities 20101 Munich2 Copenhagen3 Zürich4 Tokyo5 Helsinki6 Stockholm11 Berlin18 OsloSource: Monocle,
"Top 25 Most Liveable Cities 2010"
Copenhagen Capacity
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A LEADER IN…
Biotech
Medical technology
Information and communication technologies
Design
Cleantech
Copenhagen is a leader due to a tradition of user focus in innovations and a decade-long dedication to sustainable solutions
Copenhagen Capacity
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LIFE SCIENCE: MEDICON VALLEY
Copenhagen and Southern Sweden
One of the three leading life science clusters in Europe
155 (red) biotech & pharma companies
205 medtech companies
Mature product pipeline
Copenhagen Capacity
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MEDICON VALLEY’S KEY RESEARCH AREAS
Diabetes
Applied neuroscience
Cancer research
Immunology and inflammation
Personalised medicine
Copenhagen Capacity
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MEDICAL TECHNOLOGY – USER-DRIVEN INNOVATION
High focus on user needs in product development has developed the industryNew innovations are created by combining technologies within biotech and traditional medical technologies
Denmark is the country in the world that produces most medical devices per capita.Source: www.medicoindustrien.dk
Copenhagen Capacity
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MEDICAL TECHNOLOGY – USER-DRIVEN INNOVATION
Medical disposables
Diagnostics and monitoring equipment
Hearing aids
Assistive technologySince 1985 Novo Nordisk, one of the world’s leading insulin producers, has been producing the novopen, which enables safe and precise insulin injection.
Copenhagen Capacity
25
INFORMATION AND COMMUNICATION TECHNOLOGIES
Long-time knowledge is used in the development of innovative solutions
Utilise cross-sector teams, involve users and draw on strong design traditions
ICT in Denmark:
• Turnover 2009: € 22.8 billion
Copenhagen Capacity
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INFORMATION AND COMMUNICATION TECHNOLOGIES
Wireless technology development
Photonics and semiconductors development
Acoustics and nano/micro technology
Software developmentAs of 2010, Denmark is the number two country when it comes to e-readiness, according to the global rankings from the Economist Intelligence Unit
Copenhagen Capacity
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COPENHAGEN -A MAGNET FOR ICT
FDI Parent Firm Activity Year
CSC New business innovation centre 2005-06
Mozilla New R&D centre for software 2006-07
Cisco Linksys New design centre for software 2007-08
Deltek New ERP activities 2009-10
Havok New research facility 2010-11
R&D Firm Activity No. of staff
IBM Global shipping sw development 3.500
CSC Global airline sw development 2.500
Microsoft Global ERP sw development 1.050
Siemens IT Solutions Global IT solutions 250
Copenhagen Capacity
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GREEN INDUSTRIES
Globally competitive and highly innovative sector
Public investment in R&D
Energy consumption in Denmark has been constant from 1972-2006, while the GDP has tripled. Today, Denmark and Japan are the two most energy efficient countries in the worldSource: Economic office of the Danish Parliament 2007
Copenhagen Capacity
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GREEN INDUSTRIES
Wind energy
Smart grid
Electric vehicles
Smart home technologies
Fuell cells and hydrogen
Biomass, biofuel and biogas
720 green industry companies
46 knowledge institutions focus on R&D in environmental technologies
The Technical University of Denmark is among the world’s leading universities in the field
Copenhagen Capacity
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DANISH DESIGN
Human interface
High level of quality and functionality
Organic, playful and sophisticated
INDEX is a worldwide design event organised in Copenhagen and supported by public and private partners.
INDEX aims at improving life through design by presenting the best examples of design.
“There is no doubt that we are looking to Scandinavia, and to Denmark in particular, for a new direction in the early 21st century”.
Penny Sparke, 2006, In a lecture at the Museum of Modern Art in New York
Copenhagen Capacity
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HEADQUARTERS AND SHARED SERVICES CENTRES
Best access to Scandinavia and the Baltic Sea regionLargest recruitment base of highly skilled Danish and Swedish workers Most flexible labour market in the Nordic region, allowing companies to scale up and down easily
Headquarters recently located in Denmark
Copenhagen Capacity
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SETTING THE SCENE FOR WORLD-CLASS R&D
Close interplay with researchers and research institutionsR&D incentivesLargest pool of privately and publicly employed researchers in Scandinavia12 universities and 8 science parksCluster networksExcellent venture capital market
Copenhagen Capacity
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ADVANCED DISTRIBUTION SOLUTIONS
Scandinavia's best distribution point
Cost-attractive environment
The fourth most efficient infrastructure in the world (IMD 2012)
Copenhagen Capacity
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PRODUCT DEVELOPMENT AND TESTING
Danish consumers are the fastest in the world to adopt new products
Tech-savvy consumers
Optimal market size
Work culture that supports innovation
Sectors of importance:
- Mobile / wireless solutions
- Medical devices
- Drug development
- Fashion
- IT
Copenhagen Capacity
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COPENHAGEN IS A PART OF THE ØRESUND REGION
3.7 million inhabitants
1.8 million active workers
8th richest region in Europe
3rd in Europe in terms of scientific output
Copenhagen region: 2.5 million people
Copenhagen Capacity
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EASY MARKET ACCESS
Direct flight connections, 2009Intercontinental Europe Scandinavia Domestic Total
Copenhagen 21 100 13 6 140Stockholm 10 67 8 28 113
Oslo 5 70 8 25 108Source: Copenhagen Airport, 2010
Direct flights to selected European citiesCopenhagen to Daily flights Stockholm to Daily flights
Amsterdam 9 Amsterdam 5Düsseldorf 6 Düsseldorf 3
Tokyo 1 Tokyo 0Source: Copenhagen Airport and Arlanda Airport 2010
In 2010 The Copenhagen Metro was awarded the world’s best metro due to high operating stability, high passenger satisfaction and innovative technology.
Among Nordic airports, Copenhagen Airport has the most connecting flights to the Baltics. On average 8,3 departures a day.Source: Copenhagen Airport, 2011
Copenhagen Capacity
BEST AIRPORT IN NORTHERN EUROPE
The World Airport Awards are the global benchmark of airport excellence and known in the travel industry as the Passenger's Choice Awards. The results are based on 12 million passenger surveys.
38
Best Airports in Northern EuropeRank
Copenhagen Airport 1Helsinki Vantaa Airport 2Oslo Airport 3Billund Airport 4Stockholm Arlanda Airport 5Keflavik International Airport 6Gothenburg Airport 7Source: World Airport Aw ards, 2012
Copenhagen Capacity
GLOBAL LEADER IN FLEXICURITY
39
Country Labour relations (productivity of
labour relations)
Average Length of Employment
(Measured in years)
Sick Days (full time employee p.a.)
Denmark 3 8.1 6,1Sweden 8 10.7 8,4Norway 4 9.8 13,9Finland 27 10.8 8,5Germany 6 11.3 6,6The Netherlands 10 11.3 9UK 23 9.0 5,1France 57 11.7 7,4Source: IMD 2012, OECD Stat 2010 and Eurostat Labour Force Survey 2010 respectively
Copenhagen Capacity
NORDIC LANGUAGES IN THE METROPOLIS’
Copenhagen - the best combination of potential employees speaking the Nordic languages
Danes - the most difficult employees to find in the other Nordic countries
40
Allocation of people speaking the Nordic languages
Copenhagen (Øresund Region)
Stockholm Oslo Helsinki Total
Danes - 3.651 3.676 400 7.727Swedes 7.515 - 10.912 2.300 20.727Norwegians 10.276 6.779 - 300 17.355Finns 1.550 13.600 1.300 - 16.450Source: Danmarks Statistik, Statistiska Centralbüron, Statistiska Centralbyrå, 2009
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DANES SPEAK FOREIGN LANGUAGES
Foreign languages are widely spoken in DenmarkEnglish German French Scandinavian
Denmark 86% 58% 12% 46%Sweden 89% 30% 11% 29%Finland 63% 18% 3% 33%Netherlands 87% 70% 29% 1%Germany 56% - 15% 1.4%United Kingdom - 9% 23% 0.2%
Source: European Commission, Europeans and their languages, 2006
Note: Scandinavian languages include : In Denmark : Sw edish and Norw egian, in Sw eden : Danish and Norveigan, in Finland : Sw edish and Danish
Copenhagen Capacity
DANES SPEAK ENGLISH
42
English proficiency1 Netherlands2 Denmark3 Austria3 Singapore5 Belgium6 United Kingdom7 Switzerland7 Germany7 Finland7 Slovenia11 Luxembourg11 Portugal18 Sweden33 FranceNote: Test of English as a foreign language (TOEFL)
Source: IMD, World Competitiveness Yearbook, 2012
Copenhagen Capacity
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SPECIAL TAX SCHEME FOR KEY PERSONEL
31,92 % personal taxation for expatriates and foreign researchers the first five years
Approved researchers need not to be fully tax liable in Denmark.
Approved researchers are not obliged to comply with remuneration requirements.
Copenhagen Capacity
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0
10000
20000
30000
40000
50000
60000
70000
Labour cost
Mandatory benefitsand social security
Salary
Source: Mercer Ressource Consulting, 2010
DANISH LABOUR COSTS ARE COMPETITIVE IN A WESTERN EUROPEAN CONTEXT
Copenhagen Capacity
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MONOCLE: COPENHAGEN THIRD MOST LIVABLE CITY
Survey carried out by Monocle Magazine 2011
Parameters that contribute to Copenhagen's high ranking include:
efficient public transport city airport extension contemporary statement buildings lining the harbour well developed bicycle lane network sophisticated café culture unhurried pace of life design and creativity
”There is something modern in the state of Denmark,” writes Stuart Husband of Monocle Magazine
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MERCER: COPENHAGEN - THE HIGHEST QUALITY OF LIVING
Based on 2009 quality of living survey by Mercer Human Resource Consulting
Copenhagen ranks no. 11 worldwide
The 215 participating cities were evaluated on 39 different factors including the health sector, personal safety, health, education, economy, culture and leisure pursuits.
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INCENTIVES
From 2005 to 2010, Danish public research increased by 50 % compared to a 20 % increase in Sweden and Norway
Political incentives such as the financial law agreement in 2005 and the globalisation agreement in 2006 have contributed to a doubling of the number of accepted ph.d applications
R&D expenses in Denmark are fully tax-deductible
A large number of funding projects such as the Danish National Advanced Technology Foundation, EUREKA, the Ministry of Science pre-project capital and the EU Seventh Framework Programme exsist.
Copenhagen Capacity
INFRASTRUCTURE
Often day-to-day delivery in Scandinavia
The fourth most efficient infrastructure in the world (IMD, 2012)
Direct flights from CPH airport to 140 destinations in the world (more than Stockholm and Oslo)
Copenhagen/Malmö Port is one of the largest in Europe servicing 7,800 vessels per year
48
24 HOURS DELIVERY TIME
Januar 2011
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RESEARCH & DEVELOPMENT
Denmark belongs to the top five European countries in terms of R&D spending per capita
31,92 % personal taxation for expatriates and foreign researchers during their first five years in Denmark
Denmark third best country among the OECD and BRIC nations measured on citations per publication according to NSI 2009
Companies with R&D centres in the region:
Copenhagen Capacity
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EDUCATION IN DENMARK
Education is financed by the state no tutition fees
The Øresund Region houses 12 universities and institutes of higher education representing 155,000 students and 14,000 researchers
Educational focus on independence, creativity, communication and critical evaluation
The highest completion of tertiary education among the Nordic countries in 2009
Copenhagen Capacity
FDI – EUROPEAN CITIES & REGIONS OF THE FUTURE 2010/11
51
Rank Region Country
1 Capital Region Denmark2 Utrecht Netherlands3 Northern Ireland Ireland4 Greater Stockholm Sweden5 Kainuu region Finland6 Thames Valley UK7 Val De Marne France8 Pomurje Slovenia9 Isle of Man UK10 Bouches Du Rhone in Provence France
Source: FDI European Cities & Regions of the Future 2012/13
FDI top 10 small regions: FDI strategyRank Region Country
1 Greater Stockholm Sweden2 South-east UK3 Copenhagen Denmark4 Ile-de-France France5 Scotland UK6 Prague Czech Rep7 Nordrhein-Westfalen Germany8 Noord-Holland Netherlands9 Greater Dublin Ireland
10 Thames Valley UKSource: FDI European Cities & Regions of the Future 2012/13
FDI top 10 regions: overall
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DENMARK IS DOING VERY WELL
WEF EIU Forbes 2011-12 2008-2012 2011
1 Switzerland Denmark Canada2 Singapore Finland New Zealand3 Sweden Singapore Hong Kong4 Finland Switzerland Ireland5 United States Canada Denmark6 Germany Hong Kong Singapore7 Netherlands USA Sweden8 Denmark Netherlands Norway9 Japan Australia United Kingdom10 United Kingdom United Kingdom United States
WEF: World Economic Forum, ”Global Competitiveness Index 2011-2012"
EIU: The Economist Intelligence Unit, “Best Business Environment 2008-2012"
Forbes: Forbes, ”Best Countries for Business 2011"
Copenhagen Capacity
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SCANDINAVIA IS AN ATTRACTIVE MARKET
25 million people
One of the wealthiest regions in the world with a combined GDP of more than USD 1100 billion in 2010
100
105
110
115
120
125
2006 2007 2008 2009 2010 2011*
GDP per capita 2006-2011(based on purchasing power parity)
Denmark
Sweden
Norway
Germany
Index: 2006=100
Source:Copenhagen Capacity and IMF, 2011*2011 figures are IMF estimates
Copenhagen Capacity
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PROPERTY MARKET
Increasing international investments
Copenhagen has the cheapest prime office rents in Europe
Copenhagen Locations
235
240
265
335
361
377
408
700
909
0 200 400 600 800 1000
Copenhagen
Berlin
Brussels
Amsterdam
Stockholm
Dublin
Frankfurt
Paris
London
Office rents, EUR/m2 per annum, 2010
Source: Jones Lang LaSalle, 2011
“I definitely will not deny that this potentially is a very beneficial time to invest in Denmark. The prices have declined and there is a chance to make a good deal” - Morten Jensen, Senior Manager at KPMG’s department for Property & Enterprise. (Source: Børsen, 11.01.2010)
Copenhagen Capacity
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ATTRACTIVE CORPORATE TAXATION
Unique possibilities for joint taxation in groups of companies
Domestic withholding tax on inbound and outbound dividends to foreign parent companies is zero
0
5
10
15
20
25
30
35
40
Tax rate (%)
Corporate tax rates in 12 European countries, 2010
Source: IMD World Competitiveness Yearbook 2012Note: Red line marks average, coprate tax rate on profit
Copenhagen Capacity
DANISH TAX ON LABOUR BELOW EU AVERAGE
56
27,9
14,8
14,7
13,0
12,7
5,9
15,7
12,7
18,0
11,0
11,4
21,6
11,7
13,5
15,4
8,6
9,9
10,7
14,1
8,3
6,6
10,9
15,5
17,2
10,3
5,8
13,2
14,0
10,8
4,9
5,3
7,2
8,2
9,6
0,0
9,5
9,7
9,7
10,3
12,9
16,2
18,2
18,2
22,2
22,6
23,0
23,0
23,9
24,3
25,4
29,7
0,0 10,0 20,0 30,0 40,0 50,0 60,0
Denmark
Netherlands
United Kingdom
Ireland
Luxembourg
Poland
Germany
EU average
Finland
Hungary
Austria
Belgium
Spain
Sweden
Italy
Czech Republic
France
European tax on labour
Income tax
Employee's compulsorysocial security contributions
Employer's compulsory socialsecurity contributions
Source: OECD 2011 "Taxing wages 2009-2010"
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cOPENhagen – THE NEW BRAND FOR COPENHAGEN
Open for business
Open for innovation
Open for living
Open for connections
Open for sustainability
Open for dialogue
…open for you!Always open-minded and friendly, Copenhagen is much more than just another capital city. It’s your city. Copenhagen is open for you.
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COPENHAGEN CAPACITY – WHO ARE WE?
The Danish Capital Region’s inward investment agency
With a mission to promote the region internationally with the aim of attracting and maintaining foreign companies
The services are open to all foreign-owned companies, abroad as well as already located in Copenhagen
We work free of charge
The services include: business information
access to an extensive network of consultants, authorities and businesses
unbiased and unique cost calculation and location tools
knowledge sharing and practical assistance during the entire investment process
Copenhagen Capacity
BOARD OF DIRECTORS
60
PETER HØJLANDManaging director
Transmedica Holding A/S
HANS TOFTMayor
Gentofte Municipality
HILDE FURBERG European Senior Vice President,
Genzyme A/S
PETER KAY MORTENSENMember of the Regional CouncilThe Capital Region of Denmark
THOMAS HOFMAN-BANG President & CEO NKT Holding A/S
ABBAZ RAZVIRegional Councillor
The Capital Region of Denmark
JØRGEN BARDENFLETH CEO
Microsoft Danmark A/S
PER SEERUP KNUDSEN Regional Councilor
The Capital Region of Denmark
JUKKA PEKKA PERTOLA CEO
Siemens A/S
FRANK JENSEN Lord Mayor
Copenhagen Municipality
OSCAR MOSGAARDManaging Partner FIH Partners A/S
OLE SØBÆK, Regional Councilor
The Capital Region of Denmark
CHAIRMAN
REPRESENTATIVES – POLITICAL COMMUNITY
REPRESENTATIVES – BUSINESS COMMUNITY
Copenhagen Capacity
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WE HAVE THE COMPETENCIES TO ASSIST YOU…
263 successful investments projects 2004-2011
30-40 annual investment projects
Experience from working with more than 500 investment projects during the last 17 years
Extensive network within knowledge, business, location advisors, public authorities
53 employees with experience from different business sectors, consulting and management
Winner of best FDI strategy by FDI Intelligence 2012