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FUJITSU MICROELECTRONICS LimitedAsia E-newsletter

27th IssueAugust – October 2009

Corporate Message Press Releases Activities Special Media Coverage

Corporate Message

Welcome to the latest edition of Fujitsu Microelectronics Limited Asia e-newsletter.

In this issue, we bring you updates on activities that Fujitsu has participated in the recent months, our leadingtechnologies and recent media coverage.

Fujitsu Microelectronics continually strengthened its communication and interaction with industry members. Added to thelist are, Embedded System Seminar in Bangkok as well as the recently launched "Think ECO" Design Contest on EDNAsia. In addition, it has participated in the 2009 Automotive and Electronic Technology Forum (AETF2009), 2009International Coverage and Transmission Conference (ICTC 2009), WiMAX Taipei 2009, the annual conference on"China Digital Television Operational Model 2009" and attended the launch of the Most Popular Digital TV Supplier inChina 2009. During these engagements, Fujitsu Microelectronics shared its perspective on advanced technologies andobservation of industry trends.

Thanks to its advanced technology, Fujitsu Microelectronics has won the Most Popular Digital TV Supplier in China fortwo consecutive years. In addition, its high performance and high-definition multi-decoder IC MB86H60 for digitaltelevision won the China Embedded Systems New Technology Editor's Choice Award 2009, underscoring the company'stechnical strength and innovative capability. The momentum does not stop here; as Fujitsu Microelectronics continues toinnovate with the launch of its first product in the mobile phone RF transceiver market – the new RF transceiver IC.

Another milestone achieved in Fujitsu Microelectronics University program, with theconsolidation of"2009 Fujitsu Microelectronics MB95200 Series MCU Competition" entries.A total of 150 papers passed the preliminary stage of the competition. Next, further trainingmaterial videos, related tools and certifications are distributed the shortlisted contestants,to assist and support in showcasing their talents in the final submissions at"FujitsuMicroelectronics Development Platform".

Read on further of these exciting events in the newsletter...

"Think Eco" DesignContest launched onEdnasia.com

Fujitsu Microelectronicsparticipated in WiMAXTaipei 2009

Fujitsu launches Multimode, Multiband RF Transceiver IC

Fujitsu Microelectronics participated in ICTC 2009

Fujitsu Microelectronics wins the China Embedded Systems New TechnologyEditor's Choice Award for two consecutive years

Interview article from China Electronics News: 'High Definition TV Has a ProsperousFuture and Industry Chain Needs Co-development'

Reducing overall system CO2 emissions with an ICT Solution using FRAM

How the 1394 Automotive Network simplifies Infotainment Delivery

Mobile WiMAX Solutions Leading the Momentum Forward

About Fujitsu Microelectronics Limited Asia

Collaborating collectively on its distinct strengths and expertise, FujitsuMicroelectronics (Shanghai) Co Ltd, Fujitsu Microelectronics Asia Pte Ltd and FujitsuMicroelectronics Pacific Asia Ltd collectively form Fujitsu Microelectronics Limited Asia(FML Asia), to provide a one-stop center for its semiconductor products to allcustomers in the Asia-Pacific region. Apart from sales and marketing of semiconductor

Embedded SystemSeminar 2009, held inBangkok, Thailand

Fujitsu Microelectronicsparticipated in theCeremony of EmbeddedSystems Editor's ChoiceAwards 2009 byElectronic Engineering &Product World

products, FML Asia also offers flexible business and system solutions for the digital AV,automotive, consumer electronics, and mobile and wireless markets, as well as designand technical support for customers, locally and regionally.

With technology resource centers and ASIC design support centers strategicallylocated in Hongkong,Taiwan,Shanghai and Chengdu, FML Asia can speedily andcompetitively meet customers' stringent design-in requirements on ASSP, MCU andASIC products. With heavy investments in design and engineering capabilities andapplication support resources, complemented by a regional network of design partners,suppliers and distributors, FML Asia can readily delivers innovative and value-addedsolutions and varied range of products to its target markets in the Asia-Pacific region.

About Fujitsu Microelectronics Asia Pte Ltd (FMAL)

Fujitsu Microelectronics Asia Pte Ltd (FMAL) was established in 1986 to providesemiconductor sales and support solutions to customers in Southeast Asia, India andOceania. FMAL offers a diverse array of application-oriented semiconductor productsand solutions such as ASIC, ASSPs, microcontrollers/microprocessors (FR-V), SystemMemory (FRAM/FCRAM) and System LSIs (DVD MPEG Source Decoders/MPEG –2Encoders).

Press Releases

Fujitsu launches Multimode, Multiband RF Transceiver IC

Singapore, September 16, 2009 - Fujitsu Microelectronics Asia Pte Ltd (FMAL) announced its entry into the mobilephone RF transceiver market, with the launch of a RF transceiver IC for mobile phones, supporting 2G GSM/GPS/EDGEand 3G UMTS/HSPA protocols and including a 3G DigRF interface on a single chip. The new compact transceiver IC alsoeliminates the need for external SAW filters and low-noise amplifiers (LNA) as well as enables mobile phonemanufacturers to reduce component count, board space and bill of materials. A simplified programming model helps tosignificantly reduce development time and simplify integration of the RF into a radio platform. Samples of the MB86L01Atransceiver IC are available from today.

For more information, please visit:http://www.fujitsu.com/sg/news/pr/fmal_20090916.html

Activities

"Think Eco" Design Contest launched on Ednasia.com

On October 26, Fujitsu Microelectronics "Think ECO" Design Contest was officially launched on www.ednasia.com with theaim to encourage designs that boost environmental performance. Adopting the new MB95200 series MCU features into thetheme, this contest supports the innovative future of "smart homes" that promote energy conservation and reducing powerconsumption. The contest will end in March 2010.

Fujitsu MB95200 series of microcontrollers are 8-bit general purpose single-chip products providing precise on-chiposcillators, single-wire debug, clock supervisors and low voltage reset as well as various peripherals for applications likeair conditioners, remote controls, digital/pocket photographic materials, refrigerators, washing machines, electronic ovens,etc.

For more information, please visit:http://www.ednasia.com/fujitsu/think-eco-contest/

Competition promotional ad

Fujitsu Microelectronics participated in WiMAX Taipei 2009

During WiMAX Taipei 2009 event, held at the Taipei World Trade Center from October 26 to 28, Fujitsu Microelectronicsshowcases its 2nd Generation Mobile WiMAX devices and Tri Band Solutions as well as commercial products based onFujitsu WiMAX ICs. These high performance solutions will enable customers to create mobile WiMAX subscriber systemsfor CPEs, VoIP phones and handhelds.

Fujitsu's WiMAX chips are used as small optimized embedded modules of mobile WiMAX equipment that feature basicfrequency devices such as the MB86K22 and the MB86K23, along with radio frequency devices such as the MB86K52,and power management devices such as the MB39C316. The internal devices are core devices comprising a competitiveWiMAX module. Fujitsu's WiMAX ICs can help module suppliers develop more competitive products in mobile WiMAXapplications.

For more information, please visit the official website of WiMAX Taipei 2009:http://www.broadbandtaiwan.com.tw/chinese/event/wimax.shtml

Fujitsu Microelectronics' booth at WiMAXTaipei 2009

Visitors at Fujitsu Microelectronics' booth

The Embedded System Seminar 2009, Bangkok, Thailand

Being the first in-house seminar initiative in Thailand, the Embedded System Seminar 2009 was held by FujitsuMicroelectronics Asia on September 30, at Swissotel Le Concorde, Bangkok. Design engineers from various companiesand design houses were invited to attend the seminar.

The one-day seminar provided topics and solutions based on microcontrollers, power management ICs, and touch sensorcontrollers. It also served as a promotional platform for the new low pin-count microcontrollers. The seminar consists of 4product presentations and 2 live demonstrations. A total of 11 reference solutions were showcased at the seminar.

Seminar presentation Live demonstration

Fujitsu Microelectronics participated in the 2009 Automotive Electronic Technology Forum (AETF2009)

Fujitsu Microelectronics has participated in the AETF2009, organized by Electronic Engineering & Product World, inShenzhen on Aug 27, 2009. Welch Ding, product manager for Fujitsu Microelectronics, delivered a speech on Fujitsu'sAdvanced Automotive Network Technology and introduced Fujitsu's leading products and technology in the automotivesector.

Fujitsu's 16- and 32- bit CAN microcontrollers maintain a leading position in the global market. A world first, the IDB-1394

controller IC for HD video, recently launched by Fujitsu, can transmit HD video from Blu-Ray DVDs and high-definitionnavigation images. In addition, Fujitsu is the first semiconductor company who integrates FlexyRay into 16- and 32- bitautomotive microcontrollers and leads the development direction of the whole control structure of automotive electronicproducts.

Welch Ding, product manager of Fujitsu Microelectronics, delivering a speech atthe forum

Fujitsu Microelectronics participated in 2009 International Coverage and Transmission Conference (ICTC 2009)

On October 26, the three-day ICTC 2009 took place in Hangzhou, Zhejiang province. Fujitsu Microelectronics was invitedto participate. Cedric Huang, marketing manager of Fujitsu Microelectronics, delivered a speech on the High Definition,Interactive and Open STB Platforms and introduces the company's advanced products and technologies in digitaltelevision. The presentation has captured interest of over 200 industry-related visitors.

Mr Huang delivering a speech at ICTC 2009

First Round Results of 2009 Fujitsu Microelectronics' MB95200 Series MCU Competition Published

The competition entries have all been submitted and completed with several round of intense evaluation by the judges.Fujitsu Microelectronics has selected the winners for the First Round of competition. An increase of size and scale of thecompetition, over 150 entries have passed through to the next round. Training material videos, related tools andcertifications were distributed to those who qualified for the finals. The submission for final entries will be closed on 10thDecember.

For more information, please visit :http://www.fujitsu.com/cn/fmc/events/contest/2009-8fx/index.html

Qualifier List for First Round of the 2009 Fujitsu Microelectronics MB95200 Series MCU Competition

Fujitsu Microelectronics participated in the Embedded Systems Editor's Choice Awards 2009 Ceremony, hostedby Electronic Engineering & Product World

As a recognition to its excellent performance and state-of-the-art technology, Fujitsu Microelectronics' full high-definitionmulti-decoder IC MB86H60 for digital television has won the China Embedded Systems New Technology Editor's ChoiceAward 2009.Cedric Huang, marketing manager for Fujitsu Microelectronics, was invited to attend the ceremony on October22.

Fujitsu Microelectronics recently launched the full high-definition multi-decoder IC MB86H60 for digital television, a newhigh-definition interactive / dual-mode set-top box. As a highly integrated System-on-Chip (SoC), the MB86H60 can decodeboth MPEG-2 and H.264 compression formats in full HD resolution (1920 dots x 1080 lines), and integrates on a singlechip the necessary processing functions for a HD broadcast receiver, including the processing of digital video, audio, andgraphics. This makes the multi-decoder suitable for TVs, set-top boxes and portable TV receivers without occupying mainchip resources when decoding. The MB86H60s' complete functionality can be only realized by adding two 16-bit wideDDR2-SDRAMs, enabling set vendors to reduce the overall cost of designing televisions and set-top boxes.

Cedric Huang, marketing manager forFujitsu Microelectronics, at the awardceremony

The China Embedded Systems NewTechnology Editor's Choice Award 2009medal

Fujitsu Microelectronics participated in the Annual Meeting on the China Digital Television Operational Model 2009conference and the Launch of The Most Popular Digital TV Supplier in China, 2009

On October 27, the Annual Meeting on the China Digital Television Operational Model and the Launch of the Most PopularDigital TV Supplier in China, 2009, were concurrently held in Hangzhou. The conference focuses on new operationalmodels for bi-directional network transfers for digital television, and the release of a White Paper on China's DigitalTelevision Set-top Box, 2009.

Fujitsu Microelectronics won the Most Popular Digital TV Supplier in China 2009 award. Winning the award for twoconsecutive years confirmed that Fujitsu Microelectronics has gained approval from digital television players in China. BuYangchun, product manager for Fujitsu Microelectronics, delivered a speech on High Definition, Interactive and Open STBPlatforms at the conference.

Bu Yangchun, product manager for FujitsuMicroelectronics, delivering a speech onHigh Definition, Interactive and Open STBPlatforms

Fujitsu Microelectronics wins The MostPopular Digital TV Supplier in China 2009award

Special Media Coverage

Media Interview

Semiconductor Components Application, August 2009

Welch Ding, Product Manager for Fujitsu Microelectronics (Shanghai) Co. Ltd, participated in an interview bySemiconductor Components Application, alongside other industry representatives. The article has gathered discussion onthe development and future trends in the automotive body electronics market.

English Version:

Industry manufacturers remain optimistic about the prospect of automotive body electronics as advances intechnology promotes growth of demand for components

The electronic devices in the automotive body are independently used in the automobile environment but are not directlyrelated to the performance of the automobile itself in terms of saving energy, improving comfort, enhancing quality andincreasing enjoyment. Most devices are used for auxiliary functions. Automotive body electronics consists of electroniccontrol safety belts, airbags, active knee bolsters, climate control, electronic anti-theft systems, remote control door locks,power seats, electric rear-view mirrors, electronic instrument panels, light control, tyre pressure monitoring, andautomobile-mounted anti-collision radar control.

As requirements for automotive comfort have increased in recent years, automotive body electronic control devices havebecome more important. Large numbers of automobiles are now installed with automotive body control systems toguarantee high performance.

The extensive use of many electronic technologies in automobile electronics' systems would not be possible without theadvances in semi-conductor technology. The large market potential for automotive body electronics makes it a competitivesegment for semi-conductor manufacturers.

The automotive body electronics market has huge potential - evolution in technology has helped fuel demand forsemi-conductor components

Data from the relevant market report the China Electronic Components Association has shown that in the currentautomobile electronics market, automotive body electronic systems occupies a market share of more than 15 per cent, withan expected composite annual growth rate (CAGR) of 7 per cent.

In 2010, the market value for automotive body electronics will reach up to USD6.1 billion worldwide. In 2008, the automobileindustry suffered significantly during the global financial crisis. However, consumers' demand for automotive comfort andsafety is unlikely to change. Therefore, the industry still believes that automotive body electronics has strong marketpotential.

"In spite of the relatively heavy impact of the financial crisis on the automotive body electronics market, this year theoverall automobile instruments market will outperform last year," said Rong Jie, Manager of Technology Department forTianjin DENSO Electronics Co., Ltd. "In the first half of 2009, our sales of automobile instruments were equivalent to thoseduring the same period last year. We predict that there will be some growth in the second half of the year."

However, Li Ming, Manager of the R&D Department of Hangzhou Allytech Technology Co., Ltd. believed that consumershave obviously reduced their demand for automotive comfort due to concern about the current economic situation and thatsafety and economy will become the new development trend in automotive body electronics over the next few years. "Toachieve market advantage, cost control is extremely important at present," he said.

With regard to cost, Mr. Yu from Automobile Instrument Co., Ltd. of Liaoning Nengfa Weiye Group said "After the financial

crisis, consumers will become more rational in their consumption, taking cost into account more, even as we fully recover."

"It is inevitable that the global slowdown in automobile production will impact the automotive body electronics market.However, this slowdown does not necessarily mean a slowdown in demand for automotive electronics as these are nowintegrated more often into every new automobile," said Kang Xiaodun, Manager for Freescale Semiconductor AutomotiveElectronic Engineering.

"The demand for electronics' control in the automotive body sector is certain to rise, creating greater demand forsemi-conductor components. For semi-conductors, the future is bright as applications for automotive body electronics willsee them play a more active role. Semi-conductor components are driving the innovation in automotive body electronics."

Kang Xiaodun, Manager of Electronic Engineering for Freescale Semiconductor

Automotive

Ding Jiezao, Manager of the MCU Product in Engineering Department of Fujitsu Microelectronics (Shanghai) Co., Ltd. said,"Although the global consumer environment is still in the process of recovering, our business performance shows thatcurrent sales in the automotive body electronics market are maintaining 2008 levels worldwide. In China, our automotivebody electronics business continues to enjoy double digit growth, aided by the government's 4trillion RMB stimulus packageand its policy to promote automobiles in rural areas.

Automotive body electronics will be more frequently used as standard configurations in economy cars as every gatewaymodule and every child node in the automotive body requires MCU components. This has provided greater marketopportunities for semiconductor manufacturers."

According to relevant data, the use of current semiconductor components accounts for 20-25% of the total semiconductorcapacity in automotive body electronics. The semiconductor components applied mainly include MCU, sensors, powermanagement, drive devices and private circuits. Of these, MCU and sensors have become the mainstream semiconductorcomponents in automotive body electronics systems. MCUs are used in automotive anti-theft systems, airbags, electronicinstruments and transmission management systems. This is driving increasing market demand for MCUs, especially 16-bitand 32-bit MCUs.

Automotive body control sensors are mainly applied to improve automotive safety and reliability. As its working environmentis not as hard as that for engine and chassis, a general industrial sensor can be used after slight improvements fortemperature sensors, humidity sensors, air volume sensors and daylight sensors for automatic air-conditioning systems,acceleration sensors for airbag systems, automotive speed sensors for anti-theft systems, optical sensors for automaticlight control and ultrasonic sensors or laser sensors for anti-collision warning systems.

Ding Jiezao, Manager of MCU Product in the Engineering Department for Fujitsu Microelectronics (Shanghai) Co., Ltd.

Growing consumer demand speeds up the evolution of automotive body electronics, which in turn, increases the demandfor semiconductor components. In recent years, automotive body electronics have become more and more sophisticated,from automotive rear-view mirrors with obstacle detection and seating modules to internal environment controls and tyrepressure monitoring. Initially, the rear-view mirror was made from a simple mechanical mirror with a single mechanical turn.This has now been developed into a device with up to ten functions.

As the number of functions for automotive body electronics increase, more effective and stable communication

mechanisms are required between the various electronic modules in the automobile, leading to extensive use of the fastand powerful communication protocols such as the Controller Area Network (CAN) and the Local Interconnect Network(LIN).

Under these trends, we have found that the application of semi-conductor components has expanded into every node of theautomobile. The processing capacity of nodes needs improving to a large extent as this has a direct impact on thesemi-conductors and their functions and the technology required to achieve this.

For example, if an 8-bit MCU structure previously operating at the speed of 8MHz was the lower requirement, the lowestrequirement at present will be possibly up to 20MHz. Most of those nodes at the lowest requirement of 8-bit performancehave now been replaced by 16-bit and even 32-bit high performance components.

Of course, this trend does not only affect MCU components, it also creates demand for more powerful and intelligentinterfaces that are realized through simulation components such as the physical layer transceiver, the voltage stabilizer andthe RF transceiver.

Furthermore, it facilitates continuous innovation in component products to ensure high functionality and intelligentcharacteristics so that the system will not necessarily depend always upon the MCU. For instance, there has been a shiftfrom 'pure simulation' to 'simulation + power + digital'.

Ma Lebo of NEC Electronics (China) analyzed the situation. "The characteristics of automotive body electronics determinetheir dominant position in the large current drive, such as motor, light and AC converter. This means that powermanagement chips and intelligent power components have very strong market demand. At the same time, central junctionboxes or similar modules can be seen in many automobile types, and the relays will be used widely. However the servicelife and manufacturing process of the relays will mean that they are increasingly replaced by power components andintelligent power components.

"Automotive body electronics have a direct effect on driving semiconductor component technology and demand. Thismeans that applications of semiconductor components will have an integral role in the automotive body electronics," headded.

Ma Lebo, NEC Electronic (China)

Automotive body electronic functions are on the increase, and control module design attracts the attention ofindustry manufacturers

The consistent growth of automotive body electronic functions has made the design of automotive body control modulesmore and more complex. This is due to a change in the application of automotive body control technology. Automotive bodycontrol can be achieved in three ways. The first is decentralized control, where the functions of automotive body control areachieved with several separate ECUs, which are independent of each other. This control mode is used in the automotivebody of most domestically made automobiles in China. Centralized control is the second approach, where all signals forcontrol are collected from a BCM. The devices are then driven after BCM judgment and treated according to relevantcontrol requirements. It is a star-shaped structure with BCM at its core, connecting all inputs and outputs. In the early daysof automobile control this mode was used in all foreign advanced automobiles. The third approach is distributed control(also known as a bus-type control). According to the layout of power consumers in the automobile, BCM is divided intoseveral ECUs, which will drive the adjacent corresponding devices, which are connected together by the bus. With theincrease of functional modules, it has become more and more difficult for the conventional cable control mode to meet thedemands of automotive body control systems. The control mode for the automotive body will shift from decentralized controlto centralized and distributed control. The advantages of centralized control are low cost and fewer wire harnesses, but italso has disadvantages including limited control and each function works independently, therefore making it much moredifficult to achieve a synchronous operation. Currently centralized control is mainly used in the small economicalautomobiles. Distributed control structure depends on the communication between various networks. The advantage of thisstructure is that the controller is nearer to the functional points and therefore shorter cables are required. The cables canbe replaced by fewer, lighter and cheaper CAN and LIN network cables, reducing cable consumption. In addition, in the

distributed control structure, power control signals and CAN/LIN interface signals can be configured at chosen optimizedpositions to minimize interference with the automobile's audio and video system. Distributed control means each BCM canbe put on standby mode, reducing power consumption. However, distributed control also has its disadvantages. Theseinclude higher cost, more complex automotive body structure and limited bandwidth. The industry therefore believes that adistributed control structure is suitable for use in the large and medium to high-level automobile platforms. These platformsinclude many optional modules and different types of automobile applications, which need to be provided under the samestructure. The trend towards the development of an integrated and intelligent module control in automobile manufacturinghas been inevitable. And the emergence of bus technology will result in distributed control gradually retreating from themarket.

Different automotive body control modes require different semiconductor components. A decentralized control mode uses asmall number of mechanical and electrical semiconductor components. Given the centralized control mode has relativelysimple functions no special semiconductor components are required and the choice of components is driven by cost.Distributed control mode requires chips with strong functions, but at a relatively low cost. Automotive body electronics willbe divided into front control modules, rear control modules, four-door control modules and automotive roof control modules.The development and change of automotive body electronic controls is a continuous focus for manufacturers in theindustry. In order to improve the intelligence and safety of automobile controls, wire harnesses in the automobile will besimplified, improving the reliability of the electronics system. Therefore, when choosing an automotive body control system,more consideration will be taken over its functional balance. Kang Xiaodun said: "The automotive body control system isachieved with different modes according to applications and properties. The centralized and distributed controls aregenerally chosen according to the practical requirements of the automobile. For example, if your control system is relativelysimple, a low cost centralized control mode can sufficiently meet your requirements, however, if you use a distributedcontrol mode, the cost will be higher and the existing property cannot be improved and is therefore unsuitable. In addition, ifthe property requirements are relatively complex, a centralized control mode may require a number of wires, which will makeit difficult to achieve synchronization. This will not only increase the production and manufacturing cost, but also reduce thereliability, thus making distributed control is the better choice." Ma Lebo also said, "I think that centralized and bus controlmodes have their individual characteristics and they are somewhat different in terms of scope of their applications. Forpractical applications, the most appropriate control mode will be determined by the requirements of the users and thefunctions they require, balanced with the cost." He added, "Looking at the current situation, the integrated control mode isapplicable for compact, small or cost-sensitive automobiles as it's easier to control costs, therefore its market prospectsattracts a lot of attention. But the structure of the integrated control mode means wire harnesses are added inside theautomobile, increasing the need for a core controller. Foreign automobile manufacturers hope that devices and componentsare standardized through integrated control solution and software standardization and possibly become a LIN bus 'plug andplay' device, to reduce the cost of standardized components." With the development of more and more automotiveelectronic functions, Kang Xiaodun said: "A distributed control system is an inevitable trend."

"We have more confidence in the distributed control structure," Ding Jiezao said. "The distributed control system comprisesdifferent gateway modules that are connected together by a CAN bus to achieve a 'plug and play' status, this reduce thecomplexity of the system and improves its reliability," he noted. "The distributed control structure divides BCM into severalelectronic control units, so that a16-bit MCU can manage most of the gateway control functions. This reduces theapplication demand for a 32-bit MCU." However, Ma Lebo said, "I don't think this will affect the application types of MCUsbecause the usage of MCUs is mainly determined by the demand for functions, performance and cost. For example toachieve diagnosis, online upgrading and optimal energy-efficiency ratio, a simple halogen headlight control module will usea 32-bit MCU with 64 pins as its core controller."

The demanding application environment of automotive body control modules raises the requirements for semiconductorcomponents. For example, the first important step in the design of an automotive body control module is to identify thepower supply requirement and choose a suitable solution. Generally an automotive body control module requires an inputvoltage from -0.5V to 32V and an output voltage of 5V or 3.3V. The more function modules included in the automobile thehigher the power consumption. If the equipment is directly powered by the battery, but does not have a sufficient low staticcurrent and the automobile is not used for a long time, it is possible that the it will not start due to the excessive dischargeof the accumulator battery. Therefore, when designing automotive body control modules the use of static current should beconsidered.

In addition, since automobile applications work in a high temperature environment, over-temperature protection for thepower supply is needed. At present, the power supplies used in the automotive body control modules include a linear powersupply (or linear voltage stabilizer) and a switch power supply (or switch voltage stabilizer), which have differentadvantages and are chosen according to practical applications.

To meet the application demand for semiconductor components for automotive body electronics, manufacturers in the

industry have promoted their own products and solutions with specific advantages and individual characteristics. KangXiaodun said, "CAN and LIN networks are often used together in automotive body electronics. For the applications ofdifferent buses, Freescale has promoted 8-bit, 16-bit and 32-bit microcontrollers respectively, as well as many physicaldrive components for bus. We also have rich software products and bottom drive." Freescale occupies the No. 1 position inthe market for the highest delivery of MCUs with CAN functions. With an abundance of product lines, excellent softwarecompatibility, exceptional quality and well-known reliability in the automotive body control industry, NEC has recentlypromoted 36 "78K" MCU products with built-in multifunctional flash memory, which have attracted a huge amount of attentionin the industry. It is widely known that the 36 MCU products have distinct advantages if they are used in electric windows,rear-view mirrors and airbags in low cast automobiles. Ma Lebo said: "This is an excellent product series called78K0R/Fx3, in which the CPU is 78K0R, that is, 16-bit CPU. This series of products will increase the CPU performance ofthe original 8-bit product line to address the problem of CPU load hoisting due to software standardization and to provide aplatform with better performance-price ratio for central Body Control Module (BCM) in the Low Cost Car (LCC) market. Thecore of a 16-bit 78K0R processor is manufactured with 3-level streamline treatment to provide powerful processingcapability and is equipped with up to 1MB of linear space. To meet the demand to process more and more datainterchanges from the automobile network, this series of products are equipped with a DMA module, which has a maximumof 4 channels, to support the transfer of a large amount of data inside the chip. These products are in line with NECElectronics consistency to produce flexible products. To meet customer demand for a platform-based operation andsimplification, this product series includes 36 product types, which can maintain software and hardware compatibility to ahigh level," he said. "They have many advantages, such as maximum 24-channel 16-bit timer, maximum 20-channel ADconversion, LIN (UART) module support for automatic baud rate checking of hardware and a widely acclaimed CANcontroller module."

Demand for MCUs and sensors rises, new functions will drive the demand for semiconductor components

The demand for MCUs for automotive body control modules will rise as a result of new functions that will generate moredata for processing. As the automotive body function control becomes more complex MCUs will need to meet higherperformance requirements. With the increase of automotive body electronic functions and the development of automotivebody electronic networking, the combination of a 16-bit MCU and an 8-bit MCU has been a developing trend. With theincrease of network nodes, the requirement for miniaturization and plug-and-play function of control units has increased theneed for smaller MCUs. MCUs are required to integrate more devices and components, including connectivity (LIN andCAN), miniaturization, multifunction, quick market availability, user-friendly development tools and reference design at a lowcost. Li Ming said: "Automobile instruments are developing towards a 'comprehensive information system', where functionswill not be limited to travel speed, traffic mileage, engine revolution speed, fuel amount and water temperature. Newfunctions will be added, such as an intelligent automobile instrument with ECU and an indicating operation status of thesafety system. MCUs will mainly be used in multifunctional information display instruments. These MCUs will require ahigher processing speed, a sufficient EEPROM and RAM." To meet the performance demand for MCUs used in automotivebody control modules, the manufacturers in the industry have been improving the structure, process and packaging ofMCUs. Ding Jiezao said, "To meet the requirements for MCU wide-voltage power supply, which includes several protectionmechanisms, high-speed data processing and low power consumption, Fujitsu Microelectronics MCU series is designedwith 3.0~5.5V wide-voltage power supply, 5 safety protection mechanisms inside the chip and the latest 0.18 micron lowcurrent leakage process." To meet the growing market demand manufacturers in the industry are developing multifunctionalMCUs with low power consumption and high performance for automotive body electronic controls.

As automotive body control modules become more intelligent, demand for sensors will also increase.

Sensors mainly used in automotive body controls include a temperature sensor, a humidity sensor and an accelerationsensor. The combination of Hall sensors in motors means sensors with special functions will be more frequently used suchas a rainfall sensor, an alcohol sensor and a light sensor. For example, the automotive door module is designed with a DCmotor position sensor to control the automotive door handle and window, which is connected through the LIN bus. Thetransmission box is designed with a 2-axis or 3-axis angular/linear sensor, which can help to save costs and meet therequirement for different positions of transmission boxes. In addition, passive safety devices include a seat load-bearingtest, monitoring of safety belts unbuckling/buckling, and inspection of seat position adjustment (to ensure effectiveprotection of airbag system). These control details generate demand for automobile sensors. As sensors become used formore function modules, they need to be developed for higher sensitivity.

As intelligent functions used in automotive body electronics grow, they will not only require stronger MCUs and sensormatching, but will also drive application demand for technological development of LEDs, organic electroluminescence, adedicated MCU and an intelligent power semiconductor. Ding Jiezao said: "We are confident that we can meet the largedemand for intelligent sensors and LEDs in the automobile market with the new products we plan to launch. Current

products such as our FlexRay controller can improve the safety and intelligence of automobiles." However, Ma Lebo said,"The market for automotive body electronics will not create competition for power devices and components in the nearfuture." Due to the function demand, it is inevitable that automotive drive will develop toward intelligent powersemiconductor component drive. The use of intelligent power semiconductor components has not only improved theresponse speed of the entire system, but also reduces the power consumption because of its low resistance. In addition,intelligent power semiconductor components are designed with the functions of over-current, over-voltage andover-temperature protection, as well as powerful self-diagnosis capability, which improve operational reliability.

Electronics Supply & Manufacturing-China, September 2009

Peng Tao, Product Manager for Fujitsu Microelectronics (Shanghai) Co. Ltd, took-up an interview with Electronics Supply &Manufacturing-China, sharing his views on future development and trends in power meter technology.

English Version:

Intelligent Grid Drives advances in Terminal Power Meter technology and demand for Remote Wireless MeterReading Systems continues to grow

A watt-hour meter is one of the most productive products in China's electric meter industry. Recent years have witnessedthe launch of several policies to help develop watt-hour meters. The State Grid Corporation of China has strengthened theconstruction and transformation of its grid this year and continues to carry out policies such as "New SocialistCountryside", "One Family One Meter" and "Electricity for All". The rapid urbanization in China and the development of newhouses and industrial and commercial construction is driving the need for watt-hour meters. Total shipments of powermeters in China this year is expected to reach about 100 million. At the same time, as the technology advances, therequirements for industry standards are increasing gradually and electronic, multi-functional, high-precision, multi-rate andremote meter reading systems are becoming the main stream watt-hour meters. In the coming years, these trends will bemore evident.

Intelligent grid to become the new direction

In early August this year, the State Grid Corporation of China announced that the plan for the Strong Unified Intelligent Gridwill formally be available at the end of this year. The plan, said to be a new engine more powerful than 3G, will help build aclean, safe, economical and highly efficient platform to promote the development of renewable energies. According to theplan, the investment for 2009 and 2010 will amount to 550 billion RMB. The investment in the overall construction phase willamount to 2000 billion RMB, with the completion phase totaling1700 billion RMB.

Peng Tao: Fujitsu's long term plan is to launch a single chip solution

An intelligent grid is a complete information and infrastructure system. It can continuously monitor how much power a

customer is consuming, their power assets and power system operation. By using on demand information it can improvethe management level, work efficiency, grid reliability and service level of grid companies. Both the power and informationtechnology industries are important engines of China's economic development and the intelligent grid will see the integrationof these two industries.

For end users to benefit from the intelligent grid there must be an intelligent power meter system and supportinginfrastructure such as a network system. The Advanced Measurement Initiative (AMI) is the first step to construct theintelligent grid. The supporting infrastructure is the most expensive piece of the intelligent grid. It comprises a large numberof intelligent power meters, sensors and a variety of other equipment. Intelligent power meters account for the vast majorityof AMI equipment. The implementation of the intelligent grid means the upgrade of terminal power meters is imperative. Atpresent, the adoption of intelligent power meters in China is low, but with the construction of the intelligent grid nowunderway, the market opportunity for intelligent power meters companies is estimated to be over five billion Yuan per year.New intelligent power meters will have at least three functions including digitalization, real time and bi-directionalcommunication. The trend in China in recent years has been to update the mechanical power meter to an electronic powermeter with an Automatic Meter Reading (AMR) feature.

Keen competition among suppliers

As a result of improvement in the standard of new electronic power meters this year, the market opportunity for electronicpower meters looks promising. Their current 40 per cent share of total shipments of power meters will gradually increase.Single-phase electronic power meters, multi-functional multi-rate power meters and prepaid power meters with an IC cardwill develop rapidly.

Electronic power meters comprise power, an energy measurement chip, a microcontroller and additional modules such asRC, an LCD display screen and a communication port. The huge capacity and sustainable growth prospects for electronicpower meters will definitely attract the attention of semiconductor companies, including ADI, the leader in energymeasurement chips, foreign manufacturers such as Austriamicrosystems, Cirrus Logic, SAMES and TDK, as well as localIC companies such as Shanghai Belling, Actions Semiconductor, Hangzhou Silan Microelectronics and Shanghai FudanMicroelectronics. ADI's purchase of Domosys' PowerBUS RHINO power line communications technology, hardware andsoftware and all related patents enabled the company to expand its product series for energy measurement applications.The move provided a good foundation for ADI to expand in the growing AMI market and other markets that require the useof current cable communication systems. The company will play a positive role in exploring the energy measurementproduct market.

Competition in the microcontroller industry is even more acute. Fujitsu Microelectronics target market in the power meterfield is the microcontroller. Its applications cover single-phase electronic power meters and single/multi-phase multi-functional power meters. Most of Fujitsu Microelectronics products focus on three-phase multi-functional multi-rate powermeter and single-phase electronic power meters for export. "The State Grid Corporation of China's implementation of a newstandard for energy measurement meters will create new opportunities for Fujitsu Microelectronics. The new standard isexpected to generate new requirements for power management, storage capacity, control pin and communication functionsof power meters," said Peng Tao, product manager for Fujitsu Microelectronics. According to Mr Peng, FujitsuMicroelectronics has several series of microcontroller products, including a low-pin MB95F200 series for simple electronicsingle-phase power meters, the FFMC-8FX series with and without an LCD control for single-phase multi-functional powermeters and FFMC-16LX products for three-phase multi-functional power meters. At the end of the year, Fujitsu will launchits new MB95F310 product series, which will deliver better performance-price ratio for single-phase multi-functional powermeters.

The new standard will create new feature requirements for the microcontroller such as reliability, service life, low powerconsumption and intelligent meter reading. Fujitsu Microelectronics strategy is to continue to provide customers withmicrocontrollers with strong performance, lower power consumption and more internal peripherals.

"It is undeniable that the single-chip solution integrating a measurement chip, a microcontroller, an LCD display and areal-time clock will be the final development direction of the watt-hour meter. But for the domestic market, the mainstreamsolution in coming years will remain to be one where the measurement chip and microcontroller are separate," said PengTao. "Within the next year, we will provide customers with microcontrollers that integrate analog comparator, analog opamp, 12-bit ADC and a variety of LDC drives. Fujitsu Microelectronics long term product plan is to launch a single-chipsolution for single-phase and three-phase power meters."

Remote wireless meter reading systems still in the initial stage

Compared with the electronic industry and the European and US markets, research into the intelligent grid sector in China isin its initial stage, but it undoubtedly represents a long-term opportunity. For now, while suppliers cultivate the market in

China they will aim to make breakthroughs in the export market.

China Electronics News, September 22, 2009

Bu Yangchun, product manager for Fujitsu Microelectronics (Shanghai) Co. Ltd, in the interview with China ElectronicsNews. He shared his opinions on the high definition trends in China market.

English Version:

High Definition TV Has a Prosperous FutureCo-development in the industry is needed

Bu Yangchun, Product Manager, Fujitsu Microelectronics

Editor's notes: Recently, the State Administration of Radio Film and Television issued a statement which required the fivestate-owned television channels to broadcast all their programs, including CCTV 1, Beijing TV, Dragon TV, Jiangsu TV andHunan TV, in both high-definition (HD) and standard-definition (SD), signaling China's aims to accelerate the development ofthe digital HD TV industry. China Electronics News invited experts from mainstream companies to discuss the marketprospects of China's HD industry, co-operation in the industry and corporate strategies.

The rapid expansion of the HD market

State policy activates the HD marketConsumers in megalopolis are the main driving force

Bu Yangchun

With the expansion of HD channels and programs and the reduction in price we feel very positive about the development ofChina's HD market in the coming year. Lack of HD programs and high price have been the main reasons preventing therapid growth of the HD TV industry. Policies and encouragement from the State Administration of Radio Film and Televisionwill help to develop the market.

The development of this market will be driven by two factors: first, higher requirements for function and performance, suchas increasing definition from 1080i to 1080p, upgrade from basic interaction to strong interaction and enriched applications;second, as energy saving and environmental protection become major considerations for the electronics industry there will

be high demand for lower system power consumption products.

Content is key for HD TV development

Technical problems need to be solvedRich program source is the key

Bu Yangchun

Currently, competition is fierce both among upstream and downstream companies within the HD industry, especially in thelow end STB market, which is now driven by price. Given the HD market is still in its early stage, upstream and downstreamcompanies don't need to put too much effort in to gain market share. Changing consumer behavior is a long process, duringwhich revenue margins must remain reasonable revenue in order to maintain companies' existence.

Companies are ready

Products need to cover various formatsProviding complete solutions is the trend

Bu Yangchun

Fujitsu has been devoted to R&D in the HD industry for a long time. It has introduced several HD products and solutionsthat can support different formats including 720p and1080p. For the front end digital TV market, Fujitsu provides full HDMPEG-2/H.264 CODEC, transcoder chips and solutions. Its MB86H5x series has been adopted by many foreign equipmentmanufacturers who have already launched commercial products. For the receiving terminal market, Fujitsu offers full HDand mutual interaction STB/all-in-one solutions. Its MB86H6x series of decoder chips are widely used in ground, satellite,wired broadcast, security monitoring and IP markets. All Fujitsu's products and solutions feature stable performance and lowpower consumption. The company directly co-operates with upstream and downstream companies and provides customerswith Turnkey solutions to help them reduce their R&D cycle of new products. In addition, Fujitsu also provides localizedengineering support and on-site service, helping customers to resolve problems quickly.

China Electronics News, September 15, 2009

Zhang Jiajia, Project Manager of University Program, Corporate Planning and Marketing Department of FujitsuMicroelectronics, in an interview with China Electronics News on the development of future cooperation between electroniccompanies and universities.

English Version:

Search to meet electronics' talent supply and demand - co-operation between schools and enterprises goesdeeper

Zhang Jiajia, Project Manager of University Program, Corporate Planning and Marketing Department, FujitsuMicroelectronics

Editor's notes: Co-operation between schools and enterprises has become an important collaboration in meetingelectronics talent supply with demand.

Through joint courses, laboratories and design competitions, teaching and scientific activities can become linked to industrydevelopment and increase opportunities for students to gain practical engineering experience.

With this in mind, China Electronics News invited representatives from the industry's leading enterprises to discuss thesignificance of the co-operation between these two parties and how this might develop.

Significance of school co-operation

Builds a bridge between schools and marketsCultivates students' ability to innovate

Zhang Jiajia

Co-operation between schools and enterprises is important to both industry and colleges in terms of cultivating talent.

High level schools are often considered as "the tower of ivory", promoting devotion to education and society, which seemfar away from actual real-life and society. But the original purpose of universities is to serve our society, with graduatesfrom these schools will finally enter the society and market. Innovating a product from concept through to commercializationcannot be realized through this kind of classroom or textbook education. Co-operation between schools and enterprisescan build a bridge between the classroom and the market so that students have more opportunities to connect withenterprises and develop and understanding of the market and the progress of product commercialization.

Optimum results from the co-operation between school and enterprise

Optimize school coursesEncourage students to conduct scientific research practice

Zhang Jiajia

We started to promote our SRTP program in China in 2008. The format of SRTP is to have students' conduct after-schoolscientific research activities under the direction of teachers. SRTP programs enable both teachers and students to mutuallyselect study items that suit them.

Compared with classroom education, SRTP covers a wider range of knowledge areas. This program lets students make fulluse of their ability to work independently and take the initiative and improves their ability to think and doubt on their own.Fujitsu Microelectronics maintains a close relationship with collaborative schools, monitoring the progress of students'projects and providing them with any software/hardware and technical support they require.

In addition, we have established a column for the SRTP program on the website www.edufujitsu.org so that students fromdifferent schools' can communicate conveniently about their projects. Next, we will expand the list of collaborative schoolsparticipating in the SRTP program to further combine the students' initiative, the teachers' direction and the enterprises'products and technical support.

Continuing to improve the co-operation model

Adapt to different stages of talent cultivationCo-ordination of industry, study and research is the key

Zhang Jiajia

We will carefully discuss which product category is most suitable for the school plan and then determine which productseries is the most suitable for the format and location. For example, we often incorporate microprocessors in school plans,as they have become a component of basic designs and are also the controlling center for most systems. Learning about

the development of MCUs and microprocessors is imperative for students majoring in electronics and even science andengineering.

Once the foundation is ready, we will divide the products by the functions and application environments. For scientificresearch and school experiments, we use the 16FX series, which is based on an improved CPU with significantlyincreased internal bus bandwidth. The 16FX is about 3 times faster than 16LX at the same clock frequency. For innovativeexperiments, we use the 8FX series. This product series has wide application areas, particularly in home appliances andportable devices used in everyday life. As a result, learning how to improve or even change our life through these creativeapplications is very rewarding.

The key is to cultivate the ability to innovate

Joint lab provides innovative platformDesign competition is an important step

Zhang Jiajia

To deepen the co-operation, we need deep understanding and long-term persistence. Schools need to know enterprises'products and the market they are active in, so that they can know how they can contribute. Enterprises need to understandteaching mechanisms and school direction as well as students' interest and characteristics, so that they also know howthey can contribute.

For example, the Fujitsu Microelectronics Cup MCU Contest is one of the key components of our university program and isalso an important platform for us to deepen our cooperation with universities. After several years' organization, we have abetter understanding of different schools' researching and specialty capabilities, the students' majors and how each schoolthinks. This helps us adjust competition products, along with the focus and themes to help the students make breakthroughsin similar competitions every year.

In each of our co-operation projects, innovation is our main theme and we do find many creative ideas. In "FujitsuMicroelectronics MB95200 Series MCU Competition 2009", innovation was the key criteria and most high scores wereawarded for this. We also set up an award called "the most creative" award. We hope that we can activate students'innovation ability through these activities. Through these competitions and other activities, we will keep innovating andimproving the university projects and programs to facilitate the changing cooperation model between schools andenterprises.

Technical Article

Compotech Asia, September 2009

Reducing Overall System CO2 Emissions with an ICT FRAM Solution

English Version:

EDN China, September 2009

F2MC-8FX Family 8-bit Microcontroller

English Version:

Electronic Component and Device News (ECDN) Journal, October 2009

Low-Power Consumption Memory for Digital Consumer Electronics (×64, Low-Power DDR SDRAM) 512 Mbit ConsumerFCRAMTM for SiP Applications

English Version:

China Electronics News, October 22, 2009

SD Multi Standard Decoder LSI Supporting Both MPEG-2 and H.264

English Version:

EDN China, September 2009

How the 1394 Automotive Network Simplifies Infotainment Delivery

English Version:

DigiTimes, October 29, 2009

Mobile WiMAX Solutions Leading the Momentum Forward

English Version:

Special Press Report

Eetasia.com, September 16, 2009

Fujitsu launches Multimode, Multiband RF Transceiver IC

Ednasia.com, September 17, 2009

Fujitsu launches Multimode, Multiband RF Transceiver IC

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