IF Marketing Catalog 2013

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Growing your practice...wouldn’t it be great if it was easy? If patients

just remembered to come see you every three months? If procedures

could actually promote themselves? While we are dreaming, how nice

would it be if education happened effortlessly while patients waited for

appointments? Let’s pretend your treatments could essentially speak for

themselves, and not only tell your story but that of all the patients you

have helped along the way. Well, you don’t have to dream anymore.

Introducing the Solutions Catalog, a guide filled with tools developed

and tested within an aesthetic practice. IF Marketing and our experienced

team of Practice Development Specialists have created this resource to

simplify your practice’s marketing efforts. Designed to strategically and

seamlessly help your business thrive, this catalog offers a room-by-room

“solution approachs” to increasing cross promotions, conversion rates

and patient retention. Featuring over 100 tools and dozens of take away

ideas, our unique and tested promotions will help maximize the return on

all your marketing efforts.

We invite you to relax and tour our virtual practice within this catalog.

Simply go to our online store or browse these pages to select the items

that feel right for you. Want an expert to do the heavy-lifting? Call and

have one of our innovators walk you or your office delegate through

our proven strategies and formulas. During the consultation an IF team

member will help design a free marketing plan specific to your needs.

Whether you have a long established brand or are just starting your

business, a fresh marketing campaign can bring new life to your practice

and profits. By asking “what if” together we can plan steps to getting

there. Our solutions were created by a practice, for a practice and we

look forward to sharing them with you.

Warm Regards,

TRACY DRUMM VP of Marketing

1.855.IFMARK3 •ifmark.com

SIMPLESTAFF EDUCATION • IMAGE & BRANDING • MEDICAL CREDENTIALS PATIENT EDUCATION • LOYALTY & RETENTION • EXTERNAL MARKETING

WHILE THEY WAIT .......................................................................................................................................................................................................... 4

STAFF EDUCATION .......................................................................................................................................................................................6Practice CoachingStaff Coaching PortalStaff Training Flip PackTelephone Training

DURING TREATMENT ...................................................................................................................................................................................................8

IMAGE & BRANDING ................................................................................................................................................................................10Branding Identity DevelopmentPatient ProfilesStorybook BrochureTrifold Brochure

UTILIZING RETAIL .......................................................................................................................................................................................................... 12

MEDICAL CREDENTIALS ...................................................................................................................................................................14Patient Tip BinderProvider Credentialing CampaignSafety Chart

CROSS-PROMOTING OPPORTUNITY ................................................................................................................................................16

PATIENT EDUCATION ............................................................................................................................................................................. 18 DVD LoopInformational CampaignPatient Education GuidePhoto BookPromotional CampaignSushi Menu

DURING THE CONSULT .........................................................................................................................................................................................24

LOYALTY & RETENTION .....................................................................................................................................................................26Conversion CardHoliday Card SetLoyalty CardNext Appointment CardSkincare Prescription PadTrivia Card

AT THE CHECKOUT ......................................................................................................................................................................................................28

EXTERNAL MARKETING ................................................................................................................................................................... 30Blog PostingReferral StationSocial Media PackagesVideo ServicesVIP Referral Board & CardWebsite Add-onsWebsite PackagesYouTube Package

Products and services are subject to change. Please visit ifmark.com for the most up-to-date information.

DVD LOOP pg. 19

PATIENT PROFILE WALL CLING pg. 11

CUSTOM BROCHURES pg. 11

PATIENT EDUCATION

GUIDE pg. 19

4 1.855.IFMARK3 • ifmark.com

PROMOTIONAL FLYERS pg. 20

INFORMATIONAL CAMPAIGN WALL CLING pg. 20

WHILE THEY WAITUse this valuable time to educate patients through informational materials

5

TELEPHONE TRAININGThe telephone is often the patient’s first point of contact with the practice. Through the IF Marketing Telephone Strategy Custom Coaching Program, you can educate your most valuable team members on techniques that convert phone calls into consultations. This full-service program includes staff follow-up to track the efficacy of the training.

INCLUDES:• Assessment of your staff’s

current conversion phone skills• Video training• Personal coaching• Secret shopper follow up report• Recorded calls and report for

review and reference

STAFF TRAINING FLIP PACKGive your staff a unified message to deliver to your patients, while also setting expectations for telephone protocol. The staff training manual is customized to your practice with credentialing statements, frequently asked questions, telephone strategies and more. It comes in a conveniently sized book for the front desk and will easily serve as your go-to training tool for new staff.

INCLUDES: • 2 sets of flip packs• Choice of telephone topics and FAQ’s

“They have absolutely seen an increase in procedure conversations. [The staff] are able to talk more easily about lasers and all of the treatments. It makes them feel professional.”

- BRENDA BURR/ LYNN LITTLETON, ACCENT ON YOU

STAFF EDUCATION


PRACTICE COACHINGManaging a practice can be incredibly overwhelming to do alone. Whether you are opening a new practice or you are looking for ways to re-invigorate a long-running medical spa, IF Marketing Coaching incorporates a diverse sampling of practice management needs. IF Marketing Practice Development Specialists cover topics like new hire training, phone skills, office efficiency, patient consultation process, EMR conversion and staff management. Topics can always be customized to your practice’s specific needs.

INCLUDES:• Practice on-site training• IF Marketing on-site training• Hourly rates

STAFF COACHING PORTALEmpower your staff with the information they need to succeed in the aesthetic practice. Whether you are in need of training for a new team member, or you strive to get your current staff reacquainted with industry information, this easy-to-use portal will alleviate one of your biggest time constraints. From HIPPA compliance to telephone strategies, this portal will strengthen each staff member’s abilities.

INCLUDES:• Portal guidebook• Quiz to test staff knowledge• Month-to-month sign up options• Internet-based for anywhere access

SIMPLESTAFF EDUCATION1.855.IFMARK3 • ifmark.com

TRIVIA CARD pg. 26

SUSHI MENU pg. 18

PROMOTIONAL WALL CLINGS pg. 20

DURING TREATMENT

Engage patients with information on specific procedures throughout

their entire appointment


INFORMATIONAL WALL CLING pg. 21

9

BRAND IDENTITY DEVELOPMENTWhether you are just breaking ground and need a brand to represent your new practice, or you need a complete re-design of your current logo, IF Marketing’s graphic designers are attuned to the needs of the medical provider. An aesthetically-trained branding team will bring your vision to life.

INCLUDES: • Custom designed logo and branding• 3 design options • 2 rounds of revisions• Print/web ready files of logo

(eps, tif, jpg formats)• Weekly meeting with Account

Manager and Graphic Designer• Brand standards manual which

contains all elements of branding to aid in brand integration – guidelines for logo presentation, typographic guidelines, color numbers

TRIFOLD BROCHUREWhether you want to have a place to share your mission statement with your patients, or you want to have something to complement the information on your website, a trifold brochure is the perfect take-home material for patients. From a description of your approach to patient care, to a listing of all your surgical and non-surgical services, this piece will summarize your practice into one manageable form.

INCLUDES:• 500 trifold brochure• Range of print options• Custom copy• Weekly calls with copy and design team

“We’ve definitely noticed an increase in revenue after implementing IF Marketing’s materials. They have definitely helped to define our brand and have added extra enthusiasm with our service providers. It not only makes our practice look so much more professional, it is proving to attract more clientele.”

- MARIE LECLAIR, ACADIAN ENT

IMAGE & BRANDING


PATIENT PROFILESHow many times have you been to a competitor’s website or office and thought to yourself – that looks just like my marketing? The Patient Profile package bypasses stock models and uses your real patients to represent your practice image. Inspired by one very highly regarded practice, IF Marketing created a robust campaign to remotely offer to any client who wants to personalize their print and web marketing.

INCLUDES:• 5 patient interviews• Project coordination• Recorded and transcribed

interview files• 5 display boards• 5 wall clings• 2500 flyers

STORYBOOK BROCHUREEvery practice should have a piece of marketing that does more than explain their services. Tell your story with this high-end brochure which mimics a storybook look and feel. It sets the standard for the image you wish to portray to any prospective patients. Send home with current patients or use as a mailer for external marketing efforts.

INCLUDES:• 500 storybook brochures• Range of print options• Custom copy• Weekly calls with copy and design team

SIMPLEIMAGE & BRANDING1.855.IFMARK3 • ifmark.com

PATIENT PROFILE WALL CLING pg. 11

PATIENT PROFILE FLYERS pg. 11


PROMOTIONAL WALL CLING pg. 20

CONVERSION CARD pg. 27

PRESCRIPTION PADS pg. 26

PROMOTIONAL FLYER pg. 20

UTILIZING RETAIL

Turn one appointment into many with conversion tools

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SAFETY CHARTFor those patients who are new to injectable, surgical or laser treatments, ease their fears with the Safety Chart. This large format promotion displays the statistics of the procedures available at your practice. Not only does it credential the treatments, it also can credential the practice by showcasing the average number of treatments that the provider performs in a year.

INCLUDES:• Set of 4 large format wall clings• Customization to practice procedures

PATIENT TIP BINDERAllow your patients to market for you. The Patient Tip Binder begins as a custom binder with branded notecards, and ends with handwritten sentiments from dozens of happy patients post-treatment. The result is one personal and realistic marketing piece that pre-commits patients to treatment before the consult even begins.

INCLUDES:• 1 binder• 100 cards • 20 sheet protectors

CASE STUDY: CREDENTIALING CAMPAIGN

Over the course of one year of utilizing a medical credentialing campaign, one provider’s revenue generation increased by a total of 476%.

- CHICAGO CENTER FOR FACIAL PLASTIC SURGERY

MEDICAL CREDENTIALS


PROVIDER CREDENTIALING CAMPAIGNConvince your patients of the providers’ skills while they are at the brink of making a decision by displaying their credentials in the consult room. The IF Marketing Credentialing Campaign is a more visual representation of the provider’s CV, made with the patient in mind. This insightful campaign can equally serve as welcome material to send home with new patients.

INCLUDES:• 2 easel back boards• 500 half sheet flyers• Digital files for the web

SIMPLEMEDICAL CREDENTIALS1.855.IFMARK3 • ifmark.com

TRIVIA CARDS pg. 26

INFORMATIONAL WALL CLING pg. 21

CROSS-PROMOTING OPPORTUNITY

Guide patients from one area of the practice to the next through cross-promotion


PATIENT PROFILE DISPLAY BOARD pg. 11

TRIFOLD BROCHURE pg. 10

SUSHI MENU pg. 18

17

SUSHI MENUAn intake questionnaire is a very smart concept: survey your patients on their interest level with every treatment available at your practice. The problem with another piece of paperwork is that it gets lost in the shuffle. For a visual industry, IF Marketing created an intake questionnaire that spoke to patients in a language they understood – before and after pictures. An instant hit, this marketing piece has proven time and time again to immediately increase non-surgical procedures for our clients.

INCLUDES:• 500 menus• Use of before and after photo library

PHOTO BOOKA professionally-bound and customized photo book leaves an impact on any patient curious to know the extent of your services. Take the standard before and after photo book to the next level and work with IF Marketing to form the story of your practice in pictures, credentialing facts and treatment descriptions.

INCLUDES:• 2 hardcover books• Up to 100 pages• Use of before and after photo library• Custom copy

CASE STUDY: INTERNAL MARKETING PACKAGE

One practice saw an average increase of $72,500/month in sales from January to July with the implementation of practice-branded marketing material to educate patients on all aesthetic procedures.

- ADVANCED SKIN FITNESS

PATIENT EDUCATION


PATIENT EDUCATION GUIDESpeak to your detail-oriented patients who want in-depth information on each procedure. The Patient Education Guide replaces generic brochures in your waiting room with procedure articles branded to your practice.

INCLUDES:• Binder• Up to 20 articles• Sleeves• Use of before and after photo library

DVD LOOPThis is a marketing tool for the patient who doesn’t want to read brochures or articles while they are waiting for their treatment. It showcases all of your procedures through before and after pictures, while also including additional information for your practice. It serves as a reminder of all of the services you offer, piquing their interest for additional treatments.

INCLUDES:• 2 DVD copies• Video files compatible for web use

SIMPLEPATIENT EDUCATION1.855.IFMARK3 • ifmark.com

PROMOTIONAL CAMPAIGNReturning patients should find new information with every visit to your practice. Keep your practice fresh and interesting with a promotional campaign. Your IF Marketing Account Manager will help you compose a creative and original campaign that you can track.

INCLUDES:• 2 wall clings• 4 boards• 2 board/card holders• 250 business cards takeaways• JPGs for web use

PATIENT EDUCATION


INFORMATIONAL CAMPAIGNStand out from your competition with practice-branded treatment campaigns displayed throughout the office. This highly visible campaign is customized to every practice’s needs, preferences and demographic.

INCLUDES:• 800 flyers (up to 4 versions

within campaign)• 4 easel back boards• 4 wall clings

SIMPLEPATIENT EDUCATION1.855.IFMARK3 • ifmark.com

INNOVATION AND EXPERTISEJust as no two patient cases are the same, every aesthetic

practice is unique. The experience gained from working with

OVER 600 AESTHETIC PRACTICES AND INDUSTRY PARTNERS is what allows IF Marketing

to create custom marketing solutions that address individual

needs and help each practice show measurable success.

Visible results matter in the aesthetic industry; this is why IF

Marketing’s tools and campaigns offer QUANTIFIABLE PROOF OF SUCCESS through client case studies.

Learn how one practice increased procedure sales by 60%

in just 6 months and how a single tool can generate a 30%

increase in non-surgical procedures in just 30 days.

IF MARKETING’S INDUSTRY KNOWLEDGE stems from the staff’s extensive background in the

aesthetic world. Every member of the full creative team,

from development specialist to graphic designer, has worked

for an aesthetic practice. In addition, lessons learned from

diverse practices are constantly implemented to help keep

ideas and solutions fresh.

IF Marketing’s CONSTANT INNOVATION influences

a growing global audience in the aesthetic industry through

electronic and print media, speaking engagements and

personal consulting services. Patient coordinators, office

managers, front desk staff and physicians attend IF Marketing’s

lectures and live presentations across the globe for innovative

retail medicine solutions.

Visit ifmark.com/blog to get started on free do-it-

yourself marketing tools, or page through this catalog and call

1.855.IFMARK3 to begin growing your practice today.

22

PHOTO BOOK CASE STUDY60% INCREASE IN NEW PATIENT PURCHASES47% INCREASE IN CURRENT PATIENT CROSS-SELLING

GOAL: Educate patients on services offered and increase conversion to other services

SOLUTION: Custom Before & After Photo Book

“I have removed all the magazines from the spa and only have the photo book available for patients to read...I look forward to more projects in the future!”

- William A. Moore, Owner, Advanced Skin Fitness (Dallas, Texas)

SUSHI MENU CASE STUDY30% INCREASE IN PROCEDURES

GOAL: Educate patients on services offered and increase conversion to other services

SOLUTION: Sushi Menu

“Now that the Sushi Menu is being used, our injectors and esthetician are asked more often to go into a surgical consultation to discuss nonsurgical procedures. We expect the 30% increase in patient services to grow as our staff becomes better at selling and cross-selling services.”

- Dr. Robbins, Des Moines Plastic Surgery

1.855.IFMARK3 • ifmark.com 23

DURING THE CONSULTPre-commit patients to the practice and

provider with credentialing tools


PHOTO BOOK pg. 18

SAFETY CHART pg. 14

CREDENTIALING DISPLAY BOARD

pg. 15

PATIENT TIP BINDER pg. 14

VIDEO SERVICES pg. 31

25

HOLIDAY CARD SETFor the practice that doesn’t like to discount, the Holiday Card is an ideal way to reward your best patients, and in turn, bring in revenue. This strategic mailer includes gift cards that serve as tracking tools for both new and current patients.

INCLUDES:• 500 Holiday Cards• 500 envelopes • 2 gift cards/card (1,000 gift cards)• Glue dots

SKINCARE PRESCRIPTION PADPatients want an expert opinion for their skincare routine. Give them a take home “prescription” with your skincare suggestions so they don’t have to rely on their memory post-appointment. This practice-branded pad provides the ultimate opportunity for recommending additional products and services.

INCLUDES: • 20 pads of 50 sheets

TRIVIA CARDEducate patients on your services in an entertaining and engaging way. Try an interactive promotion that will tempt any patient to pick it up. With its scratch off stickers and offer to win, patients won’t be able to resist.

INCLUDES: • 500 cards• Trivia with “scratch offs”

covering correct answer

CASE STUDY: HOLIDAY CARD

In the four months following the holidays, one practice generated 104 patient visits and over $49,000 in revenue, resulting in a 1246% ROI.

- ROBINSON FACIAL PLASTIC SURGERY

LOYALTY & RETENTION


CONVERSION CARDIntroduce a new treatment into the practice by offering a complimentary treatment after they receive their booked treatment. Whether from skincare to medical or surgical to non-surgical, customize the Conversion Card to the area where you need to grow your practice most.

INCLUDES: • 500 cards• Double-sided with perforated

edge for tear off promotion

NEXT APPOINTMENT CARDPatients need to be reminded when to return for treatment, especially those treatments that require regular upkeep. This wallet-sized reminder provides before and after visuals for a longer shelf life and greater pass-on rate.

INCLUDES: • 500 cards• Use of before and after photo library

LOYALTY CARDCombat daily deals by creating your own incentive program. This Loyalty Card Program gives patients a reason to return to your practice; with every visit they receive a stamp to work towards a free treatment or your chosen prize.

INCLUDES:• 500 cards• Stamper and pad

GIFT CERTIFICATEThis is more than a present for a friend that a patient can purchase from the front desk. The IF Marketing Gift Certificate is to be used as a closing tool post-consultation or as an event promotion.

INCLUDES:• 500 certificates

SIMPLELOYALTY & RETENTION1.855.IFMARK3 • ifmark.com

VIP REFERRAL BOARD & CARDS pg. 31

LOYALTY CARDS pg. 27

NEXT APPOINTMENT

CARDS pg. 27

GIFT CERTIFICATES pg. 27


REFERRAL STATION pg. 31

AT THE CHECKOUTMake sure each patient leaves the practice with a reason to return

29

BLOG POSTINGWith little time for the staff to keep up the regular blog posting recommended in the digital world, trust your blogging to a social media expert who knows how to write for your audience.

A LA CARTE BLOGGING INCLUDES: • 1 blog post• Internal links that direct visitors

deeper into the website• All unique and original content, catered

to your practice such as new treatments, providers, links to specials, etc.

BLOG MAINTENANCE INCLUDES:• Initial setup, including widgets to help

connect your social media outlets• 2 blogs/month• Research, editing and posting• All unique and original content, catered

to your practice such as new treatments, providers, links to specials, etc.

WEBSITE PACKAGESProtect your online investment and convert online visitors to patients with proven digital strategies.

SILVER INCLUDES:• Homepage• About Us page with physicians,

facilities and staff• Services/Procedures page with

simple before and after gallery• Contact Us with testimonials

GOLD INCLUDES:• Silver website package• Detailed procedure pages• Quick contact on each page

PLATINUM INCLUDES:• Gold website package• Testimonials• Advanced before and after gallery• Blog with YouTube integration• Interactive featured content page

CASE STUDY: WEBSITE PACKAGE

A Website Package increased leads generated through one practice’s website by 66% after 6 months of implementation.

- CHICAGO CENTER FOR FACIAL PLASTIC SURGERY

EXTERNAL MARKETING


VIDEO SERVICESConnect with patients “face-to-face” through professionally edited video posted to your website and social media – from bio reels and practice tours, to treatments and custom presentations.

INCLUDES: • Stock footage library of aesthetic

procedures to choose from• Editing from industry-trained videographer• Video files for web or in-office use • Website shoot (travel included)

REFERRAL STATIONCurrent patients are going to be your best referral source. Give them a one-stop shop to pick up procedure information for their friends and family with the Referral Station. The station features six of your procedures or provider bios in business card-sized form.

INCLUDES:• 6 versions of 500 cards• Card holder• Vinyl lettering• Use of before and after photo library

VIP REFERRAL BOARD AND VIP CARDGive your existing patients and staff an easy way to talk about you with this word of mouth tool. The adjoining board makes it convenient for patients to grab a card on their way in or out of your practice.

INCLUDES:• 500 Cards• Referral Board with card holder

SIMPLEEXTERNAL MARKETING1.855.IFMARK3 • ifmark.com

WEBSITE ADD-ONSMake your practice website as versatile and convenient as possible with website add-ons.

MICROSITE INCLUDES:• Specialized website such as

treatment-specific or mobile site

EMBEDDABLE FEATURES INCLUDES:• Embeddable website features such as video

players or interactive face/body treatment maps with descriptions

MOBILE PHOTO GALLERY INCLUDES:• Touch-ready image display gallery

optimized for mobile devices

YOUTUBE PACKAGEUse this effective tool to help grow your web presence and increase SEO. Pre-commit online visitors to your practice with a full library of videos - from a bio reel for the provider, to a practice tour.

INCLUDES: • YouTube channel setup• 12 video clips• 1 year of monthly postings• Editing from industry-specific videographer• Website shoot (travel included)

EXTERNAL MARKETING


SOCIAL MEDIA Ideal for the practice that doesn’t have the time or patience to invest into social sites. Social Media Management guarantees consistent posting to drive traffic to your website, while the Social Media Packages create the digital campaigns that will build patient relationships and tell your story.

MANAGEMENT INCLUDES:• Regularly scheduled calls to

pre-approve any newsworthy posts• 3 postings/week on Google+ • 3 postings/week on Facebook• 5 postings/week on Twitter including

outreach to industry influencers

LEVEL 1 PACKAGE INCLUDES:• Custom branded Facebook, Twitter

and Google+ profile setup• Twellow registration• One-on-one coaching• Social Media Guide• Posting calendar

LEVEL 2 PACKAGE INCLUDES:• Custom branded Facebook, Twitter

and Google+ profile setup• Embedded social media

sharing buttons• One-on-one coaching• Two optimized blogs• Website integration• Twellow registration• Social Media Guide• Posting calendar• Blog setup

SIMPLEEXTERNAL MARKETING1.855.IFMARK3 • ifmark.com

A GIFT FOR YOU

$500GIFT CERTIFICATE

TOWARDS A PURCHASE OF $2500

Call 1.855.IFMARK3 (436-2753) or visit ifmark.com to redeem today!Or email [email protected] with code word: CATALOG

Not valid with any other offer. Expires April 30, 2013.

34

REINVENTING THE PATIENT EXPERIENCE IT’S TIME TO ELEVATE THEIR EXPECTATIONS. INTRODUCING SOFTFIL CANNULAS SOFTFIL PRECISION cannulas A cannula with a thinner wall to allow better flow, a dot locator to display orientation and indicators for depth penetration; ideal for advanced practitioners.

SOFTFIL CLASSIC cannulas A cannula with a thicker inner caliber, the safer option for starting practitioners.

SOFTFIL KITS Cannulas are sold with their matching pre-hole sharp needles in the same pouch.

THE SOFTFIL TECHNIQUE This ground-breaking injection technique was developed by Dr. Sandrine Sebban and Dr. Benjamin Ascher in 2005. Cannulas are used to inject fillers such as, Juvéderm®, Restylane®, Perlane®, and Sculptra®.

IT ENCOMPASSES: • The choice of the insertion points• The way to perform the pre-hole• The angles of cannula introduction• The product distribution in the tissues • The post-injection massaging method

THE SOFTFIL RESULTWith fewer injection sites necessary and a low risk of bruises and lesions, this technique offers minimal trauma to the skin, unrivaled comfort and a better experience for the patient.

“ I have converted to using almost exclusively blunt-tip cannulas (SoftFil) which cause much less discomfort than traditional needles. When treating the cheeks and tear trough, there is very little discomfort and I find anesthetic unnecessary. My recent adoption of SoftFil blunt-tip cannulas for injecting fillers is essential to treating patients.”

- STEVEN H. DAYAN, MD, FACS

WATCH THE SOFTFIL TECHNIQUE IN ACTION. REQUEST SAMPLES. SHOP. VISIT SOFTFIL-USA.COM OR CALL (855)SOFTFIL TO LEARN MORE

Dayan SH, Ellis DA, Moran ML. Facial fillers: discussion and debate. Facial Plast Surg Clin North Am. 2012 Aug;20(3):245-64.

Before and afters show use of fillers, neurotoxin and laser treatments.

350 PATIENTS FOUND: THE STORY OF HOW ONE PRACTICE TURNED TECHNOLOGY INTO OPPORTUNITY

Between managing the schedule and filing charts, a Chicago-based

plastic surgeon’s practice was having a hard time keeping up with

patient appointment reminders. Every day, they would spend at least 2

hours sending email after email, ensuring that each and every patient

remembered their booked appointment. With a packed clinic and little

time to check in on patients who never returned after their first visit,

forgotten appointments and lost patients were inevitable.

When they came across Solutionreach, a comprehensive marketing

platform that automated the reminder process and re-engaged with lost

patients, they were curious to see if it was a fit for their practice. Once

implemented, they were amazed as the Recare program automatically

reactivated contact with hundreds of patients month after month:

120 IN 2010, THEN 354 MORE IN 2011. THE TOTAL

AMOUNT THESE ONCE-LOST PATIENTS SPENT AT

THE PRACTICE? $71,000.

Not only did cancelled or missed appointments decrease significantly,

they realized that they were able to take advantage of dozens of other

features that fall under the umbrella of “Patient Engagement.” From

Birthday Messaging to Surveys to Patient Mapping, they continue to

uncover lost patients, and engage disconnected patients every day.

“Thanks to Solutionreach, re-engaging with our past patients has never been easier. We have seen a huge influx in return visits.”Kaya Flowers, Patient Relations Advocate, The Chicago Center for Facial Plastic Surgery

866.605.6867 | solutionreach.com36

CASE STUDY: THE CHICAGO CENTER FOR FACIAL PLASTIC SURGERY

Number of Recare appointments booked:

2010: 120

2011: 354

Total: 474

The total dollar amount of services purchased by this group of patients: $71,000

Birthday messages sent in 2011: 6411

107 patients redeemed birthday cards, totaling $32,365 in treatments.

The staff no longer has to spend time making appointment confirmation calls.

Hours saved per day: 2

Hours saved per week: 10

•Survey•Newsletter•Mapping•Patient Reviews•Social Media•Webutation•Online Bill Pay and More

866.605.6867 | solutionreach.com

RECARE PROGRAM

BIRTHDAY PROGRAM

FAST FACT:It is 6-7 TIMES MORE EXPENSIVE

to reach outside your practice for

new patients than to grow the patient

base you already have.

TIME SAVING

ADDITIONAL FEATURES

37

THRIVEA candid look behind the scenes of a real cosmetic medical practice. All the marketing strategies presented in this book have been tried, tested and proven to produce results. Written by facial plastic surgeon Dr. Steven H. Dayan and marketing director, Tracy L. Drumm, after they discovered the simple yet effective marketing tactics that drastically grew his practice, Thrive is the top doctor-to-doctor guide to getting busy in any economy.

DRIVEThe sequel to the runaway hit Thrive, Drive represents the next wave in marketing strategies for the cosmetic medical practice. Containing a set of core philosophies, a SIMPLE six step program and an incredibly creative approach, marketing expert, Tracy L. Drumm and Dr. Steven H. Dayan share industry secrets picked up through their extensive experience in the aesthetic world.

MUST-READ INDUSTRY BOOKSORDER NOW AT IFMARK.COM

COMING SOON: A BREAKTHROUGH NEW BOOK FROM DR. DAYANThe human brain has been evolving for more than 3.5 million years, but our thoughts and behaviors are often not as evolved as we think. In his latest book, Dr. Steven H. Dayan encourages you to explore why you think and act the way you do; buyer beware, as boundaries will be pushed. Those with an open, deductive mind can expect to be stimulated and empowered as this book opens a trapdoor into the primitive human mind. Aesthetic physicians and inquisitive consumers - prepare to uncover a treasure chest of tools as you explore the power of first impressions.

Printed in China38

ARE YOU MAXIMIZING SKINCARE IN YOUR PRACTICE?Extensive multi-day programs & specialized one-day courses

for the targeted training your estheticians need.

• Learn the latest in skincare treatments and technology

• Pairing skincare with medical procedures

• Strategies to increase client retention and enhance patient satisfaction

•Ways to boost your product sales

FOR COURSE INFORMATION AND MORE ON TRUE U, VISIT WWW.TRUEUESTHETICS.COM OR CALL 312-440-9740.

COMING TO A CITY NEAR YOU! MBA 2013MASTERING THE BUSINESS OF AESTHETICS Learn the vital lessons not taught in medical school

A MUST-ATTEND COURSE

Inquire about specialized staff tracks including advanced skincare, marketing and practice management.

UPCOMING COURSES IN:•Miami•Chicago•NewYork•Andmore

Visit MasteringAesthetics.com or call (312) 265-1560 for more information.

Submit an email to [email protected] for a chance to win free admission at a location of your choice.

IF Marketing845 N Michigan Ave Ste 925W Chicago, IL 60611

ifmark.com/store

1.855.IFMARK3 (436-2753) • IFMARK.COM845 N MICHIGAN AVE STE 925W, CHICAGO, IL 60611

January 2013

IF Marketing Catalog 2013

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Transcript of IF Marketing Catalog 2013