Iepp update oct 2015

Public Health England is responsible for the NHS Screening Programmes

IEPP update

October 2015

What’s new? Team

Publications

Helpdesk

Social media

Communications and press office

2 IEPP update October 2015

Team


IEPP team Jo Harcombe

Paddy Rankin

Declan O’Brien

Lindsay Kimm

Catherine Witney

Nick Johnstone-Waddell

Mike Harris

TJ Day

Pom Perman-Howe

Denise Dixon

Karen Manser

Andrianna Davis

Marcia Jackson

Linda Harrison

Rachel Smith


Publications


GOV.UK What can and can’t be published

Content types PDFs HTML publications

Writing for GOV.UK https://www.gov.uk/guidance/style-guide Writing workshops


https://www.gov.uk/guidance/style-guide

Other activity Branding

Annual reports

UK NSC conference

Start4life

PHETV

E-learning

Extranets

Contacts database


Helpdesk


Screening Helpdesk - Overview Helpdesk Team – 3 people

» Andrianna Davis » Linda Harrison » Marcia Jackson Currently Covers all

» ANNB screening programmes » YPA screening programmes » Cross programme teams – e.g. Screening Enquiries, KPIs, Evidence,

Publications & Information, Education & Training Transfer of Cancer Screening Programmes

» Work in progress » Cancer Screening Working Group set up to take forward » No confirmed dates as yet


Helpdesk Reports


Quarterly Reports Q1 reports distributed Aug 2015 / Q2 due out soon Vast improvements/amendments made to the format, starting with 2015/16

Q1 reports onwards, to include: » Include trends » Reflect changes/updates to helpdesk IT system – eg revised categories &

designations » Include YPA screening programmes » Helpdesk Headlines – taken to SMG

Detailed Programme/Team Specific Reports Now sent quarterly Helpdesk team continue to meet with teams as/when required to:

» review content » identify any areas of improvement / training requirements » highlight the need for the provision any standard responses

Helpdesk Reports Helpdesk Headlines – Q1


• The helpdesk has seen a steady rise in the overall number of enquiries received in the last year (973 in Q1 to 1440 in Q4 = 48% increase)

• There was a large increase of telephone enquiries received since the transfer of AAA

and DES programmes to the helpdesk on 1 April 2015 (Q1) – the vast majority from members of the public looking for their local AAA screening programme

• 57.7% of enquiries received in the last quarter was resolved by the helpdesk team

without escalation • In Q3 & Q4 the helpdesk team fell slightly below meeting their target of resolving

90% of non-escalated enquiries within 3 working days due to a shortfall in staff and cover arrangements. The team went back to meeting the target in Q1 when back to full capacity (ref table 2B)

• NHSP received the most enquiries out of all the programmes (19%), followed by AAA

(17.2%) then DES (14.6%) • The majority of enquiries received by category are for e-learning registration / access

Helpdesk Reports


Q2 (2014) – Q1 (2015)

Helpdesk Reports


Q1 (2015)

Helpdesk Reports Most common category – E-Learning!


Helpdesk Reports


Enquiries by Location - Q1 (2015)

Helpdesk Reports


Summary & other most common areas – Q1 (2015)

Enquiries by Category – E-Learning, Registration / Access Issues Enquiries by Location – Mids & East Enquiries by Type of Organisation –

» Trusts – 54% » Universities – 5% Enquiries by Type of Caller –

» Midwifes – 12% » Members of the public – 11% » NHSP Local Managers – 7% » Local Programme Managers (YPA) – 7% » Local Screening Coordinators – 5%

Social media


What is Twitter Wikipedia

Twitter (/ˈtwɪtər/) is an online social networking service that enables users to send and read short 140-character messages called "tweets".


@Handle

Trending

Followers

#Hashtag

@phe_screening Retweet

https://en.wikipedia.org/wiki/Help:IPA_for_English

https://en.wikipedia.org/wiki/Social_networking_service

https://en.wikipedia.org/wiki/Character_(computing)

When to tweet - @phe_screening Follow our twitter account @phe-screening

‘Retweet’ our tweets – especially those referring to blogs


Your ‘followers’ see what you’ve retweeted and before you know it……………

What is a blog? Wikipedia

A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).


Blogger

Blargon

Biz Blog Blaudience

Blogsnob Subscriber

How and when to publish a blog. Blogging makes it easier for government to talk about its work, share information and connect with people who have a common concern.

Blogs work best when they have a specific purpose. Generic corporate blogs aren’t as effective as they don’t give people a reason for visiting them.


Use blogs for: describing any work you’re doing or thinking about

outlining new practice or theory in a particular area

sharing ideas and what you’re learning

inviting opinions on plans or developments


Don’t use blogs for: generic news announcements

duplicating information already on GOV.UK

publishing content that users don’t need or aren’t interested in

content that should be published on GOV.UK - if the blog disappeared tomorrow, users should still be able to find essential information about government services, statutory guidance and policy updates


Subscribing to blogs By subscribing to our blog, you will receive automatic emails each time a blog is posted.


PHE screening blogs

Defence in the media 6740

DECC 6321

GDS main blog 3984

MHRA Inspectorate 2949

CAP Reform 1754

Marine developments 1500

Digital Marketplace 1222

Civil Service Quarterly 1196

Government Technology 1119

Inside GOV.UK 1115

Education Inspection 747

Civil Service Local 699

Public Health Matters 654

Tax Agents 646

PHE Screening 627


Out of 79 listed GOV.UK blogs, PHE screening is already 15th in terms of subscribers and we’re only just behind the corporate PHE blog! The top 15 are:

PHE screening blogs https://phescreening.blog.gov.uk/


https://phescreening.blog.gov.uk/

Communications and press office


Communications in PHE The Communications Directorate underpins and supports Public Health England’s work at local, regional, national and international levels.

Its remit covers all aspects of internal and external communications including press, social media, publications, digital and events.

The following slides will focus specifically on some of the work done by the screening press office and what the team can offer you.


Media handling All incoming media enquiries must be directed towards the press office immediately, before any response is given. This includes both phone calls and emails.

The press office will approve any written material intended for distribution to a journalist. Sometimes we share existing lines, other times new lines are required.

Any press releases written by third parties containing PHE data or information should be sent to the team for approval.

The full media handling policy can be found on the intranet.


PHE communications grid The communications grid is a key tool to inform stakeholders, including the Department of Health, of upcoming publications and data releases.

It is also an essential tool for the National Executive, Senior Management Teams and communications teams to determine upcoming media activity and strategy.

It is important that all upcoming publications, releases or major events are fed into the grid and the press office notified well in advance.

An email is sent round every Thursday to collate entries on behalf of the screening team, but items can be passed on at any time.

IEPP update October 2015 31

Comms channels - internal PHE News

A monthly magazine with interesting features on notable activity or achievements including staff good news stories

» Contains a section specifically for health and wellbeing news items. Screening stories often feature. Let us know of any potential stories!

PHE Weekly » A weekly staff operational bulletin » To contribute material, email the press office in the first instance

PHE Net » Intranet content is available to all staff and can be a good and easy way to pass

on information. Submissions should be sent to us in the first instance

Yammer » Yammer is a professional networking tool designed for people at work to share

comments, ask questions and for discussion with colleagues. » Further information on Yammer can be found on the intranet


Executive comms channels Duncan Selbie’s Friday message

» Produced weekly. » Distributed to public health audiences, all PHE staff and published on the

gov.uk website. » The Friday message contains views from the Chief Executive and major

weekly news from PHE.

Prof Kevin Fenton’s letter to H&WB staff » Produced monthly. » Distributed to all H&WB staff via email cascade. » It contains views from the Executive Director for H&WB and also kudos

corner where staff members who have performed exceptionally well are congratulated.

» Please contact us if you would like to suggest content.


Social Media PHE maintains a number of Twitter accounts – including a dedicated screening Twitter account.

The screening account is run jointly by the press office and the IEPP team.

Excellent way of engaging with stakeholders and passing on new information.

More widely, PHE also has a Facebook page, a YouTube channel and the Public Health Matters blog.

PHE also works closely with other organisation’s social media teams, such as NHS Choices (for public messages) or NHS England and DH (for stakeholder messages).

A number of senior PHE staff (such as Kevin Fenton) also maintain Twitter accounts, which may provide additional support to our social media efforts.


Typical social activity includes Supporting PHE’s news output

Flagging/promoting/supporting campaigns

Promoting events/live Tweeting at events

Engagement with our audience via Q&As or online chats

Response to/warning about health emergencies

Highlighting key data or PHE documents

Explaining PHE’s projects/functions in more detail

We can advise on the most appropriate types of content (video, graphics, audio etc.) and methods of planning or measuring the effectiveness of social media work.


Campaigns – an example Abdominal Aortic Aneurysm (AAA) programme screens its millionth man Press release Case study profile Contacting BBC One Show and This Morning Radio (BBC Radio 4 Inside Health, BBC Radio 2 Jeremy Vine show , BBC

Radio 4 Woman’s Hour) Social media Selected news outlets (Saga, Yours magazine, Woman’s Own, Prima, etc.)


Campaigns – another example November UK NSC meeting

Recommendations on the following changes to existing programmes: FIT / Non-Invasive Prenatal Testing (NIPT) / HPV Primary Screening

Comms to include: Developing reactive lines Press office Q&As Three separate press releases Approach BBC Breakfast & ITV This Morning with case studies And much more


Screening comms contacts Julia Thompson - Senior Press and Communications Officer (Wellington House) – 0207 654 8041

Andy Anderson – Press and Communications Officer (Sheffield) – 0114 201 3068

Naomi Ramage – Press and Communications Officer (Wellington House) – 0203 682 0132


Iepp update oct 2015

Government & Nonprofit

Transcript of Iepp update oct 2015