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    Ira A.

    FULTONSchools of Engineering

    Global Challenges in Industrial Engineering andOperations Management for the 21st Century

    Ronald G. Askin, Professor and DirectorSchool of Computing, Informatics, and Decision Systems Engineering

    Arizona State UniversityTempe, AZ 85287-8809 USA

    [email protected]

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    Overview

    On-going global manufacturing and economic activity trends

    Where US manufacturing research and activity are headed

    What are the implications/opportunities for IEs globally?

    Where is IEs future

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    Arizona and ASU

    http://en.wikipedia.org/wiki/File:Lake_Powell_Above_Wahweap_Marina.jpghttp://engineering.asu.edu/sites/default/files/gallery/IMG_0946.jpg
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    Shaping the World

    Politicsand

    Cultures

    Environmentand Nature

    Economicsand

    Ingenuity

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    Manufacturing Trends and Status Today

    Global Production/Supply Networks

    Transit costs and speeds changing slowly

    Raw material availability, labor costs, markets vary globally

    Information access is level; education becoming level

    Transition from Mechanical/Physical to Electrical/Info Dominance Green for Sustainability (Financial and Environmental)

    Health applications are growing markets

    Nanomaterials are solutions on the horizon

    Manufacturing Creates Wealth!

    Services fleetingly facilitate life but limit wage growth due to

    standardization, scalability and automation difficulty.

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    Globalization!

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    www.worldatlas.com

    Fab

    Intel Wafer Fab and Test/Assembly Facilities

    Assembly/Test

    Region RevenueAsia/Pacific 51%Americas 20%Europe 19%Japan 10%

    Its Markets, Resources and Economics

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    WTO: Peace and Prosperity Through Cooperative Commerce

    153 Member Countries, 30 Accessions (in process) in 2009

    WTO: A system of trading rules and forum for intergovernmental negotiation

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    Why is US IE Changing So Much So Fast?

    Thomas L. Friedman, Hot, Flat and Crowded

    -Level playing field through logistics and global connections (web)

    -American expectations for good wages, clean jobs/environment

    - High competition outsourcing, off-shoring Opportunity of new science bio, info, nano

    Growth of service expenditures (health care, finance)

    Dragged along by our engineering counterparts

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    But are We Changing?

    Of Top 20 Ranked Schools

    Industrial and Systems Engineering Industrial and Operations Engineering

    Industrial Engineering and Operations Research Industrial and Manufacturing Engineering

    Management Science and Engineering Industrial Engineering and Management Science

    Operations Research and Information Engineering Industrial and Systems Engineering

    Industrial and Systems Engineering Industrial and Systems Engineering

    Industrial and Systems Engineering Industrial and Systems Engineering

    Industrial and Systems Engineering Industrial and Systems Engineering

    Industrial Engineering and Operations Research Industrial and Systems Engineering

    Industrial and Enterprise Systems Engineering Industrial Engineering

    Operations Research/Industrial Engineering Industrial, Systems and Operations Engineering

    IIE Members vote Down Name Change in 2009

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    Industrial Engineering in the USPast and Present

    New Markets Outside of Manufacturing

    1910 2010

    Weve grown out but have we grown up?

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    The Scientist/Engineer Today

    The Doctor The Civil Engineer

    CAT Scan PET Scan

    Realtime tracking(Cameras, GPS)

    Embedded structuralhealth monitoring/control

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    Revolutionary Change in Technology

    Moores Law Human

    Genome Decoding

    n 1990: $3B, 13 yrsn 2009: $350k, 13 weeks

    n 2015: $300, 13 min.

    Gordon Moore's original graph from 1965

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    The IE Today

    http://www.strategosinc.com/value_stream_mapping1.htm

    1 1 1

    D T I

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    Z i I t T d D

    Subject to:

    Methods have stagnated.Remaining traditional Manufacturing opportunities in US are limited.

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    IEs Improve Integrated Systems

    How must faster/better/cheaper can we define, model, andimprove a system today than in 1979?

    Have we changed at the same rate as others

    over the past 30 years?

    While the world became a ubiquitous information,global society, IE found better icons for flowcharts!

    Todays systems are complex and integrated. Why arent

    we flourishing most in complex environments?

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    Where Could/Should We Be?

    Virtual Reality Models of Systems miniature Ron sits on thepart and flows through the machine and plant

    Virtual Reality Models of datasets with automated coloring,sizing for outliers

    Automated Simulation/Optimization Models from CapitalAsset files

    Automated model decomposers, data cleaners andpreprocessors

    Full data history on shop and order status with real-timeplanning updates customers manage their orders.

    Were too Cheap!

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    The Prevailing Business Attitude

    Phil Knight, Founder of Nike

    There is no value in making things any more. The

    value is added by careful research, by innovation, andby marketing.

    Deputy Director, DARPA 7/19/2010

    To innovate we must make.

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    World Gross Domestic Product

    0

    5000

    10000

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    20000

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    1970 1975 1980 1985 1990 1995 2000 2005 2008CONS

    TANT1990USB

    ILLIONS

    YEAR

    GDP by Region

    Africa

    Asia

    Central America

    Europe

    North America

    South America

    World

    Data Source: http://unstats.un.org/unsd/snaama/dnlList.asp

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    GDPAsia

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    GDP per Capita-Global Wealth Distribution

    $0

    $5,000

    $10,000

    $15,000

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    $25,000

    $30,000

    $35,000

    1970 1975 1980 1985 1990 1995 2000 2005 2008

    1990USDPerCapita

    YEAR

    GDP / Population

    Africa

    AsiaCentral/LatinAmericaEurope

    North America

    World

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    GDP/CapitaAsia and US

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    GDP Growth Rate: Current GDP/1970 GDP

    0

    1

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    5

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    GROWTHRATE

    YEAR

    GDP Growth Rate by Region

    Africa

    Asia

    CentralAmericaEurope

    NorthAmericaSouthAmerica

    World

    Asia Rising,Europe Falling

    0

    1

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    5

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    GROWTHRA

    TE

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    Manufacturing Growth Rate byRegion

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    Asia

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    Europe

    NorthAmerica

    SouthAmerica

    World

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    Export Dependence by Region

    0

    0.1

    0.2

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    1970 1975 1980 1985 1990 1995 2000 2005 2008

    PERCENTAG

    E

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    Total Exports/GDP by Region

    Africa

    Asia

    CentralAmerica

    Europe

    North America

    SouthAmerica

    World

    Asia growing rapidly

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    Export Importance by Country

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    Trends in Interdependency

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    PERCENTAG

    E

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    Total Imports/GDP by Region

    Africa

    Asia

    Central America

    Europe

    North America

    South America

    World

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    Import Percentages by Country

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    Import Export Growth Rates

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    197019751980198519901995200020052008G

    ROWTHRATE

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    Export Growth Rate by Region

    Africa

    Asia

    CentralAmerica

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    World 0

    2

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    Import Growth Rate by Region

    Africa

    Asia

    CentralAmericaEurope

    NorthAmericaSouth

    AmericaWorld

    Central America Gaining Net SurplusAsia Expanding Activity Rapidly

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    Observations

    US has room to consume more of the worlds goods

    US spends most on services, not products

    Central America and Europe highly dependent on trade

    US, Japan and South America too insular?

    Japan continuing to wane

    Growth linked to global trade, particularly for small economies

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    Whats the Role and Impact

    of Manufacturing?

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    Global Manufacturing Growth

    0

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    1970 1975 1980 1985 1990 1995 2000 2005 2008CONSTANT1990USBILLIONS

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    Manufacturing by Region

    Africa

    Asia

    Central America

    Europe

    North America

    South America

    World

    Europe, No. Americalosing ground;Asia gaining

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    Manufacturing Activity by Country

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    Manufacturing Importance by Region

    0.1

    0.15

    0.2

    0.25

    0.3

    0.35

    1970 1975 1980 1985 1990 1995 2000 2005 2008

    Manufacturing/GDP by Region

    AfricaAsia

    Central America

    Europe

    North America

    South America

    World

    No./So. America ,Europe losing ground

    World relatively constant

    AsiaGaining

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    Manufacturing Production per Capita

    $0

    $1,000

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    $4,000

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    1970 1975 1980 1985 1990 1995 2000 2005 2008

    1990USDPerCap

    ita

    YEAR

    Manufacturing / Population

    Africa

    Asia

    Central America/LatinAmerica

    Europe

    North America

    World

    Surprising relative growthconsistency except Africa

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    Manufacturing per Capita by Country

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    Population Growth Rates

    0

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    POULATION

    YEAR

    Population Data by Year

    Africa

    Asia

    Europe

    North America

    Latin America /Central America

    World

    Despite problems, Africais growing fastest

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    Population Growth RatesFocus on Asia

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    The Rapidly Changing Landscape

    Companies brace for end of cheap made-in-China eraBy ELAINE KURTENBACH, AP Business Writer Elaine Kurtenbach, Ap Business Writer Thu Jul 8, 12:57 pm ET

    SHANGHAI Factory workers demanding better wages and working conditions arehastening the eventual end of an era of cheap costs that helped make southern

    coastal China the world's factory floor. A series of strikes over the past two monthshave been a rude wakeup call for the many foreign companies that depend onChina's low costs to compete overseas, from makers of Christmas trees tomanufacturers of gadgets like the iPad. Where once low-tech factories and scantwages were welcomed in a China eager to escape isolation and poverty, workers arenow demanding a bigger share of the profits. The government, meanwhile, is pushingforeign companies to make investments in areas it believes will create greater wealth

    for China, like high technology. shifting production to the inland areas Massiveinvestments in roads, railways and other infrastructure are reducing the isolation ofthe inland cities.

    Maybe, but the growing market is still there!

    http://www.engineeringchallenges.org/http://www.engineeringchallenges.org/
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    US Industry ActivityPercent of GDP*

    0

    0.05

    0.1

    0.15

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    0.3

    1947

    1950

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    2007

    Agriculture

    Manufacturing

    Retail trade

    Logistics

    Information

    Finance, insurance

    Health care

    * US Dept of Commerce, Bureau of Economic Analysis

    Where will these lines go from here?

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    US Manufacturing Future

    Focus on design (shorter product life cycles, more customized

    demands as choices proliferate)

    Focus on green manufacturing (sustainability)

    Focus on low volume, high precision, high tech products

    Focus on developing and using nanomaterial processes

    atomic scale layered composites

    Focus on renewable energy power sources

    Focus on defense industry

    High volume only when automated (low volume and product

    flexibility relative to labor at least for awhile longer)

    World wide Opportunities

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    World wide OpportunitiesSuccessful Approaches (Business 101)

    Identify competitive advantage (low cost of labor, primary materials)

    Identify market needs and means

    Ensure adequate infrastructure

    Find investorsgovt, banks, parent companies

    Focus on a core

    automotive parts assembly in Mexico first,

    then build up to aerospace parts

    Low Cost Assembly originally in Asia (Is Africa the future?)

    Global Production Global Wealth Logistics Dominance

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    Where Do Manufacturers Build?

    Close to Raw Material and Parts Suppliers

    Close to Customers

    Adequate Labor Supply and Low Labor Rate

    Adequate Transportation Network (Air, Rail, Shipping, Roads)

    Favorable Community/Tax Situation

    Access to Utilities (power, water)

    Possible risk mitigation driven facility distribution

    Limited cultural/political hurdles

    US National Academy of Engineering

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    US National Academy of EngineeringGrand Challenges

    n Web page: http://www.engineeringchallenges.org/n View video (6 min)

    Make solar energy economical less than 1% today but large potential

    Provide energy from fusion develop scalable, envir. benign method

    Provide access to clean water affordable and available for all

    Reverse engineer the brain combining engineering and neuroscience

    Advance personalized learningspeeds, styles, content for individual

    Develop carbon sequestration methods capture and store excess CO2

    Restore and improve urban infrastructurebetter design and materialsfor transportation, water, waste, power, etc. for livable cities

    14 Grand Challenges for the 21st Century

    http://www.engineeringchallenges.org/http://www.engineeringchallenges.org/
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    NAE Grand Challenges cont.

    Engineer the tools of scientific discovery blending of engr. & science toexplain nature

    Advance health informatics better everyday care and preventing bioattacks/pandemics

    Prevent nuclear terror protect society from increasing risks and proliferation

    Engineer better medicines body sensing, personalized drugs, deliverymethods

    Enhance virtual reality for training, treatment, communication, andentertainment

    Manage the nitrogen cycle better fertilization techniques and

    recapture/recycle

    Secure cyberspace protect essential infrastructure

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    IIE Fellows: Grand Challenges for Industrial Engineering

    Reengineering Health Care Delivery

    Creating a Technology Oriented Culture

    Engineering a Sustainable Society

    Developing Better Decision Tools

    Mitigating and Responding to Disasters

    Point of Use Manufacturing

    Infrastructure Food Security

    Fellows Report:

    http://www.iienet2.org/uploadedfiles/IIE/News/Grand%20Challenge%201.pdf

    1 Reengineering Healthcare Delivery:

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    1. Reengineering Healthcare Delivery:An Integrated Approach

    Demographics: Young and poor are fastest growingsegment, U.S. and worldwide

    Number of senior citizens growing fast (and babyboomers wont go gently into the night)

    Healthcare is largest U.S. industry

    Health care inflation rate 3 times overall rate

    Woeful under investment in info technology

    Excessive waste Medical info and treatment increasingly technology-

    enabled

    The Problem

    C

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    1. Reengineering Health Care

    Individualcare needed risk analysis, modeling/mininggenomic info, personalized treatment scripts, safety/quality inindividual led treatment

    Systemimprovements needed QC, logistics, info technology,provider collaboration hierarchically and vertically, financialsystem and models

    Scienceadvances needed treatment protocols, datamining/bioimaging, human sensing

    The IE Role

    2 C i T h l O i d S i

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    2. Creating a Technology Oriented Society

    Body of tech knowledge growing rapidly

    System size and complexity growing rapidly (U.S.) relatively wealthy life is easy

    Many of brightest youth pursue pursue law, business

    U.S. youths perform poorly in math/science

    The Problem

    2 C i T h l O i d S i

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    2. Creating a Technology Oriented Society

    Get the word out about opportunities and need

    Optimize available human resource

    Jazz up what we do

    The IE Role

    3 E i i S t i bl S i t

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    3. Engineering a Sustainable Society

    U.S. population will double this century

    World population will more than double

    Over 50% now live in urban areas

    Wealth increases ecological footprint

    Climate change will change geographic resource availability

    The Problem

    3 S t i bl S i t

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    3. Sustainable Society

    Need sustainable transportation systems

    Efficient/effective governmental services judicial,social security, police/fire

    Designing scalable urban environments Designing efficient community structures connecting

    urban (production, consumption) to rural (raw materials)

    The IE Role

    4 D l B tt D i i M ki T l

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    4. Develop Better Decision Making Tools

    The Problem

    Modeled entities are growing in size

    Models are expensive to build, hard to sell

    Models are limited in scope, life-span

    Organizations have vertical and horizontalboundaries (multiple constituencies)

    4 Better Decision Making Tools

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    4. Better Decision Making Tools

    Better, more fully deployed, and relevant sensors

    Models to fuse, validate and evaluate data/information

    Improved models of human behavior

    Enrich Rational models with subjective behavior

    Risk analysis and interaction models of tightly coupled massivetechnology-oriented systems and their failure modes/scenarios

    Rapid modeling and computational tools

    Scalable, maintainable, rapidly developable models More understandable models/More valid models

    Human embedded modeling paradigms and tools (immersionand visualization)

    The IE Role

    5 Mitigating and Responding to Disaster

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    5. Mitigating and Responding to Disaster

    Natural and man-made disasters are happening morefrequently

    Societal expectation is for safer lives, quicker emergencycare

    Larger urban regions, tightly-coupled specialized lives, andclimate change lead to more susceptible systems and larger

    scale impacts

    The Problem

    5 Mitigating Disaster

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    5. Mitigating Disaster

    Optimal deployment of detection technologies (natural andcompetitive games)

    Optimization of emergency response resource positioningand deployment

    Managing transition from search to rescue to recovery andcare

    Integrated communications, logistics, and decision making

    Real-time decision making with various info levels

    (resilient planning and control) Resilient system(s) design

    Optimal deployment and use of sensing technology andrisk assessment models

    The IE Role

    6 Point of Use Manufacturing

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    6. Point of Use Manufacturing

    Demand for Customized Products

    Demand for Sustainable Manufacturing/Distribution

    The Problem

    6 Point of Use Manufacturing

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    6. Point of Use Manufacturing

    Distributed (home) or neighborhood manufacturing

    New process development for solid free form fabrication

    Development of nano and mega technology for point ofuse production

    Design of infrastructure for material delivery, user-drivendesign

    Its Not Easy Being Green

    The IE Role

    7 Infrastructure Construction

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    7. Infrastructure Construction

    Time to revolutionize infrastructure construction(progress has lagged)

    Construction inefficient and quality variable

    The Problem

    7 Infrastructure Construction

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    7. Infrastructure Construction

    Take advantage of advances in computing, robotics,materials, and management science to reduce cost, time,injuries, environmental impact

    Design smarter structures

    Determine optimal investments for infrastructure $

    Allow maintainable, culturally appropriate, ergonomically safeconstruction methods and system designs

    Why Cant we manufacture structures in factories for field

    assembly with higher quality and productivity?

    The IE Role

    8 Safe Available Affordable Food & Water

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    8. Safe, Available, Affordable Food & Water

    Population growth, changing weather patterns, political strife,man-made biohazards, natural biohazards threaten worldwide

    Current cultivation practices not sustainable and use non-

    renewable resources Profits vs. Politics vs. Social Good

    Standard procedures, testing and traceability needed across foodsupply chain

    Procedures for local food production and security needed

    The Problem

    8 Safe Available Food and Water

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    8. Safe, Available Food and Water

    Develop traceable supply and distribution networks (RFID,imaging, procedures, etc.)

    Design and deploy maintainable solutions

    Perhaps assist in governmental planning for development

    The IE Role

    What Constitutes IE?

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    What Constitutes IE?

    Manufacturing planning (processplanning, tooling design/maintenance)

    Production operations (planning,scheduling, quality assurance, materialhandling)

    Engineering management (engineeringeconomics, product services, facilitiesdesign/mgmt., distribution/logistics)

    System modeling (informationsystems/flow, modeling and simulation)

    Ergonomics/Human Factors

    IE TodayIE Tomorrow

    Additions?

    Deletions?

    Industrial Engineer 21st Century

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    Industrial Engineer 21st Century

    We are theInformation

    Preparer

    We are the DataHunter/Gatherer

    Conclusions

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    Conclusions

    We are needed but we must Wander or Wither

    We must Revolutionize on a Bigger, Broader, FasterScale

    We must integrate our strengths humans, math

    models, computing, big picture/multiobjective comfortlevel, efficiency mindset

    The Big Picture

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    The Big Picture

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    Questions/Comments/Complaints?

    Ron Askin

    School of Computing, Informatics, and

    Decision Systems Engineering

    [email protected]

    Futurizing the BSIE Curriculum

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    Futurizing the BSIE Curriculum

    Greater emphasis on global cultures Learning to serve on multidisciplinary, multicultural, politically

    pressured teams Must bring unique value to the team (Systems thinking, Project

    Management, Multiobjective Dec. Making, Dealing with Complexity &Uncertainty)

    Dynamic, Nonlinear, Continuous Large-Scale Modeling (Not justDiscrete Event Simulation and Desk Top LP)

    Understanding Human Behavior and Preferences (Beyond HF) Risk Management and Mitigation as an integral activity Broader Science Knowledge (Biology, Ecology) Sophisticated Information Technology Users (Sensor Capability &

    Network Design; Data Information Decision Systems) Systems Modeling of Urban Environments, Infrastructure Broader Mindset of Major Societal Impact and Socio-Technical

    Problem Solving (not just making widgets)

    Whats Your Ten?