IEG 201402 SAP New trends in Business Analytics
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Transcript of IEG 201402 SAP New trends in Business Analytics
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SAP Labs:
New trends
in
Business
Analytics
Venkatesh Vaidyanathan Dr. Paul Pallath
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Analytics – then and now !Venkatesh Vaidyanathan, Dr Paul PallathSAP Labs India Public
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Agenda
Analytics – the past decade
Mobility
Self Service
Predict the future
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
The Analytics Spectrum
Self-service
Discover areas to optimize your businessAdapt data to business needsTell your story with beautiful visualizations
Discover. Predict. Create.
Dashboards and apps Deliver engaging information to users
where they need it
Track key performance indicators and summary data
Build custom experiences so users get what they need quickly
Build engaging experiences
Reporting
Securely distribute information across your organization
Give users the ability to ask and answer their own questions
Build printable reports for operational efficiency
Share information
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Mobile Analytics
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Carlsberg Use Case
Carlsberg is trying to mobilize personalized operational reports and dashboards to their sales rep
A typical sales rep for Carlsberg spends majority of his day on road, meeting customers & is rarely in office
Problem: The problem is that when sales rep is on the road meeting customers he isn't connected to the latest sales KPIs, whether it is the sales pipeline, new opportunities, or hot leads. He knows he is always one step behind the latest metricsThe current KPI reports are created in Excel and sales rep either caries printouts or downloads these reports on to his laptop. Apart from these reports being non-interactive, he would also be not able to answer adhoc questions from his customers since he cannot slice and dice the data. Worse still, these reports are out of date almost the moment they were published.
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Carlsberg Use Case
The Solution
Carlsberg now has mobilized their reports on to Mobile (iPad and iPhone) using SAP BusinessObjects Mobile. Sales rep can now sign in and view real-time KPIs on his iPhone/iPad. He can now access new lead as he is travelling and set up an appointment with them to convert them into a customer.
Sales rep can now see KPIs that were relevant to his position, and wouldn't have to sift through a mammoth report to get the metrics he needed
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Mobile Analytics Solution – KPI overview for Customer
Key KPI’sSales Volume (Ready to Drink Volumes, measured in Litres)
Visits (Agreed number of visits in the Customer SLA)
Contract Expiry (Customer contract will expire on the basis of Early Warning)
Equipment (Required volume to justify cost of equipment)
Average Drop Size (Average Sales Volumes sold per Drop /Delivery)
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Mobile Analytic Solution – Customer Scorecard
One he identifies the customer that needs attention, he can view the various KPI’s for that particular customer from the “Customer Scorecard” dashboard
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Mobile BI Use case – Sales Rep Scorecard
onitor performance against a set of Performance Metrics
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Everything is Connected
From the Internet of Things to the Internet of Everything
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Analytics Is At The Heart of These Connections
Connecting People and Data
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Analytics Is At The Heart of These Connections
Connecting People and Data
PEOPLEDATAInsight
Understanding
Intelligence
SINGLE VERSION OF TRUTH
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
New Challenges For Analytics
DATA
PEOPLE
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All Levels of The Business Have Questions
Suppliers ConsumersRetailerDistributorWarehousePlant
As an Analyst, I need to know which of our customers are…
As the VP Operations,I would like to know…
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There Are Challenges to Get Insightful Answers
Suppliers ConsumersRetailerDistributorWarehousePlant
I spend all my time preparing and sharing data with my team.
I have no time to deliver valuable insights.
I am tired of waiting on others to provide the answers to the
questions I have now.
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Enterprise Self-Service
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Enterprise Self Service
Business People
Fast• Get answers in real time on any data
• Repeatable, data preparation
Engaging• Beautiful analytics to convey knowledge
• Swipe, tap, zoom to answers
Everywhere• On the devices of your choice• With geo-location awareness
IT Department
Self ServiceNo need for IT to create query,
report, or dashboard
Connected to Enterprise BILeverage existing data, security,
and admin services
Simple to Manage & Scale
Proven scalabilityOn premise and cloud options
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Breadth of Self Service
Visual Analysis of data to detect patterns & trends & correlations
Visual Analysis of data to detect patterns, trends & correlations
Desktop Web Tablet Data acquisition, manipulation &
enrichment
Data mining using predictive algorithms
Visual Analysis of data to detect patterns, trends & correlations
Storytelling & sharing of findings Self-service data exploration Self-service data exploration
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DEMO
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Predictive Analysis - Opportunities
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Extend your analytics capabilities where you want to be…
Sense & Respond Predict & Act
RawData
CleanedData
Standard Reports
Ad Hoc Reports &
OLAP
Generic Predictive Analytics
Predictive Modeling
Optimization
What happened?
Why did it happen?
What will happen?
What is the best that could happen?
Analytics Maturity
The key is unlocking data to move decision making from sense & respond to predict & act
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Predictive Analysis – no longer Hype !
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
Brand Sentiment
360O Customer View
Opportunities for Predictive Analysis
Product Recommendation
Propensity to Churn
Real-time Demand/Supply Forecast
:-)Predictive Maintenance
Insider Threats Network Optimization
Fraud Detection Risk Mitigation, Real-time
Asset tracking Personalized Care
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
How Predictive Analytics is Used in IndustryBusiness and Industry Use Cases
Predict likelihood of disease to begin early treatment; identify clinical trial outcomes.
HealthcareIdentify revenue forecast based on customer opportunities and pipeline execution.
CRM Sales
Identify key behaviors of customers likely to leave the bank; improve credit risk analysis.
Banking
Identify potential leads among existing customers and intelligently market to them based on individual preferences and histories
CRM Marketing
Intelligent selection of store locations based on demographics; inventory planning.
Retail
Forecast demand and usage for seasonal operations; provide anticipated resources.
Utilities
Predict community movement and trends that affect taxing districts; anticipate revenue.
Government
Forecast demand on system load for capacity planning and customer scale.
Telco
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SAP Predictive Analysis – Real Business Value
User powered, IT approved
Faster TransformingEasier
Real-time answersAccess to disparate enterprise dataAllows discovery to prediction to results in minutes
• Intuitive business design• Designed for more users for
answering more questions with less effort
• Consistent experience and interface as other BI tools
• Enables deep insight to immediate action
• Proactive and forward-looking visibility into the business
• Allows for greater competitive advantage
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2014 SAP AG or an SAP affiliate company. All rights reserved. Public
SAP Predictive Analysis Visualize, discover, and share hidden insights
TODAY
Library of advanced visualizations within the modelling tool
Share insights via Predictive Modeling Mark-up Language (PMML) and with other clients
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DEMO
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2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank you
Venkatesh VaidyanathanPaul Pallath
SAP Labs India LtdBangalore
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