IEEE’s broadcasting networkMember SupportedIncreasing Public Awareness about technology & engineering

E-Resources Track

The Next Generation of IEEE Benefits

IEEE Region 1 Summer Meeting / Section Leadership Workshop

Syracuse, New York

18 August 2006

John Day

Senior Manager, Business Development

IEEE Regional Activities

Members-only portalPersonalizedOne-stop benefit access and account maintenance

What is IEEE.tv ?

IEEE.tv is an internet television network that produces and delivers special-interest programming about technology and engineering, for the benefit of IEEE's members and the public.

• IEEE.tv “Member / Basic” (beta release, Aug 2006—business launch, Jan 2007)

• Included w/ IEEE membership• Access to programs produced during present year of active membership• Basic viewer, requires Member authentication

• IEEE.tv – “Public Access” (beta release, Aug 2006—business launch, Jan 2007)

• Public interest programming• Basic viewer• Accessible from any public web site

• IEEE.tv – “Member / Pro” (2008)

• Available only to IEEE members• Business model being finalized

Product Variations

IEEE.tv Beta Viewer(s)

“Public Access” Mode Can be launched from any IEEE website

Program menu

In “public access” mode, padlock indicates Members-only programming

Welcome screen & video player (upon selection of program)

IEEE Member authentication

Integrated & real-time IEEE resources

Banner advertisement

IEEE.tv Beta Viewer(s)

“Member / Basic” Mode Member-authenticated access

Personalized, Member greeting

Program menu

In “member / basic” mode, all padlock icons switch to video screens

Welcome screen changes color to help differentiate member vs. public mode

Conference Highligts• 10-15 minute overviews of technology

topics discussed at an IEEE conference

Meet the Authors• 5 -7 minute interviews with technology

experts about the contents of their book

Spectrum Reports• 7-10 minute segments about a new and

evolving technology

Careers in Technology• 15-30 minute primers about career

opportunities in different industries

IEEE.tv Specials• 30-minute exposes on topics ranging

from Technology Discourses to the IEEE Presidential election

IEEE Products• 3-5 minute introductions to new IEEE

products

Content – Initial Programming Series

Production Guide

• Series Slate• Content Sources• Production Paradigm• Production Process• Technical Specs• Sample Budgets

Production Workbook

• Producer Checklist• Show Rundown Sheet• Selects Log• Credits Log• Appearance Release• Location Agreement• Videotaping Notification

Production Guide & Workbook

Communications & Marketing

Communications & Collateral

• www.ieee.org/ieeetv• Brochure / Program Guide• Advertisements (print & web)• Press release announcements

in member communications• Section and tradeshow

giveaways (bookmarks, pens)• Inclusion in 2007 Membership

brochure, membership recruitment kits

• tv@ieee.org

myIEEE™ Integration(15 August)

Single sign-on automatically launches IEEE.tv member/basic

What is myIEEE™ ?

o 367,000 websites – unique to each Membero Updated daily from IEEE’s core databaseso Connects individual members to their Sectiono One-stop resource for engaging member benefitso Establishes a “virtual home” during the transition

from student member to young professional

Institute

Job Site

E-MailAlias

WebAccount

Spectrum

XploreAbstracts

FinancialAdvantage

MembershipApplication

RenewalApplication

one-stop membership experience

The value-add is respect for time

Reengineering the Web Experience

Volunteer Recruitment

Benefit modules & other IEEE

news

Personalized list of technical memberships

Personalized recommendations based on technical interest profile

Greeting module Member’s name, member #, and Section

Membership ManagementSelf-service account management

Utility desktops Tool clusters and member benefit modules. Volunteer desktop for volunteers.

myIEEE™ Entry Page

rolodex icon, local leadership

Section link to website

personalized messages - grade elevation, renewal

reminder

Personal Greeting Module

Desktops – Benefit Tools & Utilities

My Volunteer positions personalized listing of volunteer positions. Roster icon dynamically lists executive officers respective to entity.

Volunteer updates and news targeted to Volunteers, e.g., Scoop, Society Sentinel

Resource links for all Volunteers

SAMIEEE log-in for Volunteers (those designated to have access)

(roles-based access)

Volunteer Desktop

My Subscriptions hyperlinked to titles on IEEE Xplore

Member Digital Library subscribers hyperlinked to file cabinet

Search module, IEEE Xplore providing search access to 1-Million+ IEEE documents

Most downloaded documents, IEEE Xplore RSS feed updated monthly

Knowledge Desktop

Search module, advanced member grade elevations sorting members by criteria

Volunteer profile showcasing IEEE volunteers

mySection

> Direct link to Section home page > Roster icon to officers > Associated technical chapters, affinity groups > Member elevations within Section

Transnational navigation dynamically presenting IEEE activities by geography

Section announcements worldwide

Upcoming conferences dynamically presented and updated

Community Desktop

Search module, IEEE Job Site directly linked to job site listings

Search module, Consultants Database directly linked to consultant database listings

Awards, Scholarships announcements

The Institute articles specific to careers and professional development

Profession Desktop

*Affiliates = 5%

myIEEE Usage vs. IEEE Membership by GradeApril/May 2006

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%

StudentMembers

AssociateMembers

Members SeniorMembers

Fellows

% IEEE Membership % myIEEE Visits

Usage by Membership Grade

myIEEE Usage vs. IEEE Membership by RegionApril/May 2006

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

R1

R2

R3

R4

R5

R6

R7

R8

R9

R10

% of IEEE Membership % of myIEEE Visits

Usage by IEEE Region

New member welcome pack

Ads – “The

Institute”

Regional/Section Websites

Communications & Marketing

Print advertisements

How can I link my Section

to myIEEE ?

In Closing…

Membership Growth = retention + (benefit utilization * benefit awareness)

Benefit Awareness increases Benefit Usage

Benefit Usage increases Membership Retention

Member Retention increases Membership Growth

spread

the word

next generation

benefitsmembership value improved

Sections do it best !

The Next Generation of IEEE Benefits

John Day

Senior Manager, Business Development

IEEE Regional Activities

Thank you !