IEEE-USA Communications & Successful Local

Media Coverage Chris McManes, IEEE-USA

Sr. Public Relations Coordinator

IEEE-USA Leadership Workshop12 March 2005; Tucson, Ariz.

IEEE-USA Communications Vehicles

IEEE-USA Web site (www.ieeeusa.org) IEEE-USA Today’s Engineer Webzine IEEE-USA Today’s Engineer print edition IEEE-USA Today’s Engineer E-mail alert What’s New at IEEE-USA Eye on

Washington Helps you inform your local members of

the many activities taking place on their behalf

IEEE-USA Today’s Engineer Webzine

Timely feature articles, columns, polls and feedback on career and technology policy

Averaged 25,727 monthly visitors in 2004 (up from 21,460 in 2003)

New authors welcome

Average monthly visitors - 2001-2004www.todaysengineer.org

0

5000

10000

15000

20000

25000

30000

2001 2002 2003 2004

IEEE-USA Today’s Engineer (Print)

Goes to every U.S. member quarterly

Highlights IEEE-USA actions and activities on behalf of U.S. IEEE members

IEEE-USA Today’s Engineer E-Mail Alert

Now in its second year Sent to 198,260 U.S. members in January Links to IEEE-USA news & information

What’s New at IEEE-USA Eye on Washington

Biweekly opt-in electronic newsletter More than 10,000 subscribers Summary of news from Washington

affecting science, engineering and technology

External Communications

Fulfill media inquiries for interviews, photos and information

Volunteers – Staff – Spokesperson Trade, mainstream and online U.S. Newswire and EurekAlert

2004 IEEE President Art Winston

“IEEE-USA, it seems to me, does an excellent job maximizing public relations.”

(IEEE All-Hands Meeting, 2-9-05)

Radio & TV Coverage (2004-05)

CNN (Lou Dobbs Tonight) Marketplace Radio Program (twice) United Nations audio news release

Print Coverage (2004-05)

USA Today Business Week Time Magazine Seattle Post-Intelligencer Washington Post New York Times San Jose Mercury News Miami Herald Atlanta Journal-Constitution International Herald Tribune

Public Outreach

AAES COPAE AAAS Mass Media Fellowship Program Coordinate the IEEE’s participation in

National Engineers Week Lead Society for EWeek 2004 International public relations award

Maura Schreier-Fleming Professional Activities Chair - Dallas Author, trainer, consultant, speaker Former lubrication engineer with Mobil

and former territory manager for Chevron Created IEEE in Action TV series

How You Can Receive Coverage

Use whatever public relations resources are available

If none, contact local media outlets to find out best person to contact

Ask about public service announcements E-mail or fax the reporter the information Voice contact is best

News Release

Used to announce news Get it in the right hands Have interview subject available

Media Advisory

Announces an event that might interest the media

Easy to read Answers What, Who, When, Where, Why

you should attend and the people speaking

Contact information Boilerplate

Chris McManes202-785-0017, ext. 8356c.mcmanes@ieee.org