Antonia Seitelberger

Question F. You have just participated in an important meeting with your superior. How will

you ensure that every part of the instructions you received will properly reach all subordinates,

suppliers and clients, located in different parts of the world.

I. Introduction

2

II. Subordinates

III. Suppliers

IV. Clients

V. Feedback

Agenda

I. Introduction

4

What is the topic of meeting?

First meeting on the topic ‘Launch of new cosmetic product – inform our subordinates, suppliers

and clients accordingly’

Meeting

II. Informing the subordinates

6

How do I prepare?

Go through meeting notes

on my own

Decide which information is relevant

for them

Decide who will be in charge of what and establish deadlines

Think of meeting

structure

Schedule a meeting

Prepare slides/ handout

7

How do I present?

Use presentation slides

Introduce them to topic

Define strategy

Give them overview of tasks to accomplish

Explain concrete task and who will be

responsible for what

Review strategy

Open a discussion round

Ask for remaining questions

III. Informing the suppliers

9

How do I reach existing suppliers?

Telephone conference

Follow up email with key points

including launch dates,

marketing tools for their clients, net pricing and possible special

discounts for bulk buying

Informing suppliers who

have worked for us before and

know how firm operates

10

How do I reach new suppliers?

Informing new suppliers who

have not worked for the

company before

Overview, strategy,

values and USPs of

company must be

communicated clearly with

new supplier

Personal meetings

worldwide, video

conferences and printed

product information

can be used as tools to

inform new supplier

Follow up email with key

points including

launch dates, marketing

tools for their clients, net pricing and

possible special

discounts for bulk buying

IV. Informing the clients

12

How is product introduced to client?

client

subordinatemarketing

toolssupplier

superior

me

13

How are clients around the world made aware of new product?

clientprint material

media campaign

face-to-face marketing advertisements

internet marketing

word-of-mouth marketing

Create country specific marketing tools

V. Feedback

15

Was my strategy successful?

Feedback from all concerned for

future consideration

and amendment of marketing

strategy is necessary.

Clients – were marketing tools appropriate? Was the product a

success?

Suppliers – was the product produced and distributed

correctly? Where clients satisfied with the product?

Subordinates – was the information provided sufficient

to fulfill the task?