Ie express mgm_h
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Transcript of Ie express mgm_h
H. What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
Mercedes González Mallén
Big data challenges in the PC videogame industry
1. Data for the company
2. Data for the gamer
Current industry success
Often seen as a “childish sector” it generates more money than the music and filming industry together.
US$60 billion in revenues (2011) & US$80 billion by 2014 ( expected). Colin Sebastian for RW Baird.
Perhaps the biggest global hedlines of all were made in 2008 by a British-produced game, Grand Theft Auto IV, which on 29 April took the title of the most successful
entertainment release in history. Within 24 hours, GTA IV had grossed $310m (£157m) – comfortably more
than history's most successful book (Harry Potter & The Deathly Hallows, at $220m in 24 hours) and its most
successful film (Spider-Man 3 at $117m)
The Guardian - Sept 2009
General challenges
Knowledge
System info
User’s profile
Gaming stats
The main chalenges, present at any Big Data project are:
What data to collect
How to collect the data
How to analyze it
How to read into the result
How to take action with the knowledge gained
Data for the companyTo achieve competitive advantages
The PC paradox
Current PC game sales
Physical stores are almost only focused on consoltes where as online stores are
boosting their salesPhysical
sales
Digital Sales
Source: Steam
Big data for strategy success
Collecting simple data as how much the customers are paying or which OS they are using can help you scope your audience, pricing or deciding for which OS to develop.
Onlines stores have taken advantages of it and are the leaders of the PC unlike retails like GameStop.
Source: Humble bundle
Data for the gamerHow to offer more value to your customer
Be able to use all this information as something useful or fun to the gamer, where he can compare his performance to their friends.
As a result they will be more motivated to play, to try and beat their friends or getter better stadistics and stand out from them.
Source: Steam
My role
My profile
Al most 20 years of gaming experience
University business studies
Future big data specialist
My hopes
Be able to determinate which data should be collected
Be able to transform the data into business strategies
Turn the data into usefull aplications for the gamer
Sources
Wikipedia: http://en.wikipedia.org/wiki/Video_game_industry
The Guardian: http://www.theguardian.com/technology/gamesblog/2009/sep/27/videogames-hollywood
Steam: http://store.steampowered.com
Humble Bundle: http://www.humblebundle.com
IBM: http://www.ibm.com/developerworks/library/ba-big-data-gaming/