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Punto J

OBJECTIVES OF THE PROJECT

ENDEAVORED IN ONE

YEAR:

Promote young people’s

participation and

leadership in the fight

against HIV-aids through

innovative use of

Information and

Communication

Technologies (ICTs).

ENDEAVORED DURING THE

ADDITIONAL PERIOD:

1. Consolidate the volunteer

workers’ strategy.

2. Prepare teaching material

for regional dissemination.

3. Identify organizations

interested in

implementing the strategy

at a regional level.

Punto J is based on a strategy of volunteer

workers which allows adolescents and young

people to attend a cycle including ICT training,

topics on sexuality and HIV-aids prevention.

The volunteers participate actively in all

processes, becoming involved in the fight

against HIV-aids and guaranteeing continuous

updating of the PUNTO J portal.

BENEFICIARIES

AdolescentsAdolescents and young and young

people, between the ages of people, between the ages of

15 and 25, with basic 15 and 25, with basic

Internet skills, inInternet skills, in Peru and Peru and

Latin AmericaLatin America

IndicatorIndicator

50 adolescent and young

volunteers attracted

10 adolescents using the portal

were motivated to

participate in the project.

01 communication assistant

(volunteer)

08 professional adult

volunteers to support

training.

•• SurpassedSurpassed

SYSTEM OF VOLUNTEER WORKERS

IndicatorIndicator

Two workshops regarding sexuality andHIV-aids prevention, ICTs and on-lineguidance (each workshop takes 8 hours-a-day for 10 days)

� Refresher workshops on web andgraphic design.

� Existential workshops for personal development.

� Workshops regarding written and oral expression and self-expression throughmovement.

� In addition, mini-workshops, every twoweeks, updating the volunteers’knowledge of current topics.

TRAINING SYSTEM


IndicatorIndicator

500 printed training manuals

•• BeingBeing publishedpublished� Validated version of the training

manual.

� Final version of the manual “Adolescentes, jóvenes y TIC en la lucha contra el VIH-sida. Cómo desarrollar una estrategia integral de jóvenes para jóvenes”

(Adolescents, young people andICTs in the fight against HIV-aids. How to develop anintegral strategy by youngpeople for young people)

In 2 instalments: One forimplementing the strategy andthe other dedicated to theyouths training the volunteers.

TRAINING SYSTEM

IndicatorIndicator

• 500 CD ROM (digital versions

of the manual)


� Digital version of thepreliminary manual “Cómo elaborar una web que eduque de par a par en sexualidad y prevención de VIH-sida” (How to prepare an educational web on sexuality and HIV-aids prevention from peer to peer) Six issues delivered to participants of the 2006 tutorship.

� In process an interactive CD to duplicate the strategy.

TRAINING SYSTEM

IndicatorIndicator

• A launching event •• AchievedAchieved

� A launching event withthe presence of 300 adolescents, youthsand professionalsconnected with youthprojects and HIV-aids

prevention.

COMMUNICATION AND MARKETING

STRATEGY

Products

IIII

IndicatorIndicatorProduction of material for

circulation

•• AchievedAchieved

� We’ve made posters, brochures, leaflets, folders, mouse pads, pins, stickers, pocket almanacs, calendars, folders for students and volunteers and bags for broadcasting equipment.

COMMUNICATION AND MARKETING

STRATEGY

IndicatorIndicator* 1500 monthly visits by Peruvian and

Latin American youths and 15000

visits by the end of the first year of

the project


� More than 76000 visits(aprox. 7000 a month) by Peruvian and LatinAmerican adolescentsand youths in the firstyear of the project

LOCAL AND REGIONAL DISSEMINATION

Period( March 1, 2006 – August 9, 2006)

Source: Google Analytics

Web StatisticsAccess by country:

Other countries

Ecuador

Panama

Costa Rica

Brazil

El Salvador

Guatemala

Canada

Uruguay

Nicaragua

Puerto Rico

Italy

Honduras

Japan

Portugal

United Kingdom

Paraguay

France

Germany

Surinam

Cuba

Switzerland

Sweden

Netherlands

Austria

Australia

Norway

Belgium

Israel

China

Saudi Arabia

Philippines

Poland

Rumania

Iran

Morocco

South Africa

Macao

Greece

Iceland

Indicator• Two mass media means of

communication spread news

of the existence of the

portal each month.

• Surpassed� Press releases on channel 7 and

in La República newspaper andon the Portal de la Juventud de América Latina y el Caribe (Latin American and CaribbeanYouth Portal).

� Participation in several youthfairs and in events with publicschools and organizations onboth a national andinternational level.

� Two agreements with publicbooths to place Punto J as front page and links with youthpages in Mexico, Nicaragua andthe Portal de la Juventud de AL.

� Dissemination campaigns onstreets, plazas, beaches, in schools, etc.

LOCAL AND REGIONAL DISSEMINATION

IndicatorIndicatorFortnightly updating of the

portal.


Fortnightly updates (anaverage of 20) of thedifferent sections in theportal with active participation of adolescentsand youths (in a youth-adultpartnership).

UPDATED VALIDATED WEB PORTAL

IndicatorIndicator

Three new on-line sections

•• AchievedAchieved“Desafío J” (J Challenge),

“Comics/Fotonovelas”(Comics/Illustrated Romance),

“Juegos interactivos”(Interactive games)


IndicatorIndicatorTeaching material

(two) on HIV-aids

adapted to a web

version.


Two adapted

educational games:

“El condómetro” and

“Memosexualidad”


IndicatorIndicatorFour validation workshopson portal contents anddesign.

•• AchievedAchieved::

� Two validation workshopson portal contents anddesign with volunteers ofthe project.

� Institutional revision of thecontents and design of theportal.

� Focal group with directusers of the portal.

� Panel of ICT experts, youthsand HIV-aids.


STRATEGIC ALLIES IN LATIN AMERICA

IndicatorIndicatorPunto J Portal linked withat least three LatinAmerican networks or websites accessible to youngpeople.


� Four links on Latin Americanweb sites: Nicaragua, Mexico and the Portal de la Juventud de Latinoamérica y el Caribe.

� Two links with publicInternet booths (local) andlinks with organizationsrelated to young people.

IndicatorIndicatorAgreements / deals with at

least 02 local partners (in the

public and private sectors)

•• SurpassedSurpassedTwo agreements/local private

strategic partners and the

support of the Health

Department of Peru:

STRATEGIC ALLIES IN PERU

IndicatorsIndicatorsThree young Latin

Americans trained regarding

the strategy.


� Six young Latin Americanstrained regarding the strategy: Mexico, Dominican Republic, Bolivia and Ecuador.

� In the process of implementingtheir portals, 3 are seekingfinancing.

� Communication andInformation Team for Mutual Aid Groups in Peru (Peopleliving with HIV-aids) trained toadapt the strategy.

TRANSFER OF THE STRATEGY

IndicatorIndicator01 duplicating workshop in Colombia, Brazil and Bolivia offered by assistants in eachcountry.

•• SurpassedSurpassedFive design planning andimplementationworkshops for theirrespective portals in Ecuador, DominicanRepublic, Mexico andBolivia.

TRANSFER OF THE STRATEGY

IndicatorIndicator

01 International Forum of“Jóvenes y TIC en la lucha contra el VIH- sida” (Young people and ICTs in the fight against HIV-aids)

•• In In processprocess

The forum is co-organizedwith the Health Departmentof Peru sponsored by IDRC/ICA, FELAFACS (Federación Latinoamericana de Facultades de Comunicación Social) and in progress withPAHO.

September 21 and 22, 2006

PROGRESS OF THE INTERNATIONAL

FORUM

Lessons learnt

IIIIII

YOUTHFUL INVOLVEMENT

• Youthful involvement as a gradual process whereintergenerationalmeeting promotes equityin social relations.

• The volunteers’ decision making and undertaking of responsibilities must be progressive.

• It’s easier to approach

topics on sexuality in a

“virtual” manner.

• A deeper analysis is

required regarding the new

challenges of using

Information and

Communication

Technologies (ICTs) as

educational tools.

EDUCATION AMONG PEERS VIA THE

INTERNET

THE VOLUNTEER WORKERS SYSTEM

• Using ICTs (mainly theInternet) the link betweenedu-communication isessential throughout thestrategy.

2. The criteria to selectvolunteers must be clear.

3. The role of young promotersis vitally important duringthe whole process.

THE VOLUNTEER WORKERS SYSTEM

4. It is essential to work witha youth-adult alliance(young and adultpromoters andprofessionalsaccompanying thevolunteers).

5. It is essential to create a friendly atmosphere forthe volunteers.

6. Involve the volunteers in dissemination campaigns.

7. Carry out recreational, social projection, integrating, stimulatingactivities, etc.

REGARDING USE OF THE

INTERNET

• We acknowledge itscontribution to theexpansion of services andenquiries regardingsexuality and theprevention of HIV-aids.

• Market research isrequired (specifically thepositioning of the web) before launching theportal.

• Interaction as well as multimedia is vital toconnect with the users’interests.

VALIDATION PROCESSES

• The adaption or creation of new interactive validationtools is essential, that is to say, using the existingsections (such as the chat, for example).

• Previous validation of the portal by communicators andweb design specialists (technical advice)

• The validation of materials together with thebeneficiaries allows us to identify problems and makeany changes necessary as the strategy progresses.

HUMAN RESOURCES

• The challenges faced andthe lessons learnt resultfrom the team effort anddedication of theprofessionals, promoters andvolunteers who are part ofPunto J and IES.

• Our best strategy was thesynergy, the friendlyatmosphere and themobilization of human resources that contributetowards the constanttraining of those whomaintain the portal.

PROJECT MANAGEMENT:

The portal as a productAbout

Participatory

processes

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