IDN & EAI in India:Universal Acceptance of IDN2014.10.30

Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: edmon@dot.asia

22 Languages9 Scripts50 Million SMEs

Brief History of the Internet in India• 1986: ERNET project starts up; email exchange using UUCP protocol

• 1987: TCP over X.25 established via CWI in Amsterdam

• 1988: TCP/IP connection to UUNET USA; domain registration for .in

• 1990: TCP/IP implemented for ERNET centres

• 1992: Business India launches aXcess, offering email as well as e-news, stock quotes

• 1995: VSNL introduces public internet access

• 1996: Major newspapers such as The Times of India, The Hindu, The Indian Express and Hindustan Times set up websites; Rediff.com launched; India’s first cyber cafe launched in Mumbai

• 2000: Parliament passes Information Technology Act 2000

• 2003: Wikipedia.org adds Bhojpuri, Marathi, Kannada, Hindi, Kashmiri, Tamil, Telegu, Gujarati, Sanskrit, Sindhi content

• 2005: Social networking sites like Orkut make their presence felt; online registration of .IN domains begins; Indic language user interface appears on basic cellphones

• 2010: 3G spectrum auctioned by telecom players after two-year-long process; WiMax licenses auctioned; GoI announces National IPv6 Roadmap; Facebook overtakes Orkut in India

.Bharat (.india) Launched: August 21, 2014

Languages native speakers

Bhojpuri 33,099,497

Rajasthani 18,355,613

Magadh/Magahi 13,978,565

Chhattisgarhi 13,260,186

Haryanvi 7,997,192

Marwari 7,936,183

Malvi 5,565,167

Mewari 5,091,697

Khorth/Khotta 4,725,927

Bundeli/Bundelkhan 3,072,147

Bagheli/Baghel Khan 2,865,011

Pahari 2,832,825

Laman/Lambadi 2,707,562

Awadhi 2,529,308

Harauti 2,462,867

Garhwali 2,267,314

Nimadi 2,148,146

Sadan/Sadri 2,044,776

Kumauni 2,003,783

Tulu 1,890,000

Kodava 100,000

Dhundhari 1,871,130

Surgujia 1,458,533

Bagri Rajasthani 1,434,123

Banjari 1,259,821

Nagpuria (Varhadi) 1,242,586

Surjapuri 1,217,019

Kangri 1,122,843

.भा�रत .Bharat in Devanagari

. ভা�রত .Bharat in Bangla

. భారత్ .Bharat in Telugu

. ભા�રત .Bharat in Gujarati

. بھارت .Bharat in Urdu

.இந்தி�யா� .Bharat in Tamil

. ਭਾ�ਰਤ .Bharat in Gurumukhi(Punjabi)

Businesses Use Local Language

Asia @ ~30%; India @~17%

Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

Sources: US Census Bureau, CNNIC, Tencent, Facebook

Asia Occupies ~40% of Global B2C eCommerce Sales

Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

Asians More Willing to Spend Online

Users Search in Their Native Language

Domain Investment & SEO Value

Main website / domain

Other domains:i.e. Long Tail

Location, Location, Location...

Universal Acceptance of IDN

AND “IDN Email” (EAI: Email Address Internationalization)

.Future…

JIG: Joint ccNSO-GNSO IDN Working Group

Proposed RecommendationsA. Recommend IDN TLD operators (including IDN ccTLD,

IDN gTLD and IDN gTLD Accredited Registrars) to support Universal Acceptance of IDN TLDs in their own systems

B. Allocate specific resources for the advocacy of Universal Acceptance beyond the development of informational materials and toolkits

C. Development of informative reference materials for new IDN TLDs (including gTLD and ccTLD) to handle issues of Universal Acceptance

D. Direct efforts, lead by staff, with the participation from the community, for further studies to investigate the scope of the issue and what other services or actions could be taken by ICANN to support the Universal Acceptance of IDN TLDs beyond outreach and awareness campaigns

Proposed Recommendations

A. Get Our Own Act Together

B. Make it a Strategic Initiative for ICANN

C. Support for New IDN TLDs: Best Practices

D. Beyond Outreach: Be Proactive in Facilitating Community Beyond ICANN

Universal Acceptance of IDNis a matter of Consumer TrustRegistrants will be frustrated and End-Users will be confused, overall trust on the DNS will be harmed

DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.

Every .Asia Domain Contributes to Internet Development in Asia

NetMission.Asia

AsianFilmAwards.Asia• The Asian Oscars

Asia Pacific Regional Internet Governance Forum (APrIGF)• 2010: Hong Kong | 2011: Singapore• 2012: Tokyo | 2013: Seoul

• 2014: New Delhi – August 3-6

.Future

.hkt.asia

.studio

.世界.kids

.richardli

.app.pccw.box

.home

.quest

.新闻 .now

.香港電訊

.网店.nowtv

.電訊盈科

.inc

.网站

.Future… not just about volume…

Internet of Things

fridge.john.asiatv.john.asia

oven.john.asiasink.john.asia

Internet of Names

Identities that Connect with People

Every .Asia Domain Contributes to Internet Development in Asia

love.from.asiaEdmon Chung <edmon@registry.asia>