IDEO - Design thinking workshop 2016
-
Upload
center-for-entrepreneurship-c4e-university-of-cyprus -
Category
Design
-
view
1.086 -
download
6
Transcript of IDEO - Design thinking workshop 2016
WORKSHOP DEC 2016 1
INTRO TO
Design Thinking
WORKSHOP DEC 2016 2
Agenda9 : 0 0 H E L L O
9 : 1 0 D E F I N I N G A B R I E F
9 : 3 0 I N T R O T O D E S I G N T H I N K I N G
S T E P 1 : I N S P I R AT I O N
1 1 : 0 0 S T E P 2 : I N S I G H T
1 1 : 3 0 S T E P 3 : I D E AT I O N
S T E P 4 : I M P L E M E N TAT I O N
1 : 0 0 T E A M S H A R E S
1 2 : 0 0
9 : 4 5
1 : 3 0 G O O D B Y E
WORKSHOP DEC 2016 3
r
Formulate “How Might We…”
questions
THE BRIEF
Identify a challenge.
Don’t assume the answer in the question.
Be open enough for discovery, be specific enough for direction.
ex. How might we create a dripless ice cream cone?
ex. How might we redesign ice-cream to be more portable?
ex. You can’t eat ice-cream everywhere you want to
WORKSHOP DEC 2016 4
INTRO TO
Design Thinking
5WORKSHOP DEC 2016
First, it’s a perspective
DESIGN THINKING
rwith a focus
on people
WORKSHOP DEC 2016 6
DESIGN THINKING
WORKSHOP DEC 2016 7
A human-centered approach to innovation
r
Design as a holistic approach
WORKSHOP DEC 2016 8
DESIGN THINKING
WORKSHOP DEC 2016 9
Creating value between offerings
PRODUCTBUSINESS
SERVICE DIGITAL
BRAND
rWe create
options
WORKSHOP DEC 2016 10
DESIGN THINKING
WORKSHOP DEC 2016 1 1
Conventional Business Practise Vs. Design Thinking Approach
MAKE CHOICES
Converge
MAKE CHOICES
ConvergeDiverge
CREATE OPTIONS
&
rDo/Think Think/Do
WORKSHOP DEC 2016 12
DESIGN THINKING
WORKSHOP DEC 2016 1 3
Iterate. Iterate. Iterate again
REFINE PROTOTYPE
FEEDBACK
1 4
The 4 steps of a Design Thinking approach.
WORKSHOP DEC 2016
LEARN
Insight
DO
ABSTRACT
REAL
Inspiration Implementation
Ideation
Insights
Ideation
Implementation
and the flow…WORKSHOP DEC 2016
Inspiration
WORKSHOP DEC 2016 16
Design Research
INTRODUCTION TO
LEARN
REAL
Inspiration
WORKSHOP DEC 2016 1 7
We believe: The better we can empathise with people, the easier we can create value for them – and success for organisations.
1 8
DESIGN RESEARCH
How we do it
WORKSHOP DEC 2016 1 9
r
Observe and listen in context
DESIGN RESEARCH
As people don’t always saywhat they do, or why.
Asking a person with arthritis to show us; how they open their medication can reveal design opportunities
WORKSHOP 30/06/2014 2 0
WORKSHOP DEC 2016 2 1
r
Look towards extremes
DESIGN RESEARCH
EXTREME USER
Speaking to a person who built his own electric vehicle
r
Explore analogous
experiences
DESIGN RESEARCH
WORKSHOP DEC 2016 2 2
Experiencing what it’s like to ride in a self-driving car by riding a tandem bike
rImmerse yourself
DESIGN RESEARCH
WORKSHOP DEC 2016 2 3
Recording an experience to share with others
WORKSHOP 30/06/2014 2 4
rLet’s make a
research plan
CONFIDENTIAL 30/06/2014 2 5
Recognize Existing Knowledge Identify People to Speak With Choose Research Methods (choose 3 as a team) • Observation • Analogous Inspiration • Individual Interview • In-Context Immersion • Self-Documentation • Expert Interviews
CONFIDENTIAL 30/06/2014 2 6
Interview help for today • Introduce yourself and your project • Don’t ask leading questions • Ask to “show”, not “tell” • Why?…and why?…and why?
WORKSHOP 30/06/2014 2 7
rGo.
WORKSHOP DEC 2016 28
LEARN
Synthesis
Insights
INTRODUCTION TO
ABSTRACT
WORKSHOP DEC 2016 2 9
“Synthesis is the art of meaning-making, Pattern finding, and Direction setting.”
Observations and findings
Insights and Opportunities
SYNTHESIS
WORKSHOP DEC 2016 3 0
SYNTHESIS
How we do it
WORKSHOP DEC 2016 3 1
rTell
Stories
SYNTHESIS
Get immersed in the research findings, get thoughts down
on paper.
WORKSHOP DEC 2016 3 2
r
Look for patterns and
tensions
Identify key themes to get a sense of priority and hierarchy
from findings.
SYNTHESIS
WORKSHOP DEC 2016 3 3
rExtract insights
SYNTHESIS
Define a message that sets the design problem in a new
light.
WORKSHOP DEC 2016 3 6
rUse
frameworks
SYNTHESIS
Find the strongest visualisation to tell the
message.
WORKSHOP DEC 2016 3 7
WORKSHOP DEC 2016 3 8
How to Synthesise
ACTIVITY
WORKSHOP DEC 2016 3 9
• Tell stories. Some things to get the ball rolling … who was the person? … what surprised you?… what did you learn? … what did you find inspiring? … what other HMW’s can you think of ?
• Capture what was said on post-its
• Analyse and interpret meaning
• Look for patterns and create buckets / theme
WORKSHOP DEC 2016 40
Generating IdeasINTRODUCTION TO
ABSTRACT
Ideation
DO
WORKSHOP DEC 2016 4 1
r
Formulate “How Might We…”
questions
SYNTHESIS
Choose some opportunity areas and formulate the
challenge in a positive way.
WORKSHOP DEC 2016 4 2
“If you want to have good ideas you must have many ideas” Linus Pauling
Nobel Prize winning Chemist
WORKSHOP DEC 2016 4 3
GENERATING IDEAS
BRAINSTORM RULES
How we do it
WORKSHOP DEC 2016 4 4
rDefer
judgement
GENERATING IDEAS
There are no bad ideas at this point. There’s plenty of time to judge later.
WINNER
WORKSHOP DEC 2016 4 5
rEncourage wild ideas
GENERATING IDEAS
It’s the wild ideas that often provide the breakthroughs. It is always easy to bring
ideas down to earth later.
WORKSHOP DEC 2016 4 6
rBuild on the
ideas of others
GENERATING IDEAS
Think ‘and’ rather than ‘but’.
WORKSHOP DEC 2016 4 7
rStay focussed on the topic
GENERATING IDEAS
You get better output if everyone is disciplined.
WORKSHOP DEC 2016 4 8
rOne conversation
at a time
GENERATING IDEAS
That way all ideas can be heard and built upon.
WORKSHOP DEC 2016 4 9
rBe
visual
GENERATING IDEAS
Try to engage the left and right side of the brain.
WORKSHOP DEC 2016 5 0
rHeadline your idea
GENERATING IDEAS
Communicate the essence, without a long speech.
WORKSHOP DEC 2016 5 1
rGo for quantity
(not quality)
GENERATING IDEAS
Set an outrageous goal and surpass it.
WORKSHOP DEC 2016 5 2
GENERATING IDEAS
BRAINSTORM RULES
How to ideate
CONFIDENTIAL 30/06/2014 5 3
Defer judgment Go for volume One conversation at a time Be visual Build on the ideas of others Stay on topic Encourage wild ideas
WORKSHOP DEC 2016 5 4
• Assign a moderator who can keep time, collect ideas and maintain the brainstorm rules
• Visualise your ideas on post-its, Go for quantity! Collect all idea post-its on flip-charts!
• Spend 5-10 minutes brainstorming per question If you get stuck, move on to another HMW
• At the end, vote on your top 3 ideas That the team feels like developing further
WORKSHOP DEC 2016 55
Prototyping
INTRODUCTION TO
REAL
DO
Implementation
WORKSHOP DEC 2016 5 6
“Prototyping allows us to fail early so we can succeed sooner” David Kelley
IDEO Founder
A prototype is anything that helps you communicate or test an experience with other people to get feedback
WORKSHOP DEC 2016 5 7
PROTOTYPING
How we do it
WORKSHOP DEC 2016 5 8
r
Rough to
Inspire
PROTOTYPING
WHAT COULD BEBuild to think
Embrace failure
Just good enough
Gyrus ENT “One of the first things we noticed was the tangle of wires and awkward hand positions”-Andrew
WORKSHOP 30/06/2014
“During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”
WORKSHOP 30/06/2014
WORKSHOP 30/06/2014 6 4
WORKSHOP DEC 2016 6 5
r
Rapid to
Evolve
PROTOTYPING
WHAT SHOULD BEBuild to experiment
Expect changes
Define sensibilities
WORKSHOP DEC 2016 6 6
Story Time
ACTIVITY
WORKSHOP DEC 2016 6 7
• What is the name of your idea? • Who is it for? • What is the solution? • Why people need it? • What evidence do you have? • What are your next steps?