Identity Theft Observations By The Thinkcloud

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CORPORATE ID3NTITY THEFT

THE THINK CLOUD

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The Think Cloud is a full service marketing, brand and product design

company that builds brands and associated experiences for clients and their

customers.

The Think Cloud has the ability to produce ground breaking brand

strategies, product designs and experiential marketing programs for a

diverse range of businesses to deliver tangible results on the aspirational

dream. Through our collaborative approach we want to create an emotional

experience that resonates with consumers while having sound and

sustainable business qualities.

We will identify, create and deliver new customer value in the marketplace

through innovation combined with robust process.


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©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and

confidential. This is not to be distributed without written consent from The Think Cloud LLC 3

Image, Identity and Logo Design define the personality, culture and

communication of a brand and company.

The value of these iconic marks are so we can represent our ideas,

feelings, emotions to others and to our community.

We all wear our logos as a symbol, where we identify and associate

ourselves to our brands, values and interests. The power and impact of an

iconic logo can be a driving force that reminds us of other images,

experiences and aspirations.

New logos can establish brands and propel them into the stratosphere.

Updating existing brands/logos can influence the values of the brand.

4 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and

confidential. This is not to be distributed without written consent from The Think Cloud LLC

Corporate Identity’s importance and relevance in marketplace is critical to

brand recognition and brand loyalty



Even after Investing in an identity, a company will continue to evolve

their identity to suit the times

This is a costly but a necessary effort in order to remain competitive and current



WHAT GOES INTO THE

MARK



COLOR SHAPE DIMENSION

AND DEPTH

THOUGHT

COMPANY

HISTORY AND

PURPOSE



LOTS OF TIME AND

MONEY



In a recent trip to SE Asia,

there were several

instances where results

of years of brand building

by well recognized

brands were simply

copied



IN CASE YOU MISSED IT THE FIRST TIME.

WE REPEATED THIS SLIDE.



YES WE REALLY SAW

THAT!!!

21



Are there really rules? (YES)

Are they the same for everyone? (YES)

Does everyone follow them? (NO)



IT DOES NOT END WITH

THE MARK

23



PRODUCTS (SEE OUR DISCUSSION ON THE DYSON FAN)

http://slidesha.re/mthbYl

24




(SEE OUR FULL DISCUSSION ON THE DYSON FAN)





PACKAGING

29



Nobody is even trying

It’s ALL brand equity dilution

33

Copying existing logos is

costly to the rightful owner

of the mark, affects their

brand and message.

In this case, imitation is NOT

the sincerest form of flattery

So what is a company to do?

Many designers/companies spend

millions to design-develop-validate-

produce-market their products and

identities



If you have some thoughts on

this topic or want to plan your

product development strategy

please feel free to connect

with us at

[email protected]


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Identity Theft Observations By The Thinkcloud

Business

Transcript of Identity Theft Observations By The Thinkcloud