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Transcript of IdentIty Style GuIde - California State University, Northridge · 3 CenTer logos Custom logos will...
IdentIty Style GuIde
Table of ConTenTs
IdentIty
Identity 2
Center Logos 3
Clear Space 4
Minimum Size 5
Color Palette 6
Typography 7
Positive Reproductions 8
Reverse Reproductions 9
Positive Reproductions—Center Logos 10
Reverse Reproductions—Center Logos 11
Supporting Graphics 12
Design Control 13
File Name Conventions 14
ApplIcAtIonS
Stationery 16
Letterhead 17
#10 Envelope, Square Envelope and Mailing Label 18
10" x 13" Envelope and 9" x 12" Envelope 19
PowerPoint® Presentation 20
E-mail Signature 21
Banners 22
Brochures 23
Goods 24
Recruitment Table and Materials 25
edItorIAl GuIde
Editorial Guide 1 27
Editorial Guide 2 28
IdentIty
2
IdenTITy
Claremont Lincoln University
identity is straightforward and
impactful. The clean typography
and geometric shape express
the contemporary value of the
University. This identity can be
expanded to the other schools
that are currently and will be
affiliated with the University. The
strong solid square serves as an
anchor in various layouts.
Claremont School of Theology
reflects the visual language of the
Claremont Lincoln University
identity. The Christian cross
symbolizes the orientation of
the school, and red has been a
long-standing traditional color
for the school.
When new schools become
affiliated with Claremont Lincoln
University, new identities can
be added using the same visual
language. An icon on the upper
left corner will be used to
communicate religious tradition.
3
CenTer logos
Custom logos will be provided
for each center within Claremont
Lincoln University. There are
horizontal and vertical lock-ups
to suit various layouts.
Vertical lock-up
Horizontal lock-up
4
Clear spaCe
A minimum clear space
must surround the Claremont
Lincoln University and
Claremont School of Theology
visual identities. No other design
elements may be positioned
within this space. More clear
space is always preferred.
Use the height of the type for the
clear space around the logos.
This principle applies to the
center logos as well.
x = cap height
x
x
x
x
x = cap height
x
x
x
x
x = cap height
x
x
x
x
x
x
x
x
clear Space for claremont lincoln university and claremont School of theology Identities.
clear Space for claremont lincoln university center logos
5
MInIMuM sIze
0.625 in
0.625 in
0.625 in
0.625 in
0.625 in
0.625 in
0.625 in
0.625 in
Minimum Size for claremont lincoln university and claremont School of theology Identities
Minimum Size for claremont lincoln university center logos
To preserve the integrity of the
Claremont Lincoln University and
Claremont School of Theology’s
visual identities, we must
ensure that the logos are always
recognizable and readable, and
that the visual identity stands
out from other design elements.
Reproductions below this
minimum size are not permitted
since the letter forms may begin
to fill in, thereby compromising
readability.
The minimum allowable
reproduction sizes are shown
at left, based on the size of the
width and height of the logo
square. This rule applies to the
center logos as well.
6
Color paleTTe
university greenpMS 377 coatedpMS 377 uncoatedc45 M0 y100 K25r120 G162 B47HeX: 78a22f
blackc0 M0 y0 K100r0 G0 B0HeX: 000000
pMS 349 coatedpMS 349 uncoatedc90 M0 y90 K45r0 G112 B60HeX: 00703c
pMS 145 coatedpMS 145 uncoatedc0 M45 y100 K10r229 G142 B26HeX: e58e1a
CsT redpMS 180 coatedpMS 180 uncoatedc0 M90 y100 K10r217 G59 B32HeX: d93b20
Whitec0 M0 y0 K0r255 G255 B255HeX: ffffff
dark graypMS cool Gray 9 coatedpMS cool Gray 10 uncoatedc0 M0 y0 K55r145 G146 B149HeX: 919295
pMS 7689 coatedpMS 7461 uncoatedc65 M10 y0 K20r66 G147 B185HeX: 4293b9
pMS 668 coatedpMS 7680 uncoatedc65 M65 y0 K30r82 G78 B134HeX: 524e86
Medium graypMS cool Gray 7 coatedpMS cool Gray 7 uncoatedc0 M0 y0 K37r177 G179 B182HeX: b1b3b6
primary Colors
secondary Colors
Colors for future logos
The selected palette at left provides
a foundation for color consistency
across diverse types of layouts.
primary Colors
The primary color for Claremont
Lincoln University is bright
green, and the primary color for
Claremont School of Theology is
red reflecting the tradition of the
school. Medium Gray is used for
the center logos.
secondary Colors
Black and white may be used
only when the primary identity
colors are not available. Dark
Gray can be used as a supporting
color in stationery and brochures.
pMs Colors
For the University Green and
CST Red, it is ideal to match the
colors to coated chips, even when
uncoated paper is used, because
uncoated colors are not as intense
as coated colors. Ink drawdowns
are recommended to achieve
consistent colors.
For the Medium and Dark Grays,
and the colors for the future logos,
use coated colors, when coated
paper is used, and use uncoated
colors when uncoated paper is
used. Please note PMS numbers
are not always identical between
coated and uncoated colors.
CMyK reproduction
Since differences in substrate
and process can affect color, the
CMYK equivalents provided at
left are guidelines only.
RGB in JPG files
RGB values in JPG files may shift
slightly due to file compressions.
It is acceptable to have one or two
points of difference from the RGB
specifications at left.
Colors shown throughout this
manual are for demonstration
purposes only. For accurate colors,
refer to the current edition of the
PANTONE® Color Formula Guide.
7
Typography
ABCDEFGhIJKLMNoPqRSTUvWxYz
abcdefghijklmnopqrstuvwxyz
1234567890
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890
ABcdefGHI jKlMnopqrStuVwXyz
abcde f gh i j k lmnopqr s tuvwxyz
1234567890
abCdefghI jKlMnopqrsTuvWxyz
abcde f gh i j k lmnopqrs tuvwxyz
1234567890
primary Typeface
secondary Typeface
default Typeface
Gill Sans light
Sabon
times new roman
Gill Sans regular
Typography is a subtle but
significant detail. When used
consistently, it will strengthen
the visual identity by creating a
uniform appearance across all
materials. These typefaces have
been selected to complement the
full range of the identity system.
primary Typefaces
Gill Sans is the primary sans serif
typeface for print. It was selected
for a number of compelling
reasons: versatility, legibility
and its ability to convey the
inherent strength of character.
gill sans regular and light
Use Light for text, headline copy
and captions. Use Regular to
accent Light or when type is small.
secondary Typeface
Sabon is the primary serif
typeface for print. Use for reading
text, in combination with Gill
Sans or on its own.
default Typeface
Times New Roman is a standard
typeface that may be used to
replace Sabon and Gill Sans when
those fonts are not available.
Times New Roman may also be
used as a primary font for letters
or mailing labels.
8
posITIve reproduCTIons
university Green cSt red
line Art line Art
The preferred expression of the
Claremont Lincoln University
identity in positive reproduction is
in University Green, and CST Red
for Claremont School of Theology.
The logos may also be
reproduced in 100% black (line
art), however the use of this
alternative should be limited.
White is preferred background
color for positive reproductions
of the Claremont Lincoln
University and Claremont School
of Theology identities. If you
cannot use white, light tint colors
are acceptable.
As a general rule, the background
color should never compromise
the readability or integrity of the
graphic identities. Nor should
the value of the background
color visually compete with the
graphic identities.
positive reproductions on White
university Green cSt red
line Art line Art
positive reproductions on background Color
9
reverse reproduCTIons
university Green cSt red
line Art line Art
reverse reproductions on blackThe identities for Claremont
Lincoln University and
Claremont School of Theology
may be reversed out in black.
The preferred expression of the
Claremont Lincoln University
identity in positive reproduction is
in University Green, and CST Red
for Claremont School of Theology.
The logos may also be
reproduced in white (line
art), however the use of this
alternative should be limited.
10
posITIve reproduCTIons—CenTer logos
university Green and Medium Gray
Gray Scale line Art
The preferred expression of the
Claremont Lincoln University
center logos in positive
reproduction is in University
Green and Medium Gray
The logos may also be
reproduced in gray scale or black
(line art), however the use of this
alternative should be limited.
White is the preferred
background color for positive
reproductions of the Claremont
Lincoln University center logos.
If you cannot use white, light tint
colors are acceptable.
As a general rule, the background
color should never compromise
the readability or integrity of the
logos. Nor should the value of
the background color visually
compete with the logos.
positive reproductions on White
university Green and Medium Gray
Gray Scale line Art
positive reproductions on background Color
11
reverse reproduCTIons—CenTer logos
reverse reproductions on black
university Green and Medium Gray
Gray Scale line Art
The logos for Claremont Lincoln
University centers may be
reversed out of black.
The preferred expression of the
Claremont Lincoln University
center logos is in University
Green and Medium Gray.
The logos may also be
reproduced in gray scale or white
(line art), however the use of this
alternative should be limited.
12
supporTIng graphICs
positive reproductions
negative reproductions—uncropped
negative reproductions—Cropped
clu Icon in university Green
clu Icon in 80% of university Green
clu Icon in 80% of university Green
cSt Icon in cSt red
cSt Icon in 80% of cSt red
cSt Icon in 80% of cSt red
Icons for Claremont Lincoln
University and Claremont School
of Theology are provided to
enhance the graphic system. The
icons can be used uncropped
or cropped.
Examples at left are starting
points. Adjust screen values
as needed.
Please see page 19 and 21 for
examples.
13
desIgn ConTrol
The success of the Claremont
Lincoln University and
Claremont School of Theology
visual identities depends upon
all of us treating it with respect,
using it consistently and never
jeopardizing its integrity
with hurried solutions. Every
reproduction of the identities
must be clear and crisp,
without being compromised
or manipulated in any way.
The examples at left illustrate
unacceptable uses of the visual
identities and should be avoided
at all costs.
only the Claremont Lincoln
University identity is shown
at left, but the same principle
applies to the Claremont
School of Theology identity and
Claremont Lincoln University
center logos.
do not stretch identity out of proportion. the logo should be perfectly square.
do not set the identity on an angle.
do not switch identity colors.
do not reproduce the identity at a size smaller than those specified on page 5.
do not enclose the identity within boxes or shapes defined by white or any other background color, in effect creating a new lock-up.
do not set the identity on a background that will detract from its readability.
do not add drop shadow to the identity. do not set type within clear space as specified on page 4, nor create any center logos on your own. use approved artwork only.
easTWesTrelIgIoussTudIes
14
fIle naMe ConvenTIons
Institution_version_Color.extension
clu: Claremont Lincoln University
cst: Claremont School of Theology
cec: Claremont Lincoln University, Center for Engaged Compassion
pmsc: PMS Coated
pmsu: PMS Uncoated
cmyk: CMYK
gray: Gray Scale
la: Line Art
rgb: RGB
re: Reverse
re_la: Reverse Line Art
re_ gray: Reverse Gray Scale
re_la_rgb: Reverse Line Art in RGB
re_gray_rgb: Reverse Gray Scale in RGB
logo: logo
icon: icon
ver: vertical logo
hor: horizontal logo
file extensions
eps files are for both Mac and
PC platforms. These EPS files are
for offset printing, and are vector
files that can be enlarged to any
size. While the term “high res” is
not applicable to vector art, these
EPS files are the equivalent for
logos. If you are asked for a high
res logo, most likely, you should
provide an EPS file.
jpgs have a small file size with 72
dpi resolution (low res). Instead
of CMYK or PMS, these are
RGB. JPGs are commonly used
in Microsoft Word, Websites
and PowerPoint presentations.
If placed on a dark background,
you will see an undesirable white
rectangle around the JPG. You
should use PNGs to avoid this.
EPS
PNG
JPG
pngs are RGB files that have a
transparent background. These
are used for electronic templates
such as Microsoft Word, Websites
and PowerPoint presentations.
PNGs are often more versatile
and higher quality than JPGs.
pdfs are also RGB files that work
well on Mac. on a Mac platform,
they are versatile and flexible.
Color formats for print
CMyK files are used for jobs
that require a 4-color process. In
4-color process printing, every
color is derived from a mixture
of Cyan, Magenta, Yellow,
and Black. CMYK is required
for printing any full color
photographs.
grayscale files are used when
the option for color is not
available. While these are black
and white files, they also include
shades of gray.
line art files are used when the
option for color is not available.
Unlike Grayscale files, this
artwork is either all black, or all
white. These files may also be
used when a greater contrast is
needed when placing a logo on a
color background or image.
pMs (PANToNE®) is a color
standard system used for
matching colors. These files are
mainly used for offset printing
with specific PMS inks (PMS is
also used for silk screening, letter
press, engraving). For matching,
refer printers and other suppliers
to the current editions of
PANToNE® Color Publications.
It is strongly recommended that
drawdowns (ink swatches) be
requested with each print job to
ensure that the specified PMS
colors are accurate.
pMs Coated (PMSC) files are used
when jobs are printed on coated
paper (most magazines and
packaging).
pMs uncoated (PMSU) files are
used when jobs are printed on
uncoated paper (most stationery
and newsprint).
Color format for screen
rgb is how all colors are
derived on monitors (e.g., Web,
Powerpoint, and television) and
stands for Red, Green, and Blue.
ApplIcAtIonS
16
sTaTIonery
The stationery system provides a
strong visual link to the overall
identity. The following offset
printing templates are available
for both Claremont Lincoln
University and Claremont School
of Theology.
• Letterhead
• Business Card
• #10 Envelope
• Mailing Label
• Square Notecard
• Square Envelope
• 10 x 13 Envelope
For formatting letters and
addresses, see specifications on
pages 17 and 19.
1325 north college Avenue
claremont, cA 91711 (909) 962-6800
www.claremontlincoln.org
date
nameorganizationstreet addresscity, state, zip code
salutation:
the copy you are now reading is not the actual text to be typeset. it is placed here in now, its pur-pose is for size and color only. although this may not seem important, it actually is. by producing an initial comp with dummy copy, we can test the physical aspects of the message and make sure that it is not a problem. in an initial state of design this is very important.
with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the line spacing, the line length, the depth of the copy and even the with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the line spacing, the line length, the depth of the copy and even the.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only. although this may not seem important, it actually is. in an initial state of design this is very important.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only.
complimentary close,
Signature Herename of writertitle line 1title line 2
1325 north college Avenue
claremont, cA 91711 (909) 447-2500
www.cst.edu
date
nameorganizationstreet addresscity, state, zip code
salutation:
the copy you are now reading is not the actual text to be typeset. it is placed here in now, its pur-pose is for size and color only. although this may not seem important, it actually is. by producing an initial comp with dummy copy, we can test the physical aspects of the message and make sure that it is not a problem. in an initial state of design this is very important.
with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only. although this may not seem important, it actually is. in an initial state of design this is very important.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only.
complimentary close,
Signature Herename of writertitle line 1title line 2
1325 north college Avenue
claremont, cA 91711
nameorganizationstreet addresscity, state, zip code1325 north college Avenue
claremont, cA 91711
nameorganizationstreet addresscity, state, zip code
name Comes here
Title Comes Here Below On the Second Line
department name Insert here
1325 north college Avenue
claremont, cA 91711
phone: (909) 447-2552 fax: (909) 447-2552
fax: (909) 447-2552
name@ claremontlincoln.org
www.claremontlincoln.org
name Comes here
Title Comes Here Below On the Second Line
department name Insert here
1325 north college Avenue
claremont, cA 91711
phone: (909) 447-2552 fax: (909) 447-2552
fax: (909) 447-2552
namehere @ cst.edu
www.cst.edu
1325 north college Avenue
claremont, cA 91711
nameorganizationstreet addresscity, state, zip code
1325 north college Avenue
claremont, cA 91711
nameorganizationstreet addresscity, state, zip code
1325 north college Avenue
claremont, cA 91711
nameorganizationstreet addresscity, state, zip code1325 north college Avenue
claremont, cA 91711
nameorganizationstreet addresscity, state, zip code
17
leTTerhead
Letter content is in a flush-left
format. Starting with the date,
the letter should begin 1.5" from
the top trim and 1.5" from the
left trim. The right margin should
be set to 1" and the copy should
not extend past that point. The
letter should not extend past 1"
from the bottom.
The recommended font for
correspondence is Times New
Roman*, 11 point type on 16
points of line spacing. For the
second sheet, the top margin
should still start from 1.5" for
the top of the trim.
only Claremont Lincoln
University stationery is shown
at left, but the same formatting
applies to the Claremont School
of Theology stationery.
*Times New Roman is a
universal system font for both
PC and Mac.
These specifications are for
formatting purposes only.
1325 north college Avenue
claremont, cA 91711 (909) 962-6800
www.claremontlincoln.org
date
nameorganizationstreet addresscity, state, zip code
salutation:
the copy you are now reading is not the actual text to be typeset. it is placed here in now, its pur-pose is for size and color only. although this may not seem important, it actually is. by producing an initial comp with dummy copy, we can test the physical aspects of the message and make sure that it is not a problem. in an initial state of design this is very important.
with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only. although this may not seem important, it actually is. in an initial state of design this is very important.
the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only.
complimentary close,
Signature Herename of writertitle line 1title line 2
1.5"
3.5"
fold line
50% of actual size
1"
1.5"
1"
18
#10 envelope, square envelope and MaIlIng label
#10 envelope
The address block is positioned
1.75" from the top trim and
4" from the left trim. The
recommended system font for
addresses is Times New Roman*,
11 points on 16 points of
line spacing.
square envelope
The address block should be
positioned 2.25" from the top
trim and 2.25" from the
left trim. The recommended
system font for addresses is Times
New Roman*, 11 points on 16
points of line spacing.
Mailing label
The address block should be
positioned 1.5" from the top trim
and 1.5" from the left trim. The
recommended system font for
addresses is Times New Roman*,
11 points on 16 points of
line spacing.
only Claremont Lincoln
University stationery is shown
at left, but the same formatting
applies to the Claremont School
of Theology stationery.
*Times New Roman is a
universal system font for both
PC and Mac.
These specifications are for
formatting purposes only.
1325 north college Avenue
claremont, cA 91711
nameorganizationstreet addresscity, state, zip code
1.75"
4"
1.5"
1.5"
nameorganizationstreet addresscity, state, zip code
1325 north college Avenue
claremont, cA 91711
50% of actual size
2.5"
2.5"
1325 north college Avenue
claremont, cA 91711
nameorganizationstreet addresscity, state, zip code
#10 envelope
Square envelope
Mailing label
19
10" x 13" envelope and 9" x 12" envelope
nameorganizationstreet addresscity, state, zip code
nameorganizationstreet addresscity, state, zip code
40% of actual size
10" x 13" envelope
9" x 12" envelope
4"
4"
6"
6"
10" x 13" envelope
The address block is positioned
4" from the top trim and 6" from
the left trim. The recommended
system font for addresses is Times
New Roman*, 16 points on 24
points of line spacing.
9" x 12" envelope
The address block is positioned
4” from the top trim and 6” from
the left trim. The recommended
system font for addresses is Times
New Roman*, 16 points on 24
points of line spacing.
*Times New Roman is a
universal system font for both
PC and Mac.
These specifications are for
formatting purposes only.
1325 north college Avenue
claremont, cA 91711
1325 north college Avenue
claremont, cA 91711
20
poWerpoInT presenTaTIon
Presentation Title Comes HerePresenter’s Name
Date
10"W x 7.5"H Title Slide
C L ARE MONT L I NCOLN U N I V E RS ITY
10"W x 7.5"H Text Slide
C L ARE MONT L I NCOLN U N I V E RS ITY
Slide Title Comes Here
Subtitle comes here. This is not real copy.The copy you are now reading is not the actual text to be typeset. It is placed here in lieu of the type to be used, so that it will resemble a com-plete job in every respect.
• The copy you are now reading is not the actual text to be typeset. - It is placed here in lieu of the type to be used. The copy you are reading is not the actual text to be typeset.
• This is placed here in lieu of the type to be used.
Gill Sans, 30 points on 40 points of line spacing
Gill Sans, 21 points on 30 points of line spacing
Gill Sans, 24 points on 40 points of line spacing
Power Point® presentations,
whether internal or external,
should share a consistent look.
Clarity, directness and cohesion
are key. Copy should be kept
to a minimum while ensuring
clear communication of the
information. Charts, graphs,
illustrations and other elements
should be straightforward.
on a title slide, the recommended
system font for a presentation
title is Gill Sans Regular*, 30
points on 40 points of line
spacing. For presenter’s name and
date, use Gill Sans Regular*, 24
points on 40 points of
line spacing.
on a text slide, the recommended
system font is Gill Sans Regular*,
21 points on 30 points of
line spacing.
Templates for Claremont Lincoln
University and Claremont School
of Theology are provided.
The type styles shown at left
also apply to the Claremont
School of Theology.
*Gill Sans is a universal system
font for both PC and Mac.
These specifications are for
formatting purposes only.
21
e-MaIl s IgnaTure
The example at left illustrates the
format to be used for an e-mail
signature. The typeface for the
signature is Gill Sans Regular 12
pt., in black color. Use bold only
for a name. Leave at least two
empty lines between contents and
the signature. The background
should be plain, without colors,
patterns or clip art. Do not add
any quotations or graphics as a
part of a signature.
*Gill Sans is a universal system
font for both PC and Mac.
These specifications are for
formatting purposes only.
22
banners
23
broChures
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
Center for Engaged Compassion
Center for Global Peacebuilding
Center for Ecology and Sustainability
Center for Conflict Resolution
Center for North-South Justice
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
Center for Engaged Compassion
Center for Global Peacebuilding
Center for Ecology and Sustainability
Center for Conflict Resolution
Center for North-South Justice
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CENTER FOR ENGAGED COMPASS ION
CENTER FOR GLOBAL PEACEBUILDING
CENTER FOR ECOLOGY AND SUSTAINABILITY
CENTER FOR CONFLICT RESOLUTION
CENTER FOR NORTH-SOUTH JUSTICE
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
CLAREMONT L INCOLN UNIVERS ITY
Center for Engaged Compassion
Center for Global Peacebuilding
Center for Ecology and Sustainability
Center for Conflict Resolution
Center for North-South Justice
AC ADE MY FOR J EWISH RE L IG ION CAL I FORN IA
COLLEGE OF I SL A M I C SCHOLARSHIP
The name of Islamic Institution is a place holder.
24
goods
25
reCruITMenT Table and MaTerIals
Table
• White or Black tablecloth
• Runners can be used individually or together
• Logos should be even across front of table
• Runners should not touch floor
• Equal white space between tablecloths and edge of table; Spacing must be maintained in middle portion
• If using a single banner, center on table appropriately
Materials
• viewbooks lay across top of table
• open viewbook displayed at front of tale
• Info cards stacked in piles
Optional
• Window decals located appropriately in stacks
• Prospect cards located appropriately in stacks
no
• Food or drink on tabletops
• other materials—magazines, papers, xerox copies, etc.
• Banners for table use only
• No banners without tablecloths
• Laptop for display purposes only
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
A NeW UNiversityFoR the WorLd We Live iN
CLAremoNt LiNCoLN UNiversity
Claremont Lincoln University is more than a teaching institution. it’s a place that puts ancient and modern wisdom to work healing the world.Claremont Lincoln University is more than a teaching institution. it’s a place that puts ancient and modern wisdom to work healing the world.Claremont Lincoln University is more than a teaching institution. it’s a place that puts ancient and modern wisdom to work healing the world.Claremont Lincoln University is more than a teaching institution. it’s a place that puts ancient and modern wisdom to work healing the world.
THE RIGHT VISIONTHE RIGHT TIMETHE RIGHT PLACETHE RIGHT PARTNERS
CLAREMONT LINCOLN UNIVERSITY
Master of arts
Claremont SChool of theology
Master of arts
Claremont linColn UniverSity
Master of Div inity
Claremont SChool of theology C L ARE MONT
L I NCOLN
U N I V E RS ITY
C L ARE MONT
SCHOOL OF
TH E OLOGY
AC A D E M Y
F O R J E W I S H
R E L I G I O N
C A L I F O R N I A
C O L L E G E
O F I S L A M I C
SCHOLARSHIP
Doctor of Ministry
Claremont SChool of theology
Doctor of PhilosoPhy
Claremont linColn UniverSity
Philip Clayton
Provost
Office of the Provost
1325 North College Avenue
Claremont, CA 91711 (909) 447-2521
pclayton @ ClaremontLincoln.org
www.ClaremontLincoln.org
Philip Clayton
Provost
Office of the Provost
1325 North College Avenue
Claremont, CA 91711 (909) 447-2521
pclayton @ ClaremontLincoln.org
www.ClaremontLincoln.org
top
Side
edItorIAl GuIde
27
ClareMonT lInColn unIversITy
naMe
Using the correct name of Claremont Lincoln University is of utmost importance in establishing
brand identity within the institution and in the marketplace. The following editorial guidelines will
help achieve these goals.
The phrase “Claremont Lincoln University” should:
• Be used in its entirety on first reference.
• Be referenced as “Claremont Lincoln” or “the University” (with a capital U) on second and
subsequent reference.
• Not be abbreviated as “CLU” in any formal publications, electronic communication, or other forms of
internal or external representations (to avoid confusion with other institutions with the same initials)
• Not be preceded by the definite article, such as “The Claremont Lincoln University is stellar,” or
“The Claremont Lincoln University student body is stellar.”
• Not be used in the possessive, such as “Claremont Lincoln University’s student body is stellar,” or
“Claremont Lincoln’s student body is stellar.” The proper noun “University” may be used in the
possessive, such as “The University’s student body is stellar.”
addresses
Claremont Lincoln University
1325 North College Avenue No abbreviations
Claremont, CA 91711
(909) 962-6800 Main number (Colwell Info Desk)
www.ClaremontLincoln.org Note capitalization, for emphasis
[email protected] Note capitalization, for emphasis
boIlerplaTe
Established in 2011, Claremont Lincoln University is an interreligious graduate school that offers accredited
degrees, advanced certificates, and custom-designed curricula for effective leadership across cultural, religious,
spiritual and secular value systems. The new University also serves as the hub of a history-making consortium
of professional schools that educates religious leaders in their respective traditions while sharing a common
curriculum for understanding across religious, intellectual and cultural boundaries. For more information, go
to www.ClaremontLincoln.org.
edITorIal guIde 1
28
edITorIal guIde 2
CoMMon language
MulTIrelIgIous vs. InTerrelIgIous
Note: no hyphens in either word
• Multireligious: refers to the presence of multiple religions in a particular situation (for example, a
multireligious neighborhood; our multireligious world). In this context, the religions may or may not
interact; they simply exist in the same time and space.
• Interreligious: refers to interaction between and/or among religious groups or individuals. It implies a
multireligious context, in that multiple religions are needed for them to interact.
• Interfaith, multifaith: These words generally should be avoided in University materials unless they have
external references (for example, to outside groups).
MuslIM vs. IslaMIC
• Muslim: refers to the adherents (people) of Islam; can be a noun (“Muslims”) and an adjective
when it refers to people (“Muslim leadership”). It should never be spelled in any other way (for
example, “Moslem”)
• Islamic: refers to the religious tradition of Islam, the body of Muslim believers. It can be a noun (“the
tradition of Islam”) and an adjective (“Islamic law”). Note: The “Nation of Islam” is a particular sect
of Islam in America and should never be used to describe all of Islam.
affIlIaTe InsTITuTIons
Independent institutions (e.g. Claremont School of Theology, Academy for Jewish Religion, California) in the
University consortium shall usually be referred to as “Affiliate Institutions” or “Affiliates” on second reference.
(This guide will be updated as more names are added to the consortium.)
• academy for jewish religion, California: This name must be used in its entirety on first reference in order
to distinguish it from an institution in New York with a similar name. Note the use of “for” (not “of”)
as well as the correct placement of the comma. The name can be abbreviated on subsequent references
to “the Academy” (note the capitalization) or “AJRCA” with no punctuation.
• Claremont school of Theology: This name must be used in its entirety on first reference and can be
shortened to “the School” (note the capitalization) on subsequent references. The abbreviation “CST”
should be used sparingly, if at all, in public references.