B R A N D I N GContents:

Production company name and logo,

Artist name and logo

P R O D U C T I O N C O M P A N YP O T E N T I A L N A M E S :

Replay Records,AddiKTive Records,Mint’d Rex,creAtive Records,EiKat Records,Mint Katt,Ink Katt

Based upon much thought and consideration, I decided ‘Ink Katt’ was the most original and exciting name in relation to the nature of my intended label. This is due to the connotations surrounding these terms and the abstract meaning when read together. This name also holds much potential for a memorable, effective logo to be produced easily associable with the brand.

I N I T I A L I D E A S / T H U M B N A I L S K E T C H E S -

Above shows my initial hand rendered studies exploring different design ideas prior to creating a digital product. I attempted using ink however didn’t like the outcome as much as originally anticipated. Instead I particularly like the bottom left idea, as this has strongest contrast and balance in tones, strengthening the aesthetics. I intend to digitalise this experimenting further with shape and form.

D I G I T A L I S A T I O N O F L O G O A N D P R O C E S S -

Above are the outcomes of my digitalised production company logo. I closely followed my initial design idea, maintaining strong contrast between levels of tonal range, creating a bold, eye-catching graphic to represent the record label. The circle logo has stronger aesthetic potential in my opinion, looking more professional and visually pleasing. As presented, I experimented with different colours to replace the black, however decided the stronger definition is a positive quality and works best for a logo. This also means that it can be printed in grayscale and sustain the same identity.

A R T I S T I D E N T I T Y -

P O T E N T I A L N A M E S :

EiKatKazukiAI ChikaAkemiAI RikoSakura Indigo

Of my potential artist names above, ‘Ai Chika’ is my favourite as, in my opinion, it is best fit to purpose. This is due to its memorable qualities, also being recognisable as a feminine name building a conventional and believable image for the artist. This is especially the case since the song ‘Drive’ is subjected around low-key emotive feelings and individuality with regards to personal strength. ‘Ai Chika’ also has deeper meaning, originating from the Japanese language. ‘Ai’ is a name representing feelings of love and affection, while ‘Chika’ can be interpreted to stand for wisdom, intellect and beauty, each being positive attributes displaying qualities of strength. This is important for the artist when considering target audience; the artist should set an example in terms of morals, mind-set and confidence being a role model and inspiration. This is especially the case since my target audience is teenagers and young adults who are most vulnerable to manipulation.

E X I S T I N G A R T I S T L O G O S -

These are existing artist logos of current popular artists. Generally, an individual, recognisable style is used to create memorable imagery strongly linked with the style and nature of the artist and their music. For instance, Halsey’s logo follows very simplistic stylisation reflecting on her stance in the music industry, while Paramore’s logo is far more bold and raw reflecting on their music, compared with Ariana Grande’s which is more girly and ‘cute’ being an indication to her style, and so on.

Various typographic images displayed here feature inspiring and potential font styles for inclusion within my artist logo.

I selected these fonts due to not only visual impact, but also interpreted message; as discussed previously when researching existing products, font styles display interpretable information with regards to the artists style and personality. With this in mind I selected these styles aiming for clear contrast in visuals; some fonts are fairly girly and feminine inferring vulnerability and kindness while others are bolder conveying strength and power. These two contrasting ideas are a combined image I wish to create for my artist, building her up as a role model and inspiration for a younger target audience

R E F I N E M E N T-

These digital studies demonstrate combined use of previously selected fonts to achieve outcomes in the form of logos. I experimented with layer effects, colour, and various editorial techniques with regards to typography. These graphics were assembled on Adobe Photoshop.

Upon reflection of these, I particularly like the heart logos displaying clear contrast between text reading ‘AI’ and text reading ‘Chika’. However, the heart perhaps overcomplicates the logo reducing the visual effect. This also limits publishing potential with ineffective space usage and large block colour.

Feedback I received on these products indicates the possible over-complexity and lack of aesthetic strength for a legitimate logo. I was told, however, that my ideas hold ‘great potential’ and therefore I will further refine these to induce simplify and strengthened visual qualities.

F U R T H E R R E F I N E M E N T -

Last minute, I decided upon a change of colouring in my logo following upon a gold colour scheme rather than the originally considered pink; this strengthens the connotations of power, strength and independence rather than strongly feminine, typically soft and tender interpreted qualities.

Overall, upon reflection, I am very satisfied with the outcome of this logo and feel that it would be a strong visual representation of my artist through connotative signifiers within the product. This graphic outcome also works with existing logos and their codes and conventions, making it compatible with real visuals in todays market and industry.

This is my final outcome for my artist logo. This visual was derived through development, reflection and refinement of previously constructed graphics in order to induce a stronger potential logo.

I simplified letter form for text reading ‘AI’ to induce a bold, eye-catching visual with easily memorable and recognisable qualities. This is important for establishment of a new artist in a strongly commercially exhibitionist, ever-changing industry. In addition to this stylisation of ‘AI’, I overlaid the text with an off-set outline to make the graphic more interesting and individual without over-complicating the logo where simplistic aesthetic values would be lost.

F I N A L O U T C O M E -

F I N A L P R O D U C T S -

P R O D U C T I O N C O M P A N Y A R T I S T