Identity Guidelines · Our name and logo are important assets that have recognition around the...
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Identity Guidelines
Transcript of Identity Guidelines · Our name and logo are important assets that have recognition around the...
Identity Guidelines
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Introduction
The guidelines
The RIYADH ELM UNIVERSITY is proud of its status as a leading higher education institute. Our name and logo are important assets that have recognition around the world. These guidelines are designed to help us present our logo and our image in a consistent way in all communication materials we need to produce.
If you have any queries contact the Communication team.
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The logo
History of the University’s
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The logo
History of the University’s
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The logo
History of the University’s
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The logo
Core Element
Logo philosophy
Heritage and authenticity
Glory
Energy
Technology
Advanced Science
Quality Education
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Color philosophy
we have chosen these colors from the vision 2030 KSA
Everyone must use the color in the vision 2030 KSA
The logo
Core Element
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The logo
TrademarkThe RIYADH ELM UNIVERSITY logo
serves as the signature of the RIYADH
ELM UNIVERSITY brand and should
be used in all communications.
Consistent and correct usage of the
RIYADH ELM UNIVERSITY logo is
critical in building and maintaining
brand equity, encouraging brand
recognition and protecting the RIYADH
ELM UNIVERSITY identity across all
marketing communications.
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Logo Configurations
Vertical Logo
ARABIC Horizontal Logo
ENGLISH Horizontal Logo
Today’s diverse marketing environment requires a flexible system, which includes vertical and horizontal solutions. Please use the configuration of
the logo best suited for the available space. The logo must always be reproduced in its entirety with no elements used separately or removed unless
otherwise stated in this guideline. For vector versions of the RIYADH ELM UNIVERSITY logo configurations,
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Logo Specifications: Clear SpaceClear space refers to the space around the logo that separates it from other elements such as text and the outside edges of printed materials. Follow
these logo specifications to ensure maximum visibility and legibility in all communications. The RIYADH ELM UNIVERSITY logo should include a
minimum clear space equal to the height of the “R” in the RIYADH ELM UNIVERSITY logotype.
Vertical Logo
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Logo Specifications: Clear SpaceClear space refers to the space around the logo that separates it from other elements such as text and the outside edges of printed materials. Follow
these logo specifications to ensure maximum visibility and legibility in all communications. The RIYADH ELM UNIVERSITY logo should include a
minimum clear space equal to the height of the “R” in the RIYADH ELM UNIVERSITY logotype.
ARABIC Horizontal Logo
ENGLISH Horizontal Logo
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Logo Specifications: Minimum Size
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Logo Specifications: Color Usage on WhiteThe RIYADH ELM UNIVERSITY vertical and horizontal logos are available in four different color formats: CMYK, RGB, PMS and Black and White.
Always use the electronic artwork appropriate for your application as indicated below. These should always be presented against a white background.
For complete versions of the RIYADH ELM UNIVERSITY logo.
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Logo Specifications: Reversed UsageThe RIYADH ELM UNIVERSITY vertical and horizontal reversed logos are available in four different color formats: CMYK, RGB, and Black
and White. Always use the electronic artwork appropriate for your application as indicated below. These should always be presented against
solid RIYADH ELM UNIVERSITY.
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Logo Specifications: Incorrect UsageThe RIYADH ELM UNIVERSITY logo should be reproduced according to the specifications set in these guidelines. Incorrect usage can confuse our
audiences, and makes brand recognition difficult. Do not recreate any artwork; always use the approved electronic artwork files supplied by
RIYADH ELM UNIVERSITY. Some common examples of incorrect usage are shown below.
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Logo Specialties
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Logo Specialties
Vertical Logo
ARABIC Horizontal Logo
ENGLISH Horizontal Logo
College of Pharmacy
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Logo Specialties
Vertical Logo
ARABIC Horizontal Logo
ENGLISH Horizontal Logo
College of Dentistry
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Logo Specialties
Vertical Logo
ARABIC Horizontal Logo
ENGLISH Horizontal Logo
College of Medical Sciences
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LogosProposal QA
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LogosResearch Center
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LogosACCREDITED
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The RIYADH ELM UNIVERSITY Logo Files
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Primary Brand ColorColor plays an important role in the RIYADH ELM UNIVERSITY identity. The primary brand color for RIYADH ELM UNIVERSITY, and it should be
applied consistently across all communications. The RIYADH ELM UNIVERSITY Gradient may be used to add visual impact. Always use the color
values designated below. Pantonne and CMYK for print, RGB and Hexadecimal for screen.
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Colors to be usedColor plays an important role in the RIYADH ELM UNIVERSITY identity. The primary brand color for RIYADH ELM UNIVERSITY, and it should be
applied consistently across all communications. The RIYADH ELM UNIVERSITY Gradient may be used to add visual impact. Always use the color
values designated below. Pantonne and CMYK for print, RGB and Hexadecimal for screen.
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Primary Typography EnglishTo maintain consistency across all printed communications, two typefaces have beenchosen to support our visual language.
Primary typeface – Avenir Next Condensed, Italic, Bold should mainly be used for large and small headings. The equivalent typeface on PCs isBook Antiqua.
Secondary typeface – DIN Condensed Bold family of typefaces should be used for body copy andcaptions. This font family has a contemporaryappearance and is easy to read. The range offers scope for typographic design and enables us to create a distinctive house style.
If your computer does not have these typefaces they can be downloaded from the internet. Alternatively, staff and students may use Arialinstead of DIN Condensed when creating their own documents,if not having them professionally designed or typeset. (Please contact Print & Design for help and advice regarding our professional design and layout service. M: 0556960460
PC typefaces – For all screen basedcommunications such as PowerPoint, and Wordtemplates, DIN Condensed should be replaced with DIN Condensed should be replaced with Arial.DIN Condensed and Arial are readily available on PCs and will avoid the reflow of typesetting on computers.
Primary Typeface Avenir Next Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@£&?( )%:;
Primary Typeface Avenir Next Condensed Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@£&?( )%:;
Primary Typeface Avenir Next Condensed Demi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@£&?( )%:;
Secondary Typeface DIN Condensed Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@£&?( )%:;
Note: Fonts referenced in the Brand Identity Manual may be used for reproduction purposes only and may not be used to create original materials. Please ensure that you have a license to use the font prior to its use in original materials.
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Primary Typography ArabicTo maintain consistency across all printed communications, two typefaces have beenchosen to support our visual language.
Primary typeface – GE Thameen, Italic, Bold should mainly be used for large and small headings. The equivalent typeface on PCs is Book Antiqua.
Secondary typeface – GE Thameen family of typefaces should be used for body copy andcaptions. This font family has a contemporaryappearance and is easy to read. The range offers scope for typographic design and enables us to create a distinctive house style.
If your computer does not have these typefaces they can be downloaded from the internet. Alternatively, staff and students may use Arialinstead of GE Thameen when creating their own documents,if not having them professionally designed or typeset. (Please contact Print & Design for help and advice regarding our professional design and layout service. M: 0556960460
PC typefaces – For all screen basedcommunications such as PowerPoint, and Wordtemplates, GE Thameen should be replaced with GE Thameen should be replaced with Arial.
Primary Typeface GE Thameen DemiBold
Primary Typeface GE Thameen Book
Primary Typeface GE Thameen Book Italic
Primary Typeface GE Thameen light
Primary Typeface GE Thameen light Italic
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Note: Fonts referenced in the Brand Identity Manual may be used for reproduction purposes only and may not be used to create original materials. Please ensure that you have a license to use the font prior to its use in original materials.
