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Identity Checkpoint Pitch Deck
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Transcript of Identity Checkpoint Pitch Deck
Company Confidential
Identity Checkpoint is
“The End to Identity Theft”
Identity Theft costs individuals and institutions over $225 billion each year.
It devastates personal well being as well as sense of security and impacts the quality of life almost indefinitely. Worst, there was no foreseeable solution on the horizon.
The Problem of Identity Theft
Today there is a solution which can end Identity Theft. The missing element has been our participation in the authorization of use of our personal identifiers and financial instruments.
Identity Checkpoint puts the individual back in control of their identity and helps them prove “they are who they say they are” and verify “they have authorized the use of their accounts and assets.”
The Solution
There are two solution components:
• Identity Checkpoint will provide a free phone app to everyone for managing their personal identity and financial instruments use.
• Identity Checkpoint will provide a open platform for business, financial networks and governments to implement “multi-factor identity and financial instrument use authorization.”
How It Works
With these components inin place, the financial networks, businesses and governments will connect toIdentity Checkpoint for “authorization of use” of personal identifiersand financial instruments from their ownersusing the “Sentry”application.
How It Works
With this solution in place, the actual identity checkpoint becomes “you”.
Use of the “Sentry” application will guard identities and controlall transactions 24/7.
Important Points
Identity Checkpoint is based on pending U.S. Patent Application 14/288,282, “System for Managing Personal Identifiers and Financial Instrument Use”.
A prototype of that patent has been developed and demonstrated to a large cross section of business executives and technologists with very positive feedback.
The Progress
No known direct competitors have been identified at this time. The competitive landscape includes post use reactive companies like LifeLockwhich provide monitoring services and insurance, but not proactive, direct use management.
Patent searches have failed to reveal any existing patents that may have be infringed upon or covered similar intellectual properties.
The Competitive Lanscape
• The heart of all business is the transfer of funds from one entity to another entity.
• Each transfer of funds has a composite transactional cost which is paid to third parties.
• Becoming part of that transactional process as the third party providing authorization services is the business goal.
• Being paid as part of the transactional cost of all transactions is the basis of this business model.
The Basis of the Business Model
Nilson Predicts 288 Billion Purchase Transactions per Year by 2018
The Basis of the Business Model
Identity Use Protection Fee
The basis of this business model is to be paid as one of the fees which comprise the transactional cost incurred in all card transactions.
This fee is potentially marked up by the card processors acting as the distributors of our services from the cost to them, i.e. $0.01/transaction.
Time Elements
Sec/Minute Sec/Hour Sec/Day Sec/Month Sec/Year
60 3,600 86,400 2,628,000 31,536,000
Transactions
Trans/Sec Trans/Minute Trans/Hour Trans/Day Trans/Month Trans/Year
9,000 540,000 32,400,000 777,600,000 23,652,000,000 283,824,000,000
Income
$/Trans $/Minute $/Hour $/Day $/Month $/Year
0.010 $5,400.00 $324,000.00 $7,776,000.00 $236,520,000.00 $2,838,240,000.00
The Basis of the Business Model
The expected costs for development and full deployment were based on 3 year hardware leasing by phase, 3 year leasing of data center space and virtual system management operations. A comprehensive financial projection is available.
Phase Primary Activity Expense
1 Development – Deployment #1 $2,200,761 (3 mo.)
2 Beta Testing $3,103,207 (3 mo.)
3 Beta Testing – Deployment #2 $3,362,575 (3 mo.)
4 Deployment #3 $9,082,924 (6 mo.)
5 Deployment #4 $12,474,692 (6 mo.)
The Basis of the Business Model
Founder and CEO
During the past 34 years, Founder and CEOMarc George has lead major projects, taught, mentored and consulted at the US Office of Personnel Management (OPM), US Department of Health and Human Services (HHS), the National Institutes of Health (NIH), US Department of Labor (DOL), The World Bank, Dow Jones, Aetna, American Red Cross, CareFirst BCBS, John Deere, WellPoint, Fannie Mae, GMAC Insurance and numerous other companies.
Name Role Bio
Peter Engstrom
Advisor / interim CKO
Co-founder, At Home -ChesapeakeVP, Federal Knowledge Business, SAIC
Jon Tholen Advisor VP, Customer Service,BCBS CaliforniaGlobal Head Operations, VISA
Ryan Lee Advisor Senior Director, Business Development, VISA
John Parkinson
Advisor / Interim CIO
Partner, Waterstone Management GroupCTO, TransUnion
Peter Alsberg Advisor Co-Founder, eCD MarketCIO, Lawson Products
Thomas Erisman
CFO CFO, 180sCFO, Reborn Beauty
Advisors and Prospective Staff
“The End to Identity Theft”