Identity assurance & the market for verified attributes
7
THE ONLY WAY TO PROVE YOU ARE WHO YOU SAY YOU ARE PURELY ONLINE Identity assurance & the market for verified attributes INTRODUCTION by James Varga
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This is part of a talk I gave at Ctrl-SHIFT's THE PERSONAL INFORMATION ECONOMY 2014 conference. We are living in the midst of a digital data explosion. Much of this data – about who we are and what we do – is personal data, and it’s becoming a critical component of business strategy for consumer facing brands, organisations and their suppliers. Leveraging personal data effectively can improve sales and marketing, brand perception, innovation, customer acquisition, retention and experience as well as reducing the cost to serve and managing the risks of compliance and security. To unleash its potential, however, organisations have to get their approach to personal data right. They need to build trust around data collection and use. They need to demonstrate customer value.
Transcript of Identity assurance & the market for verified attributes
THE ONLY WAY TO PROVE
YOU ARE WHO YOU SAY YOU
AREPURELY ONLINE
Identity assurance & the market for verified attributes
INTRODUCTIONby James Varga
Bring Your Own Identity (BYOID)
Consumer centric – consent basedValidated in 5 minutes – purely onlineThe only global service that proves your real identity
miiCard PROVIDES TRUSTas an Trusted Identity as a Service (IDaaS)
TRUSTED + VERIFIED ATTRIBUTESfrom financial profiles through to social accounts
Identity as a Service (IDaaS) Platform
Multi-LoA Verification
Strong Authentication
Something you
KnowSom
ething you H
ave
Identity Proofing
Prim
ary
(You
are
you
)
Personal Cloud
Personal Profile
PasswordUsername
Mobile Device
(Toopher)
Hard Token(Yubikey)
Verified Attributes
Personal Information
Bank StatementsTrueAge
Social Accounts
Trading Accounts
CRA Data(UK & US)
Verified qualifications
(UK)
Bureau Data
(UK & US)
DirectoryAPI
FinancialsAPI
ClaimsAPI
DirectIDWeb & Mobile UI
A B C
Seco
ndar
y(in
form
ation
abo
ut y
ou)
PII Data
Where you
Are
GeoLocation
Something you
Are
Voice Biometrics
Social Accounts
Trading Accounts
Verified qualifications
(UK)
Utility Accounts
Credit Card Accounts
With Active Revalidation
Bank Accounts
Device SecurityManagement & ConsentIdentity Aggregation
Personality Profile &
Intent
TRUST DRIVES VALUElevels of trust are needs driven
low trust
low value
HIGH TRUST
HIGH VALUE1.Convenience2.Control 3.Security
IDENTITY IS ABOUT CONTEXTenabled by the consumer
CONSUMER CONTEXT & BUSINESS NEED
PROVIDE BENEFITS & VALUEin the context to what the consumer is doing
1. Choiceand consent of what to
share and when2. Control
and manageability of personal data3. Privacy
to share nothing or everything, including sensitive personal data
Verified Attributes PLUS:
1. Online customer conversion50% to 70% increase
2. Offline execution costs£1 / user / month
3. Fraud cost and risk up to 100% reduction
FOR THE CONSUMER FOR THE BUSINESS
To find out more visit:www.miiCard.com
Twittter.com/miiCardFacebook.com/miicard Linkedin.com/company/miicard
Creating Trust OnlineThank you
