Identifying Your Brand's Social Media Influencers
19
Keys to Identifying Your Brand’s Social Influencers By Linda Sellers @linda_sellers
-
Upload
linda-sellers -
Category
Social Media
-
view
152 -
download
0
description
How can you identify your brand's social media influencers? We'll dive into the 5Rs to help guide your efforts.
Transcript of Identifying Your Brand's Social Media Influencers
Keys to Identifying Your Brand’s Social Influencers
By Linda Sellers @linda_sellers
Who can get the message out about your brand AND
influence others?
The Five ‘R’ Breakdown to identify your
Key Social Influencers
REACH
RELEVANCE
RESONANCE
RAPPORT
RESULTS
TWITTER FACEBOOK
YOUTUBE
Reach – What is the poten?al impact (in fan numbers or impressions) by influencer by campaign. Relevance – Find influencers who are both interested in and knowledgeable about your product or service. Resonance – Relates more to the receiver of the message. Will it be understood or evoke an emo?on? Rela?onships – Does the brand have a solid rela?onship with the influencer including open communica?on lines and clear expecta?ons? Results – What do you hope to gain from the engagement? Do the an?cipated results align with your KPIs?
REACH
Evaluate: Platforms
Fan Numbers Impressions
Engagement & Shares
REACH!
What is the potential impact of each influencer?
Numbers can be deceiving and aren’t everything.
Consider eyeball potential based on:
Traffic referral source Geographic location
Specific traffic destinations
REL
EVAN
CE
Look at: Demographics
Niche Conversations
Platform Fit
Who is knowledgeable about or interested in your product?
RELEVANCE!
Relevance is, well,
relevant.
As people grow and change over time
(age, interests, and ability), their relevance
to your brand may change too.
RES
ON
ANC
E
Is the audience: Available
Open Appreciative
Excitable
Will your message be received by their audience and evoke an emotion?
RESONANCE!
What Resonates?
It’s not about
telling your brand story, but about
helping the influencer tell THEIR story.
RAPPORT
Is the influencer: Willing
Optimistic Communicative
Clear on Expectations
Can you develop a harmonious relationship with the influencer?
RAPPORT!
Rapport to Relationship Don’t stop with the connection. Build and
nurture the relationship. (the 6th R?)
RESULTS
Are KPIs based on: Platform Metrics
Impressions Relationships
Good Will
How will you measure success?
RESULTS!
When Things Go
Bad
Consider the risks of NOT maintaining a
relationship with your key
influencers.
Blogger Outreach & Community Building Specialist
Mom Blogger
Linneyville.com
Marketing Manager CreateDigital.com
@linda_sellers
Have Questions?
Linda Sellers!
