Healing Made Simple

IDENTIFYING WHO YOUR IDEAL CLIENTS ARE

And Where to Find Them

Healing Made Simple

DR. BRADLEY NELSON

• Operated a virtual practice doing distance healing

• Author of The Emotion Code • Creator of The Body Code • International speaker, healer and author

Healing Made Simple

WHY DEFINE AN IDEAL CLIENT/AVATAR?

• You want to enjoy the clients you work with

• You need to know what problems the people you like to work with really want help with

• You need to make sure it matches your chosen specialty

Healing Made Simple

WHY DEFINE AN IDEAL CLIENT/AVATAR?

• You need to understand why they might want your help

• How they might make the decision to work with you

• It will help you to find them • It will help them to find you

Healing Made Simple

USEFUL CONSIDERATIONS:

• Choose an Avatar who is: • Able to pay what you need to charge • Likely to sign up for packages and multiple

sessions • Easy for you to find because you already

know a lot of people like that • Fun to work with

Healing Made Simple

CREATE IN YOUR IMAGINATION...

• What is their name? (make something up) • Gender, age and marital status • Does your avatar have kids? • Does he/she work a 9-5 job? What is his/

her career? • Does he/she own a business?

Healing Made Simple

CREATE IN YOUR IMAGINATION...

• What kind of home do they live in? • What’s their financial situation? Do they

have a mortgage? • What does their ideal day look like? • Where do they hang out in person? • Do they spend a lot of time on the internet,

and if so, where do they go?

Healing Made Simple

CREATE IN YOUR IMAGINATION...

• What magazines do they read? • What are their hobbies? What do they do

in their free time? • Are they religious? • What do they say to themselves when

they are lying awake at night? • What are they frustrated about?

Healing Made Simple

CREATE IN YOUR IMAGINATION...

• What’s their biggest dream? • What are the 3 biggest things they want

right now that they don’t currently have? • What’s the end result they think they

want? • What do they think they need as a solution

to their problem?

Healing Made Simple

CREATE IN YOUR IMAGINATION...

• What do they really need? What’s the actual solution?

• Does your avatar experience enough pain to pay for a solution to it?

• Who’s already out there serving your avatar?

Healing Made Simple

AN EXAMPLE OF AN AVATAR:• Stacie is 39 years old with two young children ages 6 and 10. She has

been suffering from debilitating back pain for the last two years and has tried everything, but nothing has made it go away. She desperately wants to be able to play soccer with her kids and feel better about herself as a mom. She goes to church every Sunday and has faith that God will provide a solution for her, but she doesn’t know what it is, because she’s tried all the traditional methods. She has her own work from home business, and she knows that she could be doing better if she wasn’t in pain all the time.

Healing Made Simple

HOW HAVING AN AVATAR HELPS YOU:

• With the description of Stacie, you now have several ideas of where you might find her (and others like her)

Healing Made Simple

HOW HAVING AN AVATAR HELPS YOU:• She might be at a: • Business networking meeting • Kids’ soccer game • Parent-Teacher Organization meeting • Church • We’ll learn what to do when you meet an

actual live Avatar (or prospect) in the 4th and 5th videos in this series.

Healing Made Simple

WHAT'S NEXT• For now, you need to verify that your guesses are correct by doing 7-10

interviews with people who fit into your avatar category: • Only interview friends and family if they fit into your description

EXACTLY • If you have an email list, send out an email and ask if you can interview

them for 15-20 min, and in return, offer a free session as a gift. • Post on social media and offer a complimentary session or

consultation as a gift.

Healing Made Simple

QUESTIONS FOR YOUR INTERVIEW• Here are questions for your interview: (feel free to modify, change or add

questions) • What are your biggest challenges in x area (i.e. health, relationships,

money—the broad category of your specialty)? • What is most frustrating to you? • What does it feel like to be struggling with those challenges? • What's it like for you? • What keeps you up at night?

Healing Made Simple

QUESTIONS FOR YOUR INTERVIEW• If you could wave a magic wand, what ultimate result would you create? • If you had that result, what would change?  What would be different? • If you were experiencing those results, what would that look like? • How would that feel? • What do you care about most? • What's most important to you about this? • Have you ever gone to an energy healer before and what for? • What reason might you go in the future?

Healing Made Simple

CREATE YOUR MARKETING WORDS

• After your interviews, generate a comprehensive list of problems/pains/thoughts that your avatar constantly thinks about (use their words)

Healing Made Simple

CREATE YOUR MARKETING WORDS

• Now create a list of 5-10 words that describe what specific results/skills/feelings/change in thinking your avatar wants to get NOW (use their words)

Healing Made Simple

CREATE YOUR MARKETING WORDS

• Now create a list of 5-10 phrases or words that your avatar uses to describe how he/she feels after working with you (use their words)

Healing Made Simple

NOW USE THEM

• From now on, these are the words that you should use:

• When you describe what you do • In your marketing materials • On your website • In your Avatar statement

Healing Made Simple

CREATE YOUR HOOK STATEMENT:• Template: I help (MY AVATAR) who feels (X PAIN) to feel (Y

TRANSFORMATION). • Examples: I help women in their 30s and 40s to eliminate back pain so

they can keep up with their kids and feel young again. • I help moms cope with stress so they can take more time for

themselves without the guilt. • I help 20-25 year old young men to recover from addictions so they

regain their confidence and self-worth.

Healing Made Simple

HOMEWORK:

• Complete all of the related exercises in the workbook • Do your market research interviews!

Healing Made Simple

FOR MORE SUPPORT

• Make sure you’re getting ready for your one-on-one coaching call!

• The best time to do your call is right after you finish the last video in this series

• Remember that our Success Support Team is here to help you!

• Phone: 888.605.0239 • Email: coaching@healerslibrary.com