CLIENT: LEADING MEDICAL DEVICES COMPANYTYPE: IDENTIFYING WHITESPACE

CASE STUDY

C H A L L E N G E A D D R E S S E DA leading medical devices company wanted to vet the acquisition of a total ankle prosthesis technology company.

O B J E C T I V E S

Map the landscape of existing options in ankle replacement surgery.

A P P R O A C H

The client hand-selected a facilitator, co-facilitator, and 19 Orthopedic Surgeons and Podiatrists in Europe and the United States who possess expertise and perspective with clinical usage of ankle prosthetic products. They then engaged in a four day session of asynchronous dialogue on the Convetit platform.

Each day, the facilitator posed questions for the experts to discuss at their convenience, and shared a summary of the responses with the client team. At the end, he condensed insights into a 25 slide custom-designed report summary.

The client identified existing benefits and drawbacks of the ankle prosthesis technology to both surgeons and patients, including the value added of specific aspects of the technology.

The team identified a prospective market opportunity arising from the technology’s lack of availability in the United States.

The team informed the client’s acquisition decision by providing key insight into existingand potential markets for the technology, including what drives the ankle prosthesis selection for surgeons and patients.

I M P A C T

convetit.com

Understand the clinical perception of the total ankle prosthesis technology based on the experiences of surgeons who currently use the technology.

Determine the specific benefits of the technology to surgeons and patients in order to establish the most compelling value proposition.

Receive recommendations on whether or not to acquire the technology based on expert input.