Identify before you Amplify

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LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

Less is more!November 16, 2013

Friday, November 15, 13

Brand YOU:Identify Before You Amplify

Part 1: Introduction -- Who, What and Why

Part 2: Handout -- 27 point Brand Engine Checklist

Part 3: Failure -- Get the Elephant Out of the Room

Part 4: Strategy -- Identify, Amplify and Leverage

Part 5: Q and A -- Any and All Branding Questions - Bring it!



Who, What and Why“You have a brand whether you've consciously crafted one or not.”

Becky Blalock, author of Dare: Straight Talk on Confidence, Courage and Career for Women in Charge

Focus + Follow up = Successful Results

Connection. Relationships. Filter. Matchmaker. Word of Mouth. Value.

Bottom Line:Clarity, Confidence and Conviction to Gain Momentum.



27 point Brand Engine Checklist

Online names

Content

Systems

Communications

Brand Messaging

Strategy



Get the Elephant

Out of the Room“Creativity is allowing yourself to make mistakes.

Art is knowing which ones to keep.”Scott Adams, Dilbert Cartoon Creator

How he did it:1. Made a statement and focused.2. Devised a system to bring about progress and achievement - and satisfaction. How drives what. When it comes to developing a system, keep it simple. “Complicated systems have more opportunities for failure.” Why? Because they're difficult to replicate consistently.Once you have a system that works, optimize it.3. Creating opportunity becomes the job within the job.

Here's his Dilbert Simple Success Story:He optimized his system by putting his email address in the cartoon, he receives ideas from readers. Using storyboard software, Adams only needs an hour to bring their ideas to life. It's an optimized system that gets the job done quickly, and frees time to buildsystems for other things.

Adams's message:Even when your system fails, it really doesn't. “Failure is your friend. It is the raw material of success. Learn from it. That's a system.”

Source: http://www.hartfordbusiness.com/article/20131104/PRINTEDITION/311019956



http://www.hartfordbusiness.com/article/20131104/PRINTEDITION/311019956

http://www.hartfordbusiness.com/article/20131104/PRINTEDITION/311019956

Identify[Kathy Bass] Why do you think it is soooo hard for people to be real?

[Mari Smith] There is psychology at play, for sure. Some folks don't alway feel good about themselves... they don't want to risk being vulnerable, or "found out"... the "impostor phenomenon" so to speak. But I find that when you're willing to have an ongoing deep and healthy connection with yourself first, then that reflects outward and magnifies in all that you do.

In fact, my spiritual teacher has a wonderful saying:--> "The most important relationship you have on the planet is the one you have with yourself because everything and everyone is a direct reflection of the quality of that relationship."

"Being me at all times." requires: Self awareness, Psychology, Giving without Expectation and Focus on Intention

--> Bank account - make lots of deposits and be thoughtful of withdrawals



Amplify

"It takes a lot of time and energy to write good content, engage with your audience, and build your fan base."

@NathanLatka Heyo Co-Founder/CEO

Yet, when you get the content just right, you can easily andinexpensively amplify it to reach more of the right audience.

@MariSmith Premier Facebook Marketing Expert

Audience. Voice. Categories.



http://www.youtube.com/watch?v=f6JiFWuCivk#t=370

6 Reasons Customers Aren’t Buying From You

Ma!e Forleo



http://www.youtube.com/watch?v=f6JiFWuCivk#

http://www.youtube.com/watch?v=f6JiFWuCivk#

http://livepage.apple.com/

http://livepage.apple.com/

Leverage



Any and AllBranding Questions



Identify before you Amplify

Business

Transcript of Identify before you Amplify