Task 4

In this channel 4 ident we see a group of old aged people playing bowls as hedges fly over them and create a bunch of shadows that create a 4 shaped logo on the grass. The only information in this ident is on the voice over when it tells you what TV show is on next and obviously the large number 4. The ident lasts about 31 seconds, it has a very slow tempo as we see the old people trying to look at the moving hedges but not quite catching them with interesting camera angles some showing reflections and shadows of the hedges. This will attract channel 4s viewers as it’s a very suspicious ident which would appeal to people into crime dramas or horror, it would also appeal to people who are into creative and well thought about TV as this ident shows a creative idea and well thought about camera shots. The ident is clearly entertainment led as we see many different camera shots and angles and a creative idea that’s interesting to watch with hardly any information involved. This gives us the impression that channel 4 is an experienced company in terms of making television and using special effects and also a very creative channel who are trying to make new ways of viewing TV.

This channel 5 ident uses a lot of special effects to make a large red and white number 5 fly around the screen as it makes many different shapes and sizes. Very little information is given in the ident apart from the voice over and the number 5 and the red theme to the ident, which relates to the red theme of the channel. The ident is only 18 seconds long but has a pretty fast tempo with all the special effects they use. This ident will appeal to a channel 5 viewer as it is fast pace and full of special effects which their viewer will want to see in channel fives TV shows. The ident is entertainment based, the bright colours and large amount of special effects keep the audience entertained as the voice over tells you what’s on next. This ident gives us the impression that channel five is a very up to date channel which uses the latest technology in all its programming.

In this Sky 1 HD advert we see a man walking from a plane across the plane field into the back of a car. This ident gives us very little information about the channel, it consists of one panning shot and the sky 1 HD logo at the end of it. The ident lasts 22 seconds, this is quite average for an ident, the tempo is quite

average as well, the man walks at a normal speed towards the car and the camera moves with him letting us see this facial expressions and body language very well. This will appeal to sky1 viewers as it shows some of the intense TV drama that they show on the channel, this particular clip shows some good acting and a great camera shot creating an interesting scene in a very interesting location. The ident is entertainment led, the composition of this camera shot and the acting keeps the audience entertained as the voice over says what’s on next. This ident gives us the impression that sky 1 produces some great quality TV dramas and the clip itself tells us that maybe sky 1 have some hidden talents due to intense acting and the unsure facial expressions.

In this ITV ident we see a crowd of people at a festival jumping up and down together in unison as the camera slowly pans across. The logo gives little information apart from the ITV logo, which has been camouflaged to match the crowd telling us that ITV is part of the festival and music scene. The ident lasts for 23 seconds and the clip is been played in slow motion making the tempo quite slow, which makes the clip a lot more interesting as you can see the tempo of the crowd as they jump up and down together. This will appeal to the ITV audience who are interested in music and festivals. It’s an entertainment led ident as we see little information on screen but the crowd in slow motion keeps the audience entertained. It gives us the impression that ITV cover more types of music and a wider range of entertainment than you would first think

There is a lot going on in this BBC one ident, we see a machine with a camera on it travel around in circles whilst leaving a circle print in the ground. The ident starts off with some very fast pace editing of the machine on the moon. The ident then goes on to a long shot of the machine making a circle which is a classic theme for BBC one that we see on all of there most recent idents. The ident is 25 seconds long and the tempo changes throughout from very fast pace editing of close ups of the machine to a long shot of a slow paced circle shaped shadow moving over the circle on the ground that the machine created. This will appeal to the BBC one audience as it shows new exciting experiences and new technology which will appeal to an educated audience like BBC ones. This ident

is entertainment led as it uses fast pace editing and a range of different camera angles and shots to keep the audience entertained. I think this ident gives us the impression that BBC one is a channel that cover relevant topics with the highest forms of technology and are a fully up to date company.

After investigating 5 different idents from 5 different channels we can see that they have a lot in common. The average ident was about 23 seconds long and many consisted of only one camera shot. All idents used a voice over and none of them used any added next on screen apart from their logos. One key convention I noticed when looking at these idents was towards the end of the idents the pace always slows down (if it wasn’t slow already) and the channels logo is displayed. The main or most exciting part of the ident is normally shown at the beginning to catch the viewers attention then the ident slows down to a much more relaxing and less distracting scene as the voice over tells the audience information and the logo is shown.I now know that I will need to include some of the elements that I have learnt whilst investigating idents when creating my own. I will need an interesting opening, if my ident is only one shot and includes no animation I think it’s best to have a panning camera shot that covers an interesting scene. Catching the viewer’s attention and keeping the audience interested is important but I think it’s equally important to have a less distracting scene in the second half of the ident so the viewer listens to the voice over properly.

This ident fits in with a suite of idents that BBC one are currently using on their channel. The idents all follow the same key theme of the classic BBC circle which is formed at the end of each one in many different and creative ways. This suite of idents have all been filmed in the same way, they have started with close ups and medium shots of what’s going on in the scene and end with a long shot of the scene and a circle which has been created in the ident. The ident I looked at used a very different scene and setting to the rest of the idents in the suite. The ident showed a more technical and futuristic side of BBC one than the others. This ident would have been shown before a factual show or a documentary or a show about new technology. This ident would mainly appear at night time or early evening due to its dark colours which relate to a night time setting.