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Ideias ao Quadrado is a full-service

healthcare marketing and communication agency

dedicated to a simple concept

we exist to grow our client’s business

WHO ARE WE?

3

The realization of this notion

guides our approach to every aspect of the business

and is our core commitment

in the partnership we establish with clients

We exist to grow our client’s business

WHO ARE WE?

4

To succeed in today’s marketplace,

it takes strategy, creativity, insight, innovation,

and something extra

Experience

We exist to grow our client’s business

WHO ARE WE?

5

Ideias ao Quadrado has been in business

for over 15 years.

We have accomplished this by assembling a group

of high experience individuals.

Our own experience

WHO ARE WE?

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Our own Team

Whe have accomplished this

by assembling a group

of high experience individuals.

This means we can spend more time

working with you

WHO ARE WE?

7

Each team member strives to know and

understand your products, markets, customers,

and resources to the same depth as the experts

within your own company

Our Goal

WHAT WE DO?

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Involvement of a multidisciplinary strategy team

(Ideias 2, Product Manager, Doctors,…)

to ensure that strategic and program recommendations

are fully integrated and benefit from

product expert, clinical specialists and customers

Our Goal

WHAT WE DO?

9

Creation of the Product ID or Service ID

Our Goal

WHAT WE DO?

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We have experience creating

channel communications programs

that get results

Communication Philosophy

WHAT WE DO?

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We fundamentally believe

that effective marketing and communications

must begin with the patient

WHAT WE DO?

Communication Philosophy

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PATIENTS

Physicians

Caregiver

Public Health

Government

Patients Groups

Professional Associations

Competitors

Managed Care

WHAT WE DO?

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As marketers and communicators

we must understand patient perceptions/expectations

regarding treatment and expected outcome

WHAT WE DO?

Communication Philosophy

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Marketing and Strategy

Advertising

Professional Education

Sales Force Education and Motivation

Patient Education, DTC

Agency Service

WHAT DO WE OFFER?

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Audio and Video creation

Visual Aids, Brochures, Direct Mail

Convention Activities, Displays, Handouts

Symposia, Meetings

Agency Service

WHAT DO WE OFFER?

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Marketing Research

Ad Hoc studies

Focus Group

Agency Service

WHAT DO WE OFFER?

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Totally computerized

Production

Strategic Information Resources

Panel of Medical Consultants

Agency Service

WHAT DO WE OFFER?

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We promise to be an indispensable

partner to you and your business

Anticipate and understand emerging

marketing challenges

Agency Service

WHAT DO WE OFFER?

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Our creative approach is based on research

that clearly tells us what the marketing problem is

and what the creative is specifically trying to achieve

Creative Philosophy

HOW WE DO IT?