Ideavibes - Crowdsourcing and Civic or Citizen Engagement

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Innovation through Citizen engagement Paul Dombowsky

description

Presentation focused on citizen engagement and how crowdsourcing can be used in cases where innovation is the key.

Transcript of Ideavibes - Crowdsourcing and Civic or Citizen Engagement

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Innovation throughCitizen engagementPaul Dombowsky

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Fellow Citizens – I have a challenge

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Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Ottawa. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day?

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• Social media and its impact on engagement• Practical Crowdsourcing - what is it and how can you use it? • How to tap into the conversations that are already going on to make better

decisions. • Making crowdsourcing pay for itself - the business case. • Best practices and how to implement. • How to overcome some of the negatives.

Agenda / Highlights

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Citizen Engagement in Web 2.0 for Ottawa 2.0

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• There are many one way conversations happening:• Blogs

• Apartment 613• TransitOttawa• Sun & The City• West Side Action• URBSite• Tea Party of Ottawa• Spacing Ottawa

• Podcasts• Inner City Podcast• Spacing Podcast

• Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0.

• Where is the engagement? Where is the innovation happening?

Driven by Social Media Platforms

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Engagement – Who Participates?

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Millennials (born ’91 and after)

Gen Y (born ’81-’91)

Gen X (born ’65-’80)

Boomers (born ’46-’64)

Civics (born ’45 or earlier)

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Explicit

Experts

Emergent Experts(community leaders, front line stakeholders)

General Audience

Who is your crowd?

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CITY

EngagementTargets

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DefinedAn engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.

Why Bother?Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education.

Crowdsourcing

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Where Innovation / Crowdsourcing Fits

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Community

Open SpaceHow we gather

Social Media

How we talk

Leadership

How we inspire & enable

Open Innovatio

n Crowdso

urcingWhere ideas come from

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Innovation: Crowdsourcing vs The Survey

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Crowdsourcing Surveys

• Lends itself to diversity of participation• Fewer barriers to participation• Drives innovation – new ideas from left

field that have merit• Easy to interpret – the crowd generally

makes things clear• Comments are focused

• Great for solidifying preconceived ideas or directions

• Hidden• Requires interpretation which is open

to biases by reviewers• Doesn’t encourage creativity

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The Appeal

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• Crowdsourcing surfaces new perspectives• Invites participation from nontraditional

sources • Infuses real energy into the process of generating ideas

and content• Empowers people when they feel their voice is being heard• Technology can enable participation by disenfranchised

(ie. PCs in libraries/shelters with citizen engagement campaigns)

• Builds engagement and relationships with new audiences

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Things to Watch For

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• Excessive lobbying and promotion• Narrow crowds product narrow results• No follow-through causes creditability hit• If you say you are generating solutions for X, communicate

what happened and why• Broad ideation campaign descriptions will result in less focused

results BUT too narrow will restrict creativity• Dismissing ideas that seem far fetched• Ideation often requires refinement – understanding what your

crowd is saying by ‘x’

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NYC Citizen Engagement Program

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Example 1: Citizen Engagement

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San Francisco Engage4change Citizen Engagement Program(2 weeks)

• No. of Engagements = 2252• Referrals = 64% from Twitter• Cost = 500 ice cream cones ($1,000)• Humphry Slocombe’s Crowd

= 320,000 twitter followers and Facebook Friends

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Example 2: Citizen Engagement in SF

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IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.

In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas!

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Example 3 – Product Development - Branded

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Quirky is an all in one product development shop for inventors.

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Example 4: Product Development - Inventions

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Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.

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Example 5: Conference Agenda

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It all starts with a Question or Problem

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• Needs to be:– Clear and compelling– Not leading– Allow for open innovation– Encourage participation– Allow for outliers to feel comfortable

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I have a challenge

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• Land use determination – who drives the agenda and the conversation?

• Two approaches• Opportunity driven• Innovation driven

• The difference lies in where the ideas come from

• From the user or the customer• From the supplier

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I have a challenge

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Opportunity Driven (supplier) Innovation Driven (customer)

City Posts Challenge

Crowdsourcing used to generate

ideas

Crowd determines their preference

Feasibility Review takes place

Developers invited to respond to specific RFP

City releases RFI

Developers Respond

Short list

Consultation

Study

Selection

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• Ideas and information produced by and on behalf of the citizen or the crowd

• Crowd is empowered to spark the innovation that will result in an improved approach to governance

• Move away from ‘Vending Machine Government’

• Responsibility is shared between citizens and staff

Government as a Platform

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Pay Taxes Expect Services Repeat

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• Easy to set-up and deploy• Able to run multiple campaigns at once• Can run Crowdsourcing and Crowdfunding Campaigns• Build stickiness and community around those that engage

(sign-in and see past votes, comments, ideas)• Hosted solution (in Canada)• Able to be implemented on existing website or set-up in new,

destination site• Social Media connected• One of few sub $1000/month solutions

Ideavibes Citizen Engagement Platform

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How an Engagement Platform Works

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Implementation Process

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City creates website landing

page

City develops campaign in

Platform

Initiative launched –

site live

City promotes initiative

through social media /

traditional media

Citizens post ideas

Moderator checks and

releases ideas

Citizens share ideas with their

crowd

Citizens vote/comm

ent on ideas

Results analyzed & presented

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Wrap-up Quote

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Our commitment to openness and innovation means more than simply informing citizens about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward. We believe that after all, the crowd will take care of the crowd.

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Thank youPaul Dombowsky | 613.878.1681 | [email protected]

www.ideavibes.com