Ideavibes Crowdsourcing and Civic Engagement

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    09-May-2015
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This presentation focused on the the basics of crowdsourcing as a civic engagement platform to give citizens an opportunity to be part of the change they want to see and open government.

Transcript of Ideavibes Crowdsourcing and Civic Engagement

  • 1.Citizen Engagement through the Crowd
    Paul Dombowsky

2. Agenda

  • Introductions

3. Citizen Engagement in the age of Web2.0 4. Crowdsourcing as a citizen engagement tool 5. Examples 6. The Ideavibes solution 7. ImplementationProcess 8. Pitch 9. Wrap-up4
10. Citizen Engagement in Web 2.0 for Ottawa 2.0

  • There are lots of one way conversations happening:

11. Blogs 12. Apartment 613 13. TransitOttawa 14. Sun & The City 15. West Side Action 16. URBSite 17. Tea Party of Ottawa 18. Spacing Ottawa 19. Podcasts 20. Inner City Podcast 21. Spacing Podcast 22. Make no mistake your citizens want to be involved in transforming the City of today to City 2.0. 23. Where is the engagement? Where is the innovation happening?2
24. Wrap-up Quote
Our commitment to openness means more than simply informing the citizens of [Ottawa] about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward.
We believe that after all, the crowd will take care of the crowd.
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25. Engagement Who Participates?
4
26. Who is your crowd?
CITY
Engagement
Targets
4
27. Crowdsourcing
Defined
Crowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.
Why Bother?
Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education.
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28. Innovation: Crowdsourcing vs The Survey
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29. The Appeal
4
Crowdsourcing surfaces new perspectives
Invites participation from nontraditional sources
Infuses real energy into the process of generating ideas and content
Empowers people when they feel their voice is being heard
Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)
Builds engagement and relationships with new audiences
30. Example 1: Citizen Engagement
NYC Citizen Engagement Program
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31. Example 2: Citizen Engagement in SF
San Francisco Engage4change Citizen Engagement Program
(2 weeks)

  • No. of Engagements = 2252

32. Referrals = 64% from Twitter 33. Cost = 500 ice cream cones ($1,000) 34. HumphrySlocombes Crowd= 320,000 twitter followers and Facebook Friends6
35. Example 3 Product Development - Branded
IdeaStorm was created to give a direct voice to Dells customers and an avenue to have online brainstorm sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services youd like to see Dell develop.
In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas!
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36. Example 4: Product Development - Inventions
Quirky is an all in one product development shop for inventors.
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37. Example 5: Conference Agenda
Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.
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38. Ideavibes Citizen Engagement Platform

  • Easy to set-up and deploy

39. Able to run multiple campaigns at once 40. Can run Crowdsourcing and Crowdfunding Campaigns 41. Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas) 42. Hosted solution (in Canada) 43. Able to be implemented on existing website or set-up in new, destination site 44. Social Media connected 45. One of few sub $1000/month solutions4
46. How Does Ideavibes Compare?
Enterprise Collaboration or Idea Management
Large multi-functioning platforms for Idea Management
Integrated into change management and process improvement lifecycles
Middle-tier Focused Crowdsourcing Apps
Purpose-built customizable apps focused on crowdsourcingand crowdfunding
Departmental employee corporations
Multiple crowdsourcing and crowdfunding campaigns
Ad-hoc website or Social Media widgets
Developed by web teams with basic functionality
Functionality as opposed to business process driven
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47. Implementation Process
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48. It all starts with a Question or Problem
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Needs to be:
Clear and compelling
Not leading
Allow for open innovation
Encourage participation
Allow for outliers to feel comfortable
49. The Pitch

  • Ideavibes Crowd Engagement Platform @ $899 per month

50. Support in building and launching the campaign $800 - $6000 depending on support required: 51. Build and implement social media plan 52. Build and implement media plan around campaign 53. Video success story 54. Media outreach following initiative to discuss success4
55. Thank you
Paul Dombowsky | 613.878.1681 | paul@ideavibes.com
www.ideavibes.com