Citizen Engagement through the CrowdPaul Dombowsky

• Introductions• Citizen Engagement in the age of Web2.0• Crowdsourcing as a citizen engagement tool• Examples• The Ideavibes solution• Implementation Process• Pitch• Wrap-up

Agenda

4

Citizen Engagement in Web 2.0 for Ottawa 2.0

2

• There are lots of one way conversations happening:• Blogs

• Apartment 613• TransitOttawa• Sun & The City• West Side Action• URBSite• Tea Party of Ottawa• Spacing Ottawa

• Podcasts• Inner City Podcast• Spacing Podcast

• Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0.

• Where is the engagement? Where is the innovation happening?

Wrap-up Quote

2

Our commitment to openness means more than simply informing the citizens of [Ottawa] about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward. We believe that after all, the crowd will take care of the crowd.

Engagement – Who Participates?

4

Millennials (born ’91 and after)

Gen Y (born ’81-’91)

Gen X (born ’65-’80)

Boomers (born ’46-’64)

Civics (born ’45 or earlier)

ExplicitExperts

Emergent Experts(community leaders, front

line stakeholders)

General Audience

Who is your crowd?

4

CITY

EngagementTargets

DefinedCrowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.

Why Bother?Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education.

Crowdsourcing

2

Innovation: Crowdsourcing vs The Survey

4

Crowdsourcing Surveys

• Lends itself to diversity of participation• Fewer barriers to participation• Drives innovation – new ideas from left

field that have merit• Easy to interpret – the crowd generally

makes things clear• Comments are focused

• Great for solidifying preconceived ideas

• One dimensional – missing the back story

• Requires interpretation which is open to biases by reviewers

• Doesn’t encourage creativity

The Appeal

4

• Crowdsourcing surfaces new perspectives• Invites participation from nontraditional

sources • Infuses real energy into the process of generating ideas

and content• Empowers people when they feel their voice is being heard• Technology can enable participation by disenfranchised

(ie. PCs in libraries/shelters with citizen engagement campaigns)

• Builds engagement and relationships with new audiences

NYC Citizen Engagement Program

6

Example 1: Citizen Engagement

San Francisco Engage4change Citizen Engagement Program(2 weeks)

• No. of Engagements = 2252• Referrals = 64% from Twitter• Cost = 500 ice cream cones ($1,000)• Humphry Slocombe’s Crowd

= 320,000 twitter followers and Facebook Friends

6

Example 2: Citizen Engagement in SF

IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.

In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas!

6

Example 3 – Product Development - Branded

Quirky is an all in one product development shop for inventors.

6

Example 4: Product Development - Inventions

Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.

6

Example 5: Conference Agenda

• Easy to set-up and deploy• Able to run multiple campaigns at once• Can run Crowdsourcing and Crowdfunding Campaigns• Build stickiness and community around those that engage

(sign-in and see past votes, comments, ideas)• Hosted solution (in Canada)• Able to be implemented on existing website or set-up in new,

destination site• Social Media connected• One of few sub $1000/month solutions

Ideavibes Citizen Engagement Platform

4

How Does Ideavibes Compare?

4

• Enterprise Collaboration or Idea Management– Large – multi-functioning platforms for Idea Management– Integrated into change management and process improvement

lifecycles• Middle-tier Focused Crowdsourcing Apps– Purpose-built customizable apps focused on crowdsourcing

and crowdfunding– Departmental employee corporations– Multiple crowdsourcing and crowdfunding campaigns

• Ad-hoc website or Social Media widgets– Developed by web teams with basic functionality– Functionality as opposed to business process driven

Implementation Process

4

City creates website landing

page

City develops campaign in

Platform

Initiative launched –

site live

City promotes initiative

through social media /

traditional media

Citizens post ideas

Moderator checks and

releases ideas

Citizens share ideas with their

crowd

Citizens vote/comm

ent on ideas

Results analyzed & presented

It all starts with a Question or Problem

4

• Needs to be:– Clear and compelling– Not leading– Allow for open innovation– Encourage participation– Allow for outliers to feel comfortable

• Ideavibes Crowd Engagement Platform @ $899 per month• Support in building and launching the campaign $800 - $6000 depending

on support required:• Build and implement social media plan• Build and implement media plan around campaign

• Video success story• Media outreach following initiative to discuss success

The Pitch

4

Thank youPaul Dombowsky | 613.878.1681 | paul@ideavibes.com

www.ideavibes.com