Ideas & Innovation: Simple Premise - Small Starts
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nnovation
Ideas&
Adam PolanskyUX Director, IA & Usability
Travelocity@adamtheia
Simple Premise – Small Starts
Tweet: #ideasandstuff
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Ideas & Innovation
How do you define innovation?
Ideas & Innovation
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Ideas & Innovation
Innovation = New Combinations
Academic
Definition
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Ideas & Innovation
New combinations
aren’t always good combinations
MMM… Pizza scented hand lotion!
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Ideas & Innovation
Eureka Moment EpiphanyStroke of Genius Light Bulb Flash
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Ideas & Innovation
Not so much
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Ideas & Innovation
Slow Hunch
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Ideas & Innovation
Allow hunches to meet
Connecting
vs. Protecting
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Ideas & Innovation
Liquid Networks…
…Like the Human Mind
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Ideas & Innovation
What do you do when hunches meet?
Ideas & Innovation
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Ideas & Innovation
Effort
Value
Good combinations have the right mix
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Ideas & Innovation
Technology
Users
BusinessValu
e
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Ideas & Innovation
Effort
Time
Money
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Ideas & Innovation
lowhigh
high
Value
Effort
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Ideas & Innovation
Okay, so…
Ideas & Innovation
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Ideas & Innovation
Where do we go with our ideas?
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Ideas & Innovation
Existing bug or enhancement tools
Organize “Hack days” or design contests
Networking – Get to know the people with the keys
Channels you may have…
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Ideas & Innovation
Harnessing the power of neurotic obsession
Once upon a time…
* CE – Customer Experience
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Ideas & Innovation
Direct cause/effect hard to identify quickly
So… CE fixes take a back seat to enhancements that can more easily be tracked
Pain=Big revenue hits due to poor CE
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Ideas & Innovation
A list of small enhancements based on the following criteria:
Small bug-level fixes. No projects
Majority of the burden on CE. No big development efforts
Clear solutions. No unqualified proposals
Help me!
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Ideas & Innovation
The Pitch
Death by 1000 cuts
No current projects suffer
We’ll do this simply because you’ll let us
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Ideas & Innovation
So…what happened?
Ideas & Innovation
not what we thought
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Ideas & Innovation
Re-cap
Capture the ideas
Assess the value
Assess the effort
Choose the right channel
Stick with it
Let hunches meet
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Ideas & Innovation
Thank you@adamtheia
Tweet: #ideasandstuff
Q&A