idealaunch - Content Marketing Webinar August 2009

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It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.

Transcript of idealaunch - Content Marketing Webinar August 2009

  • 1.Content Marketing Webinar
      • Byron White
    • Founder
    • ideaLaunch.com, Inc.
    • August 26, 1 PM EST
    • What is content marketing?
    • How is it different?
    • How can I get started?
    • How do I track the ROI?
    • Whats the right mix?
    • What are the secret tips?

2. What is content marketing? How is it different? How can I get started fast? How do I track the ROI? Whats the new content asset portfolio? What are the secret tips? Content Marketing Webinar 3. What iscontent marketing? 4. Its the art oflisteningto your customerswants and needs.

    • Listen Up
    • Search Box
    • Social Media
    • Web Analytics
    • Keyword Popularity
    • Customer Service
    • Questionnaires

5. And the science ofdeliveringit to them in acompellingway.

    • Content Assets
    • Articles
    • Tips and Advice
    • Webinars
    • Workbooks
    • Widgets
    • Live Support

6. Its constantlytesting campaignsto learn what works and what doesnt.

    • Prediction Testing
    • A/B Testing
    • Multivariate Testing
    • Eye Track Testing
    • Segmentation Testing
    • Geo Target Testing
    • Usability Testing

7. And measuring readersengagementand desire for more along the way.

    • Engage Readers
    • Downloads
    • Time on Page
    • Action on Page
    • Repeat Visitation
    • Send to Friend
    • Social Bookmark
    • Tell a Friend

8. Its catching readers that travel at high speeds at theright time and place.

    • Anytime Content
    • Desktop
    • Applet
    • Mobile
    • RSS Feeds
    • Podcasts
    • Social Networks

9. And delivering insight withappsthat earn trust and drive sales.

    • iPhone Apps
    • Urban Spoon
    • Amazon Kindle
    • Sirius XM
    • SalesForce.com
    • Flixter
    • Fandango

10. Its a smarter pipeline to find thehot leadsthat drive sales and revenue.

    • The New Pipeline
    • Offer Content
    • Accumulate Leads
    • Score Leads
    • Distribute Leads
    • Induce Trial
    • Score New Activity
    • Measure Success

11. And it delivers theROI you demandfor your investment.

    • ROI Measurement
    • Readers
    • Conversations
    • Community
    • Conversion
    • Sales
    • Repeat Sales

12. How is content marketingdifferent? 13. Traditional marketingpushessales messages, offers and deals out.

    • Traditional Media
    • Direct Mail
    • Print Advertising
    • Trade Shows
    • Banner Ads
    • Radio Spots

14. Content marketing pushescontentout that peoplewant and need .

    • Content Marketing Assets
    • Webinars
    • Whitepapers
    • Workbooks
    • Widgets
    • Articles

15. Traditional marketing talksatpeople to drive sales and growth.

    • Were #1
    • Best Price
    • Best Products
    • Best Features
    • Best Value
    • Best Technology
    • Best Service

16. Content marketing talkswithcustomers, providing answers to questions. 17. Traditional marketing puts thecompany at the center , not the customer. Traditional Marketing 18. Content marketing puts thecustomer at the center , not the company. Content Marketing 19. Traditional marketinginterruptscustomers with info they may not want.

    • No-Permission Marketing
    • Cold Calls
    • Telemarketing
    • Pop-Up Banners
    • Run-Of-Site Ads
    • Spam Email

20. Content marketing offers info that makes life better, smarter and wiser.

    • Info Earns Trust
    • Pub Articles
    • Shortcuts
    • Answers
    • Well-Told Stories
    • Distinction
    • Fast Solutions
    • Simplicity

21. Whats the new content asset portfolio and whats the right mix? 22. Articlestranslate your expertise and establish the credibility you need.

    • Put Articles to Work
    • Drive Long Tail Traffic
    • Knowledge Centers
    • FAQ Sections
    • Article Submissions
    • Build Internal Links for SEO
    • Create for Industry Journals

23. On-demandprinted booksare revolutionary and make you THE authority.

    • New Age Publishing
    • On-Demand Printing
    • ISBN Authority
    • Authority Validation
    • Speaking Gateway
    • SEO Secrets

24. Videocontent may become the mainstream for marketing.

    • Site, Sound and Motion Tips
    • Find Thought Topics
    • Hollywood Production NOT
    • Mystery Must Unfold
    • Great Storyteller Required
    • Set Entertainment Expectation
    • Learn to Unfold the Story
    • What Happens Next?
    • Freelance Video Artists

25. Informational eBooks catch readers on the fly and motivate the sale.

    • EBook Application
    • Lead Generation
    • Sales Motivation
    • Search Listings
    • SEO Value(Links)
    • Easily Passed Around
    • Brand Building

26. Micrositesoffer specific topic focus and solutions, without the distractions.

    • Microsites to the Rescue
    • Focused Audience
    • Fantastic Testing Platform
    • Learn What Works Quickly
    • Talk the Talk for Success
    • Build Community Fast
    • Inspire Conversations

27. Short, sharp, content richwebinarsturn browsers into believers and buyers.

    • Webinar Tips for Success
    • Select Hot Theme
    • Need-to-Know Knowledge
    • Introduce New Ideas
    • Challenge Old Methods
    • 3 Weeks. 1 Week. 1 Day.
    • Business Changing Ideas
    • Efficiency Enlightenment