Idea Generation

Abby Downing

Idea 1

FontsJust because you can't see it doesn’t mean it’s not there – Campaign poster

My first idea consists photographs that show the actual damage the litter is doing to the earth and also images that show what surfers against sewage have done to help. The campaign posters are supposed to highlight the problem and make people want to join the organisation as a volunteer. This idea is aimed at adults above the ages of 16, these are people who would begin an interest in the earth and keeping the environment clean. heading

Logo ideas colours

I want to use photography like this to show what the underneath of the water looks like that not everyone can see. Also use shots that are half in the water and half not to show the litter and sewage in the sea. Litter getting tangled in human feet and making them struggle in the sea would be a good photograph to show it is not only dangerous for animals. Low contrast and saturation photography will be better.

A shot similar to this would be good because it shows the surfer on the wave enjoying their time then shows all the litter behind the wave. This campaign would attract an adult audience who would be attracted to this because they would worry about their children going in the sea and it would bring awareness to them of how bad the situation is.

Idea 2For my second idea I would be aiming the content at children by making membership forms, campaign posters and merchandise that attract children into having an interest at marine conservation. It is hard to attract children to a serious subject so this idea would need more in depth thinking about, but if produced well they should have an interest. By showing cartoon animals being disturbed by litter would be a good place to start because this would make the children ask questions on this and want to help the animals.

I would create cartoons like the ones on the right but with sad faces instead of happy. The bright colours would be attractive towards children.

The merchandise I would create would be teddies of the animals that they could receive 1 free when signing up to become a member.

The campaign poster would show each one of the cartoons with some form of litter stuck around them asking out to the children for help.

colours

Idea 3 For my 3rd idea I will be aiming it at an older audience again. Between the ages of 15 and 30. This is

a large age gap however the more people it will be aimed at is a better thing.

The idea consists of a more simple format with not such negative photography.

I was thinking of building animals out of litter, it shows it from an animal point of view that we’re destroying their home and they’re dying because of what we’re doing.

The images will be animated and made on photo shop, the outline of the litter will produce a sea creature. This is an idea that I could mix with idea one because they’re a similar target audience.

The colours will be blue, white and green. But the images will include a small amount of other colours that are from the litter. But you will be able to tell they’re part of the same campaign from the same font, logo and background colour. They will also have a piece of text below the heading saying Help make change. Litter is replacing animals or something like that.

This will be aimed at people who care about animals

Idea 4 Most of my ideas are about animals because this is something that is a large part of

the sea and how the litter destroys it. This idea aims more towards surfing and is similar to the original surfers against

sewage idea. I would use the jaws popular poster to create the shark out of litter

and the women at the top would be on a surfboard, so the imagery

Would look like the surfer was going to be taken down by the litter.

The colours would be dark greens and

blues.

The other campaign posters would consist

Of the litter being the wave taking down the

Surfer.

This sends out a message to everyone to

Help try and stop as much litter going into

the ocean as possible.

Idea 5 This would be aimed at people ages 17+ and be aimed at fishing

enthusiasts. It will be aimed at them because of the fishing gear and things they leave behind that are killing the sea life and decreasing the chances of catching fish and actually going fishing. It is another thing that people enjoy doing that is becoming more extinct over the years.

the colours will be greys and blacks and other saturated colours.