Ideagen castlebar report

© DOLMEN 2010

Theme: Medical Devices – “areas of new opportunities and market trends”

Harlequin Hotel, Castlebar, Co. MayoWednesday 29th September 2010, 4 – 7 pm

© DOLMEN 2010

Welcome: Enterprise IrelandIntroduction – who is here?

Networking Activity

2 short - Presentations: Tom Kelly, Neil Ferguson

Ideagen ExercisesIdeas

Developing Opportunities

Business Feasibility

Q&A session + John Kennedy

The End - NETWORKING

What's coming up

4:00

5:00

7.00

6.40

© DOLMEN 2010

speakers

Tom Kelly,

Divisional Manager,

CleanTech, Electronics and Life

Sciences,

Enterprise Ireland

Neil Ferguson,

Acting Director,

Technology Transfer Office

NUIG

© DOLMEN 2010

1. Ideas:

Idea gathering

Group Ideas

2. Develop Opportunities:

Map Opportunities

Select Opportunities

Share Opportunities

3. Business Feasibility:

Develop the Business potential

Rate your business feasibility!

Ideagen process

© DOLMEN 2010

Idea Grouping

© DOLMEN 2010

HOW EFFECTIVELY

TO SHARE AN IDEA

WITHOUT LOSING IT!

• Talk about different segments with same/similar needs

• Patent

• Bring people into your company-network within

• Networking with people you know

• Specific aim for same type of partner

• Design intelligently

• Only show part of the idea

• NDA

• Split project into components and only share specific info

• First mover

• Legal assistant

• Avoid ‘brainstorming’

HOW TO GET REMOTE

SPECIALIST OPINION ON

CASES FOR JUNIOR

DOCTORS

• Archive

• More junior doctors

• Technical resource special …..

• Secure website

• ICT

• iPhone app [security]

• HD (TV)

• Video conferencing

• Mobile phone camera

• iPad web camera app

• Skype eqivalent but security issue

• TIF

• HSE may potentially pay for it as would decrease no. mistakes/claims.

• Southern hemisphere Radiology

© DOLMEN 2010

PRICE PRODUCT

COMPARISON SERVICE

TIME MANAGEMENT

• Presentation

• Website

• New function on stock management

software

• More face-to-face with customer

• Verification of I.MB.

• Regional ordering

• Auctions-ebay

• Tenders

• Separate time systems for different

products

HOW TO OVERCOME THE

‘FEAR FACTOR’ OF

COLLABORATIONS

(SMEs, LMN,Univ, etc.)

• Independent facilitator

• Philanthropy-success fee

• Joint IP shared

• Brilliant solicitor

• Gut feeling

• Start small

• Take a chance-calculated risk

• Find/identify complementary

• Wine-win

• Networking contacts

• NDAs

• Trust

• Provide collateral

• Develop end goal of collaboration early on

© DOLMEN 2010

STREAMLINING

COMMUNICATIONS IN CANCER

CARE AMONG ALL MEMBERS OF

MULTIDISPLINARY TEAM

• Smart application

• Dictaphone auto upload to chip

• Central 1⁰ contact

• Automated data collection system

• Web-storage of ‘conversation’

• iPhone/Google Med system

• Specific patient identification

– implant

HOW TO ENSURE YOU IDENTIFY

WHO ACTUALLY MAKES THE

BUYING DECISION FOR YOUR

PRODUCT OR SERVICE

• Case studies

• Define stakeholders

• Protocols/test

• Families

• Think ‘global’

• Sit in on MDT meetings

• Patient focus group

• GP’s community nurses

• Administrators- fill in the info to the system

• Study-Procedures, Govt. rules

• Insurance case reports

© DOLMEN 2010

HOW TO KNOW WHO YOUR

CUSTOMERS ARE-AND ENSURE

YOU HAVE THE RIGHT

VALUE PROPOSITION

• When met, define customer wants

• Dental labs-software programme, public end

• Speak the language

• Who is end user? Listen to customer feedback

• What drives them?

• Trade shows

• Listen to people

• Identify customer wants, even if not known

• Identify previous or existing competitors

• Focus groups

• What benefit over competition?

• Generic surveys (country)

• Who’s the decision maker?

• Who pays?

• Can your customer afford? If not who will?

PERSONAL HEALTH

AWARENESS (Lack of personal

health education/awareness)

• Assessment scan

• iPhone apps

• Sensors

• Collaborate with the ground agencies

• Secondary School education

• School subject leaving cert

• Website

• Schools, Children, Parents, Everyone.

• Postgraduate education course

• Educate/Instruct all GPS, Specialists, Dentists….

• Meet the sub-suppliers at seminars

• E.I. research

• Social media + media campaign

• xfunct.

• Cause and effect examples

• Personal health diagnosis test

• Improved health awareness by making it fun – establish

web presence, social media

• Video games, Tv, Dvd

• Food labelling app

• Smart beds, Smart cloths

• What problem addressed? Level of pain

Nice songsMore children’s tvEat well-ban poor healthEasy consultationNetwork with people

© DOLMEN 2010

Develop Opportunities

© DOLMEN 2010

TITLE: e Doc ™

the ideas

� ICT solution

� Connecting doctors

world wide using

technology

Customer

Identify what is the target market?

Who is the customer?

� Global Health service

� Hospitals

� Training Doctors/GPs

Describe the concept

� Med consultancy

� Remote support

What are the benefits?

What is the value?

What problem does it solve?

� Junior doctor support

� Reduces mistakes

� Reduces HSE liability

� Access to global experts

� Reduces overheads

2. OPPORTUNITY MAPPING

© DOLMEN 2010

TITLE: Educare

the ideas

• System of education

delivered through a

suite of tools

• Pay healthcare

professionals to keep

us well

• Don’t pay when we get

sick

• Eradicate small

diseases

Customer



• HSE

• Health professionals

• Manufacturers

• Kids

– Parents paying

– schools

Describe the concept• Improve healthcare of kids

from 3-93 years

• Improve health awareness

• Start young, target through

suite of tools;-Computer games

- Social media

- Apps- self check, link up to

sensors, food labels etc.


What is the value?


• Improved awareness

•Improved health

•Reduced costs for gov.

•Healthier nation/population

•Improved next generation


© DOLMEN 2010

TITLE: Get a Fix.com Ireland + Poland

the ideas Customer



• 1600 community

pharmacists.

• 28 Wholesalers

• Hospital Pharmacy,

private and public

HSE.


Integrated pharmaceutical

stock procurement and

comparison


What is the value?


Value to Pharmacist and

patient; time, money and

increase patient contact.


© DOLMEN 2010

TITLE: Med-Connect

the ideas

Create a global communication

system.

- Centralise data storage

- user-friendly access

recording device

- Patient is central

Customer



HSE

NHL

GPs

Insurance companies

Patient/families

Surgeons


Human technological

interface for automated

streamlined communication

in cancer care among all

members in multidisciplinary

team.


What is the value?


-Improves care-reduce financial costs

- reduces duplication of efforts

-Reduces time responses

-Enhances efficiency

-Gives protection against liability issues

-- reduces time consumption

-- real time access to slate

- privacy protected


© DOLMEN 2010

What happens next

• Complete and return the participant follow up

sheet to your EI Regional Development Executive

• Join the IDEAGEN LinkedIn group http://www.linkedin.com/groups?gid=2649046&trk=hb_side_g

Keep up to date on latest from IDEAGEN by

• Following on Twitter

http://twitter.com/ideagen

•Becoming a fan on Facebookhttp://www.facebook.com/pages/Ideagen/134045788401

Ideagen castlebar report

Documents

Transcript of Ideagen castlebar report