idea turnover

7/29/2019 idea turnover

1/30

Aditya Birla Group


2/30

The roots of ADITYA BIRLA GROUP date back to the

19th century in the picturesque town of pilani , set amidstthe Rajasthan desert . It was here that Seth Narayan Birlastarted trading in Cotton in 1857, laying the foundation forthe House of Birlas.

In 20th

century Ghanshyamdas Birla set upindustries in critical sectors such as Textiles & Fibres ,Aluminium , Cement & Chemica

Introduction about Aditya Birla

group


3/30

About Birlas

Aditya Birla Group started at 1857.

Shiv narayan Birla started cotton trading

operation in the small town of pilani in

rajasthan.

Ghyanshyamdas Birla(GD birla)-1919-he set

the manufacturing company.

Grandson of G.D.Birla is Aditya VikramBirla(A.V.Birla)-1964-

Son of A.V.Birla is Kumar mangalam

Birla(K.M.Birla)-1995.


4/30

Aditya Birla Companies and Brands.


5/30

COMPANY: HINDALCO

Everlast aluminium roofing sheets

Freshwrapp aluminium foil

Freshpakk semi-rigid containers

Permashield waterproofing

Aluminium foil

Aura alloy wheels

Hindalco extrusions

COMPANY: HINDALCO

Birla Copper

Birla Gold

Birla Silver


6/30

COMPANY: ADITYA BIRLA

NUVO

Birla Carbon

COMPANY: GRASIM

Birla Super

UltraTech Cement (formerly BirlaPlus)

Birla Ready Mix

Birla White

COMPANY: ULTRATECH

UltraTech cement


7/30

COMPANY: GRASIM

Birla Cellulose

COMPANY: INDO GULF

Birla Shaktiman Urea

COMPANY: HINDALCO

Birla Balwan


8/30

COMPANY: ADITYA BIRLA NUVO

Linen Club

Pyroguard

Ray One

Kolorone

COMPANY: GRASIM

Ice Touch

Uncrushables

Purista

Clean Fab

COMPANY: THAI ACRYLIC FIBRETexlan

COMPANY: ADITYA BIRLA NUVO

Louis Philippe

Van Heusen

Allen Solly

Peter England

Esprit


9/30

COMPANY: BIRLA NGK INSULATORSPVT. LTD.

Aditya Birla Insulators

COMPANY: ADITYA BIRLA CHEMICALS(THAILAND) LTD.

Polyphos

Epotec

Birlasulf-SS

Birlasulf-SM

Birlasulf 35

COMPANY: THAI PEROXIDE CO. LTD.

Ecare

Encare

Aqua X

OCARE

Birlox

Herlisil


10/30

key products and brands capacities

country

PSI Data Systems Ltd. (subsidiary of

Aditya Birla Nuvo Ltd.)

IT solutions (banking,

finance and insurance)

India

key products andbrands

capacities

country

Aditya Birla Minacs WorldwideLimited (subsidiary of Aditya Birla

Nuvo Ltd.)

BPO / ITES 9,089

seats

India
http://www.psidata.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.psidata.com/


11/30

COMPANY: IDEA CELLULARLTD.

Idea

COMPANY: ADITYA BIRLARETAIL LIMITED

more.


12/30


13/30


14/30

About k.M.Birla

Kumar Mangalam Birla is a chaiman

of aditya birla who is son of A.V.Birla.

K.M.Birla done C.A and MBA from

london business school, at the ageof 28 taken responsibility towards

business having total revenue of

INR 15,000 crores with assets of INR

16,000 crores.It had a strength of

75,000employees and 6,00,000 shareholders.


15/30

K.M.Birla

After taking up the change,K.M.Birla decided to

consolidate entire entire groups companies under one

umbrella of the Adithyas birla group.

Many critics were opinion that K.M.Birla would unable

to manage the group successfully

When k.M.Birla handovered business from his father in

1995,his critics dismissed him as a soft and shy person.

who lacked the business expertise and assertiveness of

his father A.V.Birla.

.


16/30

Key People

Mr. Sanjeev Aga

Mr. D. Bhattacharya

Managing Director, IdeaCellular Limited and Director,Aditya Birla ManagementCorporation Private Limited

Managing Director, Hindalco Industries Limited,

Vice Chairman, Novelis Inc. and Director,Aditya Birla Management Corporation PrivateLimited


17/30

Mr. Shailendra K. Jain

Dr. Santrupt Misra

Director, Aditya Birla

Management CorporationPrivate Limited

Whole-time Directorand President, GrasimIndustries Ltd.


18/30

Dr. Bharat K. Singh

Mr. K. K. Maheshwari

Director, Aditya BirlaManagementCorporation Private

Limited

Head, Global Chemical Business,

Global Trading Business andManagement Services DivisionAditya Birla Group


19/30

Mr. Vikram Rao

Director, Aditya BirlaManagement Corporation

Private Limited


20/30

Changes taken by K.M.Birla to prove that the critics are wrong..


21/30

1.Retirement policy

He introduced a retirement policy in 1995,on the basis of

which around 325 senior emplayees,who were there

early 60s,had quit the organization in the next five years

.subsequently about 400 young employees replaced

them.

Meanwhile ,answering the critics he said, "people in the

group about twice my age when I took over as chairman.

I had great respect for them personally, but I also feel

the need for change.


22/30

2.Corporate logo

In 1996,he launched for the first time a corporate identity

that would serve a corporate logo. The group selected

the rising sun as the logo, which signified optimism and

served as a unification symbol for the group.

K.M.Birla said, The new corporate logo helped inbringing various companies of the group together. This

helped the organization to reenergize and get started to

the path of change.


23/30

3.Recruitment process

K.M.Birla also changed the groups policy in house

recruitment. In 1996,he also made changes in groups

HR system. He hired professionals from other

companies into his management team


24/30

4.Change in decision making

The partha system of daily financial reporting which focused

mainly on production was replaced with an Economic valueadded model. This model focuses on the aspects of

profitability, asset productivity and growth.

K.M.Birla also established aditya birla managementcorporation limited, the strategic decision making for ensuring

the best practices across the group companies.

K.M.Birla decided to reduce the groups dependence on fiber

based business where its market share was low. Instead he

decided to concentrate on non-ferrous metals as there was

less competition and hindalco already had a big presence in

the aluminum sector


25/30

5.Scholarships to students and Awards

to employees

In 1999 K.M.Birla launched the aditya birla scholarship

to promote excellence among students community to

cultivate the leaders of tomorrow.

He said, "cultivating a new generation of managers and

cultivating a participative culture are keys to the

increasingly energetic, people centered, and

performance focused culture we aspire for.

He also launched Aditya Birla awards in 1999 where

team achievements recognized every year .


26/30

6.Happiness at work

Birla had also implemented the organizational health

survey by the late 1990s, which measured the

Happiness at work index. This was carried out totrack the employees satisfaction.


27/30

7.Hierarchy based on performance of

employees

K.M.Birla also brought in some managerial changes in

the group. Before K.M.Birla took the chairmanship, the

hierarchy in the group was determined by seniority

instead of merit. He instituted a performance appraisal

system. He decided to implement performancemanagement systems,reviwed compensations and

accentuated on training to bring meritocracy.

He personally led the recruitment program from

business schools.


28/30

8.Changes in reporting

He also brought about changes in reporting system

being followed at the group. The top 20 executives of

the group, who had greater responsibilities in the group,

could report directly to K.M.Birla, thereby giving them

complete freedom to run their businesses and sameholding the more accountable for their performance.


29/30

Analysts opinion

Several analysts also praised KM Birlas style of

functioning.

Analysts believed that K.M.Birla has began to think big

in recent times. He usually used to focus more on

extracting rather than betting big on growth.

Despite remaining profitable the companys growth has

been slower as compared to its peers in the recent past.

It has been reflected in the stock market. where its

market capitalization of INR30,000 crores is less than its

total turnover.


30/30

By V Lakshmi P Pravallika

idea turnover

Documents

Transcript of idea turnover