Ideas, Information and Inspiration for the Retail Florist

August 2009 | Volume 8 | Issue 2

A Truly

TouchPersonal

Ardith Beveridge aaf, AIFD, PFCI

Mario Fernandez Cory Lonsert AIFD

Sharon McGukin AIFD, PFCI

Gary T. Meehan Julie Poeltler AIFD

Kevin Ylvisaker AIFD, PFCI

Freelance Design Consultants for Smithers-Oasis, Frank Feysa and Neville MacKay give us the design inspiration for this issue of IDEA, dedicated to sympathy. To ask them, or the Design Directors a question, log on to our new, user-friendly Web site, www.oasisfloral.com and join the Florist Community.

What’s Inside:

3 Innovation: A final resting place

4 Warm Sentiments

6 Cremation: Designing for the trend

8 A Natural Progression

10 Personal Touch

With more than 175 years of combined experience from across the continent, the Smithers-Oasis Design Directors contribute leading trends, creativity and tips for profitability to IDEA Magazine, the IDEA Mail eNewsletter, www.oasisfloral.com and www.youtube.com/OASISFloral

Smithers-Oasis Design Directors

ON THE COVER: Coordinate a funeral quickly and easily,

and never worry about hazards like dripping water with

OASIS® Mache Shapes, OASIS® Casket Saddles and more.

Sympathy Design: Frank Feysa & Neville MacKay

“Personalization is even more important in today’s sympathy designs. It’s all about making your arrangements a true reflection of the person you honor.”

– Neville MacKay

“A heart, a photo, a favorite poem – anything can be used to personalize your tribute.”

– Frank Feysa, AIFD

Ideas, Information and Inspiration for the Retail Florist

August 2009 | Volume 8 | Issue 2

A Truly

TouchPersonal

Sympathy expressions should be memorable. An arch of curly willow and flowers sprouting from OASIS® IGLU® Grande Holders marks a beautiful focal point for a memorial. Sentimental and natural, this non-traditional arrangement will be embraced by customers as well as funeral directors looking for stable construction.

InnovationThis flower icon designates innovative uses of OASIS® Floral Products throughout IDEA.

OASIS® IGLU® Grande Holders

Floralife Finishing Touch® Spray

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A garland of flowers and OASISTM MEGA Wire carry your arrangement to the open end of a casket for a halo of flowers.

The most important flowers are those that adorn the casket. Make them as beautiful as the person they honor with OASIS® Casket Saddles for long-lasting designs and OASISTM Beaded Wires for that extra special touch.

Colorful Celebration

OASISTM MEGA Wire

OASIS® Casket Saddle OASISTM Beaded Wire

of Life

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Visit www.youtube.com/OASISFloral for easy, step-by-step instructions on how to make a sympathy basket extraordinary.

Coordinate side pieces quickly and easily with pre-formed shapes like the OASIS® Mache Open Heart. Funeral directors will also appreciate the patented no-drip construction.*

Secure arrangements to smooth, non-porous surfaces of caskets,

mausoleums and headstones with the OASIS® Place-ItTM Grande Holder.

Add style and value to any design with OASISTM Aluminum Wire.

“The Easel Cage is really phenomenally easy to use and design with,” said Frank Feysa, AIFD.

OASIS® Place-ItTM Grande Holder

OASIS® Mache Open Heart

OASISTM Easel Cage

OASISTM Aluminum Wire

*Patent no. 5,588253.

5OASISTM Sympathy Basket

Urn Design

Surrounded byPersonal Touches

One third of all deaths are now cremations.

Show customers the options for flowers because they

are just as important at these types of memorials.

The OASIS® Design Ring’s rigid center tray holds an urn and surrounds it with flowers creating a natural resting place.

An urn nestles in perfectly with an OASIS® Mache Wreath encircling the urn with colorful blooms.

OASIS® Design Ring

The OASIS® Floral Foam Garland is an easy option that can drape, circle or serpentine at the focal point of a memorial – beautiful!

OASIS® Floral Foam Garland

6OASIS® Mache Wreath

Lily bowls create a natural composite around an urn and each friend or family member can easily take home a piece as a special remembrance of their loved one.

Cut an OASIS® Mache Square in half to outline a square shaped urn with personal touches.

Lily Bowls

OASIS® Mache Square

OASIS® RAQUETTES® Holders, wrapped with poly film, limit evaporation so flowers stay fresh. Don’t forget Floralife® Products to ensure maximum flower life so families can enjoy the arrangement at home for days to come.

Floralife® Flower Food

OASIS® RAqUETTES® Holder

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Naturally Graceful and TimelessA popular design trend is a more natural, earthy

style and sympathy work is no exception. Natural

colors and textures are easy to achieve through

flowers and OASISTM Design Accessories.

Exceed their expectations by covering an easel with curly willow attached by OASISTM Rustic Wire to match a natural OASIS® Mache Wreath.

OASISTM Rustic Wire

Ready to design out of the box, OASIS® Casket Saddles are wrapped with poly film to hold in moisture for longer-lasting flowers.

OASIS® Casket Saddle

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For a more sturdy, rigid and easy to carry container option, SPIRITTM Bowls deliver, and allow for a natural look.

To continue a natural display, the OASIS® Mache Shapes

chippable backing is both considerate and stylistic.

Seedlings are popular remembrance gifts. Dress them up with an OASIS® Mache Wreath that can be left behind when the tree goes home to the family. Visit www.youtube.com/OASISFloral to see how quick and easy it is to design.

OASISTM Casket Saddle - Single

OASIS® Mache Wreath

OASIS® Mache Square

Rectangle SPIRITTM Bowl

Tuck a potted blooming plant in OASISTM Sisal made of the

natural fibers of the agave plant. The earthy bed makes a decorative display and can be

taken home for a nice memory.

For a half couch to be made quickly and last through days of mourning, use OASIS® Floral Foam in a single OASISTM Casket Saddle.

OASISTM Sisal

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Expressions of personalization will always go home with a loved one. Make it something they can enjoy longer with

OASIS® Floral Foam for fresher, greener, longer lasting flowers.

Personal Expressions of their Love

From multi-media presentations to the casket construction, complement evolving memorial services with personalized designs. Show your talent as the person whose designs complement the entire ceremony.

OASIS® Floral Foam

Provide an additional family piece and a way to honor a parent with a script of flowers.

OASIS® Floral FOAM FRAMES® – Dad

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A GOURMET TRIBUTE - A basket arrangement gets personal in seconds with OASIS® UGluTM Dashes holding a cook’s utensils to the handle.

A GARDEN OF LOVE - The OASIS® RAQUETTES® Holder is the canvas for a garden to honor a gardener. Easy to make, see how at www.youtube.com/ OASISFloral

OASISTM Beaded Wire

OASIS® Mache SquareOASIS® Mini HeartOASIS® RAqUETTES® Holder

OASIS® UGluTM Dashes

A WARM EMBRACE - An OASIS® Mini Heart adds a loving touch to the top of an urn. Coordinate by encircling with flowers in an OASIS® Mache Square.

FOR THE TRAVEL COMPANION - OASIS® Floral Foam can easily hold flowers secure in a personal artifact like this traveling case. Plus OASISTM Beaded Wire adds a sophisticated touch to remember the world traveler.

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Bissler & Sons Funeral Home SPECIAL THANKS TO:

P.O. Box 790Kent, Ohio 44240

www.oasisfloral.com

Create a loving tribute for a special Mom or Dad. To assist with

this personal touch and provide time and labor savings when

creating a script of flowers, we introduce new OASIS® Floral

Foam Frames. Along with six other tried-and-true products now

available from OASIS® Floral Products, you will stay on top of

trends while reducing costs, labor and storage space needs.

For additional product information visit www.oasisfloral.com

Now Available

OASIS™ Casket Saddle – Double

OASIS™ Casket Saddle – Single

OASIS™ Easel Cage

from OASIS® Floral Products

FM BudMagic Solution Floralife® Crowning Glory® Solution

OASIS™ Sympathy Basket – Round WhiteOASIS® Floral FOAM FRAME® – Dad

OASIS® Floral FOAM FRAME® – Mom