1. Wednesday Webinar:Idea Generation & Fueling YourContent Marketing Machine t: @Kapost Join the conversation #WedWebinarPlease type any questions in the chat during the webinar

2. Agenda1. How do I generate enough ideas to keepmy content marketing machine runningsmoothly?2. Where can I turn for ideas outside of mymarketing team?3. Can I manage and store ideas insideKapost?4. How do I involve my whole team in contentideation inside Kapost?5. How do I determine if my content ideas areworth moving to production? #WedWebinar 3. How do I generate enough ideas to keep my content marketing machine running smoothly? (Last month) Mapping out Personas and Buying Stages- strategy Finding the Sweet Spot for Idea Generation#WedWebinar 4. Where can I turn for ideas outside of my Marketing Team? Remember Top of Funnel content should not discuss your product! Focus on customer challenges and interests Sweet Spot 1. Engage yourOrganization #WedWebinar 5. Where can I turn for ideas outside of my Marketing Team?2. Social Listening#WedWebinar 6. Where can I turn for ideas outside of my Marketing Team? 3. Buyer Interviews #WedWebinar 7. Where can I turn for ideas outside of my Marketing Team?1. Engage your organization2. Social Listening3. Buyer Interviews #WedWebinar 8. Can I manage and store ideas inside Kapost?#WedWebinar 9. Can I manage and store ideas inside Kapost?#WedWebinar 10. Can I manage and store ideas inside Kapost?#WedWebinar 11. How do I involve my whole team in contentideation inside Kapost? #WedWebinar 12. How do I determine if my content ideas are worth moving to production?#WedWebinar 13. Q+A#WedWebinar