Idea generation

Are you struggling to think of a business idea but are keen to start your entrepreneurial journey?

Do you have the basis of an idea but you're not quite sure what to now do with it?

Are you simply looking for some inspiration?

A business is not you

…nor are you a business

Are you struggling to think of a business idea but are keen to start your entrepreneurial journey?

Ideas• Sell on Ebay• Start a cool website• Resell items on markets• Online Marketing Business• Events Management

• Campus Marketing

Risk / Rewards• £50 / Sales Skills• £50 / Online Marketing• £200 / Sales Experience• <£50 / Sales/Marketing• £100 /

Management/Sales/Marketing

• <£50 / Management/Sales/Marketing= or

The Student T-Shirt Business

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• http://www.springwise.com/ideas/

How to make the choice?

• Passion • Knowledge • Skills (Develop/Have)• Required Return• Resources Available • Business Model

Make Your Passion A Success

Download from:www.makeyourpassionasuccess.com

DownloadIt Now!

NEXT STEPS

Do you have the basis of an idea but you're not quite sure what to now do with it?

You need a plan!

Too much planning

What do they look like?

1, People2, Product3, Customers4, Money

What is a Business Plan

It should discuss the following:

•Product:What the business will produce, how it will be produced, and who will buy the product or service

•People:Who will run the business

•Customers:How the business will win over customers and keep them

•Money:How the financial picture would look like over time

IDEA GENERATIONThe formula for

Tips!!

• 1. Expect to have ideas • 2. Keep and open mind• 3. Keep a written record of your ideas• 4. Try to learn something new every day. • 5. Talk about your ideas• 6. Ask questions and listen to peoples problems, hopes,

dreams and aspirations• 7. Research • 8. Draw a mind map. • 9. Synthesise ideas. • 10. Sleep on it.

Teamor

Yourself

The process

• Problem - Define• People – Provide Resources• Event – A point in time!• Fuzzy Activities & Techniques• Check Solutions• Feedback and Refine

Group vs. Individual Brainstorming

Individual brainstorming tends to produce a wider range of ideas, but does not develop those ideas as deeply as does group brainstorming since the depth of solution is limited to the knowledge possessed by an individual.

In contrast, group brainstorming produces fewer ideas (as ideas are developed, instead, in greater depth). Dominant individuals may suppress the ideas of creative, but quiet team members.

SCAMPER

• S = Substitute? (other ingredients, materials, etc.)

• C = Combine? (blend, etc.)• A = Adapt?• M = Modify, magnify or miniaturize?• P = Put to other uses?• E = Eliminate?• R = Reverse? (roles, etc.) or rearrange?

(patterns, pace, etc.)

Ego Alter

• What would a famous person do in this situation?

Thank You