BRAND ACTIVATION • Reebok is the Official

Footwear & Apparel Sponsor for IDEA Health & Fitness Association

• 50 X 70 booth – Reebok Brand • 10 X 10 booth – BOK’s • Official Sponsor of IDEA World

Fitness Blogfest (Presentation to attendees, outfitted bloggers with Footwear and event t-shirt)

• Outfitted IDEA event staff – footwear and apparel

• Reebok Fitness Class on IDEA World stage (Les Mills BodyCombat hosted by Jericho and Josef)

• Reebok BOK’s Class on IDEA World stage

• Showcase Sanctuary featuring Tara Stiles powered by Reebok (over 275 attendees – each received a Reebok gift bag with Reebok Yoga mat)

• Expo hall banners • Reebok Demo Stage (5’ X 5’

stage outside expo hall – 2 mannequins and branding)

• Inclusion in email blasts from IDEA to participants

• Inclusion in social media posts from IDEA (Facebook, Twitter, Instagram)

• Sponsored two bloggers, Julie Fagan & Gina Harney at IDEA. While at IDEA, they were outfitted head to toe in Reebok and spoke on the BlogFest panel.

Brand Booth

Tara Stiles Kira Stokes

PJ Stahl Spartan

Doonya BOK’s

RETAIL SALES OVERVIEW

2013 TOTAL SALES - $25,885.80 2014 SALES GOAL - $27,000.00 2014 TOTAL SALES - $41,255.90 - Increase of $15,370.10 over 2013 Total Sales – 60% increase - $14,255.90 over 2014 Sales goal – 53% over goal

RETAIL OVERVIEW RETAIL SALES DETAILS: Women’s Footwear - 124 pairs sold. Total $8,956.82 Top Sellers: - ZQuick Electrify – 31 pairs, $1,975.94 - Studio Choice 2.0 – 13 pairs, $731.12 - CrossFit NANO 4.0 – 17 pairs (between two colors), $1,529.83 Women’s Performance Apparel – 318 units sold. Total $11,305.25 Top Sellers: - Delta AOP Capri – 40 units (between two colors), $1,487.50 - Delta AOP Legging – 18 units, $877.50 - Delta FZ TRK JKT – 14 units, $735.00 - SF Loose Tank – 13 units, $243.75 Women’s EVENT T-Shirts – 330 units sold. Total $6,168.75 Top Sellers: - IDEA Black t-shirt – 158 units, $2,950.00 - IDEA White tank – 101 units, $1887.50 - IDEA Purple tank – 71 units, $1,331.25 Men’s Footwear – 74 pairs sold. Total $6,268.28 Top Sellers: - CrossFit NANO 4.0 – 26 pairs (between two colors), $2,396.25 - All Terrain Sprint – 9 pairs, $742.41 - ZQuick Electrify – 8 pairs, 509.92 Men’s Performance Apparel – 162 units sold. Total $5,806.75 Top Sellers: - OS ADV Knit SHT – 19 units, $490.00 - CrossFit Tri SS GR2 – 19 units, $570.00 - Delta AOP One Short – 18 units, $675.00 - CrossFit Bond T SHRTB – 17 units, $765.00 - Delta Deb One Short – 17 units, $573.75 Men’s EVENT T-Shirts – 55 units sold. Total $1,031.25 Top Sellers: - IDEA Grey t-shirt – 55 units, $1,031.25 Accessories (Men’s, Unisex, Women’s) – 119 units sold. Total $1,718.80

ReebokONE OVERVIEW ReebokONE Member Lounge:

- ReebokONE membership required for entry

- Lounge consisted of couches and charging stations

- Giveaways for members included water bottles, hair ties and recovery lacrosse balls

- Allowed ReebokONE staff to re-introduce current members to the site to create engagement

- Opportunity to interact with and vote for the winner of the Face of ReebokONE contest

ACTIVATION RESULTS:

- 175 new members on ReebokONE

- Educated current members on features and functions of ReebokONE to increase understanding

- The Face of ReebokONE Semi-Finalists presented at the Xertainment stage on the opening day

- Khristie Gass was announced as the winner and Face of ReebokONE on the Reebok stage

Reebok Dance Party