BOGLIETTI LAURA MBA2BTHIS IDEA FROM A

CUSTOMER….« Sometimes, you need a little intervention

to truly get away from it all. Leave your phone with the Front desk and finally be free. Don’t worry, they’ll keep an eye on it and let

you know if you miss any important calls. »

1) How does the idea add value:For the guest and for the hotel.

FOR THE GUEST: Given that the theme of this idea is «customers wellness », leaving his

phone away from oneself, it’s one of the best things to forget everything and only focus on things which really can develop health and wellness.

Nowadays, phones represent everything for a customer: it’s the « main link » with the whole world: family and friends for instance…but it can represent a stress source as well: appointments, work…

Phones can create stress and a « bad suspens » when you are waiting for something really important for the rest of your life: recruitment calls or everything else. So, when you leave this « source of problems and stress », you’re really able to enjoy things around you without thinking too much.

THINKING TOO MUCH AND BEING STRESSED is something bad for your wellness and health.

FOR THE GUEST, to be continued….

• Getting rid of all these problems helps customers to focus on their wellness, health, desires and to get aware of real and simple things around them.

• The good thing with this idea is that customers can forget everything from the « rude reality of life » without feeling guilty about something because people keeping the phone will let customers know if they miss important calls.

FOR THE HOTEL The main purpose of an hotel is that people can really enjoy

their stay at 100%. They want to make people comfortable and the opportunity to leave their phone is a way to help people getting rid of their personal problems.

Hoteliers want to create a « peace atmosphere » and want people to penetrate a new environment far from their « real life ». They want customers to really be involved in this « new hotel life » or « hotel stay » so that they can perceive the quality of the service without being disturbed by something else. It is really important for the hotel: that people perceive the high degree of service they offer to them.

COMPETITIVE ADVANTAGE WHY IT REPRESENT A COMPETITIVE

ADVANTAGE?

- It’s something innovative - Means that hoteliers care about the wellness of their

customers -Means hoteliers want to emphasize the « closeness »

and the « hotel personnality » with personal touches. - Means that hoteliers are involved in the life of their

customers in a positive way - Means that the service the hotel offers to their

customers is high and well-thought.

MY OPINION ON GETTING IDEA FROM THE CUSTOMERS

It’s something special and really interesting because customers represent the « MAIN ACTORS » of the hotel industry…

And the main purpose for the hoteliers is to make people comfortable in the place they look like to.

…And the fact, people give new ideas about one hotel in particular means they are really interested in, which is a good thing for the hotel and for its advertising.