Idea Cellular

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IDEA An Idea can change your life!!!

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Transcript of Idea Cellular

Page 1: Idea Cellular

IDEAAn Idea can change your life!!!

Page 2: Idea Cellular

“The brand of leadership that we seek to build, combines the virtues

of professionalism with the commanding power of the mind, heart and

soul.

The mind which has the intellect to perceive the right from the wrong,

the heart which has an emotional bond with this great organization

that cannot be severed, and a soul that is indomitable.”

Mr. Kumar Mangalam Birla

Chairman, Aditya Birla Group

Page 3: Idea Cellular

OUR VISIONTo be a premium global conglomerate

with a clear focus on each business

OUR MISSIONTo deliver superior value to our

customers, shareholders, employees

and society at large.

OUR VALUESIntegrity

Commitment

Passion

Seamlessness

Speed

“Our vision is to be in the Fortune

200 by 2015, with revenues of 65

billion dollars and an EBITDA target

of 10 billion dollars”.

Mr. Kumar Mangalam Birla

Chairman, Aditya Birla Group, 2010

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IDEA …an uncommon journey..

Idea’s journey to what it is today has been a story in itself, a unique and uncommon one in many aspects!

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Integration of every entity executed well..

Embracing the best of what each entity had to offer

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Commenced operations in

Maharashtra & Gujarat

Merged with

Tata Cellular (Andhra Pradesh)

Acquired RPG Cellcom (Madhya

Pradesh)

Commenced Delhi operations

Acquired Escotel

(Haryana, UP(W), Kerala)

Became a pan India 2G service provider

Partner in Indus Towers

Winner of 3G spectrum in 11 service areas

1997

2 Service Areas

2000

3 Service Areas

2002

5 Service Areas

2004

8 Service Areas

2006 – Aug 10

11 Service Areas to PAN India

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IDEA Cellular “EMERGING COMPANY OF THE YEAR 2009”

-

IDEA Cellular “FASTEST GROWING COMPANY IN INDIA” – 2010

Average 4 Year Sales growth – 59.6%Average 4 Year PAT growth – 102.2%

-

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YearGross

RevenueEBDITA PAT

2006-07 4,387 1,486 502

2007-08 6,737 2,269 1,042

2008-09 9,971 2,755 956

2009-10 12,141 3,054 1,030

2010-11 15,638 3,326 838

In Rs Cr.

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Fastest growing major telco

Source: TRAI Revenue Report

10.0%

11.7%

12.6%

13.6%

9.0%

10.0%

11.0%

12.0%

13.0%

14.0%

Q4 08 Q4 09 Q4 10 Q4 11

All India Revenue Market Share%

Revenue Growth Revenue Growth

FY 09 101,900 22.27% 11,331 40.10%

FY 10 107,110 5.11% 13,250 16.94%

FY 11 119,850 11.89% 15,820 19.40%

Industry Idea

In Rs. Cr

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MOUs for Verizon on Estimated Basis.

10.07

2.161.98

1.631.50

1.34 1.331.13 1.04 1.00

ChinaMobile

BhartiAirtel

AT&T Verizon ChinaUnicom

SprintNextel

VodafoneEssar

Idea RCOM T- Mobile

Q3 FY11 Q2 FY11

Q4

FY11

Q3

FY11

Q4

FY11

Q4

FY11

Q3

FY11

YTD Sep

CY 10

Q4 FY11 Q4 FY11

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No

. Of

Sub

scri

be

rs (

Mn

)

65% Average Growth Rate Over the Past 6 Years

7.414

24

38.9

63.8

89.5

0

10

20

30

40

50

60

70

80

90

100

FY 06 FY 07 FY 08 FY 09 FY 10 FY11

95.04

25-Jun-11

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۩ 4th Buzziest Brand of the Year - 2008, 2009 & 2010 - Afaqs

۩ Effies 2009 Silver Award for “Democracy” campaign

۩ Effies 2008 for “Education for All” campaign

۩ Campaign of the Year – Awards for Brand Excellence

۩ Digital Brand of the Year 2010 – BBC Campaign India

۩ Silver ABBY for ‘Best Website with Social Media

Integration’ for Mobile Roadie Hunt @ Idea & Silver Olive

Crown for ‘Best Digital Campaign’

۩ Yahoo Big Chair Award for ‘Best Mobile Innovation’

۩ Silver– Outdoor Advertising Awards (Plan of the year -

local)

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“What an idea Sirji” campaigns offering simple solutions to complex problems

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“When a gifted team dedicates itself to unselfish trust and combines instinct with boldness and effort, it is

ready to climb”

Trust based leadership

Connect with the last mile

Engage & Express

Developing capability

Balancing work-life

Being a good Social

citizen

Inspiring excellence

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• Fostering ambition, aggression and achievement

• Open & Transparent communication

• Decentralized structure

• Leadership accessibility

ValueCentric CultureWith a strong foundation of values

Leading by example – Walk the Talk

Trust based leadership

Connect with the last

mile

Engage & Express

Developing capability

Enriching Life

Being a good Social

citizen

Inspiring excellence

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“I believe that great and lasting businesses are never built on the quick sands ofopportunism. If living by our values means, perhaps growing at a pace slower than wewould otherwise have liked, so be it.” - Kumar Mangalam Birla

• “Value our values” workshop for every new joinee

• Employee handbook on “Values we value”

• ABG Value Leaders Awards

• Value Standards Committee

Commitment Passion Seamlessness SpeedIntegrity

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Managing Director

CxOs

Circle Management

Teams

Operations

Decentralized structure enabling highly empoweredcircle management

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63,718Connected by One Idea

Trust based leadership

Connect with the last mile

Engage & Express

Developing capability

Enriching Life

Becoming a good Social

citizen

Inspiring excellence

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Crack Sales System: Building Blocks:

Bottom up approachModular Structure to support Scalability Elements to bring in Commonality Market working linked with face time required for top customers/ business partners Focus on capability building through coaching

875

1772

2370

2830

0

500

1000

1500

2000

2500

3000

Apr '08 Apr '09 Apr '10 Apr'11

2800+ strong Rural Sales organization with our “Son of the Soil approach”

A framework for structured interaction of the leadership of the company with the external stakeholders.

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Regular Zonal Visits

Process

roll-outs

Initiatve

updates

Trainings/

workshops

CMT

updates

All Team Meets held in zonesregularly

Instrumental in creating a better connect with the organization

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What do !deans think !

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• High Confidence in business leadership in managing emerging challenges

• Opportunities to learn and grow

• Clarity on criteria for performance evaluation

• High confidence in ability to attract good talent

~80% of Leavers

willing to rejoin

Idea*

* Peoplestrong Exit Survey 2010

Trust based leadership

Connect with the last

mile

Engage & Express

Developing capability

Enriching Life

Becoming a good Social

citizen

Inspiring excellence

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*Gallup Global

Average Participation

: 87%

Growth of Idea

• 47% increase in

Employee base

• 70% increase in

geographical footprint

Sustaining & Driving Engagement

• Participation rate consistently above 97% for each OHS conducted

98.4%participation

in the last OHS

Higher engagement levels - Superior business results !

3.6

3.7

3.8

3.9

4

4.1

OHS V OHS VI OHS VII

3.773.99 4.01

Q12 Grand Mean

Q12 Grand MeanImpact of Q12 on overall engagement

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Inspiring ABG ManagerPortal to help Managers in building their

team effectiveness

OrganizationGood People

Managers

High Performing

&Engaged

Team

OHS Surveys and Vaartalap to track team engagement

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Redress Mechanism for Employee Concerns

Strategy Meets at !DEA

Address by the MD to all employees on business

performance, insights and way forward.

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• Extensive training conducted on using the Performance Highway

• Templates of Goal Framework developed to support in writing of SMART goals

• More than 90% of the Goals set had defined performance measures

• Standardization of Goal Framework with top down goal low

Implementation ImpactTrust based leadership

Connect with the last

mile

Engage & Express

Developing capability

Enriching Life

Becoming a good Social

citizen

Inspiring excellence

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Aditya Birla Awards

• Outstanding Leaders

• Distinguished Achievers

• Exceptional Contributors

• Young Professionals

Individual

Function/Business

Others

Idea Rewards

• !dea Star

•Champion award

• Excellence award

• Selling Star award

• Sun and Planet Awards –organizational excellence

• ABG Value Leaders

• Making ABG an aspirational employer for women

• Building an Environmentally Sustainable Organization

• Value Champions

• Team Excellence award

• Masterminds award

• Best Zone award

And SMILEYS!!!

Individual

Team

Values

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Learning Deployment

MassSelect

Face to

Face

Virtual

REACH

EX

PE

RIE

NC

EDistance Learning programs

HR Academy

Webinars

Pratibimb

Gwiki

Drishtikon

E Learning

Gwiki

IMPACT – Online quiz

KNOWLEDGE – SMS based learning

Gyandhara

Bahi Shal

! Disha – Coaching Skills

Management School

Saksham

Development Assessment Centre

Gyanodaya programs

Performance Coaching

Parivartan

!Evolve - Grid Programs

Management Development Programs

Corporate Theatre

Sales Training

Business related trainings (MNP, 3G, UCS)

Trust based leadership

Connect with the last

mile

Engage & Express

Developing people

capability

Enriching Life

Becoming a good Social

citizen

Inspiring excellence

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Functional

CompetenciesBehavioural

Competencies

Competencies

Competency FrameworkTalent Segmentation

Potential Validation - DAC

Individual Development Plan (IDP)

Talent Review Discussion

Career Management & Succession

Planning

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Internal Assessment Center for selection of

talents for key positions.

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“Life Unlimited” is an online portal which provides two distinct types of services:-

• Counselling support to address and resolve issues that are important for employees and their family.

• A knowledge portal with self help tools, like- stress audits, various articles on parenting, career issues, relationships.

Health Initiatives @

IdeaWellness@ Idea

Trust based leadership

Connect with the last

mile

Engage & Express

Developing people

capability

Enriching Life

Becoming a good Social

citizen

Inspiring excellence

Page 33: Idea Cellular

We discovered the joy of giving

By opening our hearts!

Page 34: Idea Cellular

Thank You

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive

advantage.”- Jack Welch