I.d.e.a. Agency Profile Book

We movepeople, products and culture

07 our people

23 our products

65 our cul ture

We make better ideas.

2 /// moving people, products and culture

meet ecoATM

We make ideas better.

moving people, products and culture /// 3

We move people, by observing, listening

and understanding their

complexities so that we

know how to speak

their language.


products and cultureby motivating people

to resonate with our

messages, connect with

the brand and take action.

by creating the marketplace

of tomorrow, growing

the “consumer + brand”

ecosystem and ensuring

both feed each other.


our

Photo: U-T San Diego/John Gastaldo


We’re filled with smart people

from all over the place, with

all sorts of rich and unique

experiences. Probably like a lot

of places.

peopleBut when we say smart, it’s less

about high IQs and more about

high EQs. Figuring out what makes

people tick makes us tick—and

keeps us motivated to keep learning.


Jonathan Bailey began his 30 years in

marketing communications emptying

wastebaskets. That’s how badly he wanted

to break into this business.

Starting as an intern at a boutique San

Francisco PR agency, Jon served both

client and agency sides, working his

way up to Chief Relationships Offi cer

of i.d.e.a.—one of San Diego’s leading

integrated communications fi rms.

At i.d.e.a., Jon leads the Relationships

team, focusing the agency’s attention

on every brand partner. He brings brands

an integrated perspective, earned by

working in both the public relations and

advertising disciplines.

An early pioneer in integration, Jon saw

clarity in breaking down barriers between

marketing functions, focusing on how one

strategic brand idea can succeed across

multiple platforms. He’s brought down

the walls for brands like Tiffany & Co.,

Bumble Bee Foods, ecoATM, Caesars

Entertainment, the San Diego Museum of

Art, Sempra Energy, Giant Bicycle and the

Del Mar Racetrack.

Jonathan BaileyFOUNDER / CHIEF RELATIONSHIPS OFFICER


For Ryan Berman, the past 15 years have

brought great change. The fi rst seven were

spent in NYC, where he worked at Euro NY

and MVBMS. There, he became fl uent in

“client,” fi rst working on the management

side of the business before getting his shot

in the creative department.

During his last three years at Euro, Ryan

had a fi xation with the letter J. He wrote

campaigns for Jared Fogle (Subway), John

Stamos (MCI), John Madden (Tinactin) and

Jaime Pressly (MCI). He swears this was

not on purpose.

Ryan then moved to San Diego, and

prior to forming i.d.e.a., he was the founder

and chief creative offi cer of his own creative

boutique, Fishtank Brand Advertising.

Ryan has created right-sized solutions for

companies such as Aetna, Amgen, Evian,

London 2012 Olympics, Nike, PONY, Puma,

Ringling Bros., Schering-Plough, Subway,

UNICEF, Universal Studios and Volvo, to

name (more than) a few.

Ryan BermanRyan BermanRyan BermanFOUNDER / CHIEF CREATIVE OFFICERFOUNDER / CHIEF CREATIVE OFFICERFOUNDER / CHIEF CREATIVE OFFICER


For more than 20 years, Indra Gardiner

Bowers has led clients through creative

thinking and execution in the fi elds of public

relations, social media and experiential

marketing. She is a strategist, a writer and a

realist (a challenging position in an offi ce full

of creative people).

Over the past fi ve years, she has focused on

the integration of social media, digital thinking

and marketing strategy. Indra has spoken

nationally about social media, public relations

and search; has trained several agencies

throughout the country on incorporating

social media and digital techniques into

their service offerings; and writes extensively

about the subject on the agency’s blog,

Great Matters.

Indra has guided strategic teams for a

diverse group of brand partners, including

BillMyParents, Qualcomm, Hilton Hotels,

ecoATM, Kings Restaurant Group, Kimpton

Hotels, Sprint PCS and many others.

Indra Gardiner BowersFOUNDER / CHIEF INFLUENCE OFFICER


Daniel is French-Canadian. He has the

accent to prove it. More importantly,

he brings more than 20 years of design

experience to i.d.e.a., having most recently

served as creative director of McKee

Wallwork & Company in Albuquerque.

Prior to that, Daniel was executive vice

president and creative director for BBDO

Montréal. His brand experience includes

Maglite, Mr. Rooter Plumbers, Budweiser,

Campbell’s Soup, Pepsi, M&M’s and

Chrysler Canada. His work has garnered

awards from Communication Arts, Cannes

Lions and ONE Show.

Daniel AndreaniSVP / EXECUTIVE CREATIVE DIRECTOR


Mike FennessySVP / CREATIVE EXPERIENCE

With 17 years of experience designing

visual communications, Mike Fennessy

has left his creative mark on a wide

range of brands—everything from logos

and packaging to print and television

campaigns. As VP of Creative Experience,

Mike is responsible for the co-development

of all creative work at i.d.e.a. and is a

key driver in our approach to smart, on-

strategy creative for every one of our

brand partners.


From across the pond to San Diego,

James White has more than 15 years of

fully integrated experience on both agency

and blue-chip brands. A strategic brand

director and relationship builder, James

is an energetic advocate for the best

talent, the best ideas and the best cross-

functional process to drive client results.

A former pilot for the RAF and pro rugby

player, James is not a dull boy.

James WhiteSVP / BRAND MANAGEMENT


Matt JensenSVP / VIDEO PRODUCTION

After seven years spent building an

award-winning video production company,

Matt now leads i.d.e.a.’s in-house video

division. From ideation and scripting to

directing and producing, Matt’s expertise

provides a high level of consistent

creativity. His work has won more than

30 awards in the last three years alone.

Beyond TV work for NBC, ABC, CBS and

USA, Matt has produced a feature-length

documentary, multiple short fi lms and a

diverse range of commercial projects for

brands like Qualcomm, Taylor Guitars,

WIRED magazine, IKEA, Ubisoft and

many others.


A Cincinnati native, Julie has practiced her

passion for media and PR for more than

15 years. Initially an independent publicist

for a broad range of clients, including

Radio Disney, FOX Sports, Equinox Fitness

and InStyle, Julie then spent fi ve years in

marketing at CBS in New York. Following

that, she was Larry Flynt’s personal publicist

and, most recently, served as Director of PR

for Advanstar Communications, the world’s

largest producer of B2B and B2C events.

Julie’s passion extends to active membership

in the Public Relations Society of America

and the International Radio and Television

Society as well as the global broadcast

marketers association, PROMAX/BDA.

Julie Messing-PaeaVP / REPUTATION

16 16 16 /// moving people, products and culture

As VP of Brand Purpose, Amon helps

good companies tell great stories and

creates value for clients by showing them

how to change the world. Some of those

initiatives include The Conservation Fund’s

“Parks with Purpose” and the Automotive

Industry Action Group’s corporate

responsibility program.

Amon has developed a public affairs

strategy for the Blue Shield of California

Foundation, trained youth brand

ambassadors to launch a White House

jobs and education initiative with President

Obama, and consulted for clients including

Wells Fargo and Campbell’s Soup. His

passion for purpose-driven brand strategy is

matched only by his passion for world travel.

Amon RappaportVP / BRAND PURPOSE


Former agency principal and third-generation

“ad guy,” Sterling Doak is a 10-year

industry veteran. Responsible for consumer

experience and brand development for all

i.d.e.a. brand partners, Sterling conducts

focus group interviews, sticks his nose in

marketing research statistics and emerges

from the smoke with a fi nely crafted brief for

our creative team to follow.

Sterling DoakVP / CONSUMER BEHAVIOR


With nearly 20 years in media strategy,

Michaela’s focused approach to developing

impactful marketing campaigns for

major brands encompasses strategy

development, tactical implementation and

campaign measurement across a diverse

set of national and local media channels.

Most recently, she worked at Horizon

Media as VP and Brand Group Director,

while leading the Jack in the Box team.

Prior to that, Michaela was at Carat

working on retail, travel and entertainment

accounts. Michaela graduated magna cum

laude from UCLA where she was also a

member of the women’s soccer team.

Michaela KramsVP / MEDIA


For more than six years, Stephanie Garcia

has helped businesses discover how brand

ambassadors and infl uencers drive the

social media landscape. As a seasoned

social media strategist with a background in

psychology, she weaves social and online

initiatives to create a cohesive strategy for

any client. Stephanie has a knack for building

online communities from the ground up by

connecting brands with fans and followers,

while ensuring every move is backed by

solid metrics.

Stephanie GarciaDIRECTOR / SOCIAL STRATEGY


our24 /// moving people, products and culture

productsOur ideas run united—from

strategy, branding, design

and advertising to social

media, digital, public relations,

experiential and media plans.

Offline and online. Traditional

and non-traditional. We plan,

buy, know and go where the

people are—no matter what

the channel.


We moved them all.From challenger brands to category leaders, we’ve

helped our partners break through with branded,

Shareable storylines that have run rampant through

a variety of online and offl ine channels. That’s a big

deal in this media-obese world, where consumers

take in approximately 1,000 messages each day.


< brand development + design branded content

advertising

< seo + sem

public relations >

< social media


< media planning + placement

< digital + mobile experience

< print

It’s in our name what we do best.

Ideas get right-sized at

i.d.e.a. because we are

truly integrated.


HarrahsSoCal.com

YOUR FIRST RESORT for FUN.

A tranquil spa. A lazy river.

An ultra lounge. A brand new hotel.

Find more ways to play at the new Harrah’s Resort Southern California.


Welcome to the


Table All Square


Our fuller full-service starts at the All Square Table.It’s not that the All Square Table is square. It’s that our nine in-house disciplines are “all square” in fi guring out the right messages and channels to combat and slay your nightmare problems.


We keepconsumer demands in the middle.In the end, we both work for the consumer. We view them as the client and the marketplace as the battlefi eld. The All Square Table is our secret weapon that truly makes us different.

Brand Manager

CreativeDesign

PR / Social

Brand Purpose

Brand Strategy

Brand Partner

Traditional

WebWeb

Digital


case42 /// moving people, products and culture

studiesmoving people, products and culture /// 43

44 /// moving people, products and culture44 /// moving people, products and culture

For working adults, balancing career

and family life can be diffi cult—how do you

fi nd additional time to pursue a degree?

National University offers fl exible programs

on-campus and on-line to meet the

demanding needs of every schedule.

Learning somethinganywhere, anytime.

TV > PRINT > OUTDOOR > RADIO > DIGITAL > WEB

NU IS THE FIRST

SCHOOL TO TURN ALL

ITS ADVERTISING INTO

TEACHABLE MOMENTS

moving people, products and culture /// 45 moving people, products and culture /// 45

Keep LearningAt NU, every moment is a learning opportunity.

So NU put their money where their mouth is and

developed a fully integrated campaign which imparts

knowledge to everyone who encounters it. ‘Keep

Learning’ democratizes education and underscores

the fact that you don’t need to sit in an Ivy League

lecture hall today to gain a quality education and

pursue your career goals.

“SPORTS” :60s // TV SPOT

“ONE MONTH” // GRAPHIC SPOT


PRINT // ADVERTISING

BUS SHELTER // OUT OF HOME


Never sacrifi ce quality for fl exibility.NON-TRADITIONAL HIGHER EDUCATION GETS A BUM RAP.

Unlike many of its shareholder-driven competitors, National University is a non-profi t

institution. i.d.e.a. was challenged with creating a breakthrough campaign to differentiate

the NU brand, drive enrollment and create a sense of pride to mobilize the alumni base.

BILLBOARD // OUT OF HOME

moving people, products and culture /// 49 moving people, products and culture /// 49

ISN’T GOLF SUPPOSED TO BE FUN?

Indeed. So, PUMA Golf challenged

i.d.e.a. to tee off on serious and

inject some joy back into the game

by showcasing its new line of vibrant

shoes and apparel. Using PUMA’s

premier PGA and LPGA pros to

show the way, i.d.e.a.’s “Dear Golf”

campaign encouraged golfers

around the globe to work on their

relationship with the game they love

by having some joyful conversation

directly with the game personifi ed.

Golf has a problem.A “serious” problem.

OUR DEMOGRAPHIC

SWEET SPOT WAS 25-44,

WITH MEN REPRESENTING

80% OF THE PURCHASING

POWER IN THE CATEGORY

PRINT > DIGITAL > MOBILE > SOCIAL > PR > RETAIL > COLLATERAL


Look better. Feel better. Play better.

TECHNOLOGY + PERFORMANCE // WEBSITE

DEAR GOLF // MOBILE APP

WE USED THIS AS OUR RALLY CRY.

Our fi rst task was making the brand look

better. We replaced dry, performance-

based imagery with fresh, colorful, fun

imagery to communicate the lighter side

of the game.


We invited players to unlock the lighter, more colorful side of the game of golf.

JOIN THE CONVERSATION// CBS, WEB + TWITTER


From200 to 2,000 retail accounts

“DEAR GOLF” DEBUTED FOR THE

2012 SEASON AT THE PGA SHOW

then rolled out nationally to support

retail expansion and marketing

efforts with a full suite of above- and

below-the-line materials promoting

the new apparel and gear worn by

star player Rickie Fowler.

2012 PGA SHOW// TRADESHOW


IN-STORE ADVERTISING // RETAIL

At a time when golf is down to fl at,

PUMA has continued to grow.”

— Bob Philion, President of Cobra-PUMA

SPRING/SUMMER 2012 // CATALOG


WE’VE KEPT OUR HORSEOUT IN FRONT.

The horse-racing industry has faced

serious decline in recent years, with

attendance and handle slipping

across the country. And while

many tracks have shut their gates,

i.d.e.a. has maintained Del Mar

Thoroughbred Club’s reputation as a

world-class summertime destination

for 11 seasons running.

In a category that’s runningin the wrong direction...

REPUTATION > PUBLIC RELATIONS > SOCIAL MEDIA > EVENT MARKETING


Keepthe winning streak aliveFROM KICKING OFF THE 75TH

season with an ever-growing and

internationally recognized Opening

Day celebration, through a full

stable of events and promotions,

i.d.e.a. effectively integrates three

key disciplines: a national and local

public relations campaign, a highly

targeted online advertising campaign

and a strategic social media

program to create a buzz online and

off-line.

LOS ANGELES MAGAZINE// PUBLIC RELATIONS


YEAR-OVER-YEAR INCREASES IN ATTENDANCE AND ENGAGEMENT

aren’t just lucky breaks. Together with the Del Mar team, we’ve created a host

of events that continue to increase PR and social media traction across the

board, not to mention drawing record-breaking crowds.

LOS ANGELES MAGAZINE// PUBLIC RELATIONS

CALIFORNIA STYLE// PUBLIC RELATIONS

LOS ANGELES CONFIDENTIAL// PUBLIC RELATIONS


FACEBOOK, INSTAGRAM + TWITTER// SOCIAL MEDIA


+174% online interactions

+14.8% deposit wagering

+3.3% handle rise

43,030 opening day attendance

400 national + regional PR placements

99 TV segments on opening day alone

We’ve enjoyed a long relationship with

i.d.e.a. We look to them to keep us fresh, on

target and reaching our goals.”

— Craig Dado, SVP Marketing, Del Mar Thoroughbred Club


A Story with Staying Power

PRINT > PUBLIC RELATIONS > SOCIAL MEDIA > EVENT MARKETING

THE HOTEL DEL CORONADO FACED A CHALLENGE:

The world saw an aging beauty

instead of a sophisticated, modern

icon. The luxurious San Diego

landmark looked to i.d.e.a. for a

powerful reputation refresh—

with international appeal.

DIRECT MAILER // PRINT


Some Like It Hot…Off The Press

OCEAN MAGAZINE// PUBLIC RELATIONS


THE PR TEAM GOT PEOPLE TALKING WITH HUNDREDS OF MEDIA PLACEMENTS. THEN THEY GOT CREATIVE.

Signature services and upscale seasonal

events drew return visitors. Food critics lined

up en masse to experience 5-star dining.

Del Beach was a hit with a younger, affl uent

demographic. Beach Village buzzed as the

premier destination for coastal luxury.

Some Like It Hot…Off The Press

INSTAGRAM + TWITTER// SOCIAL MEDIA

DIRECT MAILER // PRINT


We had the most amazing day ever.

The service was impeccable, the

staff was extremely professional and

our day was nothing shy of amazing.”

— Mike Todd Smith, Locale Magazine


In Vogue. In the Spotlight. International.

The spa was perfect.

Actually, more than

perfect: the three of

us left the spa like new!”

— Marck Gutt, Glamour Mexico

FROM LA TO SHANGHAI AND THE TRAVEL CHANNEL TO THE HUFFINGTON POST, THE HOTEL DEL CORONADO MADE HEADLINES.

i.d.e.a. redefi ned the coastal luxury

lifestyle with The Del as the star,

setting the standard for a new era

of success. Being on the world’s

bucket list is only the beginning.


Vegas Pool Party Minus the Vegas Drive

BRANDING > PRINT > OUTDOOR > EXPERIENTIAL > DIGITAL > COLLATERAL > SOCIAL > PR

CLOSER THAN LAS VEGAS. COOLER THAN PALM SPRINGS.

Harrah’s Resort Southern California’s three-

pool extravaganza goes off every summer

weekend. It’s Adult Swim Saturdays at Dive,

and it’s big.

DIVE DAYCLUB// MICROSITE


People fl ocked to Harrah’s in numbers that would make a fi re marshal nervous.

FEW THINGS ARE LONELIER THAN AN EMPTY POOL.

A big part of Harrah’s $160 million resort makeover was the pool,

and they needed to pack it with party people. Offering a lazy river,

SoCal’s only swim-up bar and plenty of VIP cabanas to pull in

national music acts, we helped Dive quickly grab the attention of

SoCal twenty-somethings.

PRINT// ADVERTISING

BILLBOARD// OUT OF HOME


INSTAGRAM// SOCIAL MEDIA

32Mmedia impressions

55regional media placements

+$1Min revenue (Saturday alone) Sold out all summer long.


LATECOMERS ENDED UP MISSING THE BOAT.

Weekend after weekend, Adult

Swim Saturdays at Dive sold

out. Lil Jon, DJ Pauly D and

other big hitters helped us fi ll the

pools with pulsating bodies and

killer sounds. Some people had

to be turned away because the

three Dive pools hold only 2,700

people. Only.

TWITTER// SOCIAL MEDIA

BUS WRAP// OUT OF HOME


PROPONENTS OF PATENT REFORM

portray patent trolls as a threat to the

intellectual property system. Members

of Congress have come to believe the

entire technology industry—along with

Main Street businesses—are in favor

of sweeping changes.

Changing the course of history through disruption.

PRINT > OUTDOOR > DIGITAL > MOBILE > SOCIAL > PR

FACEBOOK + MOBILE ADS // DIGITAL moving people, products and culture /// 75

PRINT // ADVERTISING

WITH FAST-MOVING LEGISLATION IN

the works, we had to convince

Capitol Hill the current patent system

is working and changes would hurt

economic growth, job creation and

small inventors.

WE DEVELOPED THE EDGY “WHO’S

TROLLING WHO?” CAMPAIGN,

including a microsite hub approach,

with print ads, pre-roll video, digital

banners, SEM techniques, mobile

out-of-home ads, paid social and

community social media all driving

eyeballs back to SavetheInventor.com,

the hub of our online movement.


COVER WRAP // ADVERTISING


We won. Senate Bill 1720 was shelved—a tremendous victory for our client.

MOBILE BILLBOARDS // OUT OF HOME

INFOGRAPHIC// SOCIAL


CAMPAIGN MICROSITE // WEBSITE

Results included notifi cation from the

U.S. Library of Congress that the Save

the Inventor website was selected

for inclusion in the Library’s historic

collection of Internet materials related

to public policy topics.

to SavetheInventor.com+235K

letters sent to electedoffi cials from the site

MORE THAN 2,000

Facebook fans

MORE THAN 43K

VISITS

+31%month over month

ORGANIC SEARCH

views on YouTube89,194

with 84% completion rate


FOR MORE THAN 30 YEARS,

the Progressive® International

Motorcycle Shows® (IMS) have

been the premier winter refuge for

more than 600,000 powersports

enthusiasts throughout the

nation. All the latest models and

accessories—for motorcycles, ATVs

and scooters—are on display from

the industry’s leading manufacturers

from November to February in major

consumer markets nationwide.

A racy take on themotorcycle industry.

PRINT > OUTDOOR > TRADESHOW > SOCIAL > PR > RETAIL > COLLATERAL


Burn some rubber. Make some noise.Get some attention.

BULLETIN + 30 SHEET BILLBOARDS// OUT OF HOME

YEAR OVER YEAR, ATTENDANCE NUMBERS WERE DECLINING.

A lack of awareness in the local markets and no spotlight on the show at

the national level was generating concern for our brand partner. Creative

was consistently a marriage of show information and a hero shot of a

motorcycle. Same message. Same creative. Same results.

WINNER BEST USE OF BROADCAST/VIDEO

“Human Motorcycles”Behind the Scenes Viral Video and PR Coverage


We needed to generate consumer awareness and drive attendance.

WE LEVERAGED A LIFESTYLE, INDUSTRY AND ART TO SELL TICKETS TO THE SHOW.

We used the custom culture of motorcycling

to get into the mindset of the people who hit

the show fl oor to look at different bikes and

parts. We made models out of models and

them interesting.

KEY CAMPAIGN ART// PHOTOSHOOT


900,000+YouTube views of theBehind-the-Scenesin the fi rst month

50 Pages

of Google searchresults returned

BEHIND-THE-SCENES VIDEO// YOUTUBE, SOCIAL, PR


Ottawa, CanadaOttawa, CanadaOttawa, CanadaOttawa, CanadaOttawa, CanadaOttawa, Canada

Mexico City, MexicoMexico City, MexicoMexico City, MexicoMexico City, MexicoMexico City, MexicoMexico City, Mexico

Panama City, PanamPanama City, PanamPanama City, Panamaa

Buenos Aires, ArgentinaBuenos Aires, ArgentinaBuenos Aires, ArgentinaBuenos Aires, ArgentinaSantiago, ChileSantiago, ChileSantiago, Chile

Bogotá, ColombiaBogotá, Colombia

Helsinki, FinlandHelsinki, Finland

Boston, MABoston, MABoston, MA

London, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, Englandd

Dublin, IrelandDublin, IrelandDublin, Ireland

Glasgow, ScotlandGlasgow, ScotlandGlasgow, ScotlandGlasgow, ScotlandGlasgow, Scotland

Reykjavik, IcelanReykjavik, IcelanReykjavik, Icelandd

Oslo, NorwayOslo, NorwayOslo, NorwayOslo, Norway

Islamabad, PakistanIslamabad, Pakistan

Beijing, ChinaBeijing, ChinaBeijing, ChinaBeijing, China

Tokyo, JapaTokyo, JapaTokyo, Japan

Manila, PhilippineManila, PhilippineManila, Philippines

Maputo, South AfricMaputo, South Africa

Bucharest, RomaniaBucharest, RomaniaBucharest, RomaniaBucharest, Romania

Moscow, RussiMoscow, Russiaa

Paris, FrancParis, FrancParis, FrancParis, Franceeranceance

Berlin, GermanyBerlin, GermanyBerlin, GermanyBerlin, Germany

Amsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, Netherlandss

Stockholm, SwedenStockholm, Sweden

Athens, GreecAthens, GreecAthens, GreecAthens, Greecee

Madrid, SpaiMadrid, SpaiMadrid, SpaiMadrid, Spainn

Raleigh, NCRaleigh, NCSan Diego, CASan Diego, CASan Diego, CA

Los Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CA

San Francisco, CASan Francisco, CASan Francisco, CA

Seattle, WASeattle, WASeattle, WASeattle, WASeattle, WA

Redmond, WARedmond, WARedmond, WARedmond, WARedmond, WARedmond, WA

Salt Lake City, UTSalt Lake City, UTSalt Lake City, UTSalt Lake City, UT

Madison, WIMadison, WI

Chicago, ILChicago, ILChicago, ILChicago, ILChicago, ILChicago, ILChicago, ILChicago, IL

Toronto, CanadaToronto, CanadaToronto, CanadaToronto, CanadaToronto, CanadaToronto, Canada

West Palm Beach, FLWest Palm Beach, FL

Philadelphia, PAPhiladelphia, PAPhiladelphia, PA

Wellington, New ZealanWellington, New ZealanWellington, New ZealanWellington, New Zealandd

Sydney, AustraliSydney, Australia

Christchurch, New ZealandChristchurch, New ZealandChristchurch, New ZealandChristchurch, New Zealand

Bangkok, ThailandBangkok, ThailandBangkok, Thailand

New York, NYNew York, NYNew York, NYNew York, NY

We made news and garnered the attention of anWe made news and garnered the attention of anindustry and category where commonality is abundant.industry and category where commonality is abundant.It clicked.


our86 /// moving people, products and culture

cultureWhat if we could build a progressive

creative business not solely centered on

solving problems, but around creating new

opportunities for our brand partners?

A business that brands, entertains and

moves people, products and culture.

That place now exists in San Diego.

That’s the idea behind i.d.e.a.


We make brands matter in all of the mostSometimes that means giant ideas thatSometimes that means a single thought


meaningful and relevant places, every time.live in tiny spaces, like your smartphone.mushrooms into a YouTube phenomenon.


The agency thatplays

The agency thatplays

The agency thattogether,


stays together.We support each other in times of stress; we train for half marathons on the weekends; we do yoga on Mondays and blow off steam every Friday at our own happy hour. Here at i.d.e.a., we’re like family.


facts ’n’ figures...

total number of countries visited (Argentina, Aruba, Australia, Austria, Bahamas, Belgium, Belize, Bosnia, Brazil, British Virgin Islands, Bulgaria, Cambodia, Canada,

Cayman Islands, China, Costa Rica, Croatia, Cuba, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, England, Estonia,

Fiji, Finland, France, Germany, Gibraltar, Greece, Grenada, Guatemala, Honduras, Hungary, Iceland, India, Indonesia, Ireland, Israel,

Italy, Jamaica, Japan, Kazakhstan, Kenya, Kiribati, Laos, Latvia, Liechtenstein, Luxembourg, Malaysia, Mexico, Monaco, Montenegro,

Morocco, Netherlands, New Zealand, Nicaragua, Norway, Panama, Peru, Poland, Portugal, Puerto Rico, Russia, Saint Lucia,

Scotland, Senegal, Slovakia, South Africa, South Korea, Spain, St. Kitts & Nevis, St. Vincent, Sweden, Switzerland, Thailand, Trinidad,

Tunisia, Turkey, Turks and Caicos, United Arab Emirates, Uruguay, Vatican City, Vietnam, Virgin Islands, Wales, Zambia, Zimbabwe)

94

36 cities

19states

04 countries

i.d.e.a.’ers hail from all over

Amherst, NH

Atlanta, GA

Berkeley, CA

Carlsbad, CA

Canyon Country, CA

Colorado Springs, CO

Corona, CA

Chula Vista, CA

Dallas, TX

Danvers, IL

Greenwich, CT

Helsinki, Finland

Herrin, CA

Kitchener, Canada

La Mesa, CA

Louisville, KY

Manchester, England

Montreal, Canada

National City, CA

New York, NY

Oklahoma City, OK

Orinda, CA

Phoenix, AZ

Portsmouth, NH

Potomac, MD

Ramona, CA

Reno, NV

Sacramento, CA

San Diego, CA

San Jose, CA

Sandy, UT

Seattle, WA

Tampa, FL

Toledo, OH

West Chester, PA

Wilsonville, OR

484 combinedyears inthe industry 4:45 time we

stop workon Friday01chief

dawg officer(Herman Berman)


4th-generation tamale master someone who can harmonica beatbox a World War II

aficionado a Sonic carhop of the year someone who has been diving

with great white sharks a Hula-Hoop contest champion a 2nd-degree black belt

we’re also a talented bunch, with a range of hobbies and pastimes

116*total number of pets(*Dogs, cats, fish, tortoises, lizards, snakes and functional pets, such as chickens and horses)

1.5average number of caffeinated beverages consumed per person per day

118total number of tattoos

7.8average number of alcoholic beverages consumed per person per week(we’re a celebratory bunch)

» A capella

» Adventure races

» Animal rescue

» Backpacking

» Baseball

» Booty shakin’

» Boxing

» Building cars

» Camping

» Cooking/Baking

» Cosmetology

» Cosplay

» Cycling

» Culinary connoisseurs

» Dog whispering

» DJing

» Dune buggies

» Fashion blogging

» Flying

» Gaelic lessons

» Hiking

» Improv

» Instameets

» Interior design

» Juggling

» Kayaking

» Karaoke

» Magic

» Music

» Musicians

» Organic gardening

» Paintball/Airsoft

» Painting

» Photography

» Pub trivia

» Restaurant openings

» Reiki

» Rock band

» Rock climbing

» Running

» Sailing

» Screenwriting

» Skiing/Snowboarding

» Spearfishing

» Surfing

» Tae Kwon Do

» Travel

» Yoga


Variety is a virtue. We attract team members from around

the globe. It’s a benefi t to being based in a beautiful, international city.


Our collective experience and knowledge Our collective experience and knowledge help us create solutions for clients

in new, enlightened ways.


YOU’VE COME THIS FAR, AND WE THANK YOU FOR IT.

WE WELCOME YOU TO SEE SAN DIEGO FOR YOURSELF.

PING JON BAILEY @ (619) 295.8232


I.d.e.a. Agency Profile Book

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