Enterprise Applications, Ready for the Mobile Wave?

Koh Eng Kiong Regional Director, ASEAN Eng.kiong.koh@compuware.com

Predictions …

To – Amazing Facts…

Latest Facts…

Business Expectations Are High

“We want a tablet app that engages customers, and gets five stars on the App Store, and it’s in your hands how we get there.”

Tracey Weber, managing director, Internet & mobile banking, Citibank

“I don’t even bother downloading apps with less than 4 stars. ”

Bill S., iPhone and iPad user

End-Users’ Mobile Experience Expectations Are Often Not Met

More than 60% of mobile users had a problem in the past year when accessing a website on their phone

Reality Check – Increasing Diversity & Complexity

Customers

Employees

Users Cloud: Private and Public Data Center

The Application Delivery Chain

3rd Part Services

Diverse Browsers & Devices

C/C++

Diverse Platform & Architectures

Increasingly Diverse Mobile Browsers Increasingly Diverse Mobile Platforms

Users’ Expectations Are High – No Matter What Device/Browser

89%

59%

83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Tablet Smartphone PC

Source: Compuware APM

Percentage Of End-Users Which Expect A Website To Load In 5 Seconds Or Less

Survey date = 2012 Survey date = 2011 Survey date = 2009

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Top 5 Tips

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1. Every User Counts

Tip #1: End User’s Perspective for ALL user visits from any device

Where do my users come from?

Tip #1: End User’s Perspective for ALL user visits from any device

Are users Satisfied,

Tolerating or Frustrated

What are the doing? Are they satisfied?

Tip #1: End User’s Perspective for ALL user visits from any device

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2. Be prepared for Success

Make Sure You Are Prepared For Success Your Service Should Perform As Expected During Peak Traffic Conditions

Tip #2: Be Prepared for success Test from the end user perspective

Tip #2: Be Prepared for success Test from the end user perspective

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External

End User

Enterprise

App Server MQ

Mainframe Browser

Native App

Frontend Server

External

External Third Party

Tip #2: Be Prepared for success Test from the end user perspective

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3. Ensure End-Users Can Access Your Mobile Service 24/7

Ensure End-Users Can Access Your Service 24/7

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4. Embrace a “One Web” Application Performance Management Approach

Embrace A “One Web” Application Performance Management Approach

• Mobile websites and applications often share backend infrastructure and

services with existing web apps

iPad & Safari

Windows 7 & Chrome iPhone App iPhone & Safari

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5. Benchmark Performance

Make Sure Your Site’s Performance Compares Favorably To The Competitions’

Response Time Availability

www.affinbank.com.my 9.958 95.00%

www.aia.com.my 25.660 80.00%

www.alliancebank.com.my 12.291 95.00%

www.ambankgroup.com 12.525 97.50%

www.celcom.com.my 12.976 87.50%

www.cimbbank.com.my 9.498 87.50%

www.digi.com.my 28.435 77.50%

www.eastspringinvestments.com.my 19.820 95.00%

www.greateasternlife.com 20.595 97.50%

www.hdbsib.com 9.900 100.00%

www.hlb.com.my 9.625 100.00%

www.hsbc.com.my 18.092 75.00%

www.jaring.net.my 17.759 82.50%

www.kfh.com.my 16.133 95.00%

www.kurnia.com 13.065 90.00%

www.maxis.com.my 21.698 90.00%

www.maybank2u.com.my 4.900 97.50%

www.mlsg.metlife.com 19.326 90.00%

www.msig.com.my 7.747 95.00%

www.muamalat.com.my 8.025 77.50%

www.mybsn.com.my 23.964 82.50%

www.nst.com.my 11.293 87.50%

www.oskgroup.com 5.080 97.50%

www.qbe.com.my 12.974 90.00%

www.rhb.com.my 8.591 90.00%

www.sinchew.com.my 28.142 76.31%

www.smebank.com.my 16.514 77.50%

www.time.com.my 11.200 97.44%

www.tm.com.my 17.242 85.00%

www.uniasiageneral.com.my 5.914 84.21%

Response Time Availability

Summary

• Adopt your end-users' point of view

• Know your end-users

• Make sure you are prepared for success

• Ensure end-users can access your mobile service 24/7

• Make sure your mobile site’s performance compares favorably to the competitions’

• Embrace a “One Web” application performance management approach

Thank you! Visit our booth for the demo session

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